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Brand Guidelines

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Guidelines for Georgie's brand

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Brand Guidelines

  1. 1. Brand Guidelines By Meghan Moore
  2. 2. Identity Since Georgie is a new artist and will be promoted throughout the world, it is vital for audiences and Georgie that the brand be presented in the same way throughout all merchandise. The logo will be used on all posters, logos, brand names, brochures, merchandise etc. and therefore the logo cannot be altered. These guidelines are here to be used when using Georgie’s brand.
  3. 3. Who are the guidelines for? These guidelines will be for all employees, partners etc. that will be promoting Georgie in anyway. This may include poster designers for festivals, promoters for gigs, agencies etc. Anywhere that Georgie is promoted must follow these guidelines.
  4. 4. Logo Usage The master artwork should always be used at all times; it should never be recreated under any circumstances. Always ensure that you are using the correct artwork for the application. When producing any logo elements, you must only use high resolution and nothing should be taken from this document.
  5. 5. Typography Primary Typeface: Fancy Me A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A b c d e f g h I j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; “ Secondary Typeface: Refuge A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A b c d e f g h I j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; “
  6. 6. Colour Georgie (Typography: Fancy Me; Colour, Pantone 873 C PANTONE+ Metallic Coated: C=39.65%, M=50.79%, Y= 74.95%, B= 18.69%) Who(Typography: Refuge; Pantone+ Pastels and Neons Uncoated: C=21.76%, M=0%, Y=4.18%, B=0%)

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