SlideShare a Scribd company logo
Magazine Research 
by Victor Chi-Chung Chan
Classic Rock 
Published by Future Plc 
• Circulation (2010): 71,242 
• Readership(2010): 149,608 
• Target Reader: 35+ Affluent Informed 
Influential Men, many of whom are 
entering a lifestage when they are 
regaining their wallets, freedom and 
teen spirit 
• Sharing : 
- news, views, in-depth features and 
exclusive interviews with the rock 
celebrities of all time 
- tour dates, retrospectives, the 
hottest newcomers, backstage stories 
and reviews section
Metal Hammer 
Published by Future Plc 
• Circulation (Jan-Dec 09): 41,777 
• Readership: 91,909 
• Monthly magazine 
• Target reader: the notoriously 
unobtainable young male audience 
• Covers both traditional and 
contemporary bands in different 
genres, like metal, punk 
• Reporting: 
- the burgeoning British scene 
- latest bands around the world 
- comprehensive news and reviews 
sections 
- interviews with rising stars
NME 
Published by IPC Media 
• Circulation (Jan-Dec 09): 41,777 
• Readership: 91,909 
• Monthly magazine 
• Target reader: the notoriously 
unobtainable young male audience 
• Covers both traditional and 
contemporary bands in different 
genres, like metal, punk 
• Reporting: 
- the burgeoning British scene 
- latest bands around the world 
- comprehensive news and reviews 
sections 
- interviews with rising stars
Q 
Published by Bauer Media 
• Circulation (Jan-Jun 10): 89,450 
• Readership (Jan-Jun 10): 550,000 
• Monthly magazine 
• Median age of reader: 29 
• Mission: 
- guide readers through just the good 
stuff in all forms of music each month 
via its unparalleled access
Kerrang! 
Published by Bauer Media 
• Circulation (Jan-Jun 10): 44,013 
• Readership (Jan-Jun 10): 421,000 
• Weekly magazine 
• Median age of reader: 22 
• Covers both traditional and 
contemporary bands in different genres 
of rock music – from emo to thrash, etc 
• Mission: 
- focus on the things that are going on 
in our world each week 
- provide for our readers’ need for 
variety and their passionate appetite 
- introduce new music
Mojo 
Published by Bauer Media 
• Circulation (Jan-Jun 10): 91,678 
• Readership (Jan-Jun 10): 218,000 
• Monthly magazine 
• Median age of reader: 37 
• Mission: 
- deliver a monthly dose of world class 
journalism and iconic photography 
- provides a “hand-made” experience 
in a mass market environment
Magazine Analysis
Plug: 
A big font size - “Free CD” in orange tag at the top-left 
corner, it even covers part of the magazine logo. It totally 
draws audience’s attention. Audience would like to have 
free music from this magazine as they don't need to pay 
extra. 
Main image + Sub Image: 
Two images of these celebrities shows them two are the 
cover story of this issue. They both are wearing sunglasses 
so the connection between them is shown. But Slash’s 
image is much bigger than the one on the left, it means 
Slash dominates the band and the whole situation about 
their split. 
Headline: 
Revealing the cover story with a large font size - “You’re 
fired!” to attract audience forwards to the story behind the 
news. It also uses ‘revealed!’ to describe this news, to 
emphasise this news is hot. 
Language: 
Informal language used for the headline. Readers can 
directly feel the conflict of their split. They can tell from the 
headline that their split is not peaceful but angry, by the 
emotion of it ‘You’re fired!’, which provides an rude feeling 
to everyone. 
Feature List: 
From the list under the headline, there are many bands’ 
name mentioned. It means other bands will be introduced 
or reviewed in the articles of this issue. It provides more 
information about what’s involved in this issue. Audience 
can consider should they buy this issue according to the 
list whether it has any band they are interested.
Masthead: 
Only this can tell what’s this magazine. Otherwise 
audience would never buy a magazine which they don't 
know what’s it. 
Font: 
The size of the font implies the importance of the articles, 
the larger title the more important. It also draws audience’s 
first sight on it. Audience can read the cover story at the 
very first moment when they look at the cover. 
But the colours of the font are not variable, the font colours 
are mainly white and yellow. So the factor to attract 
audience’s attention relies on the font size. 
Kicker: 
There are band’s titles and a brief comment below, which 
encourages the audience to read the reviews in order to 
know how’s their new music. 
Sub Image: 
The image to illustrate the side story. It has a sad 
expression with a black-and-white image. Also he is 
wearing sunglasses and only half of his face is captured, 
as if he doesn't want to connect people. Audience can feel 
the sadness even without looking at the sub heading. 
Sub Heading: 
Another story which may attract audience want to buy. This 
sub heading simulates how Weiland thinks. It doesn't reveal 
all the things in the sub heading but leaving ellipsis, waiting 
audience to know the story when they have bought it. 
Barcode: 
To avoid there is any fake copy of this magazine. To the 
audience, it gives them confidence about the authority 
from this publish company.
Blocking: 
Three pictures on the left are group photos of the bands. 
The members are lined up so a message is sent to the 
readers which the people in the photo are a team. They 
are acting casual, as if they don't notice the camera. 
Mise-en-Scene: 
The top one is a studio shoot, compared to the two below, 
this one is more decorated so the message can be 
expressed clearly. The words on the background implies 
the theme of their music. 
Camerawork: 
Medium long shot and long shot are used for these three 
photos. Those are kind of typical group photos because 
audience can see their costumes, and they are all 
looking at the camera directly. 
Captions: 
Questions are used for the brief descriptions of the articles. 
Audience would not know what is it about until they turn to 
the page of these articles. It encourages audience to think 
and discover more about the bands instead of providing 
them impressions directly. 
Costume: 
‘Deep Purple’ are dressing old-fashioned, such as bell-bottom 
pants and tight shirts, which means it has been a 
long time since this band was founded. 
Colour scheme: 
The has no a certain colour adapted the most because 
most the page is white. It provides a simple style of this 
contents page. The colours are mainly red, black and 
white as the background, only the images’ colours are 
distracted as the themes of the images are not constant.
Magazine Logo: 
It is placed in the middle and the top of the page because 
the magazine’s name is important. Also highlighted as a 
red font colour. It can be seen obviously by the audience. 
Even the size of this logo is not large, but it is still enough 
to let audience notice the name of it. 
Sub Images: 
The images in this page are about the bands/musicians 
introduced in this issue. The size of them are almost equal 
which means they all are important in this issue. Plus 
there’s no main image in page, only the images would 
attract audience’s attention first but none of them 
dominates the page. 
Layout: 
Large photos are used for the focused stories. Pictures 
can draw audience’s attention at the very first moment 
instead of the words. The images are put on the left and 
the top, which audience would look at the page from top-left 
to bottom-right, so it helps audience would at the 
images first then at the words on the list. 
List of contents: 
A typical list of the articles or review included in this 
magazine. Pages of the articles placed on the left with 
red font. It is convenient for the audience to see where 
the pages are. This list is placed at the bottom-right of 
this page without any pictures so it’s reckoned not so 
important than the articles with sub images. 
Sub Heading: 
It uses a bigger font size for the titles and a smaller font 
size for the brief description of the articles.
Banner: 
A banner with a ‘Q&A’ sign, showing 
this section is interview. Also the font 
style of it is mild, providing a 
comfortable tone, like the genre of 
his music, to the audience. 
The banner is placed on the top of 
the page, it frames the text below to 
imply that all the text below this 
banner is ‘Q&A’ section. 
Introduction: 
A brief sentence introduces what’s this 
interview about, such as the genre of 
this artist - blues, who will cooperate 
with Glenn Hughs. Also it mentions 
Joe’s new project is inspired by plant, 
that’s why the colour scheme is yellow 
green. This introduction provides all the 
basic information of this interview so 
audience can decide whether to read it 
by this introduction. 
Font: 
The first alphabet of the first 
paragraph is usually in a super 
large font so it will not be 
confusing to the audience where 
should they start reading. 
For the questions, the questions 
are highlighted in bold font, so the 
audience can look at the 
questions quickly. 
Layout: 
The main image and the text are separated. 
This is a typical separation so audience will 
not be confused as the text does not dissolve 
into the image. 
The text section is also cut in half by a line in 
the middle, the audience will know they 
should read from the left column first. 
Interview: 
This article directly quotes what 
did Joe speak in this 
conversation. So there won’t be 
any misunderstanding from the 
reporter. Also audience can 
easily imagine how was his 
emotion (if there’s any) when Joe 
was speaking. It provides an 
intimate image to audience as if 
they are actually witnessing the 
interview.
Background: 
The background of this image is 
the reflection of Joe’s back. As if 
audience can see all the sides of 
Joe, understanding him. It is not 
decorated much but using a wall 
with reflective texture, so the 
audience will not be distracted by 
the colours or decoration of the 
background as Joe is dressing 
casual. 
The left of the background tends 
dark and the right is bright. 
Because the left side of the image 
next to the text, so the darkness 
would make the background look 
dissolving into the text. 
Main image: 
This is obviously the main image 
as there is only one picture in this 
double page spread. The main 
image dominates the page so the 
person in this picture must be the 
one who is introduced in this 
article. 
15 
Props: 
Audience will look at the image first before 
they start reading the article. A guitar is 
being held by Joe so it illustrates his 
identity as a guitarist clearly. 
Costume: 
Joe’s dressing casual which fits his music 
because classic rock is also seen as the main, 
stereotypical kind of rock. This means that it is 
not very vibrant and different, it is “casual” rock. 
Colour scheme: 
The whole page tends 
to yellow/ warm colour 
tone. Providing a 
fresh, natural, soft and 
comfortable image of 
this young artist. 
Lighting: 
The main light comes from 
the left side of Joe, plus the 
background is reflective so it 
is the back light as well. It 
creates a sense of Joe like a 
three-dimensional subject to 
audience. 
Quote: 
It quotes directly from the 
celebrity without any 
interpretation by the 
reporter. So the audience 
will know how he regards 
music as enjoyment instead 
of only a job.
Masthead: 
Using gold font to fit the whole tone, which is dark, 
mysterious and evil. 
Mise-en-scene: 
They dress in black, anti-christ and gothic costume 
matches the theme of this cover. It tells audience what 
are their music about, this powerful impression is shown 
to the readers. But we can see a bit different between 
them, the middle one - Tony Iommi in Black Sabbath, he 
doesn't dress like a devil like the two standing next to 
him do. So we can tell his music is not extreme as their 
music, even though they all play metal. 
Quote: 
The quote from the celebrity so audience would know 
what is their music about. It is directly told by the 
musician so the message is clearer. The quote is placed 
next to King Diamond, so it is obviously quoted from him 
even it is not specified. 
Camerawork: 
Medium close-up for them three so their makeup can be 
seen detailedly. The makeup is their symbol so they 
chose medium close-ups for them then we can see the 
makeup more. 
Plug: 
There is a promotion of a contest, about a chance to win 
VIP tickets by buying this magazine. It does encourage 
audience to buy. Especially the ‘WIN!’ is much larger than 
other words and in colour gold. It draws attention on this 
word. 
Colour scheme: 
Mainly black and gold, creates a tone of evil, dark and 
gothic image to the audience.
Props: 
Tony Iommi is holding a guitar in his hand, it simply tells 
Tony is a guitarist in his band. Papa Emeritus II in Ghost 
is wearing a Roman Catholic pope hat and holding a 
cross. The pattern on his hat is an up-side-down cross, it 
is an insult to Catholic, the theme of this band is 
obviously anti-christ. 
Main image: 
Three of them are looking at the camera directly 
which is called ‘direct address’. They don’t look 
happy or friendly but angry and evil. They want 
the audience fear them as their music is horrible. 
Band’s titles: 
The band’s/artists’ names are introduced in the 
centre of this front cover. The names are placed 
just below the images of each member. Audience 
would know what bands do they belong to. Black 
Sabbath’s name much larger than King Diamond 
and Ghost, it tells Black Sabbath is the domain of 
this cover, as the popularity of this band is much 
bigger. 
Motifs (Anti-Christ): 
There are many symbols to emphasise their anti-christ idea 
on this cover. There are invented crosses and inverted 
pentagrams to imply this message. 
Barcode: 
The barcode at the bottom-right corner which doesn't affect 
the layout of the cover but also visible for audience looking 
at the price and the date of the issue. It is easily for them 
to scan the barcode as well.
Magazine cover: 
Refers to the cover of 
this issue. 
Number of issue: 
The number is clearly stated 
in the contents page. 
Contents list: 
The left side of the page is 
the list of the contents. 
Audience can look for the 
articles according to what 
they like. 
Layout: 
The whole page’s showing 
different categories of 
contents , such as review, 
editor’s speaks, so readers 
can identify the articles 
easily. 
Sub Images: 
Bands and musicians in 
the images refer to the 
articles so audience can 
easily recognise the 
bands they are looking for. 
Mise-en-scene (Modeling): 
In the first one, their pose are 
calm and firm to express the 
high and respectable status 
they have. 
They rest of them look young 
and wild, which shows the 
contrast of different 
generation and popularity. 
Colour Scheme: 
The colour tone tends dark 
to provide an impression 
of evil, hell, burning. 
Font Style: 
A gothic font is used for 
the sub headings. This 
historical font fits the tone 
of metal. 
Lighting: 
The top one uses low-key 
lighting which the fill light 
tends dark so the characters 
look mysterious. 
Another one uses a warmer 
colour tone(red) as if they 
come from hell. 
Mise-en-scene(Costume, 
props): 
They are representing an 
image of war and destruction 
by dressing like soldiers and 
holding guns.
Direct Address: 
Jill’s looking at the 
camera directly, 
putting her hands 
framing her head 
as if she’s mind-talking 
to the 
20 
Band name: 
The band title 
marked at the 
corner of the 
page. So 
audience can 
easily look for 
this article. 
Magazine’s website: 
There’s a website link next to the 
page number so audience know 
more about this magazine in 
their website. 
Main Image: 
Jill Janus, The female vocalist of the 
band dominates a whole page. The 
article is probably focused on her. 
Colour Scheme: 
Red and black are the 
main colours adopted in 
this page. It expresses an 
impression of darkness, 
blood and death. 
audience. 
Props and 
costume: 
Jill’s hands are full 
of blood, wearing a 
cape. It provides 
an image of evil to 
the audience. She 
also dresses sexy 
which attracts male 
audience to read. 
Camerawork: 
Medium shot is used to 
show her clothing. It fits 
the whole page so her 
costume and facial 
expression can be 
precisely shown. 
Language: 
The first alpha-bet 
is ‘I’ with a 
super large font. 
So audience will 
know where is 
the start of the 
article and this 
article is from 
her first person 
perspective. 
Introduction: 
A brief introduction about Jill above the title, it 
provides some basic information before the 
audience read it. 
Font style & 
colour: 
The text uses 
normal font in 
white but the 
other text 
usually uses 
special font 
style in red. 
Corner border: 
A gothic border is 
used to fill the 
page the page. 
So the corner of 
the page won't be 
empty. 
Title: 
‘HUNT OR BE HUNTED’, it 
matches the band’s name - 
Huntress, expresses the name 
with a sense of hunting/killing.
21
Masthead: 
The title is like broken, crashed, matches the rebellious 
image of this band and the image of ‘KERRANG!’. It 
attracts the young readers (median age: 22) to read. 
Main Image: 
The image obviously is the band called ‘Avenged 
Sevenfold’, as the group photo of them dominates the 
cover from the top to the bottom. It directly suggests this 
band is the cover story in this issue they want to introduce. 
Headline: 
The title refers to the main image on the cover. It’s not only 
introducing the band’s title, but also providing an 
impression to the audience by using the caption - ‘sex, 
drugs and violence… The world’s most dangerous band’. 
The band’s name is in the largest font size on this page, 
which emphasises the importance of them. Also the font 
colour in white which has a contrast to the warm-colour 
tone subjects around it. Audience will look at their name 
first instinctively. 
Plug: 
Two free posters included in this issue is absolutely an 
attraction to audience that they can get a direct benefit 
from this magazine would make them think it’s worth 
buying it. The sign ‘FREE’ is highlighted as red which is 
another eye-catching colour similar to the warm colour 
tone on this page but it doesn't steal audience attention 
from the headline at the same time. 
Font Colour: 
This cover’s font uses different colours to highlight the 
sections in this issue. The colours tend to warm to fit the 
whole tone of both the cover page and main image.
Colour Scheme: 
A warm colour tone is used for the whole cover page 
including the main image and the font. Giving an 
impression of fire and burning to fit the cover story band 
as if they came form hell. 
Mise-en-scene: 
Most of them are wearing leather jackets, jeans and 
sunglasses which is viewed as biker-costumes, M. 
Shadow (one in the middle) is even holding a chain as a 
props, a symbol of danger, destruction and rebel has 
been made to the audience. 
Camerawork: 
High angle to the band. Most of them are shot in long 
shot, but half of their bodies are covered by the headings, 
so only up from their chests would be noticed. So their 
costumes and facial expressions can easily be seen. 
Blocking: 
There must be someone has the highest popularity in 
a band, which can be told by the blocking on the 
cover page. In this cover, the vocalist of this band - M. 
Shadow is standing right in the middle which is 
dominating the frame. Rest of the members are 
standing behind him as if he is the boss. 
Sub Heading: 
It’s placed near the bottom-right of the cover to 
introduce what articles or interviews are included. 
The font size of them is small relatively, as the 
importance is less than the cover story. But they still 
use red for the font to draw audience’s attention. 
23 
Date line and price: 
The price is only £1.99 which is cheaper than the 
other similar music magazine relatively. One of the 
reasons is the target audience is young, the 
purchasing power is not strong as the older adults.
Content list: 
The list is not ordered by the 
pages but the categories 
instead. So audience can 
search what they want to 
read quickly according to the 
categories. 
Font colour: 
They used different colours to 
categorise the titles, page 
number and description. 
But not many colours are 
adopted. There are only red , 
yellow and black are used, so 
it won’t be distracting but it will 
also be clearly displayed. 
Colour scheme 2: 
The black bars behind the 
yellow sub-headings on the 
white background have colour 
contrast so it absolutely draws 
audience’s attention. 
24 
Magazine Logo: 
The logo is on the top of the 
page so it is clear to show what 
magazine is it. 
Date and number of issue: 
It records what contents is in 
this issue 
Sub Image: 
Most members are not 
looking at the camera 
looking arrogant, creating a 
‘cool’ image. 
Also they’re wearing leather 
jackets and sun glasses so 
Plug: 
Using a sign ‘WIN!’ with sharp 
colours to attract audience’s 
attention on the competition. 
Promotion of a product: 
This is competition by 
answering one simple 
question to win a pair of 
shoes. Audience would 
like to join this. 
Colour scheme: 
The colours are mainly in 
red and black, which 
matches the colours of the 
prize(the shoes below). 
The editor’s note: 
It refers to the contents of this 
issue in a comedic way so 
the audience won’t miss 
anything such as the price of 
the competition and the tour. 
Promotion: 
Not every reader has 
subscribed KERRANG!, so it 
is a promotion to the 
audience so they can 
receive every issue of this 
magazine with a lower price.
25 
Heading: 
The heading of this article is a quote from one of 
the members - Frank Iero. It clearly states what do 
this band think and their direction towards music. 
Audience can directly understand what is this 
article about. It also uses red font so the statement 
looks powerful, matches how rebellious they are. 
Logo: 
Due to this article is about their new 
album at that time. This logo 
appears on their new album cover 
as well. Choosing this ‘spider’ as 
the symbol of them would provide 
an image which makes audience 
think of them, also their new album, 
immediately. 
By placing it at the top-left corner of 
the page, audience will look from 
this logo first before they start 
reading this article. 
Text box: 
The text box’s colour of this article is 
black, it makes a large contrast of the 
colours, since the background of this 
page and the font are white. So the 
text box is in black can absolutely 
make the white font visible. Audience 
can easily read the words and won’t 
get lost or distracted by any colour 
overlapping. 
Page number: 
The page number marked at the 
bottom-left corner in an extremely 
small font size which audience can 
barely see it. It helps audience search 
for this page but it does not affect 
them reading at the same time. 
Language: 
It article’s language style is quite simple 
and informal. As the characteristic of 
this band is rebel, so it tries not to use 
difficult words or elegant otherwise the 
tone doesn't match. 
Magazine name: 
There is the magazine’s name placed next to the 
page number. Audience know what magazine are 
they reading actually, but the name is still needed to 
be marked like a signature. Even people copy this 
page they still can prove this page belongs to them. 
Notice: 
At the end of this article, it keeps emphasising their interview to this 
band is not complete, such as ‘To be continued’, ‘Don’t miss next 
week’s KERRANG!’. They uses a larger font size or even different 
colour for it to draw audience attention. To remind them to buy their 
next issue so they can catch up what the rest of the interview is about.
Lighting: 
the whole lighting of this page is 
bright, it shines on their whole 
body so audience clearly see 
their costume. 
It also provides an bright image 
of this band to audience. 
Costume: 
Their costumes are variable in 
colours, each member does not 
only have one colour on their 
clothes. They are full of vitality. 
Especially the one wearing blue 
with red hair among them 
dresses so different. It helps 
audience identity he’s ‘the man’, 
the unique one, probably the 
leader in this band. 
His red hair also tells us the rebel 
of them. Like the heading 
mentions ‘rebelling’ in red, so his 
hair colour matches the heading. 
Blocking: 
Only the one in blue, his body is fully 
visible, rest of the members have part of 
their body covered. It tells who’s the most 
popular one to the listeners. The popular 
one dominates the page. 
Also they are standing close to each 
other but never try to touch or connect 
the other members. As they are making a 
rebellious image that’s why they are 
playing ‘cool’. 
26 
Motifs (animals): 
There are many representations of 
animals appeared in this page. Like 
the logo (spider) at the top-left 
corner, the spider web tattoo on 
Frank Iero’s right hand, Tiger skin 
patterns on Mikey Way’s shirt and 
the badges (bee, pegasus) on their 
jackets. 
It implies them are like animals, can 
be wild, which matches their 
rebellious image. They are sharing 
‘animals’ as motifs but everyone of 
them is carrying different animal on 
their clothes. So each member has 
his own personality but they are in 
the same team.

More Related Content

What's hot

Unit 14 - Producing a Print Based Media Product (LO1 - LO4)
Unit 14 - Producing a Print Based Media Product (LO1 - LO4)Unit 14 - Producing a Print Based Media Product (LO1 - LO4)
Unit 14 - Producing a Print Based Media Product (LO1 - LO4)
stamkostas3068
 
Magazine research
Magazine researchMagazine research
Magazine research
curtcollis
 
Unit14 lo1
Unit14 lo1Unit14 lo1
Unit14 lo1
tmcenaney
 
Analysis of magazines
Analysis of magazinesAnalysis of magazines
Analysis of magazines
PattenK1
 
Analysis of magazines
Analysis of magazinesAnalysis of magazines
Analysis of magazines
PattenK1
 
Analysis of 3 double page spreads
Analysis of 3 double page spreadsAnalysis of 3 double page spreads
Analysis of 3 double page spreads
francismelissa
 
Rough Magazine Designs
Rough Magazine DesignsRough Magazine Designs
Rough Magazine Designs
markodjuricic
 
Annotations
AnnotationsAnnotations
Annotations
patrickhen97
 
Music magazine Anlaysis
Music magazine AnlaysisMusic magazine Anlaysis
Music magazine Anlaysis
Ruba Ibnwargan
 
Analysis of magazine contents page’s
Analysis of magazine contents page’sAnalysis of magazine contents page’s
Analysis of magazine contents page’s
jademelvin
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question One
millerj1
 
Magazine research[1]
Magazine research[1]Magazine research[1]
Magazine research[1]
AbbieHollis
 
MUSIC MAGAZINE LIIAR ANALYSIS
MUSIC MAGAZINE LIIAR ANALYSISMUSIC MAGAZINE LIIAR ANALYSIS
MUSIC MAGAZINE LIIAR ANALYSIS
shehasnotime1135
 
Existing product research
Existing product researchExisting product research
Existing product research
Joshcartermedia
 
Pitch Unit 13
Pitch Unit 13Pitch Unit 13
Pitch Unit 13
danlovegrove
 
Unit 30 pitch
Unit 30 pitchUnit 30 pitch
Unit 30 pitch
danlovegrove
 
Market research on the pop and rock music genre
Market research on the pop and rock music genreMarket research on the pop and rock music genre
Market research on the pop and rock music genre
ivelinaemilova
 
Double Page Spreads of Magazines
Double Page Spreads of Magazines Double Page Spreads of Magazines
Double Page Spreads of Magazines
stonee1
 
Codes and conventions of Music Magazines
Codes and conventions of Music MagazinesCodes and conventions of Music Magazines
Codes and conventions of Music Magazines
PhoebeMedia
 

What's hot (19)

Unit 14 - Producing a Print Based Media Product (LO1 - LO4)
Unit 14 - Producing a Print Based Media Product (LO1 - LO4)Unit 14 - Producing a Print Based Media Product (LO1 - LO4)
Unit 14 - Producing a Print Based Media Product (LO1 - LO4)
 
Magazine research
Magazine researchMagazine research
Magazine research
 
Unit14 lo1
Unit14 lo1Unit14 lo1
Unit14 lo1
 
Analysis of magazines
Analysis of magazinesAnalysis of magazines
Analysis of magazines
 
Analysis of magazines
Analysis of magazinesAnalysis of magazines
Analysis of magazines
 
Analysis of 3 double page spreads
Analysis of 3 double page spreadsAnalysis of 3 double page spreads
Analysis of 3 double page spreads
 
Rough Magazine Designs
Rough Magazine DesignsRough Magazine Designs
Rough Magazine Designs
 
Annotations
AnnotationsAnnotations
Annotations
 
Music magazine Anlaysis
Music magazine AnlaysisMusic magazine Anlaysis
Music magazine Anlaysis
 
Analysis of magazine contents page’s
Analysis of magazine contents page’sAnalysis of magazine contents page’s
Analysis of magazine contents page’s
 
Evaluation Question One
Evaluation Question OneEvaluation Question One
Evaluation Question One
 
Magazine research[1]
Magazine research[1]Magazine research[1]
Magazine research[1]
 
MUSIC MAGAZINE LIIAR ANALYSIS
MUSIC MAGAZINE LIIAR ANALYSISMUSIC MAGAZINE LIIAR ANALYSIS
MUSIC MAGAZINE LIIAR ANALYSIS
 
Existing product research
Existing product researchExisting product research
Existing product research
 
Pitch Unit 13
Pitch Unit 13Pitch Unit 13
Pitch Unit 13
 
Unit 30 pitch
Unit 30 pitchUnit 30 pitch
Unit 30 pitch
 
Market research on the pop and rock music genre
Market research on the pop and rock music genreMarket research on the pop and rock music genre
Market research on the pop and rock music genre
 
Double Page Spreads of Magazines
Double Page Spreads of Magazines Double Page Spreads of Magazines
Double Page Spreads of Magazines
 
Codes and conventions of Music Magazines
Codes and conventions of Music MagazinesCodes and conventions of Music Magazines
Codes and conventions of Music Magazines
 

Viewers also liked

Audience Research
Audience ResearchAudience Research
Audience Research
Victor Chan
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
Victor Chan
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
Victor Chan
 
Power Point TIK bab 1
Power Point TIK bab 1Power Point TIK bab 1
Power Point TIK bab 1
saviraandike9e
 
Pitch documents
Pitch documentsPitch documents
Pitch documents
Victor Chan
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
Victor Chan
 
Primary research
Primary researchPrimary research
Primary research
Victor Chan
 
Digipak advert planning
Digipak advert planningDigipak advert planning
Digipak advert planning
Victor Chan
 
Power Point TIK bab 6
Power Point TIK bab 6Power Point TIK bab 6
Power Point TIK bab 6
saviraandike9e
 
Power Point TIK bab 3
Power Point TIK bab 3Power Point TIK bab 3
Power Point TIK bab 3
saviraandike9e
 
POWER POINT BAB III
POWER POINT BAB IIIPOWER POINT BAB III
POWER POINT BAB III
saviraandike9e
 
Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.
Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.
Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.
azotovit
 
Plan
PlanPlan
Power Point TIK bab 5
Power Point TIK bab 5Power Point TIK bab 5
Power Point TIK bab 5
saviraandike9e
 
613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste
613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste
613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste
Jacobo Moreno
 
Blur country house
Blur   country houseBlur   country house
Blur country house
Victor Chan
 

Viewers also liked (17)

Audience Research
Audience ResearchAudience Research
Audience Research
 
Magazine research + analysis
Magazine research + analysisMagazine research + analysis
Magazine research + analysis
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Power Point TIK bab 1
Power Point TIK bab 1Power Point TIK bab 1
Power Point TIK bab 1
 
Pitch documents
Pitch documentsPitch documents
Pitch documents
 
Evaluation 2
Evaluation 2Evaluation 2
Evaluation 2
 
Primary research
Primary researchPrimary research
Primary research
 
Digipak advert planning
Digipak advert planningDigipak advert planning
Digipak advert planning
 
Power Point TIK bab 6
Power Point TIK bab 6Power Point TIK bab 6
Power Point TIK bab 6
 
Power Point TIK bab 3
Power Point TIK bab 3Power Point TIK bab 3
Power Point TIK bab 3
 
POWER POINT BAB III
POWER POINT BAB IIIPOWER POINT BAB III
POWER POINT BAB III
 
Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.
Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.
Механизм действия микробиологических удобрений. АЗОТОВИТ и ФОСФАТОВИТ.
 
Plan
PlanPlan
Plan
 
Power Point TIK bab 5
Power Point TIK bab 5Power Point TIK bab 5
Power Point TIK bab 5
 
POWER POINT BAB V
POWER POINT BAB VPOWER POINT BAB V
POWER POINT BAB V
 
613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste
613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste
613 Jmoreno Is Anaerobic Digestion Mature for Municipal Solid Waste
 
Blur country house
Blur   country houseBlur   country house
Blur country house
 

Similar to Magazine research + analysis

Researching music magazines
Researching music magazinesResearching music magazines
Researching music magazines
jawgeenahh
 
Kerrang
KerrangKerrang
Kerrang
Leah Ellis
 
Music magazines
Music magazinesMusic magazines
Music magazines
smp1234
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
husseinhuddamediaAS
 
Magazine research
Magazine researchMagazine research
Magazine research
faithsavory
 
Magazine research
Magazine researchMagazine research
Magazine research
faithsavory
 
Magazine research: NME, Kerrang and Q
Magazine research: NME, Kerrang and QMagazine research: NME, Kerrang and Q
Magazine research: NME, Kerrang and Q
AbbieHollis
 
Magazine analysis 2
Magazine analysis 2Magazine analysis 2
Magazine analysis 2
mollyapple
 
Evaluation
EvaluationEvaluation
Evaluation
Jessatprior
 
Kerrang analysis
Kerrang analysisKerrang analysis
Kerrang analysis
scoley
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
millerjess
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
millerjess
 
Analysing existing magazines
Analysing existing magazinesAnalysing existing magazines
Analysing existing magazines
amber_foster
 
Analysing existing magazines
Analysing existing magazinesAnalysing existing magazines
Analysing existing magazines
amber_foster
 
Tasks 1 4 and hwk 1
Tasks 1 4 and hwk 1Tasks 1 4 and hwk 1
Tasks 1 4 and hwk 1
charlie__1
 
Magazine research
Magazine researchMagazine research
Magazine research
EirinnGM
 
Magazine research
Magazine researchMagazine research
Magazine research
EirinnGM
 
music magazine analysis 2
music magazine analysis 2 music magazine analysis 2
music magazine analysis 2
media355
 
Kerrang analysis
Kerrang analysisKerrang analysis
Kerrang analysis
scoley
 
Market research
Market researchMarket research
Market research
ivelinaemilova
 

Similar to Magazine research + analysis (20)

Researching music magazines
Researching music magazinesResearching music magazines
Researching music magazines
 
Kerrang
KerrangKerrang
Kerrang
 
Music magazines
Music magazinesMusic magazines
Music magazines
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Magazine research
Magazine researchMagazine research
Magazine research
 
Magazine research
Magazine researchMagazine research
Magazine research
 
Magazine research: NME, Kerrang and Q
Magazine research: NME, Kerrang and QMagazine research: NME, Kerrang and Q
Magazine research: NME, Kerrang and Q
 
Magazine analysis 2
Magazine analysis 2Magazine analysis 2
Magazine analysis 2
 
Evaluation
EvaluationEvaluation
Evaluation
 
Kerrang analysis
Kerrang analysisKerrang analysis
Kerrang analysis
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Analysing existing magazines
Analysing existing magazinesAnalysing existing magazines
Analysing existing magazines
 
Analysing existing magazines
Analysing existing magazinesAnalysing existing magazines
Analysing existing magazines
 
Tasks 1 4 and hwk 1
Tasks 1 4 and hwk 1Tasks 1 4 and hwk 1
Tasks 1 4 and hwk 1
 
Magazine research
Magazine researchMagazine research
Magazine research
 
Magazine research
Magazine researchMagazine research
Magazine research
 
music magazine analysis 2
music magazine analysis 2 music magazine analysis 2
music magazine analysis 2
 
Kerrang analysis
Kerrang analysisKerrang analysis
Kerrang analysis
 
Market research
Market researchMarket research
Market research
 

More from Victor Chan

Secondary research
Secondary researchSecondary research
Secondary research
Victor Chan
 
Daft punk instant crush
Daft punk  instant crushDaft punk  instant crush
Daft punk instant crush
Victor Chan
 
Evaluation
EvaluationEvaluation
Evaluation
Victor Chan
 
Planning
PlanningPlanning
Planning
Victor Chan
 
Contact sheet
Contact sheetContact sheet
Contact sheet
Victor Chan
 
Planning
PlanningPlanning
Planning
Victor Chan
 

More from Victor Chan (6)

Secondary research
Secondary researchSecondary research
Secondary research
 
Daft punk instant crush
Daft punk  instant crushDaft punk  instant crush
Daft punk instant crush
 
Evaluation
EvaluationEvaluation
Evaluation
 
Planning
PlanningPlanning
Planning
 
Contact sheet
Contact sheetContact sheet
Contact sheet
 
Planning
PlanningPlanning
Planning
 

Magazine research + analysis

  • 1. Magazine Research by Victor Chi-Chung Chan
  • 2. Classic Rock Published by Future Plc • Circulation (2010): 71,242 • Readership(2010): 149,608 • Target Reader: 35+ Affluent Informed Influential Men, many of whom are entering a lifestage when they are regaining their wallets, freedom and teen spirit • Sharing : - news, views, in-depth features and exclusive interviews with the rock celebrities of all time - tour dates, retrospectives, the hottest newcomers, backstage stories and reviews section
  • 3. Metal Hammer Published by Future Plc • Circulation (Jan-Dec 09): 41,777 • Readership: 91,909 • Monthly magazine • Target reader: the notoriously unobtainable young male audience • Covers both traditional and contemporary bands in different genres, like metal, punk • Reporting: - the burgeoning British scene - latest bands around the world - comprehensive news and reviews sections - interviews with rising stars
  • 4. NME Published by IPC Media • Circulation (Jan-Dec 09): 41,777 • Readership: 91,909 • Monthly magazine • Target reader: the notoriously unobtainable young male audience • Covers both traditional and contemporary bands in different genres, like metal, punk • Reporting: - the burgeoning British scene - latest bands around the world - comprehensive news and reviews sections - interviews with rising stars
  • 5. Q Published by Bauer Media • Circulation (Jan-Jun 10): 89,450 • Readership (Jan-Jun 10): 550,000 • Monthly magazine • Median age of reader: 29 • Mission: - guide readers through just the good stuff in all forms of music each month via its unparalleled access
  • 6. Kerrang! Published by Bauer Media • Circulation (Jan-Jun 10): 44,013 • Readership (Jan-Jun 10): 421,000 • Weekly magazine • Median age of reader: 22 • Covers both traditional and contemporary bands in different genres of rock music – from emo to thrash, etc • Mission: - focus on the things that are going on in our world each week - provide for our readers’ need for variety and their passionate appetite - introduce new music
  • 7. Mojo Published by Bauer Media • Circulation (Jan-Jun 10): 91,678 • Readership (Jan-Jun 10): 218,000 • Monthly magazine • Median age of reader: 37 • Mission: - deliver a monthly dose of world class journalism and iconic photography - provides a “hand-made” experience in a mass market environment
  • 9.
  • 10. Plug: A big font size - “Free CD” in orange tag at the top-left corner, it even covers part of the magazine logo. It totally draws audience’s attention. Audience would like to have free music from this magazine as they don't need to pay extra. Main image + Sub Image: Two images of these celebrities shows them two are the cover story of this issue. They both are wearing sunglasses so the connection between them is shown. But Slash’s image is much bigger than the one on the left, it means Slash dominates the band and the whole situation about their split. Headline: Revealing the cover story with a large font size - “You’re fired!” to attract audience forwards to the story behind the news. It also uses ‘revealed!’ to describe this news, to emphasise this news is hot. Language: Informal language used for the headline. Readers can directly feel the conflict of their split. They can tell from the headline that their split is not peaceful but angry, by the emotion of it ‘You’re fired!’, which provides an rude feeling to everyone. Feature List: From the list under the headline, there are many bands’ name mentioned. It means other bands will be introduced or reviewed in the articles of this issue. It provides more information about what’s involved in this issue. Audience can consider should they buy this issue according to the list whether it has any band they are interested.
  • 11. Masthead: Only this can tell what’s this magazine. Otherwise audience would never buy a magazine which they don't know what’s it. Font: The size of the font implies the importance of the articles, the larger title the more important. It also draws audience’s first sight on it. Audience can read the cover story at the very first moment when they look at the cover. But the colours of the font are not variable, the font colours are mainly white and yellow. So the factor to attract audience’s attention relies on the font size. Kicker: There are band’s titles and a brief comment below, which encourages the audience to read the reviews in order to know how’s their new music. Sub Image: The image to illustrate the side story. It has a sad expression with a black-and-white image. Also he is wearing sunglasses and only half of his face is captured, as if he doesn't want to connect people. Audience can feel the sadness even without looking at the sub heading. Sub Heading: Another story which may attract audience want to buy. This sub heading simulates how Weiland thinks. It doesn't reveal all the things in the sub heading but leaving ellipsis, waiting audience to know the story when they have bought it. Barcode: To avoid there is any fake copy of this magazine. To the audience, it gives them confidence about the authority from this publish company.
  • 12. Blocking: Three pictures on the left are group photos of the bands. The members are lined up so a message is sent to the readers which the people in the photo are a team. They are acting casual, as if they don't notice the camera. Mise-en-Scene: The top one is a studio shoot, compared to the two below, this one is more decorated so the message can be expressed clearly. The words on the background implies the theme of their music. Camerawork: Medium long shot and long shot are used for these three photos. Those are kind of typical group photos because audience can see their costumes, and they are all looking at the camera directly. Captions: Questions are used for the brief descriptions of the articles. Audience would not know what is it about until they turn to the page of these articles. It encourages audience to think and discover more about the bands instead of providing them impressions directly. Costume: ‘Deep Purple’ are dressing old-fashioned, such as bell-bottom pants and tight shirts, which means it has been a long time since this band was founded. Colour scheme: The has no a certain colour adapted the most because most the page is white. It provides a simple style of this contents page. The colours are mainly red, black and white as the background, only the images’ colours are distracted as the themes of the images are not constant.
  • 13. Magazine Logo: It is placed in the middle and the top of the page because the magazine’s name is important. Also highlighted as a red font colour. It can be seen obviously by the audience. Even the size of this logo is not large, but it is still enough to let audience notice the name of it. Sub Images: The images in this page are about the bands/musicians introduced in this issue. The size of them are almost equal which means they all are important in this issue. Plus there’s no main image in page, only the images would attract audience’s attention first but none of them dominates the page. Layout: Large photos are used for the focused stories. Pictures can draw audience’s attention at the very first moment instead of the words. The images are put on the left and the top, which audience would look at the page from top-left to bottom-right, so it helps audience would at the images first then at the words on the list. List of contents: A typical list of the articles or review included in this magazine. Pages of the articles placed on the left with red font. It is convenient for the audience to see where the pages are. This list is placed at the bottom-right of this page without any pictures so it’s reckoned not so important than the articles with sub images. Sub Heading: It uses a bigger font size for the titles and a smaller font size for the brief description of the articles.
  • 14. Banner: A banner with a ‘Q&A’ sign, showing this section is interview. Also the font style of it is mild, providing a comfortable tone, like the genre of his music, to the audience. The banner is placed on the top of the page, it frames the text below to imply that all the text below this banner is ‘Q&A’ section. Introduction: A brief sentence introduces what’s this interview about, such as the genre of this artist - blues, who will cooperate with Glenn Hughs. Also it mentions Joe’s new project is inspired by plant, that’s why the colour scheme is yellow green. This introduction provides all the basic information of this interview so audience can decide whether to read it by this introduction. Font: The first alphabet of the first paragraph is usually in a super large font so it will not be confusing to the audience where should they start reading. For the questions, the questions are highlighted in bold font, so the audience can look at the questions quickly. Layout: The main image and the text are separated. This is a typical separation so audience will not be confused as the text does not dissolve into the image. The text section is also cut in half by a line in the middle, the audience will know they should read from the left column first. Interview: This article directly quotes what did Joe speak in this conversation. So there won’t be any misunderstanding from the reporter. Also audience can easily imagine how was his emotion (if there’s any) when Joe was speaking. It provides an intimate image to audience as if they are actually witnessing the interview.
  • 15. Background: The background of this image is the reflection of Joe’s back. As if audience can see all the sides of Joe, understanding him. It is not decorated much but using a wall with reflective texture, so the audience will not be distracted by the colours or decoration of the background as Joe is dressing casual. The left of the background tends dark and the right is bright. Because the left side of the image next to the text, so the darkness would make the background look dissolving into the text. Main image: This is obviously the main image as there is only one picture in this double page spread. The main image dominates the page so the person in this picture must be the one who is introduced in this article. 15 Props: Audience will look at the image first before they start reading the article. A guitar is being held by Joe so it illustrates his identity as a guitarist clearly. Costume: Joe’s dressing casual which fits his music because classic rock is also seen as the main, stereotypical kind of rock. This means that it is not very vibrant and different, it is “casual” rock. Colour scheme: The whole page tends to yellow/ warm colour tone. Providing a fresh, natural, soft and comfortable image of this young artist. Lighting: The main light comes from the left side of Joe, plus the background is reflective so it is the back light as well. It creates a sense of Joe like a three-dimensional subject to audience. Quote: It quotes directly from the celebrity without any interpretation by the reporter. So the audience will know how he regards music as enjoyment instead of only a job.
  • 16.
  • 17. Masthead: Using gold font to fit the whole tone, which is dark, mysterious and evil. Mise-en-scene: They dress in black, anti-christ and gothic costume matches the theme of this cover. It tells audience what are their music about, this powerful impression is shown to the readers. But we can see a bit different between them, the middle one - Tony Iommi in Black Sabbath, he doesn't dress like a devil like the two standing next to him do. So we can tell his music is not extreme as their music, even though they all play metal. Quote: The quote from the celebrity so audience would know what is their music about. It is directly told by the musician so the message is clearer. The quote is placed next to King Diamond, so it is obviously quoted from him even it is not specified. Camerawork: Medium close-up for them three so their makeup can be seen detailedly. The makeup is their symbol so they chose medium close-ups for them then we can see the makeup more. Plug: There is a promotion of a contest, about a chance to win VIP tickets by buying this magazine. It does encourage audience to buy. Especially the ‘WIN!’ is much larger than other words and in colour gold. It draws attention on this word. Colour scheme: Mainly black and gold, creates a tone of evil, dark and gothic image to the audience.
  • 18. Props: Tony Iommi is holding a guitar in his hand, it simply tells Tony is a guitarist in his band. Papa Emeritus II in Ghost is wearing a Roman Catholic pope hat and holding a cross. The pattern on his hat is an up-side-down cross, it is an insult to Catholic, the theme of this band is obviously anti-christ. Main image: Three of them are looking at the camera directly which is called ‘direct address’. They don’t look happy or friendly but angry and evil. They want the audience fear them as their music is horrible. Band’s titles: The band’s/artists’ names are introduced in the centre of this front cover. The names are placed just below the images of each member. Audience would know what bands do they belong to. Black Sabbath’s name much larger than King Diamond and Ghost, it tells Black Sabbath is the domain of this cover, as the popularity of this band is much bigger. Motifs (Anti-Christ): There are many symbols to emphasise their anti-christ idea on this cover. There are invented crosses and inverted pentagrams to imply this message. Barcode: The barcode at the bottom-right corner which doesn't affect the layout of the cover but also visible for audience looking at the price and the date of the issue. It is easily for them to scan the barcode as well.
  • 19. Magazine cover: Refers to the cover of this issue. Number of issue: The number is clearly stated in the contents page. Contents list: The left side of the page is the list of the contents. Audience can look for the articles according to what they like. Layout: The whole page’s showing different categories of contents , such as review, editor’s speaks, so readers can identify the articles easily. Sub Images: Bands and musicians in the images refer to the articles so audience can easily recognise the bands they are looking for. Mise-en-scene (Modeling): In the first one, their pose are calm and firm to express the high and respectable status they have. They rest of them look young and wild, which shows the contrast of different generation and popularity. Colour Scheme: The colour tone tends dark to provide an impression of evil, hell, burning. Font Style: A gothic font is used for the sub headings. This historical font fits the tone of metal. Lighting: The top one uses low-key lighting which the fill light tends dark so the characters look mysterious. Another one uses a warmer colour tone(red) as if they come from hell. Mise-en-scene(Costume, props): They are representing an image of war and destruction by dressing like soldiers and holding guns.
  • 20. Direct Address: Jill’s looking at the camera directly, putting her hands framing her head as if she’s mind-talking to the 20 Band name: The band title marked at the corner of the page. So audience can easily look for this article. Magazine’s website: There’s a website link next to the page number so audience know more about this magazine in their website. Main Image: Jill Janus, The female vocalist of the band dominates a whole page. The article is probably focused on her. Colour Scheme: Red and black are the main colours adopted in this page. It expresses an impression of darkness, blood and death. audience. Props and costume: Jill’s hands are full of blood, wearing a cape. It provides an image of evil to the audience. She also dresses sexy which attracts male audience to read. Camerawork: Medium shot is used to show her clothing. It fits the whole page so her costume and facial expression can be precisely shown. Language: The first alpha-bet is ‘I’ with a super large font. So audience will know where is the start of the article and this article is from her first person perspective. Introduction: A brief introduction about Jill above the title, it provides some basic information before the audience read it. Font style & colour: The text uses normal font in white but the other text usually uses special font style in red. Corner border: A gothic border is used to fill the page the page. So the corner of the page won't be empty. Title: ‘HUNT OR BE HUNTED’, it matches the band’s name - Huntress, expresses the name with a sense of hunting/killing.
  • 21. 21
  • 22. Masthead: The title is like broken, crashed, matches the rebellious image of this band and the image of ‘KERRANG!’. It attracts the young readers (median age: 22) to read. Main Image: The image obviously is the band called ‘Avenged Sevenfold’, as the group photo of them dominates the cover from the top to the bottom. It directly suggests this band is the cover story in this issue they want to introduce. Headline: The title refers to the main image on the cover. It’s not only introducing the band’s title, but also providing an impression to the audience by using the caption - ‘sex, drugs and violence… The world’s most dangerous band’. The band’s name is in the largest font size on this page, which emphasises the importance of them. Also the font colour in white which has a contrast to the warm-colour tone subjects around it. Audience will look at their name first instinctively. Plug: Two free posters included in this issue is absolutely an attraction to audience that they can get a direct benefit from this magazine would make them think it’s worth buying it. The sign ‘FREE’ is highlighted as red which is another eye-catching colour similar to the warm colour tone on this page but it doesn't steal audience attention from the headline at the same time. Font Colour: This cover’s font uses different colours to highlight the sections in this issue. The colours tend to warm to fit the whole tone of both the cover page and main image.
  • 23. Colour Scheme: A warm colour tone is used for the whole cover page including the main image and the font. Giving an impression of fire and burning to fit the cover story band as if they came form hell. Mise-en-scene: Most of them are wearing leather jackets, jeans and sunglasses which is viewed as biker-costumes, M. Shadow (one in the middle) is even holding a chain as a props, a symbol of danger, destruction and rebel has been made to the audience. Camerawork: High angle to the band. Most of them are shot in long shot, but half of their bodies are covered by the headings, so only up from their chests would be noticed. So their costumes and facial expressions can easily be seen. Blocking: There must be someone has the highest popularity in a band, which can be told by the blocking on the cover page. In this cover, the vocalist of this band - M. Shadow is standing right in the middle which is dominating the frame. Rest of the members are standing behind him as if he is the boss. Sub Heading: It’s placed near the bottom-right of the cover to introduce what articles or interviews are included. The font size of them is small relatively, as the importance is less than the cover story. But they still use red for the font to draw audience’s attention. 23 Date line and price: The price is only £1.99 which is cheaper than the other similar music magazine relatively. One of the reasons is the target audience is young, the purchasing power is not strong as the older adults.
  • 24. Content list: The list is not ordered by the pages but the categories instead. So audience can search what they want to read quickly according to the categories. Font colour: They used different colours to categorise the titles, page number and description. But not many colours are adopted. There are only red , yellow and black are used, so it won’t be distracting but it will also be clearly displayed. Colour scheme 2: The black bars behind the yellow sub-headings on the white background have colour contrast so it absolutely draws audience’s attention. 24 Magazine Logo: The logo is on the top of the page so it is clear to show what magazine is it. Date and number of issue: It records what contents is in this issue Sub Image: Most members are not looking at the camera looking arrogant, creating a ‘cool’ image. Also they’re wearing leather jackets and sun glasses so Plug: Using a sign ‘WIN!’ with sharp colours to attract audience’s attention on the competition. Promotion of a product: This is competition by answering one simple question to win a pair of shoes. Audience would like to join this. Colour scheme: The colours are mainly in red and black, which matches the colours of the prize(the shoes below). The editor’s note: It refers to the contents of this issue in a comedic way so the audience won’t miss anything such as the price of the competition and the tour. Promotion: Not every reader has subscribed KERRANG!, so it is a promotion to the audience so they can receive every issue of this magazine with a lower price.
  • 25. 25 Heading: The heading of this article is a quote from one of the members - Frank Iero. It clearly states what do this band think and their direction towards music. Audience can directly understand what is this article about. It also uses red font so the statement looks powerful, matches how rebellious they are. Logo: Due to this article is about their new album at that time. This logo appears on their new album cover as well. Choosing this ‘spider’ as the symbol of them would provide an image which makes audience think of them, also their new album, immediately. By placing it at the top-left corner of the page, audience will look from this logo first before they start reading this article. Text box: The text box’s colour of this article is black, it makes a large contrast of the colours, since the background of this page and the font are white. So the text box is in black can absolutely make the white font visible. Audience can easily read the words and won’t get lost or distracted by any colour overlapping. Page number: The page number marked at the bottom-left corner in an extremely small font size which audience can barely see it. It helps audience search for this page but it does not affect them reading at the same time. Language: It article’s language style is quite simple and informal. As the characteristic of this band is rebel, so it tries not to use difficult words or elegant otherwise the tone doesn't match. Magazine name: There is the magazine’s name placed next to the page number. Audience know what magazine are they reading actually, but the name is still needed to be marked like a signature. Even people copy this page they still can prove this page belongs to them. Notice: At the end of this article, it keeps emphasising their interview to this band is not complete, such as ‘To be continued’, ‘Don’t miss next week’s KERRANG!’. They uses a larger font size or even different colour for it to draw audience attention. To remind them to buy their next issue so they can catch up what the rest of the interview is about.
  • 26. Lighting: the whole lighting of this page is bright, it shines on their whole body so audience clearly see their costume. It also provides an bright image of this band to audience. Costume: Their costumes are variable in colours, each member does not only have one colour on their clothes. They are full of vitality. Especially the one wearing blue with red hair among them dresses so different. It helps audience identity he’s ‘the man’, the unique one, probably the leader in this band. His red hair also tells us the rebel of them. Like the heading mentions ‘rebelling’ in red, so his hair colour matches the heading. Blocking: Only the one in blue, his body is fully visible, rest of the members have part of their body covered. It tells who’s the most popular one to the listeners. The popular one dominates the page. Also they are standing close to each other but never try to touch or connect the other members. As they are making a rebellious image that’s why they are playing ‘cool’. 26 Motifs (animals): There are many representations of animals appeared in this page. Like the logo (spider) at the top-left corner, the spider web tattoo on Frank Iero’s right hand, Tiger skin patterns on Mikey Way’s shirt and the badges (bee, pegasus) on their jackets. It implies them are like animals, can be wild, which matches their rebellious image. They are sharing ‘animals’ as motifs but everyone of them is carrying different animal on their clothes. So each member has his own personality but they are in the same team.