Creativity can be used to make media products more appealing by including original and unique features. A creative feature in horror film trailers is background music that creates tension and spooky atmosphere. Creative features in horror films include graphic scenes using horrifying shots or effects, creepy sound elements like shocking musical scores and sound effects, and establishing dark and eerie atmospheres that initiate fearful thoughts in viewers.

1. Creativity
Investigation

2. What is creativity?
The use of the imagination or original ideas, esp. in the production of
an artistic work.
Creativity can be used to make media products more appealable and
attractive to target audiences. This can be done by including creative
features that will make the artist work interesting and unique
amongst existing products.
An example of a creative feature in a horror film trailer is the
background music that is used as the film’s soundtrack to create
tension and spooky atmosphere that is of a common convention in
most horror film trailers.

3. Features of a horror film that can be created or considered in a
creative way are:
• Characters
• Mise en scene
• Narrative
• Sound
• Special effects
‘Creative’ features of a horror film include;
•Graphic scenes – the use of horrifying shots or special effects.
•Creepy sound elements – maintaining certain types of shocking factors
to them. Musical score and sound effects also help establish frightful and
sinister scenes.
•Dark and eerie atmospheres - Mounting scenes that initiate fearful
thoughts makes it possible for viewers to see through foreboding
elements and apprehensions seen on screen.