Sahil Shah, the regional manager of RE/MAX Mumbai Gujarat Maharashtra, provides information on marketing a sole-selling project. RE/MAX has a wide network across 90 countries and 15 states in India with over 7,000 offices and 100,000 agents. The document discusses the 7 Ps of marketing - product, price, promotion, place, packaging, positioning, and people. It provides examples of different promotional activities that can be done both above and below the line, as well as the importance of ensuring the right people are involved to market the project.

1. WORKING ON SOLE – SELLING PROJECT
SAHIL SHAH
REGIONAL MANAGER
RE/MAX MUMBAI GUJARAT MAHARASHTRA
RE/MAX Mumbai Gujarat Maharashtra

2. ABOUT RE/MAX
•Wide Network
•Trust of a Brand
•Strong Technology
•Highly qualified Agents trained
in real estate
90 Countries: 7000 Offices : 100000 Agents : 39 Years
15 States : 135 Offices : 500 Agents
RE/MAX Mumbai Gujarat Maharashtra

3. ABOUT RE/MAX BROKER OFFICE
 Past experience in •One of the first Broker
handling projects Offices in city
•One of the biggest
 Profile of broker franchise offices in the
owner of the office country
 Awards that the •Strong presence in
office has won corporate and builder circle
•System driven processes
 Training that the to make your transaction
office has gone smoother and faster
through
RE/MAX Mumbai Gujarat Maharashtra

4. PAST CLIENTS
RE/MAX Mumbai Gujarat Maharashtra

5. DEFINITION : MARKETING
 Marketing is the activity, set of instruction and
processes for creating, communicating,
delivering and exchanging offerings that have
value for customers, clients, partners, and
society at large.
RE/MAX Mumbai Gujarat Maharashtra

6. 7 P’S OF MARKETING
Product
People
Positioning Price
Packaging Promotion
Place
RE/MAX Mumbai Gujarat Maharashtra

7. PRODUCT
 Compare the product with comparable offerings
in the market place on a time to time basis
 Provide comparative market analysis report to
determine the correct product pricing on a
quarterly basis
 Features, amenities, project strengths and
weaknesses on a quarterly basis
RE/MAX Mumbai Gujarat Maharashtra

8. PRICE
 Compare the price of the product to available
products in the nearby market
 Price it as per the needs of the finance of the
builder and try to bring maximum profitability for
the builder
 Correct mix of investor : end-user to ensure
project gets accepted well
 Wrong pricing can help nearby projects
RE/MAX Mumbai Gujarat Maharashtra

9. PROMOTION
Above the Line promotion
 Local channel operators
 Local radio
 Out of home
 Magazines / Local supplements
 Nearby cinema
 Hoardings
RE/MAX Mumbai Gujarat Maharashtra

10. Below the line Promotion
 Direct mail
 Sales Promotions
 Flyers
 Point of sale booth at various places like malls,
stations, offices
 Telemarketing
 Brochures
RE/MAX Mumbai Gujarat Maharashtra

11. WEB PROMOTION
 Separate website
 Specific promotion through Google Adword
 Social Media Promotion
 Listing on key portals
 Managed Promotion on portals
 Search engine optimization
RE/MAX Mumbai Gujarat Maharashtra

12. EVENT BASED SELLING
 Key Milestones of project:
- Pre-launch, Bhoomipujan, launch, 25%-50% and
75% of project completion
 Festival based selling:
- Akshaya Tritaya, Diwali, Christmas/New year
 Education based selling
- Brokers / End-user meets
 CSR Events
- Blood donation drive at project
RE/MAX Mumbai Gujarat Maharashtra

13. PLACE
 Ensuring participation in key exhibitions at national and
international level to sell the product
 Display and information in key targeted corporate in and
around the area
 Local : MCHI, Times Property Show
- DNA Property
 International : RE/MAX shows around the world
 Property exhibitions like Sumansa, Pan-Eastern in
Middle-East, Europe and Africa
RE/MAX Mumbai Gujarat Maharashtra

14. PACKAGING
 Ensure top-in-class coordination for designing in
- Brochures
- Videos
- Virtual Tours
- Commercial
- Advertising
RE/MAX Mumbai Gujarat Maharashtra

15. POSITIONING
 Position it to sell
 Ensure that genuine buyers are able to consider
the product
 Build a brand so customers perceive us positively
and position brand as a customer-centric
 Helping define a position in the market and
working towards achieving excellence in the
same
 Awards and rating agencies
RE/MAX Mumbai Gujarat Maharashtra

16. PEOPLE
 Well qualified trained agents / staff to market the
project
 Local association promotion
 Creating an agent centric attitude to ensure
more people are working on the field towards
your project to sell it faster
RE/MAX Mumbai Gujarat Maharashtra

17. AND..
 Tieups with major housing finance companies
 Ensure local key influencers are updated and
apprised on regular basis
 Community Involvement through raising of
issues of local concern and participation
RE/MAX Mumbai Gujarat Maharashtra

18. FINANCIALS
 Be sure who is bearing cost of marketing
 Site office, sales office, cost of housekeeping
agencies etc
 Be clear on when to say NO and understand your
profitability game
 Ensure there is no parallel selling on the project
 Be careful whom you are loyal to work on in the
transaction
RE/MAX Mumbai Gujarat Maharashtra

19. Thank You
Feel free to send any of your questions to
helpdesk.mgm@remax.in
RE/MAX Mumbai Gujarat Maharashtra