Edgerank

580 views

Published on

Facebook has become the world's largest social networking site and arguably one of the most accessible tools for schools. A promising place to increase community involvement and share your school's story, the social media behemoth has become a powerful tool in social media for educational institutions. But how do we appropriately share our school's story when Facebook constantly changes the rules of the game? This presentation highlights the latest changes and best practices for schools administering an interactive Facebook page or group.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
580
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Edgerank

  1. 1. Edge Rank Maura  Webster,  Director  of  Marke2ng www.whipplehill.com @webstahmom  //  @whipplehill Thursday, October 24, 13
  2. 2. Worldwide, there are over 1.5 billion active Facebook users. (Source: Facebook) Thursday, October 24, 13
  3. 3. 4.5 billion likes are generated each day! Thursday, October 24, 13
  4. 4. Highest traffic occurs midweek between 1 to 3 pm. (Source: Bit.ly blog) Thursday, October 24, 13
  5. 5. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) Thursday, October 24, 13
  6. 6. @webstahmom // @whipplehill Thursday, October 24, 13
  7. 7. Thursday, October 24, 13
  8. 8. Create, curate & share compelling content. Thursday, October 24, 13
  9. 9. The Rules of Threes @webstahmom // @whipplehill Thursday, October 24, 13
  10. 10. 3 @webstahmom // @whipplehill Thursday, October 24, 13 Affinity Weight Time Decay Edge Rank
  11. 11. Affinity Affinity is the user’s relationship with the items creator. >>The more a person comments, likes, or interacts with your posts, then the more likely your update will show up in their News Feed. >>The more a person’s friends comment, like or interact with your posts, then the more likely your update will show up in that person’s News Feed. @webstahmom // @whipplehill Thursday, October 24, 13
  12. 12. So how do you increase your affinity? Thursday, October 24, 13
  13. 13. Use Facebook as your page @webstahmom // @whipplehill Thursday, October 24, 13
  14. 14. Tag pages in your posts @webstahmom // @whipplehill Thursday, October 24, 13
  15. 15. Create an album @webstahmom // @whipplehill Thursday, October 24, 13
  16. 16. Create an album @webstahmom // @whipplehill Thursday, October 24, 13
  17. 17. Keep it simple: Ask for a response @webstahmom // @whipplehill Thursday, October 24, 13
  18. 18. Ask for a one-word answer @webstahmom // @whipplehill Thursday, October 24, 13
  19. 19. Use Facebook Questions @webstahmom // @whipplehill Thursday, October 24, 13
  20. 20. Interact directly with fans @webstahmom // @whipplehill Thursday, October 24, 13
  21. 21. So what kind of content has more weight? Thursday, October 24, 13
  22. 22. Weight Weight combines what type of object and what type of interactions it’s receiving. >>Videos, photos, and links are generally considered to have the highest weight. >>General text updates (with no videos, photos or links) carry the lowest weight. http://www.6smarketing.com/facebook-edgerank-algorithm/ @webstahmom // @whipplehill Thursday, October 24, 13
  23. 23. 3 @webstahmom // @whipplehill Thursday, October 24, 13 Videos Photos Links
  24. 24. Upload to Facebook itself @webstahmom // @whipplehill Thursday, October 24, 13
  25. 25. Share the fun @webstahmom // @whipplehill Thursday, October 24, 13
  26. 26. Subtle hits at the mission @webstahmom // @whipplehill Thursday, October 24, 13
  27. 27. Subtle hits at the mission @webstahmom // @whipplehill Thursday, October 24, 13
  28. 28. Mention the honorable @webstahmom // @whipplehill Thursday, October 24, 13
  29. 29. 3 @webstahmom // @whipplehill Thursday, October 24, 13 Comment Like Share
  30. 30. Ask for feedback @webstahmom // @whipplehill Thursday, October 24, 13
  31. 31. Share a status @webstahmom // @whipplehill Thursday, October 24, 13
  32. 32. Share a status @webstahmom // @whipplehill Thursday, October 24, 13
  33. 33. Share a status Modify the title @webstahmom // @whipplehill Thursday, October 24, 13 Change the caption
  34. 34. Type of Content Type of Interaction Relationship to the object http://www.6smarketing.com/facebook-edgerank-algorithm/ @webstahmom // @whipplehill Thursday, October 24, 13
  35. 35. Time Decay The last variable is Time Decay, which considers: as an object gets older, the lower value the post carries. >>Facebook is concerned with the relevancy of status updates in relation to the amount of time that has passed. >>Fresh & frequent content are heavy players in whether your message is being seen. http://www.6smarketing.com/facebook-edgerank-algorithm/ @webstahmom // @whipplehill Thursday, October 24, 13
  36. 36. Posting frequency 3 Times per day Hours of “half-life” Different times of day http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/ @webstahmom // @whipplehill Thursday, October 24, 13
  37. 37. Best time to post Highest traffic occurs midweek between 1 to 3 pm. (Source: Bit.ly blog) @webstahmom // @whipplehill Thursday, October 24, 13
  38. 38. Schedule out posts to make the best use of time http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-ChangesAffect-You-higher-education-marketing.pdf @webstahmom // @whipplehill Thursday, October 24, 13
  39. 39. Avoid 3rd-party applications @webstahmom // @whipplehill Thursday, October 24, 13
  40. 40. Scheduling Posts @webstahmom // @whipplehill Thursday, October 24, 13
  41. 41. So what can the admissions office do? @webstahmom // @whipplehill Thursday, October 24, 13
  42. 42. Summary? Show your schools story @webstahmom // @whipplehill Thursday, October 24, 13
  43. 43. Edge Rank Maura  Webster,  Director  of  Marke2ng www.whipplehill.com @webstahmom  //  @whipplehill Thursday, October 24, 13

×