The document discusses retaining partners by focusing on long-term partnerships. It emphasizes making sure partners don't forget you by staying in constant communication. The partnership management flow involves pre-selling, selling, delivery, and retention of partners. Key aspects are understanding partners' needs, creating customized solutions, keeping partners involved through initiatives, and recognizing their support. Upscaling partnerships requires speaking to partners about expanding, co-creating long-term plans, getting feedback on proposals, and keeping customers central after success.