This document provides guidance for researchers on how to build a strong research profile and publish academic work. It discusses strategies for getting citations, such as maintaining an online research profile, joining academic networks, having an active research blog, and publishing books in addition to articles. The document also offers tips for getting work published, such as understanding what peer reviewers look for in terms of well-constructed arguments, clear writing, and balanced evidence. Researchers are advised to focus on quality over quantity and demonstrate the practical impact and relevance of their work.