The document discusses the limitations of traditional research impact metrics and the significance of altmetrics for measuring scholarly impact through social media and web interactions. It presents various generations of impact metrics, such as journal, author, and article-level metrics, and introduces the NCP calculator developed by USQ for normalizing citations. It emphasizes the importance of a holistic impact management system to effectively monitor and report research impact beyond academia.

1. Impact beyond metrics: Telling
your research impact story
Research Support Community Day
Brisbane, Australia, 11 February 2013
Pat Loria
Research Librarian
University of Southern Queensland

2. Limitations of traditional metrics
Scholarly Public
Recommended Faculty of 1000 Popular press
Cited Traditional citations Wikipedia
Discussed Scholarly blogs Facebook, Twitter
Saved Mendeley, CiteULike Delicious
Viewed PDF views HTML views
Adapted from Jason Priem, Altmetrics and Revolutions:
https://docs.google.com/presentation/pub?id=1Y4JnchsmHHiOQdJsEpQr33qm
MWqhZJrPTDAg1cZoCcI&start=false&loop=false&delayms=3000#slide=id.i0

3. Limitations of traditional metrics
Scholarly Public
Recommended Faculty of 1000 Popular press
Cited Traditional citations Wikipedia
Discussed Scholarly blogs Facebook, Twitter
Saved Mendeley, CiteULike Delicious
Viewed PDF views HTML views
Adapted from Jason Priem, Altmetrics and Revolutions:
https://docs.google.com/presentation/pub?id=1Y4JnchsmHHiOQdJsEpQr33qm
MWqhZJrPTDAg1cZoCcI&start=false&loop=false&delayms=3000#slide=id.i0

4. Three generations of impact metrics
Journal- Author- Article-
level level level
metrics metrics metrics

5. Different levels of metrics
 Journal-level metrics
 Journal impact factor
 SJR & SNIP
 Author-level metrics
 Citations per Paper (CPP)
 H-index
 Article-level metrics
 Articles, datasets, blogs, code, artistic creations
 Citations, mentions, views, downloads, etc.
 Altmetric bookmarklet, ImpactStory, etc.

6. USQ and the NCP calculator
 NCP: Normalized Citations per Paper
 Developed by USQ (Library and Systems)
 Uses Scopus RDCP data to normalize
 Normalization creates a level playing field
 Citations in low visibility/low citing fields
normalized up
 Citations in high visibility/high citing fields
normalized down
 Source code for NCP calculator to be released
soon on GitHub

7. NCP calculator
Citations: 2010; Papers: 2007-2009

8. Measuring impact beyond academia
…impact is defined in a similar way as for the
UK REF, i.e. “an effect on, change, benefit to the
economy, society, culture, public policy or
services, health, the environment or quality of
life beyond academia”.
ATN and Go8, Guidelines for completion of case studies in
ATN/Go8 EIA Impact Assessment Trial: June – August 2012,
http://www.atn.edu.au/eia/Docs/EIA_Trial_Guidelines_FINAL.pdf

9. Measuring impact beyond academia
Impact Case Study (ATN & Go8, similar to REF)
 Institution
 SEO codes • Overheads?
• Data sources?
 Title of Case Study
 Context
 Summary of Case Study Impact
 Details of Impact
 Research underpinning Impact
 Research outputs from research underpinning impact
 Additional information:
 Validation of impact
 People
 Investment income
http://www.atn.edu.au/eia/Docs/EIA_Trial_Guidelines_FINAL.pdf

10. Alternative metrics or altmetrics
[A]ltmetrics is the creation and study of new
metrics based on the Social Web for
analyzing, and informing scholarship.
http://altmetrics.org/about/

11. Altmetric bookmarklet
http://www.altmetric.com/bookmarklet.php

12. Altmetric bookmarklet
 Free bookmark for Chrome, Firefox and Safari
 Click on while viewing paper for impact data
 Altmetric API can be embedded into second
and third-party platforms, apps and mashups
 Only works on PubMed, arXiv or DOI
 Only supports publishers who embed Google
Scholar friendly citation metadata
 Twitter mentions are only available for articles
published since July 2011
Example: Oxidants, antioxidants and the current
incurability of metastatic cancers

13. Altmetric bookmarklet
http://www.altmetric.com/bookmarklet.php
Counts Disadvantages / Bugs
Altmetric score Difficult to explain
Tweeters
Facebook users
News outlets
Science blogs
Google+ users
Mendeley readers
CiteULike readers
Connotea readers
Bookmarklet only works on PubMed, arXiv or pages containing a DOI
Only supports publishers who embed Scholar friendly citation metadata
Twitter mentions are only available for articles published since July 2011

14. ImpactStory.org
Artefact type Counts Known Bugs 12/12
Journal article Topsy Twitter coverage weak
Dataset Science Seeker Different results for DOI
Software PubMed and URL searches
Slides Dryad Missing metrics
Generic SlideShare Metrics too low
Wikipedia
Figshare
PLoS Search
PLoS ALM
Delicious
Facebook No link to mentions
Scopus
CiteULike
GitHub
Mendeley

15. ImpactStory.org

18. PlumAnalytics.com
 Usage - Downloads, views, book holdings,
ILL, document delivery
 Captures - Favourites, bookmarks, saves,
readers, groups, watchers
 Mentions - blog posts, news stories,
Wikipedia articles, comments, reviews
 Social media - Tweets, +1's, likes, shares,
ratings
 Citations - Web of Science, Scopus, Google
Scholar, Microsoft Academic Search

19. PlumAnalytics.com
 articles  presentations
 book chapters  source code
 books  videos
 clinical trials  greatest sources
 datasets  researcher graph
 figures  group metrics
 grants  paid service
 patents  no API available

20. Reasons to use altmetrics
 Same reasons as using traditional metrics:
 Grants, promotions, staff/program review
 Review research dissemination strategy
 Measure of influence and reach of output
 Publishers can add value for authors/readers
 Informed decisions by research managers
 Comprehensive view of impact for funders
 “Citation graph data is like Chekhov’s gun:
once on stage, it has to be fired.” (Peter Vinkler,
cited by Jason Priem, Altmetrics and Revolutions)

21. Article Level Metrics (ALMs)
“Article-Level Metrics are a comprehensive set of
impact indicators that enable numerous ways to
assess and navigate research most relevant to
the field” (http://article-level-metrics.plos.org/alm-info/)

22. PLoS ALMs
http://article-level-metrics.plos.org/alm-info/

23. PLoS example

25. Source: http://article-level-metrics.plos.org/researchers/

26. Research profile systems
For example, Symplectic Elements:

27. The great objection!
It’s not real impact!
= It’s not scholarly impact.
Research Impact Story
Scholarly Public
Government Industry

28. What is USQ’s research impact story?

30. Impact management system (IMS)
• Metadata
• Metadata • Metadata
• Metadata • Metadata
• Metadata
• Metadata
• Metadata Impact
• Metadata Metrics
Research Curriculum
Outputs Vitae
• Metadata
• Metadata • Metadata
• Metadata • Metadata
• Metadata
Esteem
Human Measures
Resources
Flexible IMS Reportable
Research Professional
Income Activities
•
•
•
Metadata
Metadata
Metadata
Metadata is key! •
•
•
Metadata
Metadata
Metadata
Community Industry
Impact Impact
• Metadata
• Metadata Policy • Metadata
• Metadata Impact • Metadata
• Metadata
• Metadata
• Metadata
• Metadata

31. Impact metadata
Design according to reporting needs
 Academic  Industry
 Citation  Consultation
 Publication  Partnership
 Teaching  Patent
 Supervision  Social
 Research project  Altmetric
 Research income  Facebook
 Government  Twitter
 Mendeley
 Application
 Wikipedia
 Consultation  Engagement
 Social policy  Media coverage

32. Discussions with Symplectic

33. Librarian as storyteller
Image: http://kassonpubliclibrary.blogspot.com.au/2010/03/spring-planting-at-library-storytime.html

34. Advantages of IMS
 Facilitates storytelling of research impact
 Saves time for researchers and managers
 Enables internal and external reporting
 Evidence base for individual/program review
 Accommodates government requirements
 Data for case studies and grant applications
 Impact captured for longitudinal analysis
 Best IMS support transfer of data to other IMS
 Managing impact: a new research literacy?

35. Take-aways
 Holistic impact monitoring and reporting
 Make it easy for academics and managers
 Do you need an impact management system?
 What is your research impact story?
http://jeps.efpsa.org/blog/2012/06/20/maximizing-research-impact/

36. Research impact discussion
Pat Loria
Email: pat.loria@usq.edu.au
Twitter: @pat_loria
Image: http://www.duffysrehab.com/blog/want-to-make-an-impact-consider-betty-ford