The document is a resume for Shodeinde Lanre Kazeem, who has over 25 years of experience in sales and marketing roles. He is currently a Regional Sales Manager for Deekay Group, where he leads a team and is responsible for sales targets and customer satisfaction in his region. Prior to this role, he held several sales and marketing positions of increasing responsibility, demonstrating a track record of achieving sales goals and expanding business. He has education including a master's degree and seeks to contribute professionally to achieve team objectives and rewards.

1. 6, SHODEINDE CLOSE,
ORILE-OSHODI,
OPP. AFARIOGUN STREET,
LAGOS.
08098264610, 08034537954.
lanreshod@yahoo.com
Shodeinde Lanre Kazeem
Objective To contribute professionally to team’s objective for better results
and rewards.
Experience
April 2014 To Date: DEEKAY GROUP. 144 OBA AKRAN AVE,
IKEJA, LAGOS.
Regional Sales Manager, South West/ North- Tyres.
Position Overview
This position is the leader of a selling Team comprised of Territory
Representatives and Specialist. This leader is accountable for achieving the
Regional sales and profitability goals. This role provides direction and leadership
to the field Regional Staff while responsible for the customer satisfaction and
market share within the Regional geography.
Essential Duties and Responsibilities
 Reporting to the country manager-TYRES.
 Provides quality leadership for Deekay’s internal and external customers in all
assigned tasks, while upholding Deekay Values at all times: inclusive of
constructive problem solving, facilitating creative improvements, and inspiring
others.
 Achieves the Region’s revenue and profitability quotas for Deekay products as
they are sold into all customer segments within Region.
 Establishes an environment and foundation for future sales growth.
 Sells and teaches others how to sell value and solutions to Deekay`s customers.

2.  Directs the selling activities within the Region, inclusive of resource deployment
and customer interactions.
 Prioritizes effectively and in accordance with corporate objectives.
 To ensure attention and growth in the key account segments.
 Leads the Sales Territory Representatives and Specialist, inclusive of managing
performance, coaching, mentoring, hiring and career development.
 Responsible for the Region’s forecasting and sales tracking.
 Sets the vision for the Region and develops and adheres to a business plan to
attain this vision.
 Evaluate market trends and gather competitive information, identify trends that
affect current and future growth of regional sales and profitability. Disseminate
information to regional sales representatives.
 Corporate marketing and sales operations.
 Responsibility and Decision Making Authority.
 Empowered to make decisions within the Region and on behalf of the Region.
 Brand development; Develop brand strategy.
 Strategic business plan & Sales strategy development.
 Advising on structuring commercial transactions.
 Generate new development deals.
 Comprehensive Fleet database management.
 Northern regional sales operations.
 Credit control.
 Brand Management.
 Planning and directing field sales operations through a group of Field Sales Executives.
 Overseeing sales revenue generation, profit and/or expense objectives in northern
territory.
 Fleet Management.
 Dynamic functions within the Tyre division.
July 2011 –Mar 2014: ASAHI BRANDS. LTD, ISOLO, LAGOS.
Senior Manager Sales Operations-Brigdestone/Firestone Tyres
 Responsible for customers purchase forecast and ensuring that business from
new and existing customers is successfully negotiated in a timely manner.
 Field based daily interaction with Outside Sales Executives, assisting with
customer appointments; both new business and retention calls.
 Regular interface with National sales leadership to ensure consistent planning
and application of sales initiatives, strategic planning along with other sales
related applications.
 Dynamic and cross functional responsibilities.

3. March 2010 – June 2011: DUNLOP NIG PLC, IKEJA, LAGOS.
Sales Manager – North (Kano).
 Reporting to Regional Manager.
 Dunlop Tyres Marketing & Services.
 Institutional/Corporate Marketing
 Brand Management.
 Strategic Planning & Management, SWOT Analysis.
 Monitoring Competitors Activities & Reporting.
 Branch Sales Co – Ordination & Reporting.
 Customer Servicing, Expansion of Dealers Network.
 Credit Control, Prospecting of New Customers, Upgrading of Existing Customers.
 Ensuring Sales Team System Adherence, Performance and Target Achievements.
 Coordinating Northern Market.
 Sales Forecast and Customer Service.
 Increasing Company Market Share.
 Review of Dealers Achievement Daily, Weekly and Monthly as against target.
 Implement Product Strategy Development Plan for both PSR and TBR.
August 2002 – 2010: KEWALRAM NIG. LTD, LAGOS.
Sales/Marketing Executive(North – Kano Branch)
Brigdestone & Sailun Tyres, NGK Spark Plugs.
 Create & maintain accurate existing/potential dealer data base.
 Coordinating Kano, Zamfara, Sokoto, Katsina, Potiskum, Gombe, Maiduguri and Yola
Market.
 Ensuring product display at various trye service centers.
 Implement product mix policy.
 Ensuring key players establishes tyre service centers on a joint venture scheme.
 Monitor sales trends and proffer actions to deal with same.
 Preparing daily, weekly and monthly report.
 Ensuring sales/turnover target achievement for target dealers.
 Monitoring advertisement of product on billboards at various location within the region.
 Review of sales activities with sales team through share analysis.
2000 – 2002: SHARP PRINTS LTD, ABULE – EGBA, LAGOS
Marketing Executive
 Ensure marketing activities are implemented within company’s policy.
 Prospecting of new clients.
 Ensure production of order to final production and delivery.

4.  Monitoring of competitors activities and pricing.
 Ensure that planned support program are carried out.
 Active participation in designing, production & delivery to final destination.
 Preparing daily, weekly and monthly reports.
1999 – 2000: SUMMIT PARCEL SERVICE, LAGOS
Marketing Executive
 Ensuring major business centre becomes a pick-up point for mails.
 Prospecting and maintaining existing clients.
 Ensure volume expansion.
1996 – 1999: INTER – SUPERCOM NIG. LTD, OSHODI, LAGOS
Administrative Officer
 Planning of day to day operations.
 Handling of imprest.
 Coordinating work force activities.
 Monitoring of cash/credit sales.
 Preparing daily, weekly and monthly report of business activities.
1994 – 1995: SAVANNAH BANK PLC, MAKURDI BRANCH, BENUE STATE.
Operations – (NYSC).
 Operations.
 Payment Of Ministries Salary.
 Loans And Overdraft.
 Handling Of Settlement Letters.
1990 – 1991: J. AKIN – GEORGE & CO (INSURANCE BROKERS) BODE THOMAS
STREET, LAGOS.
Underwriting/Filing Officer
 Receiving and dispatching of mails.
 Ensuring proper filing system.
 Preparing debit note and credit note.
 Account reconciliation.

5. Key Achievements
 Expansion of Regional dealer network from 3 to 21 within 6 months of joining the Group.
 Increasing Regional revenue generation from N17 million per month to N125 million per
month.
 Successful launching and introduction of Transtone Tyres 315/80R22.5 TT580 into the
Market.
 Successfully taking additional responsibilities of managing South West Region.
 Achievement of Periodic Targets, Monthly and Quarterly Sales Targets.
 Recovery of Long Overdue outstanding/Bad debts.
 Ensuring Abuja to become a branch due to successive target achievements and expansion of
dealers network.
 Ensuring Maiduguri to become a branch due to expansion of dealers network.
 Single handling, launching & sales of Eurotech, Daewoo and Ocean appliances within the
region.
 Successful introduction of Sailun Tyres into the market which has now become well
established in the region.
 Successful re-introduction/re-launching of Dunlop Tyres in the region.
 Successful conversion of major Tyres service centers in Kano into forming partnership with
Dunlop Tyres becoming successful sales outlets.
Education
2007 Bayero University, Kano, Kano State
 PGDPPA (Public Policy & Administration) – Credit.
2005 Ambrose Alli University, Ekpoma, Edo State
 MBA (Business Administration).
1993 Ogun State Polytechnic, Abeokuta, Ogun State
 HND (Business Administration) – Upper Credit.
1990 Ogun State Polytechnic, Abeokuta, Ogun State
 OND (Business Administration). Lower Credit.
1988 United Comprehensive High School, Wasimi, Ogun
State
 West African Examination Council.
1982 Afolabi Primary school, Oshodi, Lagos State.
 First School Leaving Certificate.

6. Professional Associate Member: Nigeria Institute of Management (AMNIM)
Membership Member: Nigeria Institute of Industrial Statisticians (MNIIS)
Knowledge, Skills & Competencies
 Ability to work with minimum supervision.
 Selling, Branding & Field Sales Management.
 Ability to build and lead work team to achieve corporate goals.
 Target Driven & Result Oriented.
 Communication Skill.
 Customer Relationship Skill.
 Time Management Skill.
 Information & Communication Technology – Microsoft Office Tools.
 Problem Solving Skill.
 Entrepreneurial Skill.
 Negotiation Skills
 Proven leadership skills.
 Demonstrated Record Of Achievement In A Prior Sales Position.
 Strong Closing Skills. Prior Attendance At Formal Communication Training Course A Plus.
 Proven Oral, Written, Telephone And Presentation Skills.
 Strong Interpersonal Skills.
 Ability To Learn And Retain Product Specific Information and Utilize To Position The
Features and Benefits to Customers.
Personal Data
 Date of Birth – 2nd August, 1971
 Sex – Male
 Marital Status – Married
 State of Origin – Ogun
 Nationality – Nigerian
Hobbies: Reading, Traveling and Meeting People.
References
AZEEZ SHODEINDE
PROCESS ENGINEER (SPECIALIST)
TETRAPAK WEST AFRICA
8, SECRETARIAT ROAD
ALAUSA, IKEJA, LAGOS
NIGERIA.
azeez.shodeinde@tetrapak.com
+2348039753392
EZRA DAMIBOLA
TRANSMISSION SPECIALIST
LM ERICSSON NIGERIA LIMITED
17, WALTER CARRINGTON
VICTORIA ISLAND, LAGOS,
NIGERIA.
ezra.damibola@ericsson.com
+2348022224870