This document outlines a research plan to understand demand for the Eco Stool product. It includes proposed research activities like prototypes, identifying lead users and target markets, creating personas, assessing feasibility and competition, and testing marketing concepts. Qualitative and quantitative research methods are suggested like focus groups, online polls, questionnaires. The plan aims to portray acceptance of sustainable furniture over other eco-products to stakeholders. Feedback on the proposed tools is requested.