Trailers are an important marketing tool for films to generate interest and box office revenue. Trailers must convey a sense of the film's narrative, genre, and unique selling point, as well as the release date, in order to appeal to the target audience. Trailers capture viewers' imaginations to influence them to purchase tickets. They are released in advance of a film through various media channels, from cinemas to television to online, in order to build hype in the weeks or months leading up to the release. Analyzing a film's entire marketing package, including elements emphasized across different advertisements, can provide clues to the genre being promoted.

1. Film Marketing Campaigns
Marketing Battleship

2. What Are Trailers
• A film trailer is a highly important marketing tool for ‘selling’ a
film to a potential audience. A well-timed and well-positioned
trailer can have a huge impact on the box-office takings for a
film. Whilst most trailers follow set ‘conventions’, no two
trailers are the same: they must appeal to a target audience
by giving a sense of the film’s narrative, genre and USP
(unique selling point), as well as letting audiences know when
the film will be released. trailers can be viewed anywhere
from terrestrial television to the World Wide Web. Because
trailers can be distributed through many different media
products.

3. How do they work
• Trailers work by capturing the imagination of
an audience in order to influence them into
buying a product. Like a ticket to see a movie

4. When do we see trailers and Where?
• Film Trailers are released before the film, they
can be released weeks or months before the
films actual release in order to build hype for
the film and can been seen across many
media types, from trailers in cinemas, on
terrestrial television and on YouTube. Even on
independent sites

5. Marketing packages
• Depending on what we see across all medias
within a marketing package helps determine
what kind of film is being promoted
• For example if in most parts of the advertising
campaign an explosion is occurring we can
safely assume that the film being promoted is
indeed an action film.