2. Andrew Goodwin- Conventions depend on the genre of the music.
Star persona is important and companies use close ups to sell them to the
audience for example in my video I use a great deal of close ups and
extreme close ups on the main boy to see his facial expression in both
performance and narrative based scenes.
Often contain intertextual references to other media, in my digipak I used
images of Frankie Avalon and The Vaccines on the side as reference.
He also believes it links between visuals and lyrics which my videos use of
cutting back and fourth switching between the narrative and concept
based in terms of lyrics!
3. Laura Mulvey- suggests that all women in media are
objectified. My use of close ups and tilt in my music video
reinforces this idea as the camera “gazes” along her legs as
she walks from the boy’s point of view. She also believed
through use of “Male gaze” in the media.
4. Rick Altman- Semantic Elements: (signs such as dark
lighting, blood) easier elements for audiences to recognise. For
example the use of guitars in my video, obviously are linked to
the connotation that the boys want to be in a band.
Syntactic elements: (THEMES such as fear and other plots)
harder to recognise. It isn’t clear in the panning shots of the
girl on the phone what she is saying as I used no dialogue in
my music video and her expression is clearly angry and it
leaves the audience in suspense as we do not find out why.
5. Robert Stam- genre is hard to define and doesn’t really exist,
people simply stereotype each other. My video uses wide shots of outfits
which are kept casual and explores stereotypes familiar by teenagers
themselves such as the “innocent boy” who I used his casual checked top
and jeans to give him a scruffy but innocent look matched with his long
hair.
His friend takes on a “chav” or “bad” impression on the audience
approached through his almost careless expressions and outfit.
Then the blonde girl they both want, because she’s blonde she may be
seen as the “bombshell”.
6. Richard Dyer- Audiences want media products that
offer solutions to their problems. My music video
explores this theory in its’ use of how the boy deals with
not being able to have the girl he wants which a lot of
teenagers can relate to wanting someone, or being
wanted by someone that you or they don’t like back. Then
cutting back to the band playing which is his hobby he is
able to escape suggesting that any hobby is good enough
to take mind away from it and that you don’t need a
teenage icon.
