Fuel the Social Admission Funnel

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Focusing on examples and best practices, we will explore some key ingredients in the creative, successful use of social media for recruiting and retaining the students you want. Hear how you can fuel the admission funnel with excellent social content.

Walk away with ideas on how to use social tools to attract new prospects, but also how you can use them to engage students from the top end of the admission funnel to enrollment. Learn how to share the right content at the right time.

Published in: Education, Business, Technology
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Fuel the Social Admission Funnel

  1. 1. Fuel the Social 
 Admission Funnel
  2. 2. Peter Baron @peterdbaron
  3. 3. juandesant / FLICKR
  4. 4. #oesisCarterdweller / FLICKR
  5. 5. 1. Social story telling 2. Be tactical with your social content 3. Helpful tips
  6. 6. Source http://bit.ly/gigaom-social-stats
  7. 7. 32% = 16-24 years old
  8. 8. 39% = 16-24 years old
  9. 9. Source: http://www.wyzowl.com/blog/power-visual-communication-infographic/ “Visuals are processed 60,000x faster than text.” basketball
  10. 10. Visual storytelling
  11. 11. Video of your head of school Big hockey win Debate club win Earth day project Lip dub video Viral video with a famous alum Student rap video
  12. 12. What if a video could earn you millions of views?
  13. 13. And positive coverage across dozens of major media outlets?
  14. 14. 4,949,481 views
  15. 15. What if an Instagram challenge could boost your engagement levels on Facebook, Instagram and Youtube by 550%?
  16. 16. #RHiSMy
  17. 17. #hashtag
  18. 18. 550% 550% 600%
  19. 19. These all add to your admission funnel
  20. 20. Prospects Inquiries Applicants Admits Enrolled
  21. 21. Brendan Schneider Sewickley Academy www.sewickley.org www.schneiderb.com
  22. 22. Challenge
  23. 23. Anne Ramsey • First generation independent school family • Two parents working • Concerned about transportation • Pain point in before and after-school care ! Personas
  24. 24. Keywords
  25. 25. SEO
  26. 26. Content +
  27. 27. http://bit.ly/inbound-assumption
  28. 28. • Completed within two, 1.5-hour sessions • Segment captains (the kids) choreographed & planned • Students posted to their social networks on their own
  29. 29. • 56,000+ views on YouTube • More than 17 pages of comments from alumni • Record open house turnout • Exceeded their enrollment goals by 30 new freshman, all with higher accumulative test scores
  30. 30. Peter Saliba Head of School Tilton School @TiltonHOS
  31. 31. www.experiencetiltonschool.org
  32. 32. www.experiencetiltonschool.org
  33. 33. You’re in!
  34. 34. courses on how to use twitter in the classroom e-books a list of the most relevant related posts register for a webinar how should we handledifferent screen sizes?
  35. 35. Landing pages
  36. 36. Landing pages Landing pages are often linked to/from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. Source: http://en.wikipedia.org/wiki/Landing_page
  37. 37. Landing PageWebsite
  38. 38. 309:1 Slide Inspiration: Oli Gardner, Unbounce
 http://bit.ly/unbounce-lp-design
  39. 39. admissions student life academic programs school news athletics...
  40. 40. Goal = Explore, Learn
  41. 41. vs
  42. 42. 1:1 Slide Inspiration: Oli Gardner, Unbounce
 http://bit.ly/unbounce-lp-design
  43. 43. Targeted group
  44. 44. Goal = Conversion
  45. 45. Fill out that form!
  46. 46. Admission Events
  47. 47. Accepted Students!
  48. 48. “It certainly worked, as we had the largest attendance ever at Revisit Day.” Liz Schmitt Director of Admission Miss Porter's School
  49. 49. Anatomy of the Perfect Private School Landing Page http://bit.ly/private-school-landing-page Designing for Conversion: 8 Visual Design Techniques to Focus Attention on Your Landing Pages http://bit.ly/8-design-conversion-tips The 7 Principles of Conversion-Centered Landing Page Design http://bit.ly/7lpprinciples
  50. 50. </end presentation>

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