Reputation Management
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This document summarizes reputation management for Jeffree Star over the past week. It notes that Shane Dawson's documentary about Star increased attention on Star's music career and past. It also discusses upcoming releases from Star's cosmetics line. The document outlines both the positives of Star's influence and brand, and mentions past controversies like a racist video. It provides biographical details on Star and analyzes the potential for defamation suits, but argues reputation management could help avoid conflicts due to Star's expanding brand and opportunities.
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Question 1
The music video uses and develops several conventions of real music videos. It tells a fragmented love story narrative, as Andrew Goodwin notes most music videos do. It also develops the relationship between lyrics and visuals, illustrating lyrics like "don't fall in love" by showing a literal fall. The video challenges conventions by using amplification, representing the line "you're trying to play me" with a card game rather than directly illustrating. It also employs voyeurism and objectification of the female dancer and male artist, giving it a mature edge. Overall, the video uses conventions like focusing on the star image to create an aspirational lifestyle and build the artist's image, as in other R&B artist's music videos
Question 1
The music video uses and develops several conventions of real music videos. It tells a fragmented love story narrative, as Andrew Goodwin notes most music videos do. It illustrates and amplifies lyrics from the song, showing a woman falling when the lyrics say "don't fall in love" and depicting a card game representing the line "you're trying to play me." The video also employs voyeurism through the seductive dancing of the female performer and clothing of the male artist. Finally, it focuses on building the star image of the artist through frequent close-ups and depicting his lavish lifestyle with many pursuing women, developing his "bad boy" image, as real music videos commonly do through lifestyle portrayals that create aspirational
Evaluation question 4
The target audience for the film is teens and young adults aged 13 to 21, both female and male. It will appeal to this age group because the main character, an average male, deals with relationship troubles in school, which many teens can relate to. Female characters wear trendy outfits to appeal to a female audience. The ideal target audience is also identified as a female aged 25 to 29 who works in education and enjoys pop culture, social media, movies, TV shows, and music popular with teens and young adults.
Evaluation Criteria 5
The document discusses how the filmmakers targeted their audience of 16-25 year olds. They conducted a questionnaire to understand what this age group likes. They also benefited from having actors and actresses who were the same age. The clothing of the actors allowed the target audience to relate to them. The main actors, Zibran Ahmed and Gielliane Gaa, were both around the same age as the target audience. Voiceovers at the beginning and end helped viewers understand the story. Shots that alternated between happy and violent scenes helped the audience absorb the plot in this social realism genre film.
Actor release
The actor release form grants Colette White permission to photograph, record voices, and use images of Megan Rigby and Adam Mohammad in connection with a student music video. Both actors agree to adhere to the agreed upon schedule and make themselves available if reshoots are necessary. The actors certify they understand the release form by signing and providing contact details.
2) How does your media product represent particular social
The document discusses choosing a target audience and age rating for a media product. It decides to target teenagers ages 15-21 and rate the product 15 or older due to including strong violence and language. It aims to represent both female and male teenagers through the clothes and behaviors of the protagonists, who dress casually and act in socially normal ways for their age. The document shows two social groups through the protagonists and antagonist, with the protagonists dressed casually and safely, while the antagonist dresses in a way that signifies he is a bad influence.
Task 2 intro
Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.
Music video analysis
In this music video analysis, the document summarizes and analyzes elements from four different music videos:
1) Kendrick Lamar's "Humble" uses religious symbolism and lighting to portray Kendrick as a god-like figure and discusses the objectification of women.
2) Gardna ft Tiffani Juno's "See The Vibe" prominently features reggae culture and Jimmy Cliff through intertextuality and uses facial expressions to convey happiness.
3) Skepta's "No Security" shows his disapproval of society through newspaper clippings and mirrors, and portrays his success above wealthy white elites.
4) Common techniques like the male gaze, intertextuality, and
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Question 1
The music video uses and develops several conventions of real music videos. It tells a fragmented love story narrative, as Andrew Goodwin notes most music videos do. It also develops the relationship between lyrics and visuals, illustrating lyrics like "don't fall in love" by showing a literal fall. The video challenges conventions by using amplification, representing the line "you're trying to play me" with a card game rather than directly illustrating. It also employs voyeurism and objectification of the female dancer and male artist, giving it a mature edge. Overall, the video uses conventions like focusing on the star image to create an aspirational lifestyle and build the artist's image, as in other R&B artist's music videos
Question 1
The music video uses and develops several conventions of real music videos. It tells a fragmented love story narrative, as Andrew Goodwin notes most music videos do. It illustrates and amplifies lyrics from the song, showing a woman falling when the lyrics say "don't fall in love" and depicting a card game representing the line "you're trying to play me." The video also employs voyeurism through the seductive dancing of the female performer and clothing of the male artist. Finally, it focuses on building the star image of the artist through frequent close-ups and depicting his lavish lifestyle with many pursuing women, developing his "bad boy" image, as real music videos commonly do through lifestyle portrayals that create aspirational
Evaluation question 4
The target audience for the film is teens and young adults aged 13 to 21, both female and male. It will appeal to this age group because the main character, an average male, deals with relationship troubles in school, which many teens can relate to. Female characters wear trendy outfits to appeal to a female audience. The ideal target audience is also identified as a female aged 25 to 29 who works in education and enjoys pop culture, social media, movies, TV shows, and music popular with teens and young adults.
Evaluation Criteria 5
The document discusses how the filmmakers targeted their audience of 16-25 year olds. They conducted a questionnaire to understand what this age group likes. They also benefited from having actors and actresses who were the same age. The clothing of the actors allowed the target audience to relate to them. The main actors, Zibran Ahmed and Gielliane Gaa, were both around the same age as the target audience. Voiceovers at the beginning and end helped viewers understand the story. Shots that alternated between happy and violent scenes helped the audience absorb the plot in this social realism genre film.
Actor release
The actor release form grants Colette White permission to photograph, record voices, and use images of Megan Rigby and Adam Mohammad in connection with a student music video. Both actors agree to adhere to the agreed upon schedule and make themselves available if reshoots are necessary. The actors certify they understand the release form by signing and providing contact details.
2) How does your media product represent particular social
The document discusses choosing a target audience and age rating for a media product. It decides to target teenagers ages 15-21 and rate the product 15 or older due to including strong violence and language. It aims to represent both female and male teenagers through the clothes and behaviors of the protagonists, who dress casually and act in socially normal ways for their age. The document shows two social groups through the protagonists and antagonist, with the protagonists dressed casually and safely, while the antagonist dresses in a way that signifies he is a bad influence.
Task 2 intro
Richard Dyer argued that a star is a constructed image rather than a real person. Stars in the music industry represent different values that appeal to different audiences. For example, Hannah Montana represents youthfulness and appeals to young audiences, while the Libertines have a rebellious image that appeals to rock audiences. Record labels promote stars through different media to convey their values and target particular audiences. The platforms used for promotion, like magazines, need to align with the star's values. Audiences connect with stars who represent values they relate to. Dyer said stars exist in a paradox as both ordinary and extraordinary, and both present and absent, which keeps audiences consuming more of their image.
Music video analysis
In this music video analysis, the document summarizes and analyzes elements from four different music videos:
1) Kendrick Lamar's "Humble" uses religious symbolism and lighting to portray Kendrick as a god-like figure and discusses the objectification of women.
2) Gardna ft Tiffani Juno's "See The Vibe" prominently features reggae culture and Jimmy Cliff through intertextuality and uses facial expressions to convey happiness.
3) Skepta's "No Security" shows his disapproval of society through newspaper clippings and mirrors, and portrays his success above wealthy white elites.
4) Common techniques like the male gaze, intertextuality, and
Star theory - Britney Spears
This document analyzes how Britney Spears' persona and image have been constructed and evolved over her career in order to stay relevant. It examines her music videos from her first 8 albums and finds that her image became increasingly sexualized to appeal to adult audiences. After a mental breakdown, her image was reconstructed to hide her personal issues. Now her image is overtly commercialized to promote her work. The document argues that Britney has little control over her image and persona, which have been shaped by her record label to maximize commercial success.
Audience feedback annotations
The document discusses survey results from the target audience (ages 14-25) for a music video. Key findings include:
1) The majority preferred a female main character, influencing the choice of Robyn. A male was included to appeal to more of the audience.
2) Most wanted the main character to be a teenager, so a teenager was featured.
3) The audience preferred a combination of performance and narrative elements, so both were included.
4) Multiple locations were favored and will be featured to satisfy the audience.
Evaluation question 1
Our media product is a modernized music video for Queen's "I want to break free" that updates the themes to current political and social issues. We used several conventions of music videos such as matching lyrics to imagery. We also developed conventions by exploring modern themes of sexual orientation, politics, and identity. Additionally, we challenged some conventions by using an all-male cast and having men perform in drag, deviating from the typical use of attractive females as the main focus to catch attention.
Presentation1
The document discusses distributing a new media product with Sony Pictures' Screen Gems and Sony subsidiaries. It analyzes the success of the film "Friends with Benefits", which was distributed internationally by these companies and was a box office blockbuster. The author wants their own film to also be distributed widely internationally for a mass audience, and to be directed by Will Gluck who directed "Friends with Benefits", as their film shares similar themes of romance.
Task 2 star image
The document discusses theories of star image and how a band can craft their image through various media. It analyzes how the band Paper Hearts portrays a youthful, romantic, clean-cut and ordinary image of themselves in their music video and plans to continue pushing this image in their digipack and poster through similar themes and styles. This is done to appeal to their target teenage female audience and fulfill requirements of being simultaneously attainable and unattainable stars.
Pr2 carrie v
The document provides information about the 1976 and 2013 film adaptations of Carrie, including directors, release years, distributors, budgets, and box office earnings. It also includes interview information about why director Kimberly Peirce chose to remake Carrie in 2013. Students are tasked with writing an article comparing the two films and discussing factors involved in the remake, such as trends, financial factors, synergy between related products, and the relationship between production companies.
Question 1
This document contains evaluations of a music video created for a breakbeat song. It discusses conventions used in the video such as interesting lighting, editing techniques, and presenting life's problems. It introduces characters named Mini Brolin and Charlie and notes there is more evaluation in subsequent slides. The evaluations cover developing themes like combining elements from different styles of music videos, including the audience, and using binary opposites. Challenges to conventions are also discussed, such as avoiding stereotypical themes and creating a non-cool main character.
Andrew goodwin
The document discusses Andrew Goodwin's theory that music videos serve primarily as promotional tools rather than as art forms. It provides several examples of music videos that prominently feature and promote brands, such as Miley Cyrus' video featuring a lip balm brand and headphones. Additional examples discuss how music videos can promote artists through collaborations, as well as promote locations and camera equipment brands. However, the document also notes that some view highly influential music videos like Michael Jackson's "Thriller" as artistic works in their own right.
A2 media eval question 3
The document discusses feedback received from focus groups on a student's music video idea and final product. For their original idea of remaking Queen's "I Want to Break Free" music video, focus groups liked the drag parody and social commentary, but felt the original was too long. The students cut down on instrumental sections and developed a synopsis with 3 short story arcs parodying popular shows. A second focus group responded positively to the synopsis. The final video received praise for its humorous drag opening and maintaining humor and awkward dancing throughout.
A2 media studies evaluation question 1
The document discusses research into the forms and conventions of music videos. It summarizes theories by media theorist Andrew Goodwin that music videos demonstrate genre characteristics and there is usually a relationship between lyrics and visuals. It also notes that pop-rock music videos tend to have a mix of performance, narrative and concept elements. The document then discusses the research conducted for a music video for the Queen song "I Want To Break Free," noting how the video challenges stereotypes by focusing on the male form in female dresses and splitting the band members into separate storylines.
Evaluation: Question 2
This document discusses how the media product represents social groups by targeting teenagers as the audience. The main characters, Matt and Mikey, are portrayed by actors of similar teenage age who wear scruffy clothes and hairstyles to relate to the target demographic. The female characters, Martha and Emily, are styled after characters from the Goonies who hung back more but were still involved in the action, representing stereotypical gender roles. Dave, the villain, wears black clothing to stand out from the other characters and represent his evil nature, as seen in other movies.
Costumes and Props
The document discusses costumes and props for a movie about teenagers. The characters will wear jeans, t-shirts, sneakers and hoodies to reflect current teen fashion trends. The clothes will be purchased from affordable stores like Sports Direct, JD Sports, and Primark, since expensive luxury brands would not fit the characters' portrayals as teenagers. The costumes will use common blue jeans and colorful t-shirts and shoes to allow the actors to blend in, without any strong color connotations.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Teenagers
The document discusses the target audience for a new media product, a movie. The target audience is teenagers because the movie is about a socially isolated teenage girl and deals with common teenage problems and situations, like those found in school. Teenagers would be able to relate to the movie's themes. Teenagers wear everyday clothes like jeans and tops. They listen to music like R&B, hip hop and rap. Television shows and movies popular with teenagers often depict difficult teenage situations they can relate to.
Presenting characters
The document discusses how the TV show Misfits portrayed teenage characters and influenced the presentation of characters. It portrayed teenagers in London with superpowers keeping it secret from others, allowing normal life to continue around them. For their opening sequence, the document discusses portraying the character David as initially blending in with others, while something is not normal about him since he can travel through time. It suggests considering how David is dressed, his actions, and the music played to convey his personality and that he is not a typical person.
Theory Audience
The document discusses audience profiles for three films: Frozen, The Fault in Our Stars, and Southpaw.
For Frozen, the primary audience is girls from children to teenagers who enjoy princess and fairy tale themes. Adults make up the secondary audience by taking children to see the film.
The Fault in Our Stars' primary audience is teenagers who can relate to the characters and storylines. Girls may connect more emotionally than boys. Adults and families make up the secondary audience.
Southpaw's primary audience is teenage boys interested in boxing and its female characters. It includes various races and could appeal to college-aged viewers pursuing dreams. Adults and families are the secondary audience.
Top business leaders project
Jeffree Star is a famous social media influencer and owner of Jeffree Star Cosmetics, a makeup brand worth $150 million annually. He is passionate about animal welfare and produces cruelty-free products. While he regrets some past actions, he has grown as a person and uses his platform to help others feel confident in themselves. Bang Si-hyuk, known as "Hitman Bang," founded BigHit Entertainment and took a risk debuting BTS, a boy band that has since become hugely successful globally and helped his company grow substantially. Walt Disney was an iconic animation studio founder and creator of Mickey Mouse, known for entertaining audiences with recognizable art styles and magical storylines that brought him widespread fame.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
How effective is the combination of my main product and my ancillary text?
The document discusses how the author developed the star image of an artist named D'artagnan through a pop music video, digital album packaging (digi pack), and magazine advertisements.
The pop video portrayed D'artagnan and others engaging in rebellious, chaotic acts of violence and destruction to establish an edgy, anti-authoritarian image. The digi pack used an unconventional dark aesthetic and quote to portray D'artagnan as insightful yet isolated. Both subverted expectations while drawing inspiration from similar artists like Justice.
The products worked together to promote D'artagnan's rebellious image through different mediums and attract different audiences, developing the paradoxical qualities that theorists say
Task 2
The document discusses the representation of characters in a film product. The female characters represent young, lower-middle class British teenage girls who socialize together. The male character is meant to be disliked as the antagonist and his face is hidden to add mystery. Close-ups were used with the female characters to engage the audience but the male character's face was hidden. Props like drinks and cigarettes help convey the idea of the teenagers being naughty. The characters generally reinforce social stereotypes but some changes were made to suit the target age group.
Critical reflection 2 p
The document discusses how the film would engage audiences and be distributed. It is a teen drama about a boy growing up in London trying to escape his difficult life. Audiences can relate to the social realism and challenges portrayed. The main character finds escape through music, allowing audiences to sympathize with him. The film could be distributed by independent or "indie" distributors who are more likely to take on smaller artistic films compared to major distributors focused on big blockbusters. Modern distribution options also include online streaming platforms.
Covered Film Idea 1
The document outlines a proposed hybrid genre film called "Covered" that will incorporate elements of romance, tragedy, mystery, drama, violence, sex, and dance. The film will follow a boy who uses dance to cope with a recent tragedy and find his voice again. It will be directed by Anne Fletcher and star popular young actors like Channing Tatum and Shia Labeouf. The film is targeting a 15-25 year old audience and has a $19 million budget to produce through Universal Pictures.
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Star theory - Britney Spears
This document analyzes how Britney Spears' persona and image have been constructed and evolved over her career in order to stay relevant. It examines her music videos from her first 8 albums and finds that her image became increasingly sexualized to appeal to adult audiences. After a mental breakdown, her image was reconstructed to hide her personal issues. Now her image is overtly commercialized to promote her work. The document argues that Britney has little control over her image and persona, which have been shaped by her record label to maximize commercial success.
Audience feedback annotations
The document discusses survey results from the target audience (ages 14-25) for a music video. Key findings include:
1) The majority preferred a female main character, influencing the choice of Robyn. A male was included to appeal to more of the audience.
2) Most wanted the main character to be a teenager, so a teenager was featured.
3) The audience preferred a combination of performance and narrative elements, so both were included.
4) Multiple locations were favored and will be featured to satisfy the audience.
Evaluation question 1
Our media product is a modernized music video for Queen's "I want to break free" that updates the themes to current political and social issues. We used several conventions of music videos such as matching lyrics to imagery. We also developed conventions by exploring modern themes of sexual orientation, politics, and identity. Additionally, we challenged some conventions by using an all-male cast and having men perform in drag, deviating from the typical use of attractive females as the main focus to catch attention.
Presentation1
The document discusses distributing a new media product with Sony Pictures' Screen Gems and Sony subsidiaries. It analyzes the success of the film "Friends with Benefits", which was distributed internationally by these companies and was a box office blockbuster. The author wants their own film to also be distributed widely internationally for a mass audience, and to be directed by Will Gluck who directed "Friends with Benefits", as their film shares similar themes of romance.
Task 2 star image
The document discusses theories of star image and how a band can craft their image through various media. It analyzes how the band Paper Hearts portrays a youthful, romantic, clean-cut and ordinary image of themselves in their music video and plans to continue pushing this image in their digipack and poster through similar themes and styles. This is done to appeal to their target teenage female audience and fulfill requirements of being simultaneously attainable and unattainable stars.
Pr2 carrie v
The document provides information about the 1976 and 2013 film adaptations of Carrie, including directors, release years, distributors, budgets, and box office earnings. It also includes interview information about why director Kimberly Peirce chose to remake Carrie in 2013. Students are tasked with writing an article comparing the two films and discussing factors involved in the remake, such as trends, financial factors, synergy between related products, and the relationship between production companies.
Question 1
This document contains evaluations of a music video created for a breakbeat song. It discusses conventions used in the video such as interesting lighting, editing techniques, and presenting life's problems. It introduces characters named Mini Brolin and Charlie and notes there is more evaluation in subsequent slides. The evaluations cover developing themes like combining elements from different styles of music videos, including the audience, and using binary opposites. Challenges to conventions are also discussed, such as avoiding stereotypical themes and creating a non-cool main character.
Andrew goodwin
The document discusses Andrew Goodwin's theory that music videos serve primarily as promotional tools rather than as art forms. It provides several examples of music videos that prominently feature and promote brands, such as Miley Cyrus' video featuring a lip balm brand and headphones. Additional examples discuss how music videos can promote artists through collaborations, as well as promote locations and camera equipment brands. However, the document also notes that some view highly influential music videos like Michael Jackson's "Thriller" as artistic works in their own right.
A2 media eval question 3
The document discusses feedback received from focus groups on a student's music video idea and final product. For their original idea of remaking Queen's "I Want to Break Free" music video, focus groups liked the drag parody and social commentary, but felt the original was too long. The students cut down on instrumental sections and developed a synopsis with 3 short story arcs parodying popular shows. A second focus group responded positively to the synopsis. The final video received praise for its humorous drag opening and maintaining humor and awkward dancing throughout.
A2 media studies evaluation question 1
The document discusses research into the forms and conventions of music videos. It summarizes theories by media theorist Andrew Goodwin that music videos demonstrate genre characteristics and there is usually a relationship between lyrics and visuals. It also notes that pop-rock music videos tend to have a mix of performance, narrative and concept elements. The document then discusses the research conducted for a music video for the Queen song "I Want To Break Free," noting how the video challenges stereotypes by focusing on the male form in female dresses and splitting the band members into separate storylines.
Evaluation: Question 2
This document discusses how the media product represents social groups by targeting teenagers as the audience. The main characters, Matt and Mikey, are portrayed by actors of similar teenage age who wear scruffy clothes and hairstyles to relate to the target demographic. The female characters, Martha and Emily, are styled after characters from the Goonies who hung back more but were still involved in the action, representing stereotypical gender roles. Dave, the villain, wears black clothing to stand out from the other characters and represent his evil nature, as seen in other movies.
Costumes and Props
The document discusses costumes and props for a movie about teenagers. The characters will wear jeans, t-shirts, sneakers and hoodies to reflect current teen fashion trends. The clothes will be purchased from affordable stores like Sports Direct, JD Sports, and Primark, since expensive luxury brands would not fit the characters' portrayals as teenagers. The costumes will use common blue jeans and colorful t-shirts and shoes to allow the actors to blend in, without any strong color connotations.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Teenagers
The document discusses the target audience for a new media product, a movie. The target audience is teenagers because the movie is about a socially isolated teenage girl and deals with common teenage problems and situations, like those found in school. Teenagers would be able to relate to the movie's themes. Teenagers wear everyday clothes like jeans and tops. They listen to music like R&B, hip hop and rap. Television shows and movies popular with teenagers often depict difficult teenage situations they can relate to.
Presenting characters
The document discusses how the TV show Misfits portrayed teenage characters and influenced the presentation of characters. It portrayed teenagers in London with superpowers keeping it secret from others, allowing normal life to continue around them. For their opening sequence, the document discusses portraying the character David as initially blending in with others, while something is not normal about him since he can travel through time. It suggests considering how David is dressed, his actions, and the music played to convey his personality and that he is not a typical person.
Theory Audience
The document discusses audience profiles for three films: Frozen, The Fault in Our Stars, and Southpaw.
For Frozen, the primary audience is girls from children to teenagers who enjoy princess and fairy tale themes. Adults make up the secondary audience by taking children to see the film.
The Fault in Our Stars' primary audience is teenagers who can relate to the characters and storylines. Girls may connect more emotionally than boys. Adults and families make up the secondary audience.
Southpaw's primary audience is teenage boys interested in boxing and its female characters. It includes various races and could appeal to college-aged viewers pursuing dreams. Adults and families are the secondary audience.
What's hot (16)
Similar to Reputation Management
Top business leaders project
Jeffree Star is a famous social media influencer and owner of Jeffree Star Cosmetics, a makeup brand worth $150 million annually. He is passionate about animal welfare and produces cruelty-free products. While he regrets some past actions, he has grown as a person and uses his platform to help others feel confident in themselves. Bang Si-hyuk, known as "Hitman Bang," founded BigHit Entertainment and took a risk debuting BTS, a boy band that has since become hugely successful globally and helped his company grow substantially. Walt Disney was an iconic animation studio founder and creator of Mickey Mouse, known for entertaining audiences with recognizable art styles and magical storylines that brought him widespread fame.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
How effective is the combination of my main product and my ancillary text?
The document discusses how the author developed the star image of an artist named D'artagnan through a pop music video, digital album packaging (digi pack), and magazine advertisements.
The pop video portrayed D'artagnan and others engaging in rebellious, chaotic acts of violence and destruction to establish an edgy, anti-authoritarian image. The digi pack used an unconventional dark aesthetic and quote to portray D'artagnan as insightful yet isolated. Both subverted expectations while drawing inspiration from similar artists like Justice.
The products worked together to promote D'artagnan's rebellious image through different mediums and attract different audiences, developing the paradoxical qualities that theorists say
Task 2
The document discusses the representation of characters in a film product. The female characters represent young, lower-middle class British teenage girls who socialize together. The male character is meant to be disliked as the antagonist and his face is hidden to add mystery. Close-ups were used with the female characters to engage the audience but the male character's face was hidden. Props like drinks and cigarettes help convey the idea of the teenagers being naughty. The characters generally reinforce social stereotypes but some changes were made to suit the target age group.
Critical reflection 2 p
The document discusses how the film would engage audiences and be distributed. It is a teen drama about a boy growing up in London trying to escape his difficult life. Audiences can relate to the social realism and challenges portrayed. The main character finds escape through music, allowing audiences to sympathize with him. The film could be distributed by independent or "indie" distributors who are more likely to take on smaller artistic films compared to major distributors focused on big blockbusters. Modern distribution options also include online streaming platforms.
Covered Film Idea 1
The document outlines a proposed hybrid genre film called "Covered" that will incorporate elements of romance, tragedy, mystery, drama, violence, sex, and dance. The film will follow a boy who uses dance to cope with a recent tragedy and find his voice again. It will be directed by Anne Fletcher and star popular young actors like Channing Tatum and Shia Labeouf. The film is targeting a 15-25 year old audience and has a $19 million budget to produce through Universal Pictures.
Media question 1
The music video follows conventions of the hip hop genre through its narrative focus on the relationship between a male and female artist. Elements like costume, makeup, location, cinematography, editing and sound engineering are used conventionally to portray the emotions and story. While maintaining genre conventions, some elements like lighting, iconography and camera angles are also used to further develop the narrative and themes of heartbreak. The video aims to promote the artists and their music to their target audience through an engaging performance-based concept.
Influential figures
This document discusses influential figures in film that inspire the creators. It profiles several directors, actors, and producers. John Hughes is noted for his ability to inspire others in the industry and his trademark of close-up shots between characters locking eyes. Actress AnnaSophia Robb's career in romance and comedy films is seen as emblematic of the experiences the creators want their characters to go through. Victoria Justice is praised for her confidence and diverse roles, with one character intended to be a tomboy like her. Logan Lerman's innocent but confident roles also provide inspiration. The British production company Working Title Films is cited as a good fit since the film will be British-based. Finally, the document outlines that the company
Star construction 2
Demi Lovato rose to fame as a child actress on Barney & Friends and later on the Disney Channel film Camp Rock. She has since transitioned her image from Disney teen star to pop rock artist, changing her fashion style and hair colors accordingly. Her persona has also evolved from her past struggles with eating disorders and addiction to becoming a role model for recovery and empowerment.
Short Film Proposal for Tyler Perry Studios
This proposal was created for my Professional Writing course. The purpose of my assignment was to pitch my short film to a successful film company. The skills used to complete this assignment was writing, research, brainstorming, and organizing.
Vicky question 1
Our media product uses several conventions of real music videos, magazines, and digipacks. We include credits with bold colors at the beginning, use fades between scenes to develop the narrative, and feature the artist performing to connect with the audience. However, we also challenge some conventions by having two romantic couples rather than focusing on one, and portraying the male star as romantic rather than the typical "lady killer" stereotype. Across all media types, we aim to relate the products to each other through consistent fonts, images, and characters to keep the audience engaged in the overall story and artist.
Presentationnnnn
The media product uses, develops, and challenges conventions of real media. It develops conventions by showing the title through a diary being flipped through. It challenges conventions by doing this rather than typical title presentation. It uses conventions like establishing shots to set the scene and introduce the protagonist. The product challenges conventions by having a dual protagonist, one of whom is a black female, which expands its audience. It was influenced by the film Juno and aims to capture a similar atmosphere.
Richard dyer star theory 1979
Richard Dyer's star theory proposes that celebrities are constructed by media institutions for financial gain. The document discusses several key points of Dyer's theory:
1) Stars are manufactured through various media to appeal to target audiences and generate revenue.
2) Institutions shape stars' images to represent certain ideologies and cultural values in order to promote consumption.
3) Over time, stars transition from real people to constructed personas tailored to audiences' expectations through various media representations.
The document then analyzes how Dyer's theory applies to Taylor Swift and her image transformation over her career from country star to pop icon through manufactured representations in music videos, merchandise, and other media.
Influential factors
This document discusses influential figures in film that inspire the creators of an opening film sequence. It provides information on directors Amy Heckerling and John Hughes, actors AnnaSophia Robb and Victoria Justice, and actors Douglas Booth and Logan Lerman. It also discusses the production company Working Title and notes the creators want to produce their film with a large conglomerate like Working Title/Universal Studios that can mass market the film and soundtrack for maximum exposure.
Influential figures
This document discusses inspirational figures for a new film including directors, actors, and producers. It provides details on Amy Heckerling, John Hughes, AnnaSophia Robb, Victoria Justice, Douglas Booth, Logan Lerman, the production company Working Title Films, and the institutional goals of challenging some conventions while reproducing mainstream ideas of love and marketing synergy. Actors and directors like Hughes, Robb, and Lerman provide examples of characters and scenes that could inspire characters and plots in the new film.
Covered - Film Idea
The document discusses a proposed hybrid genre film called "Covered" that would focus on a troubled boy who finds solace in dance. He attends underground dance sessions in an abandoned basement with other troubled youth. There he meets a girl who helps him open up through dance. They must enter a dance competition to earn money to keep the basement space when their rental period expires. The target audience is 15-25 year olds and the film has elements of romance, tragedy, mystery, drama, violence, sex and dance. It is inspired by films like Step Up, Honey, Black Swan and Adulthood.
Covered - Film Idea
The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
Covered
The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
Covered
The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
Covered
The document discusses a proposed hybrid genre film called "Covered" that would explore various genres including romance, tragedy, mystery, drama, violence, sex, and dance. The film would be set in a deprived area of America and follow a boy who uses dance to cope with a recent tragedy and find his voice again. It is aimed at an audience aged 15-25 and would have a budget of $19 million produced by Universal Pictures.
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Reputation Management
- 3. Posts in the past week Date Amount Oct. 22 2 Oct. 23 3 Oct. 24 3 Oct. 25 3 Oct. 26 2 Oct. 27 2 Oct. 28 1
- 4. The past seven days In the past seven days I have been following up on Star. These are the topics that have been written about my client in the past week. Shane Dawson made a documentary featuring Star and viewers are going crazy We find out who Jeffree Star really is behind closed doors and we find out more about his past that has never been spoken about. Because of the documentary we learn about my clients music career, so that is currently resurfacing. Star, being the big influencer he is, may have just convinced Twitter to add an “edit” button to a future update. Star’s Alien Pallet is coming out soon and consumers are now finding out when and where they can buy it. Star films a Halloween themed video where he turns into Voldemort with the help of another makeup/FX artist.
- 5. The good My client Jeffree Star is an enormous influencer in and outside of the beauty community. He is an internet celebrity, and entrepreneur and a musician. Star started his own line of Jeffree Star Cosmetics with very little money and has managed to expand his brand into the empire that it is today. My client was the most followed person on MySpace at one point. Now he has even a greater number of followers on Youtube, hitting just over 11 million subscribers. Star is a jack-of-all-traits, he is generous to others and always looking for the next Youtube influencer.
- 6. The bad Star, like most beauty gurus has suffered from being in the spotlight at all times. My client has had his drama between friends publicized time and time again but he tends to handle situations appropriately. In the early 2000’s a video was taken of Star where he used harmful, racial slurs at two people who were calling him names. He has defended and apologized for this video many times and hopes to be forgiven some day for his past. Overall, Star hasn’t been in any recent feud or drama besides maybe between other makeup artists.
- 7. Who is Jeffree Star? Star is a makeup artist, a YouTube star, a model and a singer He is 31 years old He is the owner and founder of Jeffree Star Cosmetics His YouTube channel has over 11 million subscribers He started wearing makeup in Junior High Jeffree moved to Los Angeles after graduating High School He is one of the most popular MySpace users of all time He identifies as Androgynous
- 8. Potential defamations Yes, my client may seem at high risk for some defamation cases but if he is hired we can monitor what he says and make sure we cover both our client and ourselves from potential suits. If my client writes or says something on his channel or social media it may have the potential to tarnish someone's reputation since he has such a large following. However, Star speaks only his opinion and makes sure that he states that it is his opinion only and consumers may have different experiences. Libel suits are a risk for any client but I know we could avoid conflicts with Star.
- 9. Reason to take on this Star Star has a rising following. He has his own brand and we need to maintain that reputation. His brand is expanding exponentially. He is a hard-worker and has shown that through his time and commitment to his job as an influencer, a promoter and a entrepreneur. He is a jack-of-all-traits. He’s involved with music, modeling, makeup, entrepreneur and influencing. His record with drama between other makeup artists needs to be handled and we can help him maintain a clean reputation. The more opportunities he has the more we have to work with. It is important for someone like him to have someone like us.