The document discusses the benefits of developing a mobile app for a business. It notes that the mobile industry is large, with over 20 billion apps downloaded, and that mobile devices are projected to outsell computers by 2013. Developing a mobile app allows businesses to reach customers anywhere, display information like menus and locations, integrate with social media, provide coupons and push notifications, and more. It concludes by listing pricing options for developing iPhone, Android, and cross-platform apps.