This document discusses demographic environment and demography. It defines demography as the scientific study of human populations, including their size, composition, and distribution over time and space. Demographic data is important for health planning and determining factors like required health services and personnel. Demographic environment refers to demographic factors such as gender, family size, and education that vary between countries and locations. Demography obtains data from sources like censuses, surveys, and records. Growing middle class families are significant as the largest consumer segment and emerging consumption community in a country.

1. ENVIRONMENT MANAGEMENT
Demographic Environment

2. Demography
• Demography is the ”scientific study
of human population in which
includes study of changes in
population size ,composition and its
distribution”

3. ..
• “Demo” means “the people” and
“graphy” means “measurement”.
• (Demos = population, Graphy =
picture

4. Importance of Demographic data
 Health status of a community depends
upon the dynamic relationship between
number of people, their composition&
distribution
 Planning of health services can be guided
by demographic variables, for example:
How many health units do we need? How
to distribute them in the community in
order to be accessible to the target
population? What type of manpower is
needed?

5. Demographic Environment
It is a set of demographic factors such as
gender ,family size, education etc…companies
use DE to identifies target markets for specific
products or services. DE differ from country to
country and from place to place within the same
country or region.

6. The elements of demography
Size : increase or decrease
Composition : sex and age group
Distribution : territory

7. Source of demography
•POPULATION CENSUSES
•NATIONAL SAMPLE
•SURVEY

8. METHODS OF DATA COLLECTION
• Primary data collection :collection is
done by the individual by using the
methods such as :
• Observation
• Interviews
• Questionnaires

9. ..
• Secondary data collection :
• census
• National survey
• Demographic studies
• Records

10. Significance of growing middle class
family
• The middle class is a class of people in the
middle of a societal hierarchy between the
upper and lower class.
• This constitutes the largest segment of
consumers for the manufactured goods in the
country. The MC is now emerging as the
‘’consumption community’’ of the country.

11. Middle class
MIDDLE
UPPER
LOWER

12. Main segments within the MC
• The Middle class Male
• The Middle class women
• The Middle class Teenagers