A presentation made for the Retro Marketing conference held in Porto in December 2009. The presentation features retro products marketing strategy.

1. RUI VENTU
www.ruive
RA!
n tura.com

2. WHO
ARE
THEY?
www.ruiventura.com

5. PRODUcTS
brands
DESIGN
fashion
www.ruiventura.com

6. TRADItion
Colective MEMORy
CULTURe
Memorabilia
VIntage

7. The
20 years
rule
www.ruiventura.com

8. Berlin Wall, 75
www.ruiventura.com

9. Berlin Wall, 89
www.ruiventura.com

10. Berlin Today, 09
www.ruiventura.com

11. www.ruiventura.com

14. vintage
Design

15. On the 30th of april of 1991 the trabant
production line factory was shut down
forever. After a total of 3.069.099 units sold
to the neighbouring socialist countries.

16. U2 Zooropa Tour
1993

22. 90 percent of the polled
visitors at the Frankfurt
Motor Show expressed
interest for a new Trabant

27. Electric
Eco-Friendly
Technology
Fine Design

28. SADO 550

29. A portuguese experience in 1982

30. the portuguese
“smart” Was born
16 years before
the real smart.

32. Sado 550 was created in Entreposto. They produced and sold
around 500 units of this model in 5 different versions, and then
the project was abandoned.
The sado units that are still running are unique pieces of a
very interesting portuguese smart car design.
.

33. 16 years before. The
smart for two, the
portuguese “Sado” was
promoting flexibility,
space and mobility.

37. Dieter Seitzer and
Karlheinz Brandenburg

38. MP3

39. The German company Fraunhofer-Gesellshaft developed MP3
Fraunhofer-
technology and now licenses the patent rights to the audio
compression technology - United States Patent 5,579,430 for a
"digital encoding process". The inventors named on the MP3
patent are Bernhard Grill, Karl-Heinz Brandenburg, Thomas
Sporer, Bernd Kurten, and Ernst Eberlein.

40. the
3 letters
That changed
The music
industry

41. Artists
Labels
Distriibuition
Copyrights
Electronic goods

42. YL
IN CK
V A
IS B

43. The VINYL
Factory

44. Mission
The music domain is increasingly
polarized. On one end we have digital,
on the other end specially crafted
editions, where music becomes art,
because music is art.

49. Music is a physical experience. The Vinyl Factory
embraces this and helps crystalize music into
unique spaces and products, through a unique
process.

53. Sleeve Face

54. Sleeve Face
www.ruiventura.com

59. moleskine

60. For two centuries Moleskine (mol-a-skeen'-a) has been the legendary notebook of
artists, writers, intellectuals and travelers. From gifted artists Henri Matisse (1869–
1954) and Vincent van Gogh (1853–1890), to poet and leader of the surrealist movement
André Breton (1896-1966) to Ernest Hemingway (1899-1961) considered the most
influential writer of the last century, to famous travel writer Bruce Chatwin (1940-1989).

61. Can we fake retro?

62. The true artisans from Tours,
France, that produced the real
moleskines closed in 1986.

63. “Le vrai Moleskine n’est plus”
Bruce Chatwin

64. The moleskine has we
know it now, was founded
in 1996

70. OBRIGADO
www.ruive
n tura.co
!
m