Luis Fernando Martínez Funes is a social business analyst from Mexico City, Mexico seeking a position where he can utilize his expertise in social media, digital marketing, business analysis, and customer service. He has over 15 years of work experience, including positions at FuneStrat, Solvis Consulting, Invista, and McKinsey & Co. He is skilled in social media monitoring, analysis, and strategy development.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
Kimberley White Resume - Professional Marketing Communications Professionalkimberleywhite
Resume of Kimberley White
Looking for full time work that will allow me to use my skills and creativity. I am ready to work hard, with thoughtfulness and enthusiasm.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problemsolving
skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
Guía para saber como hacer un buen Curriculum Vitae, con claves y consejos muy útiles. Incluye herramientas, plantillas y ejemplos para crear CVs profesionales . Puedes el artículo entero en este enlace https://claudioinacio.com/2018/06/05/como-hacer-un-buen-curriculum-vitae/
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Resume of Kimberley White
Looking for full time work that will allow me to use my skills and creativity. I am ready to work hard, with thoughtfulness and enthusiasm.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
BUILDING BRANDS AND GENERATING EXPOSURE IS A PASSION
Developing innovative methods to reach target audiences propels me through the day. Collaboration and problemsolving
skills enable me to engage with team members to develop compelling strategies that yield results.
PROFESSIONAL EXPERIENCE & SKILLS
Marketing Communication Plan Development | External & Internal Communications | Media Relations |
Brand Management | Web Content and SEO Management | Market Research | Tradeshows and Events |
Adobe Creative Suite | MS Office Suite | Constant Contact | Vocus PR | Social Media
Guía para saber como hacer un buen Curriculum Vitae, con claves y consejos muy útiles. Incluye herramientas, plantillas y ejemplos para crear CVs profesionales . Puedes el artículo entero en este enlace https://claudioinacio.com/2018/06/05/como-hacer-un-buen-curriculum-vitae/
Hoja de vida actualizada, sectores de la comunicación organizacional, publicidad, mercadeo, relaciones publicas, logistica y eventos o docencia en idioma extranjero.
Demand Generation Director Resume ✦✦ Liana "Li" EvansLiana "Li" Evans
I'm a data driven, innovative digital marketing executive, business intelligence analyst, demand generation consultant, sales & relationship engagement manger and published author. My experience includes both both in-house & agency environments and I seek out opportunities that empower me to utilize & combine my online marketing expertise with my extensive technical background.
I create winning marketing & measurement strategies for clients, manage projects with international teams and develop and cultivate relationships with my clients that range from multi-million dollar companies (Fortune 100), government agencies and also smaller businesses.
I design technical and digital marketing architecture, marketing strategies, social and citizen engagement implementations and consumer web engagement measurement programs that integrate online, offline, inbound & mobile marketing initiatives for such companies as QVC, Comcast, American Airlines, Oi, Globo, E! Latin America, Kimpton Hotels, AmeriGas, Drs. Foster & Smith, NADA, and JW Pepper as well as government agencies such as Army & Air Force Field Exchange and the Canadian Government.
I have the talent and expertise to work with marketing technologies channel partners, such as Adobe and Tealium, to develop business opportunities with potential clients involving SaaS online marketing technologies such as Analytics, Personalization, Tag Management Systems, Social Media, Pay Per Click, Content Management, Public Relations, CRM, CMS and more. I work effectively & efficiently in an environment that allows for the use of a deep technical and marketing skill set.
Visit my website for more information: http://lianaevans.com
Almost all successful businesses have a well-designed marketing strategy, high levels of brand awareness and a loyal customer base. That said, the opportunity often exists to enhance their digital brand presence and drive additional revenue with an integrated, data-driven, measurable approach.
By taking an insights-led, strategic approach to digital/social media marketing, it becomes easier to track -- allowing iteration over time to ensure real business results are met.
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
confident professional with many years of diverse experience in distinguished organizations with strong presentation and consultative selling skills. Seeks new adventures to apply the extensive experience and deep dive into new ones that can contribute to society. Passionate about social media, people, technology and psychology. Marketing Strategy, Strategic Planning, Project Management, Digital Public Relations, Marketing Communications, Business Strategy, Risk Management, Social Media, Project Planning, Retail, Data Analysis, Market Research, Social Media Marketing, Product Management, Consulting, Consultative Selling, Website Development, SEO/SEM.
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1. Luis Fernando Martínez Funes
Social Business Analyst
Estado de México, México.
Tw itter: @Gaw ed
Linkedin: http://linkd.in/gaw ed
E-mail: luisfer@funestrat.com
1 de 3
Objective
To make an impact and difference in the digital industry overall. Helping raise the bar professionally and ethically
to the benefit of all through the creation of best practices, research, standards, etc.
To develop myself at a firm in which my knowledge of business, data analysis and social media/ social business can
be used as a strong asset in areas such as Professional Services, Strategic Planning, Customer Service, Consulting
and Advising Decision Makers; while at the same time be challenged and helped to further develop my skills. Also,
maintaining a steady personal and professional growth into high tier positions without compromising my values,
always acting with honesty and integrity.
Expertise Areas
Social Business (Web 2.0, Monitoring, Social CRM) and networking.
Social Media and Community Management.
Digital Marketing
Business Management Consulting with a high tier perspective.
Business, financial and market analysis.
End-product logistics, order fulfillment and customer service.
Skills
High ethic standards; self-disciplined; accountable; proactive
Customer focused with a strong interest in customer experience
Leader and teamwork profile, Team player, Empowerment, Multitasking, Goal oriented, High pressure and
frustration handling abilities.
Community management and research skills, monitoring, developing insights, crisis management, CRM
initiatives through social media.
Strategic Planning and Thinking, Creativity.
High skill in data gathering, sorting and analysis. Problem analysis, evaluation and solving. Numerical skills.
High communication skills both in writing and speaking. Experience and training for communicating with
different social level and cultural audiences. Oral presentations. Clear, objective and concise communication.
Blogger and networking; community management
Technological skills and knowledge:
o Windows (all versions).
o Office: High level in Word, Excel and PowerPoint 2003-2007. Beginner level in Access.
o SAP R3 basic level
o Smedia: WordPress, blogger, posterous, twitter (several clients), Facebook, LinkedIn, hi5, Orkut,
foursquare, wikis. (Advanced)
o Smedia tools: Radian6, Brandwatch, Ondore, Analitic, Topsy, AgoraPulse, Hootsuite, Viralheat,
SproutSocial, Klout, Alterian SM2, Sysomos, UberVU, Spredfast, SocialBro,
Languages: Spanish (Native); English (Advanced); French (Intermediate)
Work Experience
FuneStrat, México, D.F., México,
Owner – Strategy Director, March 2008 - to date. Strategy and Internet Consulting to SME and agencies.
Focused on Social Business, monitoring and analysis strategies to leverage the power of internet and web 2.0 tools
so that faster and leaner processes can be achieved with a customer centric culture.
Achievements: 40 projects (mainly small and medium enterprises) during existence with positive outcomes in ROI or
efficiency improvements. Several in-company trainings on social media, community management, social business,
social media monitoring, analysis, etc. Over 200 people trained. Achieving high status as a Latin-American Industry
analyst in the Social Monitoring, analysis and social business functional areas
Projects include: Social business strategy, Social monitoring strategy, Social monitoring and management tools
evaluation, maps of conversations, influence analysis, decision and customer service process design using
monitoring and 2.0 tools, community conversation analysis, community management and networking.
Keynote speaker in over 30 different events including international appearances to talk about monitoring and
analysis, also teaching monitoring and analysis classes in different diploma courses in LATAM.
2. Luis Fernando Martínez Funes
Social Business Analyst
Estado de México, México.
Tw itter: @Gaw ed
Linkedin: http://linkd.in/gaw ed
E-mail: luisfer@funestrat.com
2 de 3
Solvis Consulting, México, D.F., México,
Social Business Consultant, November 2009 – August 2011. In charge of the Social business and monitoring
initiatives. Led evaluation and selling processes; consulting and coaching for clients in social media, social CRM and
social Business issues. Manager and Expert of the social media monitoring initiative (SMM) in the Mexico and Central
American region. In charge of consulting, training, profiles configuration and customer relationship building for the
Radian6 analysis platform distribution. Helping clients achieve a perfect monitoring effort with the scope and reach
to fulfill their business objectives in marketing, PR, CRM and Sales.
Achievements: 20% Conversion rate of leads. 90 accounts acquired. High customer satisfaction.
Invista, México, D.F., México,
Business and Market Analyst, June 2007 - March 2008. High Management decision support through the gathering
and analysis of market and/or financial data developing points of view and recommendations such as: new
investments, pricing, competition analysis. Also developed mathematical and financial models to help Directors’
decisions
Achievements: New Business development through recycling profits analysis. New market explored and achieved
through negotiations with major Indian client for new packaging ideas and ventures.
Invista, México, D.F., México,
Customer Service Analyst, February 2006 - June 2007. In charge of order fulfillment and customer service for
the plastic packaging materials area. Give full support to the commercial and sales area through the entire sales
and order fulfillment processes. Also support and assist customers when required to do so by them
Achievements: Redesign of the balanced scorecard and order control methods for the Business unit. Redefinition of
key performance indicators for the area improving the delivery delays rate and efficiency by 20%.
McKinsey & Co. Inc. México, México, D.F., México,
Business Analyst, February 2005 – February 2006. Management consulting for some of the major multinational
firms. Entry level focused on data gathering, sorting and analysis plus financial and mathematical modeling to help
develop efficient and creative solutions for the client. Also participant in the theoretical and practical development
and implementation of said solutions.
Achievements: Designed a control system using KPIs for the financial area of a major NOC. This board allowed the
improvement of the contracts and suppliers payments processes. Also assisted in the reorganization of the
Corporate Operations division of the same NOC to achieve greater efficiencies and improve results all over the
country.
Education
Universidad Iberoamericana, Distrito Federal,
University, B.S. in Chemical Engineering
September-2004, Score: 8.15/10
Biotechnology Subsystem. Member of the Alumni society of chemical engineering serving as public relations
secretary; also assisted in the organization of 3 Chemical Engineering Seminars and 1 International Chemical
Engineering summit.
Continuous Development
Diplomas Community Management and Digital Marketing Strategy
2013
Interlat, Universidad Pontificia Bolivariana, Universidad Panamericana. México, D.F. and Bogotá, Colombia
Full diploma course on social media and social business strategy as well as digital marketing strategy creation and
management while also serving as part of the faculty for the Monitoring and Analysis module.
Social Media and Social CRM Course
2009
Solvis Consulting. México, D.F.
Training on best practices to utilize the social media and web 2.0 technologies for the benefit of the community
and the customer improving the CRM process through the use of social interactions and analysis
3. Luis Fernando Martínez Funes
Social Business Analyst
Estado de México, México.
Tw itter: @Gaw ed
Linkedin: http://linkd.in/gaw ed
E-mail: luisfer@funestrat.com
3 de 3
Global Forum of Marketing and Innovation; Expomanagement; Special Management Programs: Sales, Family
Business, Negotiation, Social Network Strategy, World Business Forum, World Innovation Forum, World
Leadership Forum, World Marketing Forum
2007 to 2015
WOBI (HSM), México, D.F.
International forums and summits where several management and marketing gurus share their experience and ideas
regarding management, marketing, innovation, leadership, sales and customer service
Business Analyst Training.
September- 2005
McKinsey & Co. Inc., Toronto, Canada.
Management Consulting Training. Abilities Development for high management interviewing, problem analysis and
solving, data gathering and analysis and high management results presentation, efficient team work, etc.
Basic Consulting Readiness.
March-2005
McKinsey & Co. Inc., Palo Alto, Ca. USA.
Training and development of basic Management Consulting abilities such as: problem solving, interpersonal
relationships, conflict resolutions.
Technology Training.
February-2005
McKinsey & Co. Inc., México, D.F.
Training on informatics and analysis Tools such as Office and basic programming.
Extracurricular Activities
Mexican Association of Cultural Tourism
VP Digital Strategy
México, D.F.
2014 - Present
Social Media Club México
Co-founder, member of ther board
México, D.F.
2009 -2013
Twestival
Organizer and Leader
México, D.F.
2009 - 2013
Personal Information: Single; Birth date: October 25th, 1980; Nationality: Mexican; US Work Visa: NO