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ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
It’s GCDP
time!
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
MORE
and
BETTER
while
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
We realized 17614 unique experiences in 2012
2012 goal
achievement:
95% EP Re NPS:
46
+3927 abs
growth
from 2011
+27 % rel
growth
from 2011
AP Contribution:
37%
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Last year…
14%
detractor
s
59%
promoters
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Last year…
2,465
detractor
s
10,392
promoters
Growth Quality
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
MORE
and
BETTER
while
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Customer
Experience
Management
for GCDP
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Our
Customer XP
is like a…
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
We are their compass!
Direction:
As many
experiences
which create
PROMOTERS!
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
GCDP Issues
Top Promoters Issues –
Matched:
1. Selection
panel/Interview
2. Education about
AIESEC xp
3. Communication by
Host LC
Top Detractors Issues –
Matched:
1. Communication and
clarity about the
process
2. Communication by
Host LC
3. Education about
AIESEC activities
Top Promoters Issues –
Realized:
1. Integration into the
local culture
2. Job description clarity
3. Cultural preparation
meeting or event
Top Detractors Issues –
Realized:
1. JD aligned with TN
form
2. Integration into the
LC
3. Resource/contact
sharing for cultural
preparation
Top Promoters Issues –
Completed:
1. Support by host entity
during the experience
2. Reintegration – space
to share exp.
3. Personal Development
plan
Top Detractors Issues –
Coompleted:
1. Support by host entity
during the xp
2. Personal Development
plan
3. Visible impact of the
project/organization
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Programme Planning Framework
Segment
Market
Customized
Product
Marketing
Channel
Focused
Sales
Supply
based
delivery
Showcasing
Impact
Customer Experience Management
Customer Experience Management
ICXOGX
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Segment
Market
Customized
Product
Marketing
Channel
Focused
Sales
Supply
based
delivery
Showcasing
Impact
How CEM influence product
development?
Issue Segmentation
• JD clarity
• Higher matching rate
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Segment
Market
Customized
Product
Marketing
Channel
Focused
Sales
Supply
based
delivery
Showcasing
Impact
How CEM influence product
development?
EP LEAD
improve experience of our exchange participants, and let them realize the
leadership learning & growth derived from an exchange experience.
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Segment
Market
Customized
Product
Marketing
Channel
Focused
Sales
Supply
based
delivery
Showcasing
Impact
How CEM influence product
development?
Partnership Delivery improvement:
Better understanding on roles and responsibility between sending and
hosting entity
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
What is the behavior that we must
have?
To serve
+
ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
“It’s not again about growth or
quality. It’s about growing through
quality”

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Gcdp experience

  • 1. +
  • 2. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 It’s GCDP time!
  • 3.
  • 4. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 MORE and BETTER while
  • 5. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 We realized 17614 unique experiences in 2012 2012 goal achievement: 95% EP Re NPS: 46 +3927 abs growth from 2011 +27 % rel growth from 2011 AP Contribution: 37%
  • 6. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Last year… 14% detractor s 59% promoters
  • 7. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Last year… 2,465 detractor s 10,392 promoters
  • 9. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 MORE and BETTER while
  • 10. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Customer Experience Management for GCDP
  • 11. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Our Customer XP is like a…
  • 12. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013
  • 13. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 We are their compass! Direction: As many experiences which create PROMOTERS!
  • 14. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 GCDP Issues Top Promoters Issues – Matched: 1. Selection panel/Interview 2. Education about AIESEC xp 3. Communication by Host LC Top Detractors Issues – Matched: 1. Communication and clarity about the process 2. Communication by Host LC 3. Education about AIESEC activities Top Promoters Issues – Realized: 1. Integration into the local culture 2. Job description clarity 3. Cultural preparation meeting or event Top Detractors Issues – Realized: 1. JD aligned with TN form 2. Integration into the LC 3. Resource/contact sharing for cultural preparation Top Promoters Issues – Completed: 1. Support by host entity during the experience 2. Reintegration – space to share exp. 3. Personal Development plan Top Detractors Issues – Coompleted: 1. Support by host entity during the xp 2. Personal Development plan 3. Visible impact of the project/organization
  • 15. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Programme Planning Framework Segment Market Customized Product Marketing Channel Focused Sales Supply based delivery Showcasing Impact Customer Experience Management Customer Experience Management ICXOGX
  • 16. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Segment Market Customized Product Marketing Channel Focused Sales Supply based delivery Showcasing Impact How CEM influence product development? Issue Segmentation • JD clarity • Higher matching rate
  • 17. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Segment Market Customized Product Marketing Channel Focused Sales Supply based delivery Showcasing Impact How CEM influence product development? EP LEAD improve experience of our exchange participants, and let them realize the leadership learning & growth derived from an exchange experience.
  • 18. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 Segment Market Customized Product Marketing Channel Focused Sales Supply based delivery Showcasing Impact How CEM influence product development? Partnership Delivery improvement: Better understanding on roles and responsibility between sending and hosting entity
  • 19. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 What is the behavior that we must have? To serve
  • 20. + ASIA PACIFIC EXCHANGE AND LEADERSHIP DEVELOPMENT SEMINAR 2013 “It’s not again about growth or quality. It’s about growing through quality”

Editor's Notes

  1. Impact of promotersImpact of detractors