This document discusses blogs and their potential as a tool for word-of-mouth marketing. It notes that the blogosphere currently consists of over 35 million blogs that are doubling in size every 5-6 months. Blogs can spread information quickly and exponentially due to their interconnected nature. However, with so many blogs it will be difficult to read all information, and opposing views may also spread. Whether blogs are the definitive word-of-mouth tool depends on one's perspective - bloggers say yes, traditional media may say no, and it is up to users to decide in the new world of Web 2.0.
Blogging - Introduction and How to do it!Moses Gomes
An intro to Blogging, History and how people blog. The ppt also highlights different types of blogs like personal blog, professional blog, corporate blog, travel blog, etc.
The presentation emphasis importance of blogging, to inculcate habit of writing and processing thoughts.
What is phrasing - An explorative approach to improved user manipulation BSI
As part of the content development of digital contact points such as websites, blogs and social media hubs, content is developed, prepared and published exclusively from the internal perspective of the companies. Ideally, in close cooperation with different departments, content development focuses on identified keywords and factual insights. Companies try, if at all, to put themselves in the position of the user in order to increase the demand for the corresponding content. As a result, it can be stated that companies see what they want to see.
Who is the better marketer? A comparison between marketing executives and dru...BSI
We were asked to present the current status of the marketing industry in the form of a presentation at various conferences and internal workshops. The provocative discussion of the current circumstances in our industry was explicitly desired. After a long consideration we chose the comparison between a fictitious marketing board and a drug dealer. This comparison should compare both positions on the basis of different criteria. The distance to the consumer and the detachment of the industry from agencies, consultancies and their customers was only a side effect. This article was discussed with us by agencies and companies for months. The view of pure amusement and self-reflection up to angry bewilderment surprised us. The central statement of this article was not to be insulting or even offensive. Rather the lacking proximity to the customer, to the circumstances of the life and purchase phases and deepened needs of users were brought up for discussion. The contrast and the exaggerated version were only conveyed playfully, without referring to one or a few brand companies. The value of the work within brand-leading companies should continue to be at the forefront of all efforts to take account of change in the marketing industry, better understand direct insights into the needs of customers and pay far more attention to them. At the same time, it should be attempted to change the leadership of marketing today on the basis of new approaches and to define the effect patterns better and more specifically.
We ask you to understand the contribution as a humorous discussion and not to process it too narrowly. Thank you.
Blogging - Introduction and How to do it!Moses Gomes
An intro to Blogging, History and how people blog. The ppt also highlights different types of blogs like personal blog, professional blog, corporate blog, travel blog, etc.
The presentation emphasis importance of blogging, to inculcate habit of writing and processing thoughts.
What is phrasing - An explorative approach to improved user manipulation BSI
As part of the content development of digital contact points such as websites, blogs and social media hubs, content is developed, prepared and published exclusively from the internal perspective of the companies. Ideally, in close cooperation with different departments, content development focuses on identified keywords and factual insights. Companies try, if at all, to put themselves in the position of the user in order to increase the demand for the corresponding content. As a result, it can be stated that companies see what they want to see.
Who is the better marketer? A comparison between marketing executives and dru...BSI
We were asked to present the current status of the marketing industry in the form of a presentation at various conferences and internal workshops. The provocative discussion of the current circumstances in our industry was explicitly desired. After a long consideration we chose the comparison between a fictitious marketing board and a drug dealer. This comparison should compare both positions on the basis of different criteria. The distance to the consumer and the detachment of the industry from agencies, consultancies and their customers was only a side effect. This article was discussed with us by agencies and companies for months. The view of pure amusement and self-reflection up to angry bewilderment surprised us. The central statement of this article was not to be insulting or even offensive. Rather the lacking proximity to the customer, to the circumstances of the life and purchase phases and deepened needs of users were brought up for discussion. The contrast and the exaggerated version were only conveyed playfully, without referring to one or a few brand companies. The value of the work within brand-leading companies should continue to be at the forefront of all efforts to take account of change in the marketing industry, better understand direct insights into the needs of customers and pay far more attention to them. At the same time, it should be attempted to change the leadership of marketing today on the basis of new approaches and to define the effect patterns better and more specifically.
We ask you to understand the contribution as a humorous discussion and not to process it too narrowly. Thank you.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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4. Before we start, what is a blog? Web 2.0?
• How many of you know what a blog is?
• How many of you read blogs?
• How many of you post blogs?
• How many have heard of web 2.0?
A weblog (usually shortened to blog, but occasionally spelled
web log) is a web-based publication consisting primarily of
periodic articles (normally in reverse chronological order)
Web 2.0 generally refers to a second generation of services
available on the World Wide Web that let people collaborate,
and share information online.
Source: Wikipedia
5. “Blog of Mouth”… the definite tool?
• This presentation is on:
Blogs
Word of Mouth
• “Blog of mouth”
Proud of what I thought was my definition.
But check any search engine (such as
www.ask,com) and the concept has already been
used many times
Is “blog of mouth” the definite tool for word of
mouth?
6. The Blogosphere
• Searching for blogs in www.ask.com gives you
over 49.9 million results.
• The Blogosphere is currently estimated at over 35
million blogs…
The total number of articles in each blog are not
even estimated!
• Every second there is a new blog published…
• and every 5-6 months the blogosphere doubles in
size!
7. Size of the blogosphere
Source: State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth
Posted by Dave Sifry on April 17, 2006
8. Why are blogs so powerful? Interlinked
Blogger
writes great People read this
article on “Y”
B lo
gge
Blogger reads this
r re
ads
this
You have
reached a
high network
9. Types of Blogs
• Blogs can be divided into:
“Corporate Blogs or Professional Blogs: the blog is
either written by the company or by a professional
with high level of expertise in the sector.
– www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogs
List
Political/Activist Blogs: includes political blogs, anti-
war blogs, etc.
Amateur journalist Blogs: for people that either like
writing or to proof their knowledge to the world.
• All of the blogs above have huge power in
disseminating information.
10. Types of Blogs and Blog of Mouth
• “Corporate Blogs” or Professional Blogs:
Fon Movement: project that got communicated only via blogs
Microsoft or General Motors were one of the early adopters.
Ask.com obviously has a blog to communicate to the world.
• Political/Activist Blogs:
Campaign for Howard Deen (in the US).
Very pro and very anti war blogs regarding Irak (vs. Traditional
media).
• Amateur journalist Blogs: for people that either like writing or
to proof their knowledge to the world.
As an example, www.ojobuscadores.com only by going thru
blogs just gathered 200 people to talk about search last week
in Madrid.
11. Blogs and companies
• How companies react to blogs (every day there are
new ones!)
Trying to get Bloggers on your side:
– The film “Serenity” gave free tickets to bloggers.
– The “Fon” movement
Bloggers on the other side:
– Delta Airlines – Ellen Simonetti (queen of the skies)
– Axpe Consulting in Spain
• Overall feeling: companies don't still see the power
of the blogs… but they are already seeing the
effects!
12. People talking about blogs
• There are way too many articles
• Every week you hear the importance of blog in one or another
article
Jupiter Media report talks about “disproportionately large
influence” and quotes that although "active" web users make
up only a small proportion of Europe's online population, they
are increasingly dominating public conversations and creating
business trends.
Glenn Reynolds (An army of Davids) "Bloggers and blog-
readers are 'influentials”… "You can bury your head in the
sand, but very quickly you'll look like a very old-fashioned
company."
“La blogosfera hispana” pioneros de la cultura digital: a book
on blogs and bloggers recently published in Spain.
13. Experiences at Ask.com
• We have our own blog at Ask.com where we communicate
and more important receive feedback (http://blog.ask.com)
• We have just launched beta/full sites in mainland Europe and
have followed an early adopter strategy:
Bloggers are critical in this strategy
• When we launch new products (such as smart answers)
bloggers quickly pick up the news.
• Other experiences:
Launching Ask.com in NL and someone taking pictures of your
presentation … 2 mins later is online.
Same situation talking in a blogconference in Madrid (nice to
see no computers in the room today!)
I have to read them daily to make sure I don't miss any
important news
14. Back to the initial question?
Is “blog of mouth” the definite tool for word of
mouth?
• A tool that Spreads quickly any information
• Exponential growth
• “Cheap” (ie. free) way of distributing any
information (although you have to be careful)
15. Lets look at “Internet 1.0”
• Initial years of internet…
Not that many sites
Everybody would check any site that launched
Directories were the way to get the information needed (and
you would visit multiple sites in the directory).
• Internet now
Millions and millions of sites
Most activity gets centered around few sites
If you are not in a search engine, you don't exist…
– People only check top results.
Concentrate only on what is relevant to you
16. Consequences for “Blogs 2.0”
• 35 million blogs
Post 2 entrance per day
70 million daily documents per day!
Obviously No time to read all this information.
• Blogs in the near future
You will only focus on a very limited number of
blogs
Isn't that similar to other ways of “word of mouth”?
17. And with so many bloggers, couldn't this
happen?
Blogger
writes great People read this
article on “Y”
B lo This Blogger
gge
Blogger reads this
r re agrees
ads
this
This Blogger
says the
opposite
You have reached a high
network but with many
different messages
18. People talking about blogging (2)
The findings of the British Market Research Bureau's
quarterly survey led senior associate director Trevor
Vagg to conclude that blogging has received
disproportionate media coverage and the whole idea
of citizen journalism is overhyped.
Awareness of blogs dramatically increased
But despite this there has been no significant
change in the number of people who publish blogs,
which remains at just 2% of UK internet users.
only 10% - around 2.8 million people - of internet
users view a weblog once a month or more.
19. And back again to the initial question?
Is “blog of mouth” the definite tool for word of
mouth?
• If you are a blogger, definitely “yes”
• If you are some of the journalist on the traditional
media, definitely “no”
• In Web 2.0, the user has the power so…its up to
you to decide!!!
20. THANKS
PS: If you want to get started in the blog
world, just go to www.bloglines.com, choose
several blogs that interest you and you are in!