Landing Pages Done Right: Case studies of effective private school campaigns

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Last fall, we hosted a webinar on how to build the perfect private school landing page. Now it’s time for real world school examples. In this talk, Peter Baron breaks down school landing page campaigns. He explores what worked, what missed the mark, and shared advice on how to create landing pages that convert.

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Landing Pages Done Right: Case studies of effective private school campaigns

  1. 1. Landing Pages Done Right: 
 Case Studies of Effective School Campaigns
  2. 2. 30 minutes (+/-) pbaron@whipplehill.com
  3. 3. Welcome to this WhippleHill
  4. 4. #whipplehill
  5. 5. Peter Baron WhippleHill Special Guest?
  6. 6. What is a landing page? Landing page resources When do you use a landing page?
  7. 7. Source: boyetboy via Flickr & Creative Commons
  8. 8. Landing pages Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. Source: http://en.wikipedia.org/wiki/Landing_page
  9. 9. Landing PageWebsite
  10. 10. 309:1 Slide Inspiration: Oli Gardner, Unbounce
 http://bit.ly/unbounce-lp-design
  11. 11. admissions student life academic programs school news athletics...
  12. 12. Goal = Explore, Learn
  13. 13. vs
  14. 14. 1:1 Slide Inspiration: Oli Gardner, Unbounce
 http://bit.ly/unbounce-lp-design
  15. 15. Targeted group
  16. 16. Goal = Conversion
  17. 17. Fill out that form!
  18. 18. Landing Page Resources http://bit.ly/lp-that-convert
  19. 19. Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples
  20. 20. When do you use a landing page?
  21. 21. Annual Fund
  22. 22. Make a gift in honor of a teacher, advisor, program or department!
  23. 23. 309:1
  24. 24. 12.5%
  25. 25. Admission Events
  26. 26. Accepted Students!
  27. 27. “It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School
  28. 28. Open House
  29. 29. Crowdsourcing
  30. 30. Peter Saliba Head of School Tilton School @TiltonHOS
  31. 31. www.experiencetiltonschool.org
  32. 32. www.experiencetiltonschool.org
  33. 33. Lead Generation
  34. 34. Special Guest?
  35. 35. Brendan Schneider Sewickley Academy www.sewickley.org www.schneiderb.com
  36. 36. Challenge
  37. 37. Inbound Marketing Blueprint
  38. 38. 1) Personas
  39. 39. Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care !
  40. 40. 2) Keywords
  41. 41. 3) SEO
  42. 42. 4) Content +
  43. 43. 5) Social Media
  44. 44. 6) PPC
  45. 45. </end presentation>

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