This document is a Christmas special edition of a roundup of communications news and ideas from around the world published in December 2010. It features summaries of several holiday themed digital marketing campaigns including an advent calendar version of the mobile game Angry Birds, a 3D projection mapping display on an H&M store in Amsterdam, gift wrapping services at Christmas markets in New York by HSBC, and an online customizable "panto" created by O2 UK. It also previews an illustration campaign on Twitter by Orange and reimagines the nativity story set in modern digital platforms. The document closes by listing the most viewed YouTube videos of 2010.

1. INFECTIOUS
A round up of the latest communications news and ideas from around the world
DECEMBER 2010 - CHRISTMAS SPECIAL.
Brought to you by

2. THE ADVENT
CALENDAR WITH
A TWIST!
Top selling iPhone app Angry
Birds, which boasts David
Cameron amongst its 7 million
fans, is marking Christmas with a
special advent calendar version of
the game. ‘Angry Birds Seasons’
rewards users during the festive
season by unlocking a brand new
level each day. An effective, fun
and calorie free way to enjoy the
Yule-time!

3. H&M 3D MAPPING
IN AMSTERDAM
To celebrate the opening of their new
flagship store in Amsterdam, H&M
have brought the digital experience to
life with a 3D projection spectacular.
For over 3 minutes, invited guests and
a gathered crowd enjoyed a surreal
fairytale of light and magical effects.
A red ribbon, wrapped around the
building, untangled and transformed
the building into a colourful dollhouse
where nothing is what it seems. This
needs to be seen to be believed!
Watch: http://ow.ly/3q61C

4. HSBC WRAPS UP
CHRISTMAS
The world’s local bank, is putting a
bow on the festive season in New York
with gift wrapping booths located in
the city’s Christmas markets.
The complimentary service is available
for all shoppers who purchase gifts at
the markets but HSBC customers get
to skip the queue and head straight to
the front.

5. THE WORLD’S FASTEST
PANTOMIME
O2 are spreading the festive cheer
with the “World’s Fastest Panto.” The
online production allows users to pick
their own cast by uploading a few
photos and renaming the characters
before sending your personalised
panto to family and friends. For every
panto created O2 will donate 50p to
charity.

6. ORANGE SECRET
TWITTER PORTRAITS
Orange have teamed up with illustration
students from the University of Creative
Arts (UCA) for a Twitter-based campaign
in which participants get portraits drawn
of themselves simply by sending a
tweet. Users describe themselves in the
tweet, add the #secretportraits hashtag
and then UCA students will create the
most intriguing tweeters in portrait form.
The illustrations all appear on Orange’s
“The Feed” and all the subjects will
receive hardcopies of the illustrations.
Watch: http://ow.ly/3q7oB

7. THE NATIVITY STORY 2.0
A look at the Christmas story as told
through Facebook, Twitter, YouTube,
Google, Wikipedia, Google Maps,
GMail, Foursquare, Amazon and
more!
Watch: http://ow.ly/3q60z

8. YOUTUBE TOP VIDEOS OF
2010
Now that 2010 is ending, it is a
good time to remember the 10 most
viewed videos of the year which in
total were collectively seen by more
than 250 million people. Here at
Infectious we don’t like to look back
on the past in a nostalgic way but
as an inspiration for what the future
holds.
Merry Christmas and a Happy New Year. See you in 2011.
And don’t forget everything featured is available online at: www.infectious-online.com