This document discusses strategies for incorporating digital video into classroom instruction in a way that promotes productive struggle and academic rigor. It argues that most instructional videos simply replicate passive lectures, rather than giving students opportunities to grapple with problems and build their own understandings. To be effective, videos should incorporate sound instructional design principles and introduce elements of productive struggle that require higher-order thinking from students. The goal should be helping students learn to think for themselves, not just demonstrating skills to replicate.