1. The document outlines a research plan to understand the resentment among students at One-time trainings in Lucknow toward internships and to increase participation in internships. 2. The research plan involves both quantitative and qualitative data collection, including questionnaires, stakeholder interviews, workshops, and data interpretation techniques like affinity mapping and personas. 3. The goal of the research is to better understand students' backgrounds, expectations, career discussions, and alternatives to internships in order to develop a strategy to encourage more students to inquire about internships.

1. NEED ANALYSIS RESEARCH PLAN
Statement/Objective
How might we better understand the apparent resentment for intern-
ships among the students attending One-time trainings in Lucknow
to expound the small number of participation?

2. Research goals/
Questions
1. What are the basic understanding and expectations of
the students in One-time trainings from internships?
2. How are the discussions for careers shaping up am-
ongst these students, & what are their resources for
these discussions and knowledge?
3. What are their backgrounds and immediate needs?
4. What are they actually doing instead of internships?
5. How can we intervene with a healthier conversation
around Medha internships and the options ahead?
Research Plan
Quantitative Data Collection
Questionnaires
Current state blueprint
Qualitative Data Collection
Stakeholder interviews
Alignment workshops
Storyboarding workshop
Data interpretation
Affinity mapping
Personas/Archetypes
Prioritisation framework
Delphi
...Prototype/Pilot
The aim is to have students coming in inquiring about in-
terships rather than trainers going over to them.

3. Quantitative
Data Collection
Questionnaires
Sample size: All the alumni and currently
enrolled scholars from both CAB and LAB.
Guidelines:
¬ For both the parents and students
¬ Online for all, offline for some
¬ Designed carefully and strategically
Questions:
¬ Income at home
¬ Count of heads in the family
¬ What do the family members do
Current state blueprints
Components: Parts of the system that may intersect
with the low points on the journey map.
Guidelines:
¬ The current system of interactions must be mapped
with the inputs of trainers.
¬ Hands-on post-it story-telling with trainers
¬ Facilitator’s focus on finding the gaps in
communication

4. Qualitative
Data Collection
Stakeholder Interviews
Stakeholders & respective samples:
Students: 8-14, depending upon ethnography
Parents: 5-7, preferrably in educational env.
Trainers: All three from the 2nd scenario [to
encompass their observations w/ students]
& at least one from the 1st scenario [for theirs].
A couple of faculties and placement officer.
Guidelines:
¬ Contextual interviews
¬ Comfortable private setting
¬ Build-up nature of conversation
¬ Precautions to avoid Hawthorne effect
Alignment Workshops
Sample: Voluntary participation from students,
and at a different occasion, parents w/ them.
Objective: With the call for understanding career
options better, we can dig into matters around it.
Guideline: This needs to be a very positive event
with high level of engagement and hands-on
interaction with activities designed using
Game design & communication principles.
Storyboarding Workshops
Sample: About 30 students from both CAB
and LAB; representation from all personas.
Objective: To give them a space to dream & explore
and create their own realistic life-changing story.
Guidelines:
¬ Volunteer invitations to industrie employees, HR, and
career experts. Could be a workshop for them as well.
¬ Use of internet and volunteer interaction activities to
help participants find steps to their next floors.

5. Data
Interpretation
Affinity mapping
In-house activity (team, design thinkers,
faculty, and trainers could contribute).
Guidelines:
¬ Must be mapped attentively and cross checked
as this will define most of the further analysis.
¬ Keep the wall map up, and iterating as the
synthesis proceeds with other tools.
Personas/Archetypes
A typical persona mapping by the research team.
Prioritisation framework
Once the need analysis is over and ideas start
popping up, the priorities can be mapped with
performance and importance on Cartesian axes.
Easy v/s Difficult and Central v/s Cardinal.
Delphi
An important exercise to give final face to the research:
This could contribute towards the last iterative activity, and
this could also bring forth the need to perform some of the
afore-mentioned tools, or some tool not yet used according
to the need for the insight. The exercise involves crafted
interactions between the research team and experts.
Stakeholders: Psychologists/Psychoanalysts; career experts;
Medha experts, skill experts, economist, etc.

6. The cycle could repeat.
In analogy, a marriage mostly takes shape on the night of
its occuring, despite all the planning, you can plan for it,
you can not plan it.
Research usually is, indeed two worldviews
coming together.
Thank you!
You had been seeing
a rough layout by me.
- Apoorv