Robin Cook, Pomfret School, and Travis Warren, WhippleHill, as share why a responsive website matters. Hear how Pomfret developed a multi-screen strategy & learn how your school’s site can thrive in a multi-device world.

1. Responsive Web Design
in the MultiScreen World.
Robin Cook P '16
Director of Electronic Communications
Pomfret School
rcook@pomfretschool.org
Travis Warren
President
WhippleHill, Inc.
travisw@whipplehill.com

2. How did we get here?

3. How did we get here?
- MultiScreen World.
- Responsive Web Design (aka. RWD)
- Impact on Private Schools.

4. 1940 1965 1985 2005
The Major Trends in Computing
Mark Weiser
!
Mainframes (many:one)
Personal Computers (one:one)
Ubiquitous Computing (one:many)
1988

5. What are we seeing?
13% 11%76%
source: AUG 2013 total page requests served from WhippleHill servers.

10. http://www.nd.edu

15. Of course, but how?

17. Too many choices ...

19. Responsive Web Design
- Phrase coined in 2010. Emerged in 2012.
- A cost-effective alternative to mobile apps.
- Utilizing HTML and CSS3.

20. Responsive Web Design
- Fluid Grid. graceful degrading of layout across
devices and device orientation.
- Media Queries. A media query allows us to target
not only certain device classes, but to actually
inspect the physical characteristics of the device
rendering our work.

22. Common Break Points
- 320 px — Mobile portrait
- 480 px — Mobile landscape
- 600 px — Small tablet
- 768 px — Tablet portrait
- 1024 px — Tablet landscape/Netbook
- 1280 px & greater — Desktop

26. Robin Cook
Director of Electronic Communications
Pomfret School
!
Parent Class of 2016
!
Teaches Web Design Course
Media Team Coach
!
Critical to get in the trenches and listen.
Repurposing content.
!
!

27. What is Pomfret seeing?
13% 4%83%
source: Pomfret Google Analytics September 2013

28. The Trend 2012 v 2013
+97% +110%-4.09%
source: Pomfret Google Analytics September 2012 & 2013

29. 2013 Latest Data Parents,
Students, & Faculty

30. Spring 2012 Pomfret Parent’s Preferred Means of Communications
1%
15%
84%
1%
38%
61%
4%
20%
76%
Invitations Personal Letters Annual Fund
Email Postal Neither
source: Spring 2012 Parent Survey

31. Spring 2012 Pomfret Parent’s and Social Media
68%
20%
5%
8%
90%
8%
1%1%
78%
19%
3%1%
Facebook Twitter Vimeo
Daily Weekly Ocassionaly
source: Spring 2012 Parent Survey
Never

32. Student Input for Website Design

33. Redesign Request For Proposal March 2012
● Create an innovative, flexible, informative website that is easy to maintain. We must develop a friendly site that can deliver
large amounts of constantly changing information to our key target audiences. In addition to designing a user-friendly site
with an intuitive interface, we must be provided with a web-based, database-driven administration tool that allows key
management personnel to easily update content without directly accessing source code.
● To be effective, our website must be:
○ Visually engaging and informative
○ Quick and easy to load and operate
○ Accessible from desktop and mobile platforms
○ Safe and secure
● Our primary Internet objective is to continue to build brand identity, awareness, and interest in Pomfret School and the
services/value it provides. Our vision is to maximize web-based technologies to:
○ Build brand loyalty and enhance target audience relationships
○ Improve program delivery and service
○ Increase market share
● Create a site that helps to recruit, enroll, and maintain mission compatible students (and their families) and strengthen
relationships with all constituents (prospects, students, parents, alumni, college reps, community partners, current and
prospective faculty/staff).
● Convey the Pomfret School brand through the use of:
○ Innovative graphical user interface and design
○ Compelling visuals
○ Intuitive navigation
○ Consistent and concise messaging of mission and identity
○ Comprehensive information and resources in an easy to use format
● Deliver a scalable and maintainable foundation.

34. - Email Newsletters
- Email Letters
- Email Invites
- Website
- Digital Signage
- Importance of Reuse & Multipurpose content.
The Pomfret Strategy

35. eNews Evolution
2010 2011 2012
Parent/student/faculty enews (Sept.):
2010 - 43% open 1066
2011 - 49% open 1105
2012 - 49% open 1141
2013 - 51% open 982 (5th issue of 1 column)

36. eNews Evolution - Now

37. Email Invitations

38. Email Invitations

39. Mobile App to Responsive Design

41. Digital Signage On Campus & Web

42. Athletic Hall of Fame Kiosk
http://preview.risevision.com/Viewer.html?type=presentation&id=abcace04-
f348-4cc2-9fe0-f896c6159bda
pulls in athletic schedule & campus news from WhippleHill site

43. Concept of “Scanable”
!
Titles of news items 50 characters or less (text notifications)
!
News items = title (under 50 characters), short descriptions (under 100
characters), article (150 words)
!
eLetters - 300 - 500 words, use bullet points if appropriate, link to pdfs/
webpage for details
!
“if it has to be pretty, put it in print”
!
3 emails (1 is eNews for parents, students, faculty/staff) a week/constituency as
part of the yearly plan (TPS - touch point schedule)
Pomfret E-Communication Specs

45. http://thenewdesignguidelines.derekevanharms.com/#

57. Other things to consider ...
- Smaller site maps ... (WH reporting 30% reduction in size)
- Photo Selection (portrait v landscape)
- Viability of video on smartphone and tablet (surprising)

58. </presentation>

59. http://www.responsinator.com
http://snippets.hubspot.com/hubspot-device-lab

60. http://www.businessinsider.com/15-billion-smartphones-in-the-world-22013-2

61. http://www.marketingprofs.com/charts/2013/11489/mobile-email-benchmarks-and-
trends-by-industry

62. http://www.themillennialimpact.com/2013research

63. http://www.mstoner.com/blog/mobile-and-responsive-design/four-ways-make-site-
friendlier-smartphones-tablets/?
utm_source=Intelligence&utm_medium=email&utm_term=September&utm_campai
gn=Sept+Intelligence

66. Extra Slides Follow..
to be deleted

67. http://uxmag.com/articles/create-a-better-responsive-user-
experience#.UZPccuxSawI.twitter

68. http://mashable.com/2013/01/03/tablet-friendly-website/?
utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:
+Mashable+(Mashable)

69. http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013?
utm_source=slideshow03&utm_medium=ssemail&utm_campaign=share_slide
show_loggedout

71. http://www.elated.com/articles/responsive-web-design-demystified/

73. Potential Sources
• Google Multiscreen Report
• PEW Mobile Internet Data ?
• University Examples found on EDUstyles ?
http://www.weinberg.northwestern.edu/index.html
http://fyp.washington.edu/
https://rising.jhu.edu/
http://seas.yale.edu/
• DistilledLive Catch Up: Responsive Web Design
http://www.distilled.net/blog/seo/responsive-web-design-distilledlive/

74. Native Apps v. Mobile Web
Native App Moblie Web
device dependent

75. scheniderb reference?

77. What is RWD ?