The Nature Of Luxury II
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The principles of marketing to hi-end consumers and trends in luxury.
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The Nature Of Luxury II
- 1. Viacheslav Derzhaev, June 2009 II
- 2. From materialistic status symbols to experiential lifestyle
- 5. From frills to personal enjoyment: Gastropubs
- 7. From frills to personal enjoyment: Simple pleasures
- 10. From demonstration of wealth to demonstration of taste: Small couture houses
- 12. From demonstration of wealth to demonstration of taste: BoBos In Paradise
- 17. Sustainable luxury: Stella McCartney
- 23. Back to basics: Old masters
- 25. Back to basics: Reinvented classics
- 27. Back to basics: Chanel
- 29. Back to basics: Louis Vuitton
Editor's Notes
- Egalitarianism (derived from the French word égal , meaning equal ) or Equalism is a political doctrine that holds that all people should be treated as equals and have the same political, economic, social, and civil rights.
- Luxe E.t.c. advises luxury companies such as Louis Vuitton, Christian Dior, Gucci, Piaget .