Rhone-Alpes Fransa

1,399 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,399
On SlideShare
0
From Embeds
0
Number of Embeds
392
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Rhone-Alpes Fransa

  1. 1. The FrenchFood and <br />CosmeticOrganicMarket<br />Izmir, June 17th <br />Nicolas BERTRAND, Organics cluster, bertrand@peacritt.fr<br />
  2. 2. Organics cluster in Rhône-Alpes (France)<br /><ul><li>A non profit organisation leaded by the companies
  3. 3. Goal : Fostering the competitiveness in the Rhône-Alpes Organic sector (food, cosmetic, textile and Household product)
  4. 4. Mission : to inform, to train, to coach, to gather the companies in relation to innovation, marketing and export</li></li></ul><li>RHONE-ALPES - The French Leader in Organics<br />Rhône-Alpes Regionis the leadingregion for production, processing and trade of organicsproducts<br />
  5. 5. RHONE-ALPES - The French Leader in Organics<br /><ul><li>2,300 organic farmers / 75 813 ha in 2011*
  6. 6. 20% of growth
  7. 7. Organics agriculture represents 5,1 % total surface (3% in France)
  8. 8. 23% of the national production of organic fruit (1st)
  9. 9. 43% of the national production of organic aromatic, medicinal and perfume plants (1st)
  10. 10. 20% of the national production of milk goat (1st)
  11. 11. 20% of the national production of honey (1st)</li></ul>**Source: Agence Bio , 2009<br />
  12. 12. RHONE-ALPES - The French Leader in Organics<br />Rhône-Alpes has:<br /><ul><li>982 organic food companies (5626 in France)*
  13. 13. 17% of organic national processing companies
  14. 14.  +30 % between 2007 – 2009
  15. 15. 308 organic retailers (2000 in France)
  16. 16.  +5 % between 2007 – 2009 (29% for France)
  17. 17. 45 companies and laboratories working in the organic cosmetic field* *</li></ul>*source : Bioconvergence Rhône-Alpes, 2009 -www.bioconvergence.asso.fr<br />**Source: Cosmebio 2009 – www.cosmebio.org<br />
  18. 18. France<br /><ul><li>65 millions inhabitant
  19. 19. GDP 2009 : $ 2,600 trillion (Rank 5)
  20. 20. GDP per Capita 2009 : 42,000 millions (Rank 15)
  21. 21. Second largest economy in Europe</li></li></ul><li>2 fastgrowingmarkets in2010<br />+10%<br />+10%<br />Organic Food<br />OrganicCosmetics<br />
  22. 22. ORGANIC FOOD MARKET<br />
  23. 23. A recent and dynamic market<br /><ul><li>20 604 organic farm, +55% vs 2008 and 845 000 hectares , +45% vs 2008 (3% of the surfaces)
  24. 24. Turn over of the organic food : 3,4 billion € in 2009 , +10,8% vs 2009 and 2% market share (second market in Europe after Germany)
  25. 25. +25% en 2008
  26. 26. +19% en 2009
  27. 27. +10% en 2010
  28. 28. 2012 forecast : 3,7 billion €</li></ul>Source : French organic agency, 2010 and Xerfi<br />
  29. 29. The french customerisat the 7th position in Europe<br />Sources : Agence Bio d’après AND-International, FIBL/IFOAM, Green Marketing et Université d’Aberystwyth - 2009<br />
  30. 30. Conventional supermarket are leading the market<br />
  31. 31. Specialisedorganicretailmarket<br />
  32. 32. Good perspective for the market<br /><ul><li>In spite of the crisis :
  33. 33. 25 % of the consumer would like to increase their spending
  34. 34. 71 % planned to maintain their level of consumption
  35. 35. 46% of the French buy organic product once a month
  36. 36. The consumption is mostly limited by
  37. 37. Prices
  38. 38. Availability
  39. 39. Short range</li></ul>Source : Baromètreagence bio, 2009<br />
  40. 40. Good perspective for the market<br />
  41. 41. Importation<br />35% of the product are imported…A paradox ?<br /><ul><li>30% are exotic product (bananas, exotic fruits, coffee, tea, cocoa…)
  42. 42. 30% : citrus fruits, soya, fish, mediteranean vegetables…
  43. 43. 40% are product for which France doesn’t produce enough quantities (Cereals, Pig, fruits and vegetables…).</li></ul>Source : Agence bio, 2010<br />
  44. 44. ORGANIC COSMETIC MARKET<br />
  45. 45. A recent and dynamic market<br />Non-existent before 2005<br /><ul><li>5% of market share in 2010 with 300 millions turn over
  46. 46. First market in Europe for Organic cosmetic
  47. 47. Organic cosmetic should represent 30% of market share in 2017</li></li></ul><li>Market segment<br />Source Cosmébio, July 2010<br />
  48. 48. Distribution<br />Source Cosmébio, July 2010<br />
  49. 49. Good perspective for the market<br /><ul><li>43% of the women are ready to use organic cosmetic.
  50. 50. 9 women on 10 declare to be attracted by the organic cosmetic after test
  51. 51. 800 new products launched in France in 2008</li></li></ul><li>Expected changes, challenges and opportunities in theorganicsector<br />
  52. 52. Expected changes<br /><ul><li>The organic market is fundamentally strong but the crisis impacts the expansion
  53. 53. Market share of specialized organic retail may decrease
  54. 54. Customer ask more and more for local (82% of the organic consumer) and coherent product (Fair trade…)
  55. 55. Organic is “Mainstream” but must keep customer trust
  56. 56. Supermarket would lead the market with a private label strategy</li></li></ul><li>Challenges<br /><ul><li>Develop the french organic farming to achieve the demand
  57. 57. Offer innovative and authentic product
  58. 58. How will the market resist to the crisis ? Or how will the companies can adapt their strategies to the crisis ?</li></li></ul><li>Opportunities<br /><ul><li>Tell the story behind the product
  59. 59. Provide coherent product : fair trade, environmentally friendly packaging, gluten free…
  60. 60. Provide cheap product for private label
  61. 61. Work on marketing and packaging as the market is now professional</li></li></ul><li>Summary<br /><ul><li>The French organic market offers many opportunities
  62. 62. The market goes mainstream and companies have to stand out from the other product
  63. 63. Organic is not enough</li></li></ul><li>Thankyou for your attentionQuestions ?<br />www.agencebio.org<br />http://ec.europa.eu/agriculture/organic/home_pt<br />www.organics-cluster.fr<br />

×