The document discusses the Asia Pacific Exchange and Leadership Development Seminar in 2013. It provides statistics on growth and customer experience from 2012, including a 95% goal achievement rate, 3927 absolute growth in promoters from 2011, and promoters making up 59% of customers while detractors were 14%. Issues are identified for promoters and detractors at different stages of the exchange process. The importance of customer experience management is discussed, and how it can influence product development through issue segmentation, experience improvement, and better partnership delivery. The focus is stated as serving customers and growing through quality.