This document discusses video production for business. It explains that video production involves elements of pictures, sound, and design to bring ideas to life. It also notes that professionals take care to represent brands through careful planning, filming, and post-production. Common mistakes like lacking a plan, poor sound, or rushing post-production can damage quality. The process involves planning, filming with multiple angles and takes, organizing footage, editing, and delivering the final video. Videos are beneficial for businesses as they are attention-grabbing, can reach large audiences online, and help with search engine optimization.

1. Video
Production
For
Business
With Erik Croswell of
Bridge City Media

2. Topics
•Working with video production
•What the process looks like
•Benefits to use with business

3. Working with
video production

4. What it’s like
Video production is a very
exciting field of creation.
Because it uses elements of
pictures, sound, and design,
there are endless possibilities
for bringing an idea to life.

5. There’s a great responsibility in creating
a message that is both coherent and
professional. When a company or
individual’s brand is being put in the
hands of a video, it’s best represented
with careful writing, structured
storyboarding, tactful filming, and a
dedicated guidance through post-
production.

6. What not to do
In the age of technology, anyone with a
smartphone can become an amateur filmmaker.
Aside from the difference in the price of
equipment, a professional videographer is
distinguished because of their knowledge on what
not to do. Some of which are:
• Start filming without a plan. Unforeseen costs can
skyrocket the budget for the film past what a
company could afford, limitations with casting and
location could shut down the project, and an
unrefined script could damage the goal that the video
is supposed to achieve.

7. • Shooting video without pro-grade
sound. A video with crisp sound, and
music can be the difference in how
customers view the quality of the
business.
• Rushing post-production. Quality is
brought up to the next level through
thoughtful color-correcting, sound
mixing, and graphic overlays.

8. Doing it right
• Video production is a service that has
always been in demand and continues to
rise as we further our ability to integrate
them in web and mobile devices. A video
producer can capture the beautiful, rare
moments of a wedding day, promote the
success a company’s new product, bring
an artist’s song to life with a video, and
much more.

9. • To do the job right, a videographer should consider an approach
similar to this:
• Meet with artist or business to discuss goal for video
• Plan out budget, casting, script, location, and
storyboarding for film
• Film the video with a wide variety of angles, several
takes, and good lighting

10. • Organize raw footage to make process for post-production easier
• Edit to mix sound, color, and flow of the video
• Format video into appropriate aspect ratios for where they’ll go
• Deliver final product to client, get feedback, and offer re-edits if necessary

11. • If you only offer your best quality work with video, your clients will love you for it
and continue to spread your praise.
"Bridge City media did an
amazing job covering my
wedding! My Husband and
I could not be happier, and
love looking back on our
special day. We received a
'music video', interviews of
our bridal party, a wedding
video, slide show etc. It
was the best package we
could have picked!"
"We weren't originally
planning on hiring a
wedding videographer,
but I'm so glad we did!
Erik did an amazing job
capturing our big day
and the videos turned
out great. We're so
glad to have this way of
remembering these
special moments."
"Worked on a music
video w/ them. They
brought creative
ideas to the table and
executed them
quickly. Would work
with them again!"

12. What the process
looks like

13. Planning
• The first step is to meet with the
client and discuss the budget and goals
for what they want to achieve. This
should be done at least a week before
the shoot to leave room for other
planning.

14. • Next you should write out a script or
adapt one to your preferences if your
client already has one.
• Then you can storyboard the video:
planning shots out that will save you
time and your client money when it
comes time for the shoot.

15. Filming • Come to the shoot with all equipment
organized and batteries charged.
• Stick to your storyboard and line up shots
thoughtfully to best present your subject
matter.
• Anticipate using multiple camera types or
lenses as situations might call for it. I like to
bring two DSLR camera bodies with an 18-
55mm lens, a macro lens, and a telephoto.

16. • Do multiple takes of each scene
and be precise with your
direction.
• Periodically check playback of
video to make sure the quality is
what you’ve hoped for.

17. Post Production
• Organize your shot files into a system
that will work best for you in your
editing program. I usually label out
each take by scene and which camera
I used.
• Lay scenes together and crop
appropriately to make sure
everything flows well.

18. • Subtract static noise from the audio and use
transitions to ensure sound won’t be
choppy.
• Color correct each clip or create a nice filter
if the lighting doesn’t change much.
• And finally share your product with the
client and make sure it’s everything that
they hoped for.

19. Benefits to use
with business

20. Videos are attention-grabbing
• If a picture says a thousand words, a
video says millions. People tend to view
a company more amicably if they’re
given a voice and presence through a
video. And in an age of constant stimuli
from photos, blogs, and ads, a video will
have the loudest voice in cutting
through all the noise.

21. The reach can be enormous
• The variety of places one could send
a video is the greatest in history.
With social media sites and
Youtube, people love to share
content that they like. A well-
produced and positioned video has
the power to be picked up and
passed around the web to hundreds
of millions of people for a fraction of
the cost of many other advertising
platforms.

22. Videos help boost SEO
• If your company is trying to move it’s
way up the search engine bracket,
creating video content is an easy and
affordable way to earn organic
backlinks. These are an important part
of any SEO strategy because it gives
sites a sizeable boost on the search
ratings.

23. Most companies today use videos in their online marketing and by
choosing not to could put you at risk for losing out to competitors. A
well-produced video, that’s crafted by professionals such as the ones
at Bridge City Media, will be an essential choice for best representing
your company.

24. Erik
Croswell
503-277-0353
erik@bridgecitymedia.com