This document discusses how mobile apps can help local businesses connect with customers who are increasingly using mobile devices. It notes that over 20 billion apps have been downloaded and over 500 million Android phones and 300 million iPhones have been activated. Developing a mobile app and website allows businesses to provide information to customers on the go, set up appointments, send notifications of deals and events, and increase customer loyalty through coupons and rewards. The company Mezoz is presented as a solution to create an affordable and easy-to-use mobile app and website for local businesses.