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9rhbJeffree Star is a famous social media influencer and owner of Jeffree Star Cosmetics, a makeup brand worth $150 million annually. He is passionate about animal welfare and produces cruelty-free products. While he regrets some past actions, he has grown as a person and uses his platform to help others feel confident in themselves. Bang Si-hyuk, known as "Hitman Bang," founded BigHit Entertainment and took a risk debuting BTS, a boy band that has since become hugely successful globally and helped his company grow substantially. Walt Disney was an iconic animation studio founder and creator of Mickey Mouse, known for entertaining audiences with recognizable art styles and magical storylines that brought him widespread fame.
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Evaluation question two
The document summarizes a magazine article about a female artist. The article represents the artist as a girl who loved pink and her dog, but had her life upended when her dancer boyfriend had an affair and portrayed her falsely to his fans, causing her to receive hate. However, the article shows she was able to overcome this rough patch by creating a new album and going on tour, serving as an inspiration that people can change their lives and follow their dreams even when facing problems. The magazine aims to be inspirational by showing celebrities also face normal issues and readers can get through challenges to succeed.
Q4
The target audience for the media product is 15-25 year old white British males and females. They enjoy hanging out with friends, watching films for escapism, shopping, listening to music, and other leisure activities. They are likely to spend their money on clothes, makeup, DVDs, music, electronics, dining out, and shopping. Advertisers that could target this audience include restaurants like Nando's, online retailers like Boohoo, and technology companies like Apple. As media consumers, they enjoy horror films, comedies, punk music, TV shows with action like Sherlock, and social media sites.
Assignment 11 artist presentation
Miley Cyrus's image has drastically changed over time from a sweet country girl on the Disney channel to a more edgy persona. She stated she felt sexualized in her previous image and wanted more freedom in her self-expression. While some changes in artists are expected as they mature, Miley's transformation was notable. Her commercials now aim to portray her authentic self to maintain trust with fans as her image continues to evolve in non-traditional ways for a former child star.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Magazine double page spread
Adam Green is a leading rock musician who has successfully led his band through different phases of forming, disbanding for solo work, and reforming. In an interview, Green reflected that he never expected to achieve this level of success in his music career, which started as a hobby. He explained that the band was never intended to be serious but grew organically from making music with friends. Green also discussed why he broke up the band five years ago to pursue solo work but later reunited the band to raise its profile, which was successful.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Assignment 11 artist presentation - Michael. Iv
Miley Cyrus's image has drastically changed over time. Originally promoting a sweet, country image as a Disney star, she later felt sexualized and wanted more freedom in her image. She began promoting a more edgy image, releasing provocative music videos. While some saw this as a marketing ploy, Miley insists she is simply expressing who she authentically is now versus who she used to be. Her commercials now aim to show her genuineness to maintain fan trust as her image evolved in a way that was both unique to her but drawing from precedents set by other artists' transformations.
My Leaders & Role Models
The document discusses two people that the author admires: Josh Hartnett and Yandel. For Josh Hartnett, it provides his birthdate and location, current job as an actor and film producer, background attending high school in Minnesota and starting his acting career with a youth performance company, and two quotes. For Yandel, it provides his birthdate and location, current job as a singer, and background as a barber who fell in love with reggae music.
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Evaluation question two
The document summarizes a magazine article about a female artist. The article represents the artist as a girl who loved pink and her dog, but had her life upended when her dancer boyfriend had an affair and portrayed her falsely to his fans, causing her to receive hate. However, the article shows she was able to overcome this rough patch by creating a new album and going on tour, serving as an inspiration that people can change their lives and follow their dreams even when facing problems. The magazine aims to be inspirational by showing celebrities also face normal issues and readers can get through challenges to succeed.
Q4
The target audience for the media product is 15-25 year old white British males and females. They enjoy hanging out with friends, watching films for escapism, shopping, listening to music, and other leisure activities. They are likely to spend their money on clothes, makeup, DVDs, music, electronics, dining out, and shopping. Advertisers that could target this audience include restaurants like Nando's, online retailers like Boohoo, and technology companies like Apple. As media consumers, they enjoy horror films, comedies, punk music, TV shows with action like Sherlock, and social media sites.
Assignment 11 artist presentation
Miley Cyrus's image has drastically changed over time from a sweet country girl on the Disney channel to a more edgy persona. She stated she felt sexualized in her previous image and wanted more freedom in her self-expression. While some changes in artists are expected as they mature, Miley's transformation was notable. Her commercials now aim to portray her authentic self to maintain trust with fans as her image continues to evolve in non-traditional ways for a former child star.
Richard dyer star theory
Richard Dyer's star theory argues that celebrities are constructed by media institutions for financial gain by representing 'real people' to appeal to target audiences. Stars are modeled around audiences to increase sales. Beyoncé is discussed as both supporting this theory through her transformation over time and trends, while also challenging it by leaving a cultural legacy through her charity work, which Dyer argues makes her a 'true pop star'. However, there is debate around whether Beyoncé is a positive role model or promotes negative behaviors.
Magazine double page spread
Adam Green is a leading rock musician who has successfully led his band through different phases of forming, disbanding for solo work, and reforming. In an interview, Green reflected that he never expected to achieve this level of success in his music career, which started as a hobby. He explained that the band was never intended to be serious but grew organically from making music with friends. Green also discussed why he broke up the band five years ago to pursue solo work but later reunited the band to raise its profile, which was successful.
Stars and stardom grade booster
Ariana Grande is a pop star who first signed with record label Republic Records in 2013. Republic Records represents many established artists across genres, which helped build Ariana Grande's status as a new artist. However, being signed to such a large label also risks her image blending in or replicating other artists instead of having a distinct identity. Ariana Grande's star image incorporates some common traits like youthfulness and talent, but avoids others like aggression that could negatively influence her young audience. She promotes sexuality and originality in her music and fashion to stand out competitively in the pop genre.
Assignment 11 artist presentation - Michael. Iv
Miley Cyrus's image has drastically changed over time. Originally promoting a sweet, country image as a Disney star, she later felt sexualized and wanted more freedom in her image. She began promoting a more edgy image, releasing provocative music videos. While some saw this as a marketing ploy, Miley insists she is simply expressing who she authentically is now versus who she used to be. Her commercials now aim to show her genuineness to maintain fan trust as her image evolved in a way that was both unique to her but drawing from precedents set by other artists' transformations.
My Leaders & Role Models
The document discusses two people that the author admires: Josh Hartnett and Yandel. For Josh Hartnett, it provides his birthdate and location, current job as an actor and film producer, background attending high school in Minnesota and starting his acting career with a youth performance company, and two quotes. For Yandel, it provides his birthdate and location, current job as a singer, and background as a barber who fell in love with reggae music.
Hip hop honeys
This documentary examines the portrayal of women in music videos and how it has changed over time. It explores how early music videos from the 1990s featured nearly naked women and helped establish a standard where revealing outfits and sexualization of women is now common across many genres of music. Several people involved in the music industry offer their perspectives, with many acknowledging that the primary purpose of including women in videos is to attract more viewers rather than represent women's empowerment. The documentary also highlights some of the exploitation and lack of consent that can occur.
Branding
This document discusses the branding strategies of several musical artists including Rihanna, Mumford and Sons, Kanye West, and Little Mix. It explains how each artist brands themselves through their image, music, social media presence, and other media in a way that matches their artistic persona and connects with their target audiences to increase loyalty and sales.
Star image miley cyrus 2
This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Artist transferamtion
Miley Cyrus originally gained fame playing the innocent character Hannah Montana on the Disney channel. However, she radically transformed her image after the show, cutting her hair short, bleaching it blonde, and adopting a more rebellious persona. This was seen in her music video for "Wrecking Ball," which featured nudity and sexual imagery, and greatly contrasted with her previous Disney image. While this new image boosted viewership and controversy, it also alienated some of her younger fan base. Music theorists like Richard Dyer and Keith Negus have analyzed how music stars construct images and how record labels balance "organic" artists who evolve naturally and "synthetic" artists with manufactured personas.
Star theory
Richard Dyer's star theory argues that music institutions construct pop stars to gain financial benefits from increased publicity. Rihanna exemplifies this theory as her persona has been molded over time from a "good girl" to a "bad girl" through elaborate outfits, dancing, and image changes. The music industry strategically crafts artist personas and stories to keep audiences engaged and spending money on new music and celebrity gossip.
Dyer's star theory
Richard Dyer's theory suggests that stars are constructed images meant to seem "real" and relatable to audiences. Miley Cyrus originally attracted young female fans through her wholesome Disney persona, but as she aged, her label changed her image and music to target older audiences. Her early albums featured innocent songs and looks, while her later music incorporated more adult themes of partying and relationships. By altering her style and sound over time, Miley expanded her fanbase and kept audiences interested, demonstrating how the music industry manufactures stars to make money from different target demographics.
Sam task 3 college
The document discusses the importance of film audiences and fans to the film industry. It argues that audiences and fans are the most important aspect of the film industry because without them, filmmakers would have no motivation to make movies as there would be no profits. It notes that while audiences simply watch films, fans support films through additional purchases of merchandise and by attending fan events, thereby further contributing to studio profits. As an example, it outlines how the Harry Potter franchise benefited from a huge preexisting fan base that ensured the financial success of each new film with lower marketing costs.
Star theory
Richard Dyer's Star Theory suggests that public personas of artists can be understood as constructions, commodities, or ideologies. As constructions, stars are artificially crafted images intended to gain attention rather than representing the actual person. As commodities, stars are created to generate revenue through merchandise, sponsorships, and other business ventures. As ideologies, some stars embody and promote wider social movements or ideas through their influence and messaging.
What makes a great artist.
This is my artist research that I did in order to understand that the artist that I create must hold these characteristics to be a great artist.
Chomping on chiptole
This document profiles Danielle, a 20-year-old female student at Northwestern University who loves eating at Chipotle. It provides background on Danielle, including her goals of becoming a director while staying healthy in college. The document discusses how Chipotle helps customers like Danielle by offering custom, affordable, and healthy fast food options. It also includes quotes from Danielle about choosing Chipotle over unhealthier alternatives and how marketing can reach busy college students like her through social media platforms like Facebook and Twitter.
Presentation
This document summarizes the target demographics and research for a music marketing presentation. The target audience is females aged 14+ who are middle class and brand loyal. Research included a questionnaire where 60% of respondents preferred Dua Lipa's work. Existing products that inspired ideas included videos of a photographer working with different locations and outfits, and a video where looks were recreated from famous models. Peer feedback on unfinished work suggested making the album cover brighter and adding more detail. The final outcome had clear advertisements, a consistent color scheme and fonts, but could be improved by addressing issues with the models and time management.
Presentation
The document summarizes the target audiences and research for a presentation on marketing a musician to teenage girls. It discusses two target age groups - younger audiences still in school and older audiences who enthusiastically attend concerts. Research showed a preference for Dua Lipa's work. Existing products and photographers on Instagram provided inspiration for visual styles. Peer feedback on unfinished work emphasized making the album cover and spread brighter and more eye-catching. The final outcomes included clear advertisements and a consistent color scheme, though models and time management presented issues.
Questionnaire Feedback
The questionnaire results showed that the target audience for the music video was females ages 17-18, though many teens to thirties would relate to a romantic plot. Most respondents wanted a narrative, performance-based video with an uplifting ending and romantic synopsis. Popular examples that met these criteria were identified. The majority preferred ballads but many also liked upbeat songs. Intertextual references to popular romance films would be included. Tattoos or unique fashion, like green contacts, could help make the artist stand out. Social media like Facebook, Twitter and a website would be key to connecting with fans.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Questionaire Results Analysis
The document summarizes the results of several questionnaires given to people about their preferences in pop music, artists, and music consumption. The questionnaires found that the majority of respondents were male, between the ages of 16-18, watch pop videos, attend music festivals, and prefer individual solo artists like Michael Jackson over bands. Respondents indicated mixed views on their favorite music videos and consumption of music websites. Both male and female artists were popular among respondents.
Star Image Media
Richard Dyer's star theory is applied to pop star Rihanna. Dyer's theory argues that celebrities are constructed images created by institutions for financial gain targeted at specific audiences. Rihanna was transformed into a pop star by her record label who promoted her heavily after a domestic violence incident increased publicity for her new album. Rihanna maintains her image as a pop star through initiatives like her charity foundation and tabloid appearances. Her widespread popularity allows her to influence audiences, though some criticize her role modeling of risky behaviors.
Task Two
The document discusses Richard Dyer's theory of star images and how manufactured stars balance two paradoxes to achieve success. The first paradox is that stars must seem both ordinary and relatable as well as extraordinary and idolized. The second is that stars must feel both present through their promotional materials and absent to leave audiences wanting more. The document then examines how a band portrayed in a case study balances these paradoxes to appeal to their target audience and achieve stardom.
Reputation Management
This document summarizes reputation management for Jeffree Star over the past week. It notes that Shane Dawson's documentary about Star increased attention on Star's music career and past. It also discusses upcoming releases from Star's cosmetics line. The document outlines both the positives of Star's influence and brand, and mentions past controversies like a racist video. It provides biographical details on Star and analyzes the potential for defamation suits, but argues reputation management could help avoid conflicts due to Star's expanding brand and opportunities.
Influencers Gone Wild - The Urban Crews.pdf
Here we’re gonna take a closer look at some of the wild stories of influencers gone wild, showing the consequences of their actions and what they mean for the marketing industry. So, buckle up and get ready to dive into the world of influencer marketing – where anything can happen, and “Influencers Gone Wild” ain’t just a phrase, it’s reality.
Read more -https://www.theurbancrews.com/celeb/social-media-influencers-gone-wild/
Kenney dawn a3
Michele Anthony is an Executive Vice President at Universal Music Group. Previously, she was President and COO of Sony Music Label Group US, where she oversaw day-to-day operations. She has over 20 years of experience in the music industry. Anthony founded her own consulting firm that represented artists like Pearl Jam and Prince. She is also on the board of the Global Poverty Project and chairs their initiative to donate concert tickets to end global poverty.
Blog Task2
The document discusses different promotional materials created for a band called "Lilly and the Tea Leaves". The video features the singer in a bird cage representing her psyche being trapped by her guilty conscience. The digipak and magazine advertisement feature the same bird cage image to maintain brand consistency. Both are designed to attract audiences and sell the band's music and concert tickets. The band tells stories through their lyrics, representing the "Televised Bards" style of music.
Blog 2
The document discusses the marketing materials created for a band called "Lilly and the Tea Leaves", including a music video, CD digipack, magazine advertisement, and how they work together synergistically. The video uses symbolic imagery of the singer in a birdcage to represent her psyche and feelings of guilt. The marketing elements were designed to attract different target audiences while maintaining a consistent aesthetic and theme around the birdcage imagery.
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What's hot
Hip hop honeys
This documentary examines the portrayal of women in music videos and how it has changed over time. It explores how early music videos from the 1990s featured nearly naked women and helped establish a standard where revealing outfits and sexualization of women is now common across many genres of music. Several people involved in the music industry offer their perspectives, with many acknowledging that the primary purpose of including women in videos is to attract more viewers rather than represent women's empowerment. The documentary also highlights some of the exploitation and lack of consent that can occur.
Branding
This document discusses the branding strategies of several musical artists including Rihanna, Mumford and Sons, Kanye West, and Little Mix. It explains how each artist brands themselves through their image, music, social media presence, and other media in a way that matches their artistic persona and connects with their target audiences to increase loyalty and sales.
Star image miley cyrus 2
This document discusses the concept of constructed celebrity images using Miley Cyrus as a case study. It argues that Miley's image and persona have changed dramatically over time in response to influences from the music industry and changing trends. Her image was initially wholesome under Hollywood Records but became more sexualized and provocative after she signed with RCA Records. Throughout her career, Miley has shaped her public persona through strategic use of social media and by cultivating an image that appeals to target audiences.
Artist transferamtion
Miley Cyrus originally gained fame playing the innocent character Hannah Montana on the Disney channel. However, she radically transformed her image after the show, cutting her hair short, bleaching it blonde, and adopting a more rebellious persona. This was seen in her music video for "Wrecking Ball," which featured nudity and sexual imagery, and greatly contrasted with her previous Disney image. While this new image boosted viewership and controversy, it also alienated some of her younger fan base. Music theorists like Richard Dyer and Keith Negus have analyzed how music stars construct images and how record labels balance "organic" artists who evolve naturally and "synthetic" artists with manufactured personas.
Star theory
Richard Dyer's star theory argues that music institutions construct pop stars to gain financial benefits from increased publicity. Rihanna exemplifies this theory as her persona has been molded over time from a "good girl" to a "bad girl" through elaborate outfits, dancing, and image changes. The music industry strategically crafts artist personas and stories to keep audiences engaged and spending money on new music and celebrity gossip.
Dyer's star theory
Richard Dyer's theory suggests that stars are constructed images meant to seem "real" and relatable to audiences. Miley Cyrus originally attracted young female fans through her wholesome Disney persona, but as she aged, her label changed her image and music to target older audiences. Her early albums featured innocent songs and looks, while her later music incorporated more adult themes of partying and relationships. By altering her style and sound over time, Miley expanded her fanbase and kept audiences interested, demonstrating how the music industry manufactures stars to make money from different target demographics.
Sam task 3 college
The document discusses the importance of film audiences and fans to the film industry. It argues that audiences and fans are the most important aspect of the film industry because without them, filmmakers would have no motivation to make movies as there would be no profits. It notes that while audiences simply watch films, fans support films through additional purchases of merchandise and by attending fan events, thereby further contributing to studio profits. As an example, it outlines how the Harry Potter franchise benefited from a huge preexisting fan base that ensured the financial success of each new film with lower marketing costs.
Star theory
Richard Dyer's Star Theory suggests that public personas of artists can be understood as constructions, commodities, or ideologies. As constructions, stars are artificially crafted images intended to gain attention rather than representing the actual person. As commodities, stars are created to generate revenue through merchandise, sponsorships, and other business ventures. As ideologies, some stars embody and promote wider social movements or ideas through their influence and messaging.
What makes a great artist.
This is my artist research that I did in order to understand that the artist that I create must hold these characteristics to be a great artist.
Chomping on chiptole
This document profiles Danielle, a 20-year-old female student at Northwestern University who loves eating at Chipotle. It provides background on Danielle, including her goals of becoming a director while staying healthy in college. The document discusses how Chipotle helps customers like Danielle by offering custom, affordable, and healthy fast food options. It also includes quotes from Danielle about choosing Chipotle over unhealthier alternatives and how marketing can reach busy college students like her through social media platforms like Facebook and Twitter.
Presentation
This document summarizes the target demographics and research for a music marketing presentation. The target audience is females aged 14+ who are middle class and brand loyal. Research included a questionnaire where 60% of respondents preferred Dua Lipa's work. Existing products that inspired ideas included videos of a photographer working with different locations and outfits, and a video where looks were recreated from famous models. Peer feedback on unfinished work suggested making the album cover brighter and adding more detail. The final outcome had clear advertisements, a consistent color scheme and fonts, but could be improved by addressing issues with the models and time management.
Presentation
The document summarizes the target audiences and research for a presentation on marketing a musician to teenage girls. It discusses two target age groups - younger audiences still in school and older audiences who enthusiastically attend concerts. Research showed a preference for Dua Lipa's work. Existing products and photographers on Instagram provided inspiration for visual styles. Peer feedback on unfinished work emphasized making the album cover and spread brighter and more eye-catching. The final outcomes included clear advertisements and a consistent color scheme, though models and time management presented issues.
Questionnaire Feedback
The questionnaire results showed that the target audience for the music video was females ages 17-18, though many teens to thirties would relate to a romantic plot. Most respondents wanted a narrative, performance-based video with an uplifting ending and romantic synopsis. Popular examples that met these criteria were identified. The majority preferred ballads but many also liked upbeat songs. Intertextual references to popular romance films would be included. Tattoos or unique fashion, like green contacts, could help make the artist stand out. Social media like Facebook, Twitter and a website would be key to connecting with fans.
Star Image
Richard Dyer's theory analyzes pop artists as media texts and distinguishes between performers and pop stars known for their personal lives. The document uses Rihanna as an example of a pop star. According to Dyer's theory, clever management is key to becoming a pop star by generating publicity through scandals. Pop stars are constructed personas similar to films, though based on real people. Audiences only see curated versions of artists' lives. The music industry shapes artists to meet audience demands. Pop stars promote cultural values and ideologies to interest audiences. Rihanna exemplifies this as a influential female artist who connects with fans on social media and sets trends through her public image.
Questionaire Results Analysis
The document summarizes the results of several questionnaires given to people about their preferences in pop music, artists, and music consumption. The questionnaires found that the majority of respondents were male, between the ages of 16-18, watch pop videos, attend music festivals, and prefer individual solo artists like Michael Jackson over bands. Respondents indicated mixed views on their favorite music videos and consumption of music websites. Both male and female artists were popular among respondents.
Star Image Media
Richard Dyer's star theory is applied to pop star Rihanna. Dyer's theory argues that celebrities are constructed images created by institutions for financial gain targeted at specific audiences. Rihanna was transformed into a pop star by her record label who promoted her heavily after a domestic violence incident increased publicity for her new album. Rihanna maintains her image as a pop star through initiatives like her charity foundation and tabloid appearances. Her widespread popularity allows her to influence audiences, though some criticize her role modeling of risky behaviors.
Task Two
The document discusses Richard Dyer's theory of star images and how manufactured stars balance two paradoxes to achieve success. The first paradox is that stars must seem both ordinary and relatable as well as extraordinary and idolized. The second is that stars must feel both present through their promotional materials and absent to leave audiences wanting more. The document then examines how a band portrayed in a case study balances these paradoxes to appeal to their target audience and achieve stardom.
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Similar to Top business leaders project
Reputation Management
This document summarizes reputation management for Jeffree Star over the past week. It notes that Shane Dawson's documentary about Star increased attention on Star's music career and past. It also discusses upcoming releases from Star's cosmetics line. The document outlines both the positives of Star's influence and brand, and mentions past controversies like a racist video. It provides biographical details on Star and analyzes the potential for defamation suits, but argues reputation management could help avoid conflicts due to Star's expanding brand and opportunities.
Influencers Gone Wild - The Urban Crews.pdf
Here we’re gonna take a closer look at some of the wild stories of influencers gone wild, showing the consequences of their actions and what they mean for the marketing industry. So, buckle up and get ready to dive into the world of influencer marketing – where anything can happen, and “Influencers Gone Wild” ain’t just a phrase, it’s reality.
Read more -https://www.theurbancrews.com/celeb/social-media-influencers-gone-wild/
Kenney dawn a3
Michele Anthony is an Executive Vice President at Universal Music Group. Previously, she was President and COO of Sony Music Label Group US, where she oversaw day-to-day operations. She has over 20 years of experience in the music industry. Anthony founded her own consulting firm that represented artists like Pearl Jam and Prince. She is also on the board of the Global Poverty Project and chairs their initiative to donate concert tickets to end global poverty.
Blog Task2
The document discusses different promotional materials created for a band called "Lilly and the Tea Leaves". The video features the singer in a bird cage representing her psyche being trapped by her guilty conscience. The digipak and magazine advertisement feature the same bird cage image to maintain brand consistency. Both are designed to attract audiences and sell the band's music and concert tickets. The band tells stories through their lyrics, representing the "Televised Bards" style of music.
Blog 2
The document discusses the marketing materials created for a band called "Lilly and the Tea Leaves", including a music video, CD digipack, magazine advertisement, and how they work together synergistically. The video uses symbolic imagery of the singer in a birdcage to represent her psyche and feelings of guilt. The marketing elements were designed to attract different target audiences while maintaining a consistent aesthetic and theme around the birdcage imagery.
Star Theory
Richard Dyer's Star Theory discusses how record labels construct and market artists to appeal to target audiences. Artists can become trendsetters by influencing fans' styles and beliefs. Stars are presented as "real" people to support dominant ideologies. Music videos use signifiers of gender and race to appeal to genres' audiences. Britney Spears' early videos emphasized girly stereotypes but her 2007 videos showed personal struggles as her custody battle played out.
Justin Bieber
Justin Bieber has one of the largest social media presences in the world across platforms like Twitter, Facebook, Instagram and YouTube. While he has received criticism for some of his recent behavior, he maintains a very engaged relationship with his fans through social media where he posts daily about his life and promotes charities. Though he could increase his Twitter posting frequency, overall Bieber exemplifies how to use social media effectively to find and keep a loyal audience engaged as one of the most popular artists globally.
Celebrity personality brand strategy by wolfzhowl
A strategic provocation by @wolfzhowl for creating a celebrity personality brand.
in.linkedin.com/in/challapallikalyan/
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-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Innovation Management Frameworks: Your Guide to Creativity & Innovation
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Top business leaders project
- 1. Top Business Leaders Project By Jayla Allen
- 2. #1 Jeffree Star About his business: Jeffree Star is a very famous social media influencer. He runs his own makeup brand called Jeffree Star Cosmetics that has made him around $150 million dollars a year. Jeffree has inspired a lot of people, but hesitates to call himself a role model. In an interview he stated “...if my music or my being myself can help other people, that's all that really matters to me.” He also has a burning passion for animals. His products are cruelty free. His makeup line has the support of PETA and Leaping Bunny, two very prestigious animal protection agencies. In another interview, he stated "I think it's so archaic that cosmetic companies are still using animal by- products and insects in their products!"
- 3. About Jeffree’s past, and why I admire him Jeffree had a bit of a troublesome past. He did some things he is not proud of like most of us, but he knows what is and is not right. In the days he was experimenting with the way he looked, and rude people on the street made him feel bad about it. He said some things, but he moved on and is now a very successful man. I admire Jeffree because he is sorry for his past and owns up to what he did. As a young African American girl, people would say I should be upset by the things he said but I forgive him. People aren’t their past, and I honestly love his attitude. He is a happy person who is not afraid to be himself. He has made such a great living for himself off of making other people smile, laugh, and just feel good about themselves.
- 4. #2 Bang Si-hyuk (방시혁) About his business Bang Si-hyuk, otherwise known as “Hitman” Bang is a producer and owner of the company BigHitEnt. He has managed very successful groups and solo artists.
- 5. Why I admire him: I admire him because he took a troublesome group of boys and made them into amazing and highly influential artists. His business wasn’t big at the time and even though he could have flopped majorly, he took a risk and debuted a boy group that blew up majorly. They are now the top leading (k-pop) artists in Korea, the United States, and are climbing the charts rapidly all around the world.
- 6. #3 Walt Disney Walt Disney is a very famous business owner. He is very commonly known for his animation studio and the cartoon Mickey Mouse. His style is recognizable anywhere and many are huge fans of his work. I have an interest in art and animation. I used Walt because of this factor of my personality. He created to entertain people, he is one of the most commonly known artists who started out just like any one of us. His whimsical style of cartooning and his magnificent storylines make those who watch happy.