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KW Outfront Magazine Online March/April 2009
This article discusses how two real estate agents, Cal Carter and Chuck Roberts, effectively generate leads through their internet presence. Carter focuses on organic search engine optimization to drive traffic to his website, which attracts 200,000 unique visitors annually and yields 20 solid registrations per day. He nurtures these leads through a multi-week email drip campaign. Roberts alternately uses search engine marketing to bid on key search terms and drive traffic. Both agents emphasize the importance of ongoing maintenance, testing, and adjustments to maximize their online lead generation strategies. Their approaches align with SHIFT tactics to re-margin their business through expense management and leverage technology.
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