Olivia Diaz has over 20 years of experience in marketing, public relations, and customer support roles for IT and consulting companies in Latin America. She has held senior management positions at Oracle Mexico leading analyst relations and reference programs. Her experience also includes marketing management roles at Systems Union, Visual Consulting, and NYX Consultores.

1. Olivia Diaz Inclan
Jardín Andino 107ª
Jardines de los Naranjos
Phone: (52) 477 1954146
Cell: (52 1) 477 1146088
Email: odin03@hotmail.com
Interested in providing with Professional Services in Marketing, Public Relations and Customer Support
Short Profile
o Experience in working with remote teams throughoutLatin America:Sales,Marketing, Corporate Communications,
Consulting,Support
o Long time experience in IT Market
o Strong communication skills,Innovative, Analytical skills,
o Marketing and planning skills,
o Leadership and abilityto build relations
o Bright experience in customer relationship/customer support
o Influencing and negotiating skills
o Languages:English and Spanish spoken and written.Portuguese:spoken in basic level.
o Availability to Travel abroad
Professional Experience
Senior Manager, Industry Analyst Relations for Latin America (equivalent to Corporate Comms, Enterprise Relations)
Oracle de Mexico, Mexico City, MX. June 2012 to Date
Responsibilities:
Lead Analyst Relations program in Latin America,ensuring all interactions followed the Oracle Analyst Relations strategy.
Handled over 500 interactions in 2 years, increasing positive perception (OpenWorld surveystated 80% of interactions were
qualified as Excellentwith Oracle Executives and Reference customers),from Good into Excellent
Supported high level business objectives- marketing,business development,regional management and Directions
Ensured message consistencyand continuity across Oracle’s productareas and businesses.
Built effective relationship managementwith industryinfluencers ,managing over 65 Latin Industry Analysts
Negotiated costbenefits on Analyst Firms services for the region- budgeting for Sponsorships,Speaking engagements,
executive session services,collateral materials,and others.Passed from nule to high investment.
Developed outbound programs and projects in collaboration with IndustryAnalysts
Identified and fostered relations with Tier 1 Analysts Firms:IDC, Gartner, Forrester.
Reporting to: Ricarda Rodatus,Senior VP, Analyst Relations.DirectReportto: Katie Webb, Senior Director, Analyst
Relations,since November 2013.
Senior Reference Manager, (Program designed for Customer Loyalty/Relations and Support) Spanish LAD
Oracle de Mexico, Mexico City, MX. June 2011 to June 2012
Responsibilities:
Manage and develop references strategy of Oracle 500 and Oracle 2000 customers in LAD, i.e. 42 of top global customers
based in Latin America. Currently, 60% of them are active reference customers
Understood sales and marketing needs related to customer referencing and deliver a programmatic and proactive approach to
meetthose needs.Increased participation more than 30% ofreference customers in reference activities.
Helped to amplifythe voice of the customer within Oracle in executive events such as Oracle OpenWorld in San Francisco
and in Sao Paulo providing with Executive briefings,arranging 1 to 1 meetings with Oracle Executives, Product
Management/DevelopmentManagers.
Contributed to provide to reference customers with positive exposure and networking opportunities with colleagues, influence
speakers, Analysts and media/press journalists
Provided with feedback to supportchanges to business process & business practices within Oracle.Example:active
participation in Exa PMO program to deliver success in Emerging Portfolio projects
Reporting to: Evelyn Balbontin,Senior Director Americas References until February2012.Direct report to: Les McDade,
Reference Manager, since February 2012
Senior Reference Manager, (Program designed for Customer Loyalty/Relations and Support) Spanish LAD
Oracle de Mexico, Mexico City, MX. June 2009 to June 2011
Responsibilities
Manage and develop references strategy of Managed Accounts in Latin America, with focus on mostrequested references to
supportMarketing and Sales needs.78 success stories per year. 83 Public Relations requests supported with reference
customers quotes during FY11.25 Field Marketing events supported with live testimonials byreference customers in FY11.
Helped to supportRevenue with sales calls,visits,RFPs and others.53 Sales Reference requests supported in FY11.
Developed a quarterly Reference flash to summarize reference assets such as Reference videos,success stories,inclusion of
customer quotes in Oracle publications, 3d party media,Sales forums.

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Reporting line to:
Julieta Conconi,Director References Americas
Reference Manager, (Program designed for Customer Loyalty/Relations and Support), Strategic Accounts Spanish LAD
Oracle de Mexico, Mexico City, MX June 2007 – June 2009
Function:
Manage and Develop strategy of Technologyand Services references in LAD. Developed an average of 80 success stories
per year about Technology(Database & Options,Fusion Middleware) and Services (ACS, Support, On Demand)
Helped to supportRevenue with sales calls,visits,RFPs and cus tomers listings
Developed reports to stakeholders aboutreferences recruited,follow up of new leads to recruit
Collected Sales,Marketing and Public Relations feedback to indentifyreference gaps and new leads
Provided with proactive supportto Marketing and Public Relations needs
Reporting line to: Julieta Conconi,Senior Reference Manager
Reference Manager, (Program designed for Customer Loyalty/Relations and Support to Strategic Customers in Mexico)
Oracle de Mexico, Mexico City, MX June 2006 – June 2007
Responsibilities:
Manage and Develop strategy of references in Mexico. Positioned References as an elementofvalue to disparate LOBs:
Field Marketing, Campaign Leaders,Consulting,Sales,Corporate Communications in Mexico.
Provided with proactive supportto sales teams with sales calls,visits,RFPs and customers listings.Fulfillmentratio:95%
Developed a strategy to create reference content that metstakeholders needs,covering gaps identified
Worked with Alliances & Channels to identify partners interested in referencing their projects with customer testimonials.Also
positioning references as a metric ofspecialization ofpartners.
Reporting line to: Evelyn Balbontin,Senior Reference Director
Contractor, Project specific, Mexico – Strategic Accounts in Latin America
RH Servicios,under contract to Oracle de Mexico, Mexico City, MX June 2005 – June 2006
Responsibilities:
Develop specific references on strategic customers, included in a Reference Matrix with focus on Industries and products
resulted from a gap analysis.Achieved 75% of leads for recruitment.
Reporting line to: Evelyn Balbontin,Senior Reference Director
Marketing Manager for Latin America Division
Systems Union Mexico (currently named INFOR), MX May 2003 - June 2005
Responsibilities:
Generated Demand for ERP and Business Intelligence solutions.Events coordination,e-blasts,installed base maintenance,
developmentofsuccess stories, customer interviews,launching ofnew releases.
Reporting line to: Mario de Alba, Latin America, Vice president;Brenda Noah- Navarro, Americas Marketing Director
Marketing Manager- Mexico
Visual Consulting (currentlynamed ABE Solutions),MX June 1999 - April 2003
Responsibilities:
Generated Demand for a manufacturing solution (ERP and SCM) and a Fleet Managementsystem.Events coordination,
partners qualification and training,installed base maintenance,launching ofnew releases.
Reporting line to: Eduardo Palestino,Managing Director.
Education:
 Marketing and Business degree atUniversidad Tecnologica de Mexico- Recognition: 1stposition in Marketing
College.
 Interpreter-Translator degree atBerlitz Mexico

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SUMMARY- Profile at LinkedIN Olivia Diaz – pumaodina@yahoo.com
Company Activity/Industry Área o Sector Tipo de puesto o jerarquía
06.2012 - 12.2014 ORACLE DE MEXICO
IT/Services and
Manufacturing
PR, Marcom, Marketing Senior Management
05.2006 - 06.2012 ORACLE DE MEXICO
IT/Services and
Manufacturing
PR, Marcom, Marketing
Chief/ Supervisor /
Responsible
05.2005 - 06.2006
RH SERVICIOS
(PARA ORACLE DE
MEXICO)
Professional Services PR, Marcom, Marketing
Chief/ Supervisor /
Responsible
05.2003 - 05.2005
SYSTEMS UNION
(AHORA INFOR)
Consulting/IT Services Marketing
Chief/ Supervisor /
Responsible
06.1996 - 04.1999
VISUAL
CONSULTING
Consulting/IT Services
in Manufacturing
Marketing
Chief/ Supervisor /
Responsible
01.1995 - 04.1999
NYX CONXULTORES
(BEFORE ORACLE’s
1st subsidiary)
Consulting/IT Services
Marketing Online /
Digital
Senior / Semi-Senior
01.1993 - 12.1995
KUMHO TIRES
(MEXICO)
Automotive
Purchasing,
procurement, imports
Junior