The document outlines a retail management strategy for an e-commerce fashion house offering premium brands at affordable prices, detailing operations such as warehousing and delivery. It mentions the financial structure, with a monthly investment of $25 to start the e-commerce site, and highlights the target demographic of brand-conscious and price-sensitive youth. Marketing strategies include online promotions, SEO, SEM, and contests to enhance visibility and engagement.

1. Retail Management
in E-Commerce
WRECKING CREW
By,

2. • Online fashion
house
WHO ARE WE
• Premium
brands at
affordable price
WHAT DO WE
DO

3. Brands at Brandshoppy…

4. Financial Requirements…
2100 Sq.ftWarehousing
• No investment for warehousing
• 5 Bikes for Delivery of products
15 employeesStaffs
• 8 laborers to maintain warehouse
Online Promotion – 3 lakhsPromotional Activities
• Offline Promotion - 2 lakhs

5. Operations…
24/7 All time delivery
Web
management
Dedicated person to handle website
Temporary
Employee
To increase the business & bring them
periodically
E-commerce
in Box
Starting a e-commerce site with 25$ every
month

6. SEG
TAR
• Brand Obsessed & price sensitive youth
POS
• One stop for all your favorite brands

7. Gender
Male
T-shirts
Collar
V-Neck
Shirts
Informal
Formal
Trousers
Denim
Formal
Other
Accessories
Socks Shorts
Female
T-shirts Trousers
Denim
Formal
Merchandise Hierarchy

8. Human Resource Planning …
8 Warehouse
employees
1Supervisor
5 Distribution
Person
1Manager

9. Online Marketing…
SEO & SEM
in order to
increase
the
visibility
Stamp ads
on side
pane &
timeline
ads.
Conducting
contest
based on
keywords
Banner
post with
hashtags