1. Ihsan Ezel Büyüksekban
Home 1: Piri Reis Mah, Yelkenkaya cad. No 159, Tozkoparan Sit. B Blok D:1 Darıca – Kocaeli
Home 2: Gülistan Sok. No: 9, Birol Apt. D:1, 34728 Caddebostan – Kadıköy – İstanbul
+90 (533) 246 0352 (GSM)
+90 (262) 653 3659 (Home 1)
ebuyukse@ttmail.com
WORK EXPERIENCE SUMMARY
Nov 2012 – July 2013 Enchange LTD – UK
Wound management Management Consultant (Project Manager)
Apr 2005 – Mar 2012 Johnson & Johnson Sıh. Malz. San. Tic. LTD Şti
Medical products LifeScan Country Manager
Apr 2004 – Apr 2005 Bioser Medikal LTD Şti.
Pharmaceuticals Sales and Marketing Manager
Feb 2001 – Aug 2003 Bilim İlaç San. A.Ş
Pharmaceuticals Sales and Marketing Manager
Jul 1999 – Feb 2001 Abdi İbrahim İlaç Pazarlama A.Ş
Pharmaceuticals Business Unit Manager
Mar 1992 – Jul 1999 Abbott Laboratories A.Ş.
Pharmaceuticals Oct 1998 – Jul 1999
Business Development & Licensing Manager
Dec 1995 – Oct 1998
Marketing Manager Pharmaceutical Products Division
Mar 1992 - Dec 1995
Product Manager
Nov 1989 – Mar 1992 Deva Holdings A.Ş
Pharmaceuticals Product Manager
Aug 1985 – Nov 1989 Ministry of Health
Medical Doctor (General Practitioner)

2. PROFILE
Result and Performance driven, motivated with challenges and achievements
Strategic thinker with a focus on big picture
Extensive Brand Marketing and strategic development background and experience
Self-driven with a vision for a better future
High adaptability to changing environments
Excellent analytical skills
Strong personal integrity
Compliant with law & regulations as well to company’s credo values
People leader
Ability to travel / reallocate
WORK EXPERIENCE DETAILS
November 2012 – July 2013
ENCHANGE LTD, UK
Management consultant
Sector: Medical products / wound management
• Worked full time as management consultant (project manager) for six months and then
briefly (3 months) as GM with Turkish client company’s management team and
shareholders in order to:
• Restructure the sales and marketing operations,
• Analyze the current business and to prepare a 3 year business plan,
• Build the necessary business processes and operating procedures to prepare
business plans for future,
• Develop marketing plans for three key business / product groups
• Establish a Plan Monitoring and Review mechanism including Milestone Plan and
metrics.
• Guide implementation of the plans
• Project completed and successfully delivered as of July 2013
April 2005 – May 2012
JOHNSON & JOHNSON SIHHİ MALZEME SAN TİC LTD ŞTİ. - ISTANBUL
LifeScan Country Manager Turkey
Sector: Medical products
• Led LifeScan Turkey organization (17 FTE) in line with Johnson & Johnson Global Credo
with full accountability for all organizational decisions, strategies and activities
• Prepared and presented yearly business plans to the senior management team.
Developed marketing and sales strategies, budgets and tactics and supervised
implementation to ensure continuous business growth.
• Worked in collaboration with regional Marketing and Medical teams to develop tailor-made
marketing campaigns and materials to meet local business strategies and market needs
• Created and maintained high level relations with key stakeholders (customers, HCP’s,
Government etc) to build support for the company’s products

3. Achievements
• Achieved 70% annual growth in four consecutive years taking the business from $1m in
2006 to $6.8m in 2008
• Met or exceeded sales and business plan targets for six consecutive years 2005 – 2010
• Developed the brand marketing strategy, launch plan and all marketing campaign
materials for “One Touch Select” brand for the Turkish market. Launched the product and
achieved 6% market share in first year.
• Developed and implemented an in-depth market analysis project in collaboration with IMS
Turkey to define the potential of the Turkish Blood Sugar Test Strips market.
• Collaborated with IMS Turkey to include Blood Sugar Test strips in the digital market
information system. These were the first medical products reported by IMS in Turkey.
• Built and managed the LifeScan distributor network
• Following the government’s decision to change the market to a centralsed reimbursed
pharmacy model, built the pharma wholesale distribution channel
• Developed and implemented a distribution tracking system to prevent the diversion of
company’s products out of country.
• Managed the Business Model Change in Turkey at end 2009 and achieved 100% of plan
targets in 2010
April 2004 – April 2005
BIOSER MEDİKAL LTD ŞTİ. - ISTANBUL
Sales And Marketing Manager
Sector: Diagnostics
• Led Bioser Medical’s Sales, Marketing and Technical Service teams as well the
distributors network
• Led tender business and coordinated all pre-tender preparation.
• Developed and implemented marketing and sales priorities, campaigns and strategies.
• P&L responsible. .
• Supervised the product prices, warehouse stock levels, shipments, receivables and
customer risks in accordance with business plan and sales policies.
• Supervised the marketing team to develop and implement marketing plans, campaigns
and materials
• Created and maintained high level relations with critically important key accounts, decision
makers and opinion leaders on tender business
• Developed company’s management infrastructure by creating and implementing all
required operating procedures
Achievements
• Won all targeted tenders in 2004
• Exceeded 2005 sales target (108%)
• Won three year SSK tender (15m tests)

4. February 2001 – August 2002
BİLİM İLAÇ SAN A.Ş.
Sales And Marketing Manager
Sector: Pharmaceuticals
• Led Sales and Marketing Division consisted of four Business Units and supporting
departments: sales force, medical sales operations, customer relations, warehouses,
marketing support – 600 headcount
• Prepared corporate yearly business plan and coordinated the implementation
• Supervised the development and implementation of divisional strategic plans, marketing
and sales priorities, campaigns and strategies, and coordinated the implementation with
reporting managers.
• Supervised marketing and sales activities of all divisions to ensure performance in
alignment with budget and targets.
• Led business development team to seek new growth opportunities, define potential
markets, license and launch new products.
• Developed a digital sales force territory management & communication system based on
performance management to increase sales force effectiveness
Achievements
• Achieved 100% of yearly sales target with no target revision vs plan in a year of country
wide economic crisis (2001).
• Realized market share objectives for all major products (%10-20 increase vs previous
year)
• Launched 11 new products in 18 months
July 1999 – February 2001
ABDİ İBRAHİM İLAÇ PAZ. AŞ.
Business Unit Manager
Sector: Pharmaceuticals
• Led Farma IV and Cardiovascular Business Units consisted of four separate sales teams.
(Total 208 headcounts – 6 PM, 23 RBM, 179 Sales Rep.)
• Prepared Business Unit strategic plans, marketing and sales priorities, campaigns and
strategies and coordinated the implementation with reporting managers.
Achievements
• Planned and conducted the transition and restructuring of the Business Unit’s sales force
restructuring with no talent loss. Downsizing achieved by transferring all redundant
employees to other business units.
 Increased per capita productivity and sales force effectiveness.
 Implemented contemporary practices such as targeting based on IMS data,
Management by Objectives, Sales force territory management, reporting, coaching
and sales skills training first time in Abdi Ibrahim group.
• Sales targets achieved at 101% within 1999 in 5 months following the appointment to the
position.
• Sales targets achieved over plan in 2000. (% 104,8)

5. • Led Abdi İbrahim Sales Force Management System project and built computerized sales
force territory management and performance tracking system for all departments.
March 1992 – July 1999
ABBOTT LABORATORİES A.Ş.
Sector: Pharmaceuticals
Business Development And Licensing Manager (October 1998 – July 1999)
• Assumed interdivisional responsibility for
 Seeking new business opportunities through licensing and/or acquiring new
products either from Abbott International’s own product portfolio or from third party
companies.
 Developing and implementing strategies to increase interdivisional functionality and
sales productivity by coordinating co-promotional activities between Abbott’s
divisions.
 Evaluating relevant markets, defining the company’s future product portfolio and
development areas and coordinating the planning and launching of new products.
Achievements
• Completed a full market review and analysis and defined potential growth areas and
collaboration opportunities to improve product pipeline.
• Developed the licensing project of ISDIN (Spain) Derma-cosmetics products line in Turkey
• Developed the project of acquiring a local generics company
Marketing Manager – Pharmaceutical Products (December 1995 – October 1998)
• Managed the marketing department (3 PM and 1 Admin reporting). Created and
maintained close relations with sales force as well as key accounts and opinion leaders.
• Developed Brand Marketing strategies for all existing products as well Launch plans for
new products.
• Planned and implemented the yearly marketing plan, strategies and $3m budget and
supervised their implementation as well the expenses to keep them within approved limits.
• Provided marketing support and training to Abbott Pharmaceutical Products Division
(PPD) Sales force. Coordinated the sales force development together with the Training
Manager.
Achievements
• Grew sales from $4m in 1994 to $36m in 1998
• 2 Abbott International Presidential Award for Marketing Excellence won
1996 - KLACID Respiratory Tract Infections marketing campaign
1997 - KLACID Helicobacter pylori indication launch campaign
• KLACID Helicobacter Pylori marketing strategy and campaign was chosen the most
innovative campaign in Pacific Asia Africa Region and implemented by many countries.
• Successfully launched of KLACID 500mg (End 1995), KLACID MR, LUCRIN, HYTRIN (All
# 1 products in their own market by 1998) & OGASTRO (3rd
product in its market)
• Achieved ‘Numero Uno Prize’ for fastest growing affiliate following the successful launch
of Abbott’s pharmaceuticals division in Turkey

6. Product Manager – Pharmaceutical Products (March 1992 – December 1995)
• Organized and implemented the recruitment and launch of Abbott Pharmaceutical
Products Division Sales force.(7 RBM and 70 Reps followed by a second group of 4 RBM
and additional 40 Reps)
• Coordinated Co-Marketing activities between Abbott Laboratories and Turgut Holding’s
Abfar Sales group
• Supported third party company’s (Turgut Holding’s Abfar Sales group) sales force training
and marketing activities for Abbott products.
• Launched KLACID tablet and suspension for RTI indication (Co-marketing agreement
between Abbott Turkey proving marketing support and Turgut Holding’s ABFAR Sales
team providing sales support)
December 1989 – March 1992
DEVA HOLDİNGS A.Ş.
Product Manager
Sector: Pharmaceuticals
• Product Management for all Anti-infectives, Anti-hiypertensives and Antihistamines line of
Deva Holding A.Ş. (Approximately 50 products)
• Supported and supervised sales force training and marketing activities for Deva Holdings
products.
• Launched Ciflosin (Ciprofloxacin – Deva’s Quinolone Antibiotic) tablet in 1990. Product
has become #1 Quinolone antibiotic both in unit and value sales in one year after its
launch.
MERITS RECEIVED:
1. 1997 Abbott International Marketing Excellence Award for the outstanding performance on
the marketing of KLACID 500mg for Helicobacter pylori eradication indication
2. 1996 Abbott International Marketing Excellence Award for the outstanding performance on
the marketing of KLACID for respiratory tract infections.
3. Special Abbott Turkey GM’s prize due to outstanding performance on the planning and
implementation of the new Abbott PPD sales team project (1995).
COURSES ATTENDED:
Attended many in-house or third party organized training meetings. The most notable ones
are followings;
• Marketing Plan in Action (Abbott International, Antalya August 1997)
• Priority Management (MAST International, Istanbul, February 1998)
• Account Man. Strategies (Abbott International, Istanbul, June 1998)
• Future Focus (Abbott International, Istanbul, July 1998)
• New Manager Course (MAST International, Istanbul, October 1998)
• 3 Day MBA (Euro Forum, Istanbul 2000)
• Finance for Non Financials (Abdi İbrahim, Istanbul 2000)
• 7 Habits of effective people (Istanbul 2001)
• Management Fundamentals (J&J Internal 1 Year Program 2006-7)

7. SKILLS
Language: English - Fluent
French – Very Good
Computer: Advanced level user of IMS Sales Analyzer, IMS Pharmaceutical Index
Dataview and IMS Medical Prescription Index
Advanced level user of Microsoft Office applications
EDUCATION:
1979 - 1985 University of Trakya, Edirne Faculty of Medicine
1971 - 1979 Saint Joseph French College
PERSONAL INFORMATION
Date of Birth: March 27, 1960 – Istanbul
Marital Status: Married
Driving Licence: B Class
Military Service: Completed
INTERESTS
Audiophile Music System and Listening (Vocal Jazz & Classics)
Digital and Analogue Photography
History
Travelling
Sports Fishing
REFERENCES
Available upon request