Mary Gillcrist Bones is an experienced marketing manager, brand manager, and sales manager with over 30 years of experience leading organizational change and strategic planning. She has an MBA in marketing and experience managing nonprofit organizations, developing new products, and leading sales teams of over 150 people. Currently, she serves on the board of directors for Noah Homes, a nonprofit that provides care for adults with disabilities, where she helped rebrand the organization and increase awareness of its mission.

1. MARY GILLCRIST BONES
Marketing Manager / Brand Manager / Sales Manager  Product
Development
Very creative, high intensity sales executive experienced in leading organizational change as
a consultant, business unit manager and member of a Board of Directors. Demonstrated  Strategic
leadership ability with the capacity to identify organizational core values, and provide Planning
strategic direction at executive and board levels.  Tactical
Leadership
Organized take-charge professional with exceptional follow-through abilities and detail
orientation, able to oversee projects from concept to successful conclusion. Efficiently and  Brand
effectively prioritize a broad range of responsibilities to consistently meet tight deadlines. Management
Recognized as resource person, problem solver, and creative leader.  Project
Management
Collaborative team builder with practical administrative-level experience. Goal oriented with
strong verbal, written, and presentation abilities. Skilled in building positive rapport with  Market Analysis
customers and colleagues.  Creative Problem
Solver
EDUCATION  Excellent Time
M.B.A. Marketing, University of North Carolina, Chapel Hill Management
B.S. Business, University of Virginia, Charlottesville  Flexible in
Certificate Branding & Social Media, Chapman University Changing
Environment
 Social Media:
PROFESSIONAL EXPERIENCE
Twitter
NOAH HOMES, Board of Directors 2008 to present
Blog
Noah Homes is a non-profit organization dedicated to exceptional residential care for adults
with developmental disabilities and is referred to as ‘a model of excellence’ statewide. LinkedIn
Marketing & Strategic Planning Facebook
Guide the CEO and Board in developing the short, medium and long term strategic plan to
focus marketing and fundraising efforts in order to ultimately reduce the dependency on State Computer Literacy
funding.  Microsoft Office
• Drafted and presented a formal development plan to the Board which included an internal  WORD
and external assessment, stakeholder interviews, identification/ prioritization of target  EXCEL
markets, and development of a marketing plan. The plan was approved for 2012/2013.
 POWERPOINT
Rebranding  MAC PAGES
• Directed a rebranding initiative resulting in new logo/collateral materials and greater public
awareness of the organization's mission including: prioritization of key communication
elements, internal and external interviews, hired / directed a graphic artist and presentations
to the Board. New logo approved and is now successfully aligned with Noah Homes mission.
REBRANDED LOGO
• Managed the development of 2 executive videos and brochure to promote greater
awareness of Noah Homes and raise funds within the San Diego business community.
SILPADA DESIGNS 2005 to present
Senior Sales Manager --Manage, recruit and train a direct sales organization of +150 and
$625k in annual sales. Promoted 3 times and am 1 of 200 elite managers in an organization
of 29,000.
• Conduct monthly sales meeting including training, development, and recognition.
• Develop, coach, and promote leaders within the organization. Develop training materials.
• Participate in networking groups to promote the business.
 Mary Gillcrist Bones  5184 Renaissance Ave, San Diego, CA 92122 
 (858) 525-3310  mgbones3@aol.com 

2. NABISCO FOODS COMPANY 1988 to 1993
Sales and Marketing Consultant -- Performed sales analysis and made recommendations for business building
opportunities--S.E. Region.
Senior Product Manager, Fleischmann’s New Products -- Managed search for new margarine innovations,
resulting in 8 new successful concepts.
Product Manager, Fleischmann’s New Products -- Responsible for all new products for Fleischmann’s
Margarine and Egg Beaters brands, from concept exploratory, volumetric testing and test markets through
development/execution of marketing plans for national launch. Results include:
• Developed and test marketed 2 new spreads.
• Introduced new Egg Beaters line extension, achieving 12% share in 12 weeks and +60% incremental volume.
Associate Product Manager, Fleischmann’s -- Responsible for Fleischmann’s/Egg Beaters Medical Program,
public relations, management of the advertising agency. and trade deals in the Central Region.
RICHARDSON-VICKS, DIVISION OF PROCTER & GAMBLE 1984 to 1988
Senior Marketing Associate, Oil of Olay -- Responsible for the successful national launch of new Advanced
Moisture Replenishment Oil of Olay and executed the phase-in of new, value-added packaging for Olay franchise.
Marketing Associate, Oil of Olay -- Responsible for consumer promotion, merchandising and public relations.
Budget of $5M.
Marketing Associate, Krizia Italian Fragrances --Total brand responsibility/sales of $7M including:
implemented scent strip sampling, resulting in a sampling/media up-spend test as well as identifying and
executing a sports marketing event (Saratoga Polo sponsorship).
Product Assistant, Pantene Hair Care -- Responsible for all consumer promotions, forecasting, budgets, and
P&L’s for a franchise of over +150 sku’s. Results include:
• Worked on the highly successful mass introduction of Pantene Hair Care resulting in achievement of +145% of
year 1 sales goal.
• Recommended and gained approval for a national hotel sampling program.
RELATED PROFESSIONAL EXPERIENCE
R.H. MACY & CO 1979 to 1982
Selected and recruited for Macy’s Management Training Program. Completed rigorous 3 month management
training program.
Merchandising Manager -- Trained 5 sales managers, responsible for $9.2M in sales, and promoted to Sr.
Executive one year early.
Assistant Buyer -- Responsible for buying 3 classifications of Designer Junior Sportswear.
Sales Manager -- Responsible for $1.7M in retail sales and managed/trained a selling staff of 18.
COMMUNITY SERVICE
1993 to 2004
• Elected PTO Treasurer Stella Maris Academy--$200K treasury.
• Massachusetts North Shore Consortium -- Collaborated with educators and administrators in writing a strategic
plan for a school consortium which serviced children with disabilities across 13 townships.
• Elected to School Board--St. Mary’s Star of the Sea, Strategic Planning and Development
• Elected to Parish Development Council 2 yrs., St. Mary’s Parish. Collaborated in writing the strategic plan.
• Destination Imagination Coach for 2 years, finishing 2nd in regional competitions.
 Mary Gillcrist Bones  5184 Renaissance Ave, San Diego, CA 92122 
 (858) 525-3310  mgbones3@aol.com 