Presentatie WWV14: Innovatieve oplossingen voor omnichannel fulfilment, FashionWheels en CB
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Presentatie van FashionWheels en CB tijdens de Webwinkel Vakdagen 2014 in Jaarbeurs Utrecht, zaal omnichannel
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· New food retail trends and experts’ insights;
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· How to know and understand your customers and offer the right proposal?
· New food retail technologies and concepts;
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· Discussion panel – Food retail: the need for innovations, the speed of changes implementation and main obstacles, future development directions.
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· Tomas Bazys, „Maxima LT“, Director of IT Maintenance Department
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Victor Peters from PostNL gave a presentation on how e-logistics is changing in light of developments in e-commerce. He discussed how online penetration is expected to increase dramatically in coming years, doubling parcel volumes. This growth will put pressure on market leaders as scale advantages erode. The types of goods bought online and customer demographics will also change. Delivery expectations will differ as voice technology and artificial intelligence are adopted. Platforms are changing how people shop both online and offline. Finally, developments in Asia will have growing influence on global e-commerce trends.
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This document discusses how multichannel ecommerce can be used to enhance sales across multiple distribution channels rather than threaten existing channels. It provides examples of Ducati's multichannel distribution network and encourages brands to use their online presence and internet marketing to develop overall sales. The document suggests starting with new online sales or using ecommerce to boost primary offline sales and provides tips for integrating channels like identifying gaps, pricing strategies, and using tools like a store locator to drive traffic.
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Parcel tracking has become standard and changed how people feel about online shopping. In the past, only merchants could see where a parcel was but now customers can track their parcel from dispatch to delivery, reducing waiting anxiety. People now have more delivery choices than ever before including speed, location, and tracking options via different methods. The future may include parcels finding people by allowing redirection to different locations like a beach if plans change.
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Asendia is a joint venture between Swiss Post and French La Poste that combines their postal networks to provide global delivery coverage. It aims to improve the customer experience for cross-border e-commerce. Asendia offers simplified customs processes for Switzerland and delivery solutions in France like home delivery and pickup points. It also partners with e-commerce platforms to provide services across the customer journey.
Nightline Group
Nightline is Ireland's largest privately owned parcel carrier that delivers over 15 million parcels annually, half of which are e-commerce deliveries. It offers domestic and international delivery services as well as Parcel Motel, which allows consumers to redirect deliveries to over 140 secure locker locations. Parcel Motel has grown rapidly since launching in 2012 and now has over 300,000 registered users. The service provides benefits to both consumers and retailers by enabling flexible and convenient delivery options.
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RetailEYE at "Food retail innovations" conference 2017
BISCUITERIE JULES DESTROOPER - Kjell Dursin, Digital Marketing Coordinator
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This document discusses drop shipping, which allows retailers to offer extended product ranges without keeping the products in stock by transferring customer orders to suppliers who then ship products directly to customers. The document outlines how drop shipping is fundamental to Shop Direct, accounting for a large portion of its sales, shipments, and parcels. It describes benefits like offering more products while reducing costs and risks. It also notes potential downsides like reduced control and challenges with coordinating suppliers. Overall, the document advocates optimizing drop shipping by improving technology integration with suppliers and building collaborative partnerships based on shared goals and trust.
supply chain Management introduction
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retail presntn 180113
The document discusses the evolution of traditional retail to e-tailing. It begins by defining traditional retail as brick-and-mortar stores like mom-and-pop shops. It then outlines the evolution to include larger store formats like supermarkets and malls. Cataloging emerged which allowed customers to order directly from catalogs. The internet was a game changer, transforming catalogs into virtual catalogs on websites. This led to the rise of e-tailing/e-retailing, defined as selling retail goods electronically over the internet. E-tailing provides benefits like vast information, easy comparisons, and flexible pricing but also faces challenges like security issues and the inability to see/feel products. Overall the document traces the
Distribution Systems in the Retail Industry a Walmart Case Study
Walmart has established an efficient distribution system centered around a hub-and-spoke model with 158 distribution centers across the US. The distribution centers employ cross-docking to directly process incoming goods with little storage, reducing costs and lead times. Walmart's logistics operations include over 7200 company-owned trucks and 53,000 trailers to replenish stores within 200 miles of distribution centers within 48 hours. The company leverages technology like RFID and GPS to increase visibility and efficiency throughout its supply chain.
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The last few years, the change in consumer behaviour has changed the retail industry. This is a large challenge to the retail industry. The retailers that understand how to deal with the challenges will be tomorrow’s winners in an increasingly competitive environment. This presentation will take a closer look at the challenges and how LS Retail delivers and will continue to deliver solutions that make it possible for the retailers to survive and succeed.
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Hoe weet u wat de best mogelijke online marketingstrategie en e-commercekeuzes zijn als de bedrijfsstrategie niet helder is waar deze aan bij moeten dragen? Tijdens deze presentatie van ISM'er Sander ontdekt u of uw strategisch fundament sterk is, wat de impact is van de strategische keuzes op de uitvoering en het succes van uw online inspanningen.
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Door telkens te vernieuwen en in te spelen op trends kun je als bedrijf voor blijven op de concurrenten. In deze workshop zullen we de social mediatrends en ontwikkelingen van 2020 belichten zodat uw bedrijf goed voorbereid kan starten aan het nieuwe kalenderjaar.
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Bewust Bezorgd is een rekentool die je inzicht geeft in de CO2-impact van de bezorging van jouw pakketten. Zo weet je precies hoe je kunt reduceren. Hiermee blijf jij toekomstproof voor de consument die steeds bewuster wordt en duurzaamheid steeds belangrijker vindt. Wil jij weten hoe Bewust Bezorgd werkt en hoe je het kunt inzetten voor jouw webwinkel, kom dan naar deze presentatie!
Worldpay: Maria Prados
The retail industry is very competitive. More and more companies are competing for smaller and smaller margins – red markets. The solution is to swim away from the competition, make the competition irrelevant and find a wide-open space and create: a blue ocean. Is an omnichannel experience the way to blue oceans?
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Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
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Iris, de virtuele assistent van de ANWB, beantwoordt meer dan drie miljoen vragen per jaar en kent meer dan 100 dialogen. Margot en Carolina vertellen je graag over de weg hiernaartoe: pilot, usability onderzoek en de struggel met “hoe krijgen we prioriteit voor service én de chatbot”.
Ook delen ze een mooi succes: de klantgerichte en multidisciplinaire aanpak voor de periode van de vakantie -voorbereiding van de ANWB-leden: in 3 maanden tijd, 16 nieuwe conversational dialogen met uitzonderlijk goede waarderingen van de leden.
HEMA: Ilse Lankhorst, Bas Karsemeijer
Nieuwe algoritmes, big data en de cloud hebben ervoor gezorgd dat kunstmatige intelligentie weer volop aandacht krijgt en belangrijker, volop toegepast wordt.
Maar hoe laat je een traditionele retailer het belang van kunstmatige intelligentie en data inzien, oftewel hoe kun je een 95-jaar oud merk transformeren naar een data gedreven organisatie.
Een inzicht in welke stappen door HEMA zijn genomen op het gebied van AI. Welke waren daarvan een succes? Maar ook een inzicht in de minder succesvolle en mislukte pogingen. Hoe wordt Artificial Intelligence ontvangen door de rest van het bedrijf? Wat merkt de klant ervan? En wat zijn de vervolgstappen?
ISM eCompany: Kees Beckeringh
Hoe achterhaal je de online behoeften van je doelgroep? Hoe vertaal je dit naar kansen en hoe prioriteer je online marketingacties voor je doelgroep en voor je bedrijf? ISM'er Kees laat zien hoe je in 5 stappen een online marketingstrategie en datagedreven roadmap ontwikkelt waarmee je het komende jaar je online doelstellingen behaalt
ING: Dirk Mulder
De transitie van een lineaire naar een circulaire economie is steeds relevanter aan het worden voor de retail sector. Klanten hebben een toenemende behoefte aan flexibel gebruik van producten en minder aan bezit. Hierbij speelt de relatie met spullen een belangrijke rol. We zijn sneller uitgekeken en willen vaker iets anders. Daarmee wordt huren interessant, bijv. in de vorm van een abonnement.
Met name de millennial generatie staat open voor het afsluiten van een abonnement. Deze consumentengroep heeft behoefte aan on-demand concepten en wil vooraf graag een product kunnen proberen. Bedrijven die abonnementen aanbieden spelen hier goed op in. Op basis van data kunnen zij hun klanten veel gerichter bedienen. Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze zelf misschien niet eens afwisten.
De mogelijkheid tot huur van producten bestaat al, maar de retail kan hier meer op inzetten dan nu het geval is. In directe zin kan dit ten koste gaan van de verkopen en inkomsten, maar op langere termijn kan dit juist meer opleveren. Product-dienst-systemen zullen vaak een aanvullend verdienmodel zijn binnen de Retail. Een abonnementenmodel heeft voor ondernemers overigens veel voordelen: zij kunnen meer omzet genereren als ze toegevoegde waarde leveren met aanvullende diensten.
Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze misschien niet eens afwisten en zijn veel transparanter dan gewone loyaliteitsprogramma’s. Het model dwingt de retailer waar voor de klanteneuro aan te bieden. Betalende leden zijn op hun beurt eerder bereid tot het delen van persoonlijke gegevens, omdat ze begrijpen dat dit een positief effect heeft op hun beleving met het merk.
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Een goed idee voor een bedrijf past op de achterkant van een bierviltje. Maar wist je dat het overgrote deel van deze viltjes aan het einde van de avond op de cafévloer eindigt? Hoe zorg je er nu voor dat jouw ondernemersidee niet bij dromen alleen blijft. Met Marktplaats kan je makkelijk de volgende stap zetten vanuit je idee.
Ondernemer Martijn Leclaire, eigenaar van Martijn Kozijn, neemt je mee op een ondernemersreis, die startte met een experiment op Marktplaats. Inmiddels is dit uitgegroeid naar een succesvol bedrijf.
Samen met Groeikansmanager Jessica van Haaster laat Martijn zien hoe ook jouw droom werkelijkheid kan worden. Door op je eigen manier en in je eigen tempo je idee uit te bouwen, je product te testen in de drukstbezochte “winkelstraat” van Nederland. En door jouw product te kunnen tonen aan de juiste potentiële kopers. Op Marktplaats heb je echt contact met klanten die je kunnen vertellen waarom ze voor jou kiezen.
Of het nu gaat om de start van je onderneming of beginnen met online verkoop. De eerste stap is altijd het lastigst, maar Marktplaats helpt je om in beweging te komen en vol vertrouwen te starten. Ga ervoor.
ING: Dirk Mulder
ABONNEMENTEN, HET NIEUWE GOUD! WAT BETEKENT DE ABONNEMENTEN ECONOMIE VOOR DE RETAIL?
Cemex trescon: Marloe de Ruiter
Data, marketing automation, A.I. en machine learning. De buzzwords die we allemaal kennen, maar die starten met een ding: een goede basis. Hoe zorg je ervoor dat je deze basis goed inricht? Marloes de Ruiter presenteert een case over de herinrichting van het marketingproces, data, processen en mensen.
Cemex Trescon is een groothandel voor de voedingsindustrie, schoonmaakbranche en facilitaire dienst. Het jaar 2019 stond in het teken van herinrichting van alle systemen, plus het complete marketingproces. Om een vernieuwde, schaalbare infrastructuur neer te zetten hadden we heel wat uitdagingen op het gebied van data. Tijdens deze presentatie presenteert Marloes een case over hoe ze dit gedaan hebben, waar ze tegenaan liepen en welke learnings zij hieruit gehaald hebben.
Marloes de RuiterMarloes de Ruiter
MARLOES DE RUITER
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LINDA.Foundation: Jocelyn Nassenstein-Brouwer
LINDA.foundation geeft deze gezinnen een heel fijn steuntje in de rug: zij krijgen een set cadeaukaarten die zij naar eigen inzicht kunnen besteden bij een aantal landelijke winkelketens. Zodat zij even geen kassastress hebben in de dure decembermaand, toch Sinterklaas kunnen vieren, met kerst wat lekkers op tafel zetten en mensen uitnodigen, een nieuwe winterjas kopen. Het cadeau betekent meer dan even wat minder stress: ouders met geldzorgen moeten altijd nee zeggen en voelen zich schuldig dat zij hun kinderen zoveel moeten ontzeggen. Ze zijn ontroerd dat dit cadeau mogelijk is gemaakt door zoveel donateurs. Ze gaan met hoop het nieuwe jaar in.
Alle donaties aan LINDA.foundation komen ten goede aan de gezinnen. Dit is mogelijk omdat alle kosten van de stichting worden gedekt door Linda de Mol. En omdat de leveranciers van de cadeaukaarten ook een steentje bijdragen, kunnen wij van elke donatie van €10 zelfs €12 maken.
De gezinnen kiezen wij niet zelf maar daarin werken wij samen met hulpverleners door het hele land. Zij kennen de gezinnen, weten waar de nood het hoogst en het verdriet het grootst. Door het cadeaukaartenpakket van LINDA.foundation kunnen zij hun cliënten ook motiveren om bijvoorbeeld een schuldhulpverleningstraject vol te houden.
Retail Nederland kan de LINDA.foundation helpen, Hoe? Jocelyn vertelt je hier meer over!
Maersk: Niek Minderhoud
About 6 years ago I started working for Maersk, the market leader in the shipping industry. At the time, a customer had to book a container via phone or email. That was and still is in some cases industry standard. I think it's safe to say that the shipping industry is one of the most traditional industries where digital is still not fully adopted and embraced.
A lot has changed in the past 6 years and Maersk has taken the lead by developing a professional e-commerce platform with all relevant features. It's been an interesting few years and I am happy to take you through our journey and tell you all about the challenges and developments.
Q&A: Brenda Hoekstra
China, een land dat volop in beweging is. Momenteel excelleert China op het gebied van retail. Spelers groot en klein zijn aan het experimenteren met verschillende nieuwe vormen van retail, waardoor de industrie dynamischer is dan ooit.
Brenda bezocht in november China. Tijdens deze sessie deelt zij haar belangrijkste lessen van die reis.
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soors
Advertentiekosten blijven ieder jaar stijgen en de organische resultaten krijgen steeds minder ruimte in de zoekresultaten. Het is daarom belangrijker dan ooit om je duurbetaalde bezoekers te laten converteren. Aanhangwagendirect.nl neemt je mee hoe zij de advertentiekosten opvangen met slimme gepersonaliseerde e-mail marketing.
Deze lezing wordt mogelijk gemaakt door Copernica Marketing Software.
ISM eCompany: Ralph van Woensel
Vanuit de online marketingstrategie is er een doelstelling voor SEA bepaald. Maar hoe vertaal je dit naar een roadmap met concrete actiepunten voor Google Ads? Ralph benoemt hoe je onderwerpen als personalisatie en mobile first toepast voor online advertising. Daarnaast vertelt hij hoe smart shopping en automatisering bijdragen aan het behalen van de Google Ads-doelstelling.
Lecot: Raf Maesen
De eerste website van Lecot werd in huis gebouwd en deed enkel dienst voor de bestellingen. Om competitief te blijven in een snel veranderende verkoopomgeving, nam Lecot de stap naar een digitale transformatie om de B2B customer experience te optimaliseren en de online verkoop te boosten.
In samenwerking met Vaimo bouwden ze de website-omgeving op het e-commerceplatform Magento. Het B2B-bedrijf slaagde erin zijn online aanwezigheid met succes te transformeren.
Lecot optimaliseerde de visibiliteit van ruim 2 miljoen SKU's in een PIM-systeem dat de productinformatie verrijkt. Daarnaast werden andere functies zoals gebruikersstructuren, een verzendkalender, een zoekintegratie en een snelle bestellinglijst toegepast. Dat biedt de B2B-klanten een revolutionair model op het vlak van verkoop, accountmanagement en aankoop. Zo boekte het bouwbedrijf een enorme vooruitgang in verkoop en volgde de groei van het bedrijf in stijgende lijn.
Lobbes: Berry de Snoo
Payment Service Provider PAY. schuift haar klant Lobbes naar voren voor een interessante presentatie die je niet wil missen. Lobbes bevindt zich als online speelgoedwinkel middenin in een continu veranderende speelgoedmarkt met partijen als Action, Intertoys, Kruidvat en Bol.com en ervaart zowel kansen als uitdagingen op dit speelterrein. Game on or game over?
Volgens Berry de Snoo (Manager Bedrijfsvoering) is omnichannel de manier om je als pure player te ontwikkelen in een disruptieve markt.
ISM eCompany: Sander Lems
Moet je gaan verkopen via marktplaatsen als Bol.com, Zalando of Amazon? ISM'er Sander vertelt welke strategische en operationele afwegingen je moet maken als je overweegt ermee te starten, hoe het huidige landschap voor marktplaatsen eruitziet, hoe het zich de komende tijd gaat ontwikkelen en welke strategische afwegingen je moet maken om er succesvol mee te zijn.
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Presentatie WWV14: Innovatieve oplossingen voor omnichannel fulfilment, FashionWheels en CB
- 1. I High Quality I Professional I Fashion Forward I Innovatieve oplossingen voor omnichannel fulfilment Webwinkelvakdagen 22 januari 2014
- 2. Introduction • • • • • • • • • Founded: Fashionwheels 1996 and CB 1871 1,100 employees More than 1 million delivery stops in high street annually Serving more than 150 webshops More than 6 million e-commerce orders annually Omni-channel proposition in fashion & media Market focus Fashionwheels: fashion & lifestyle products Market focus CB: media, fashion and health care Since January 2014 all fashion activities combined in one company
- 3. Our Fashion Specialization Warehousing Transport & Distribution Custom Facilities • 80.000 m² warehouse • (Radio Frequence) pick & pack • Replenishment & NOOS Picking • B2B and B2C • Value added services • Returns and Interstore transfers • Quality Control • > 20 mio pieces picking per year • Over 200 vehicles in Benelux high street distribution • Over 20 trucks/trailers international transport • >5,5 mio GOH, >5 mio CTN and >300.000 PAL per year • Online label and POD printing, track & trace • Class B3 security on all vehicles • Realtime communication with all vehicles • Reports/KPI’s on contractual SLA’s • Bonded warehousing • Import and Export statistics • AEO-certified • Customs formalities • eLicense • Fiscal Representation • Imports & transit in bonded warehousing
- 4. Developments Enhance consumer experience Improve ease of delivery Increase flexibility Optimize performance Cross-border, internationalization
- 5. Online en offline promotion High street Interstore Delivery (block) times Returns Last yard Same day, next day, green day Replenishment & consigment Home delivery from store Omni Channel Web physical Print on demand Web digital Pick-up points
- 6. Proposition • Retail and e-tail from one inventory • Order by 23h – next day delivery (store or shop) • Choice of delivery day • Logistics solution not by channel, but in all channels • Inventory, finances and information: web and store are one • Bundling of high street logistics: less stops and green • Availability • Reliability • Scalability • Flexibility
- 7. Lessons learned • Close cooperation of retailer and LSP • Understanding of retailer’s proposition is essential for logistical translation • Deliver to promise – reliability • Logistics is integral part of cross/omni channel strategy • Logistics: showcase and marketing tool
- 8. E-Commerce: an E-volution ! • Recession and consumer confidence • Major changes in Retail • Empty Shopping streets • Changes in Consumer Behaviour • Sell Experience • • • • Multi/Cross channel approach De New Consumer… Expects Superior Service… …at the lowest price!
- 9. From wholesale to Omni-Channel
- 10. Diract
- 11. Special Packaging • • • • • Ordinary shipment becomes a present for the receiver Gift wrapped – your personal touch Wrapping paper, special boxes and ribbons Compliments cards Return forms and labels We pack your experience!
- 12. From traditional wholesale/Retail…. ERP Wholesale A ERP Wholesale B ERP Wholesale A EDI EDI ERP Retailer A ERP Wholesale B ERP Retailer A Fashionwheels WMS
- 13. …to Omni-Channel ERP Wholesale A Webshop Retailer A EDI Webshop Retailer B EDI ERP Wholesale B Webshop Retailer C ERP Retailer A Webshop Wholesale B Shops Retailer C Fashionwheels WMS
- 14. The last mile • • • • • Order up to 23h and Deliver the next day Dynamic choice of parcel carrier best suited Time Deliveries Collect in shop or (Kiala) collection point Track & Trace
- 15. Multiple retailers & wholesalers on ONE platform ONE connection with the Warehouse Management systeem Sell from each others Stock Create virtual stock locations Easy to set-up (EDI)
- 16. What does the Customer want? • Showroom: step by step through the whole process • • • • • Present options and partners Fill-in the Menu Card together Determine Packaging for Experience Discuss returns process Marketing, Photography and Customer Service