The document is a report about Herman Street, an e-commerce company that sells computer software and electronics. It discusses how Herman Street initially used ShopSite software for its website but faced challenges with conversion rates. The report analyzes Herman Street's market gap and proposes adopting a new shopping cart software, Pinnacle Cart, to address issues and potentially improve business performance through innovation.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
Final Business Model and Strategic Plan Paper_Graded 9Michelle Broadbelt
Amazon.com has dominated online retail but faced security issues that damaged its reputation. To address this, it implemented a new strategic plan focused on increasing security through biometric authentication, monitoring transactions for fraud, and instituting new policies. The plan aims to strengthen security while retaining customers and investors by providing excellent customer service and competitive prices.
E Commerce Business Introduction PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Commerce Business Introduction Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty three slides. Our tailor made E Commerce Business Introduction Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on E Commerce Business Introduction Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
E-commerce for Small and Medium Enterprises (SMEs)Unilog Corp
Small and Medium Enterprises (SMEs) are incubators for the growth of innovation and of employment. They not only play an important role in the United States where they account for 99% of all business establishments, and have generated 9.8 Million jobs between 1993 and 2009, but also contribute a chunk of profit to the global economy. In spite of this, SMEs face umpteen challenges like non-availability of suitable technologies, small production capacities, non-availability of skilled labour at affordable costs, and inability to compete with the marketing muscle of larger organizations.
Included
SLEPT FACTORS
Social and legal factors
Economic and competitive factors
Political factors
E-government
Technological innovation and technology assessment
E-commerce and globalization
SHORT TERMS RELATED TO ECOMMERCE
REFERENCES: E-Business and E-Commerce Management Strategy, Implementation and Practice by Dave Chaffey
This document is a chapter from an introduction to e-business and e-commerce textbook. It defines key terms like e-business and e-commerce and discusses the reasons for their adoption. It also outlines some of the management issues organizations face when implementing e-business and e-commerce strategies and lists potential risks. Examples of major companies in different e-commerce categories are provided to illustrate various models.
Detailed format for E-commerce project report |BBAHem Pokhrel
This document provides guidelines for preparing an e-commerce project report for a Bachelor of Business Administration program, including formatting guidelines for the paper, typing, layout, page numbering, binding, and arrangement of chapters. The report should follow a specific structure, beginning with an introduction, literature review, requirements analysis, software design, hardware/software specifications, content management system setup and configuration, finalizing the product, testing, further enhancements/recommendations, references, and appendices. Figures, photos, and tables should be numbered by chapter. The bibliography should be in alphabetical order by author or title. Samples of the front cover and certificate page are also provided.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
Final Business Model and Strategic Plan Paper_Graded 9Michelle Broadbelt
Amazon.com has dominated online retail but faced security issues that damaged its reputation. To address this, it implemented a new strategic plan focused on increasing security through biometric authentication, monitoring transactions for fraud, and instituting new policies. The plan aims to strengthen security while retaining customers and investors by providing excellent customer service and competitive prices.
E Commerce Business Introduction PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Commerce Business Introduction Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty three slides. Our tailor made E Commerce Business Introduction Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on E Commerce Business Introduction Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
E-commerce for Small and Medium Enterprises (SMEs)Unilog Corp
Small and Medium Enterprises (SMEs) are incubators for the growth of innovation and of employment. They not only play an important role in the United States where they account for 99% of all business establishments, and have generated 9.8 Million jobs between 1993 and 2009, but also contribute a chunk of profit to the global economy. In spite of this, SMEs face umpteen challenges like non-availability of suitable technologies, small production capacities, non-availability of skilled labour at affordable costs, and inability to compete with the marketing muscle of larger organizations.
Included
SLEPT FACTORS
Social and legal factors
Economic and competitive factors
Political factors
E-government
Technological innovation and technology assessment
E-commerce and globalization
SHORT TERMS RELATED TO ECOMMERCE
REFERENCES: E-Business and E-Commerce Management Strategy, Implementation and Practice by Dave Chaffey
This document is a chapter from an introduction to e-business and e-commerce textbook. It defines key terms like e-business and e-commerce and discusses the reasons for their adoption. It also outlines some of the management issues organizations face when implementing e-business and e-commerce strategies and lists potential risks. Examples of major companies in different e-commerce categories are provided to illustrate various models.
Detailed format for E-commerce project report |BBAHem Pokhrel
This document provides guidelines for preparing an e-commerce project report for a Bachelor of Business Administration program, including formatting guidelines for the paper, typing, layout, page numbering, binding, and arrangement of chapters. The report should follow a specific structure, beginning with an introduction, literature review, requirements analysis, software design, hardware/software specifications, content management system setup and configuration, finalizing the product, testing, further enhancements/recommendations, references, and appendices. Figures, photos, and tables should be numbered by chapter. The bibliography should be in alphabetical order by author or title. Samples of the front cover and certificate page are also provided.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
Lecture 3 e-cmmerce , business models and concpets-chapter 2Habib Ullah Qamar
This document discusses the key components of e-commerce business models. It identifies eight elements that make up a successful business model: value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. Each element is described in detail. For example, the value proposition defines what a company offers customers that competitors do not, while the market strategy is the plan for attracting new customers. Strong business models include all eight elements and can adapt over time as needed.
This document discusses e-commerce marketing and advertising concepts. It covers key topics like understanding internet consumers and their online behavior, the various stages of the consumer purchasing decision process, and digital marketing strategies and tools. These include developing an effective website, search engine marketing, display ads, email marketing and more. The document also examines technologies that support online marketing, such as web analytics to track metrics and measure campaign effectiveness. Finally, it discusses understanding the costs and benefits of online marketing communications versus traditional marketing.
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
Sterling Commerce announced the winners of its 2007 Innovation Awards, which recognize companies that have innovated in their use of technology to address complex business challenges. The winning companies represented industries like packaging, retail, fertilizers, and logistics. Sterling Commerce provides business applications and integration solutions to help companies improve profitability, minimize risks and thrive globally. It recognizes companies like Ball Corp., Best Buy, GE Money, and others for how they have streamlined processes and increased customer service through automated integration between their businesses and partners.
1) The document describes a model of e-commerce strategy focused on customers. The model examines the dynamic processes between customer needs and a company's production capabilities.
2) A simplified model is created using MATLAB software and the Simulink toolbox to model the cybernetic system. It represents customers and the company using transfer functions with time delays.
3) The model allows analyzing how quickly a company can adapt its production to meet changing customer requirements. Graphs show the behavior of the system over time as customer needs and company production interact through feedback loops.
Introduction to e business & e-commerceVimarsh Padha
This document outlines an introduction to e-business and e-commerce. It defines key terms like e-business and e-commerce and discusses the opportunities and challenges of managing e-business. Examples are provided of companies that have transformed through e-business like Google. Drivers for adoption like increased efficiency and barriers like costs are examined. The relationship between e-commerce, e-business and technologies like intranets is explored.
THE NEXT INDUSTRIAL REVOLUTION. HOW E-COMMERCE IS TRANSFORMING B2BCEO Magazyn Polska
Forrester Research estimates that cross-border B2B e-com-
merce transactions will reach US $1.2 trillion by 2021.1
With the advent of the internet and digitalization, the
opportunity for companies to boost revenues by tapping
global markets and to drive down costs through greater
efficiency has also opened up new prospects for earnings
growth. This huge potential is forcing B2B companies to
adapt their supply chains to be more like a business-to-
consumer (B2C) channel i.e. flexible, agile, scalable, quick-
er, mobile and global. More significantly, digitally-aware
B2B customers are expecting ‘Amazon-like’ experiences
including seamless commercial transactions when buy-
ing, receiving and returning products.2 Businesses have
shifted their purchasing research and transaction activi-
ties towards online3 especially when customer expecta-
tions for a full spectrum of services and support that are
hosted online have continued to increase.4 Despite these
customer expectations, there are fundamental differences
between B2B and B2C commercial transactions which
need to be understood and managed.
The document discusses various e-business models and components of e-commerce business models. It describes key components like value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also describes major B2C models like portals, e-tailers, content providers, and transaction brokers. Major B2B models discussed are B2B hubs, e-distributors, and B2B service providers. The document concludes with case studies on different approaches companies take in integrating online and offline businesses.
This document summarizes a chapter about business models for e-commerce from a textbook. It defines key terms like business model and e-commerce business model. It outlines the 8 key elements of a business model and describes major B2C business models like portals, e-tailers, content providers, and transaction brokers. It also describes major B2B business models like e-distributors, e-procurement, exchanges, and industry consortia. Finally, it discusses how the internet changes industry value chains and the concept of a value web.
This chapter introduces electronic commerce and discusses how businesses are focusing on revenue models and analyzing business processes in the second wave of e-commerce. It defines key terms like e-commerce, e-business, business models, and revenue models. The chapter also covers the history of e-commerce, categories of e-commerce, advantages and disadvantages, and challenges of conducting international e-commerce like cultural and legal differences.
The document discusses how the internet is affecting Michael Porter's five competitive forces model. Specifically, it notes that the internet lowers barriers to entry, increases buyer power through more information and lower switching costs, and can decrease supplier power by enabling easier price comparisons. The threat of substitutes is also heightened as the internet introduces new options. Finally, competitive rivalry is likely more intense as the internet makes differentiation more difficult and shifts attention to price. To stay competitive, firms must update strategies around overall cost leadership, differentiation, or focus given the new possibilities and constraints of competing online.
This document discusses e-business models and their key components. It identifies the major objectives as describing e-commerce business models for both business-to-consumer (B2C) and business-to-business (B2B) transactions, as well as emerging areas. The key components of e-business models are identified as customer value, scope, price, resources, capabilities, and implementation. Major B2C models include advertising, subscription, transaction fee, sales, and affiliate models. The document also discusses factors like competitive environment, advantage, market strategy, organizational development, and management team.
Electronic commerce involves business activities conducted using electronic data transmission over the internet. It can include online shopping but also encompasses other activities like marketing, sales, payment and fulfillment. E-commerce is a subset of e-business, which also includes internal business processes. The key benefits of e-commerce for organizations include expanding markets, reducing costs, and improving customer service. However, some products may not be suitable for e-commerce and return on investment can be difficult to calculate. Businesses also face cultural and legal challenges to international e-commerce.
- Porter's Five Forces model analyzes five forces that determine the competitiveness of an industry: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitutes, and the rivalry among existing competitors.
- For the IT industry, the bargaining power of customers is high as there are many choices for buyers and minimal switching costs. However, the threat of new entrants is also high due to the industry's rapid growth, though large incumbents have cost advantages. The threat of substitutes is relatively low as there are no true substitutes for IT products and services.
This document discusses e-commerce business models and concepts. It provides an overview of key components of e-commerce business models including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It then describes various business-to-consumer (B2C) models like portals, e-tailers, content providers, transaction brokers, market creators, service providers, and community providers. The document is from a textbook on e-commerce and is intended to teach students about different types of e-commerce business models.
The document discusses rating someone using Filipino terms for personality traits such as talkative, cute, friendly, miserly, sweet, grumpy, crush, love, and signing off with a joke. It encourages being loving every day.
This certificate certifies that Khandekar Hussan Reza successfully completed a 0.5 credit hour abridged course in Documentation and Record Keeping from the BioPharma Institute program on August 7, 2014. The course was directed by Christina T. Carmichael.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
Lecture 3 e-cmmerce , business models and concpets-chapter 2Habib Ullah Qamar
This document discusses the key components of e-commerce business models. It identifies eight elements that make up a successful business model: value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. Each element is described in detail. For example, the value proposition defines what a company offers customers that competitors do not, while the market strategy is the plan for attracting new customers. Strong business models include all eight elements and can adapt over time as needed.
This document discusses e-commerce marketing and advertising concepts. It covers key topics like understanding internet consumers and their online behavior, the various stages of the consumer purchasing decision process, and digital marketing strategies and tools. These include developing an effective website, search engine marketing, display ads, email marketing and more. The document also examines technologies that support online marketing, such as web analytics to track metrics and measure campaign effectiveness. Finally, it discusses understanding the costs and benefits of online marketing communications versus traditional marketing.
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
Sterling Commerce announced the winners of its 2007 Innovation Awards, which recognize companies that have innovated in their use of technology to address complex business challenges. The winning companies represented industries like packaging, retail, fertilizers, and logistics. Sterling Commerce provides business applications and integration solutions to help companies improve profitability, minimize risks and thrive globally. It recognizes companies like Ball Corp., Best Buy, GE Money, and others for how they have streamlined processes and increased customer service through automated integration between their businesses and partners.
1) The document describes a model of e-commerce strategy focused on customers. The model examines the dynamic processes between customer needs and a company's production capabilities.
2) A simplified model is created using MATLAB software and the Simulink toolbox to model the cybernetic system. It represents customers and the company using transfer functions with time delays.
3) The model allows analyzing how quickly a company can adapt its production to meet changing customer requirements. Graphs show the behavior of the system over time as customer needs and company production interact through feedback loops.
Introduction to e business & e-commerceVimarsh Padha
This document outlines an introduction to e-business and e-commerce. It defines key terms like e-business and e-commerce and discusses the opportunities and challenges of managing e-business. Examples are provided of companies that have transformed through e-business like Google. Drivers for adoption like increased efficiency and barriers like costs are examined. The relationship between e-commerce, e-business and technologies like intranets is explored.
THE NEXT INDUSTRIAL REVOLUTION. HOW E-COMMERCE IS TRANSFORMING B2BCEO Magazyn Polska
Forrester Research estimates that cross-border B2B e-com-
merce transactions will reach US $1.2 trillion by 2021.1
With the advent of the internet and digitalization, the
opportunity for companies to boost revenues by tapping
global markets and to drive down costs through greater
efficiency has also opened up new prospects for earnings
growth. This huge potential is forcing B2B companies to
adapt their supply chains to be more like a business-to-
consumer (B2C) channel i.e. flexible, agile, scalable, quick-
er, mobile and global. More significantly, digitally-aware
B2B customers are expecting ‘Amazon-like’ experiences
including seamless commercial transactions when buy-
ing, receiving and returning products.2 Businesses have
shifted their purchasing research and transaction activi-
ties towards online3 especially when customer expecta-
tions for a full spectrum of services and support that are
hosted online have continued to increase.4 Despite these
customer expectations, there are fundamental differences
between B2B and B2C commercial transactions which
need to be understood and managed.
The document discusses various e-business models and components of e-commerce business models. It describes key components like value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also describes major B2C models like portals, e-tailers, content providers, and transaction brokers. Major B2B models discussed are B2B hubs, e-distributors, and B2B service providers. The document concludes with case studies on different approaches companies take in integrating online and offline businesses.
This document summarizes a chapter about business models for e-commerce from a textbook. It defines key terms like business model and e-commerce business model. It outlines the 8 key elements of a business model and describes major B2C business models like portals, e-tailers, content providers, and transaction brokers. It also describes major B2B business models like e-distributors, e-procurement, exchanges, and industry consortia. Finally, it discusses how the internet changes industry value chains and the concept of a value web.
This chapter introduces electronic commerce and discusses how businesses are focusing on revenue models and analyzing business processes in the second wave of e-commerce. It defines key terms like e-commerce, e-business, business models, and revenue models. The chapter also covers the history of e-commerce, categories of e-commerce, advantages and disadvantages, and challenges of conducting international e-commerce like cultural and legal differences.
The document discusses how the internet is affecting Michael Porter's five competitive forces model. Specifically, it notes that the internet lowers barriers to entry, increases buyer power through more information and lower switching costs, and can decrease supplier power by enabling easier price comparisons. The threat of substitutes is also heightened as the internet introduces new options. Finally, competitive rivalry is likely more intense as the internet makes differentiation more difficult and shifts attention to price. To stay competitive, firms must update strategies around overall cost leadership, differentiation, or focus given the new possibilities and constraints of competing online.
This document discusses e-business models and their key components. It identifies the major objectives as describing e-commerce business models for both business-to-consumer (B2C) and business-to-business (B2B) transactions, as well as emerging areas. The key components of e-business models are identified as customer value, scope, price, resources, capabilities, and implementation. Major B2C models include advertising, subscription, transaction fee, sales, and affiliate models. The document also discusses factors like competitive environment, advantage, market strategy, organizational development, and management team.
Electronic commerce involves business activities conducted using electronic data transmission over the internet. It can include online shopping but also encompasses other activities like marketing, sales, payment and fulfillment. E-commerce is a subset of e-business, which also includes internal business processes. The key benefits of e-commerce for organizations include expanding markets, reducing costs, and improving customer service. However, some products may not be suitable for e-commerce and return on investment can be difficult to calculate. Businesses also face cultural and legal challenges to international e-commerce.
- Porter's Five Forces model analyzes five forces that determine the competitiveness of an industry: the threat of new entrants, the power of suppliers, the power of buyers, the threat of substitutes, and the rivalry among existing competitors.
- For the IT industry, the bargaining power of customers is high as there are many choices for buyers and minimal switching costs. However, the threat of new entrants is also high due to the industry's rapid growth, though large incumbents have cost advantages. The threat of substitutes is relatively low as there are no true substitutes for IT products and services.
This document discusses e-commerce business models and concepts. It provides an overview of key components of e-commerce business models including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It then describes various business-to-consumer (B2C) models like portals, e-tailers, content providers, transaction brokers, market creators, service providers, and community providers. The document is from a textbook on e-commerce and is intended to teach students about different types of e-commerce business models.
The document discusses rating someone using Filipino terms for personality traits such as talkative, cute, friendly, miserly, sweet, grumpy, crush, love, and signing off with a joke. It encourages being loving every day.
This certificate certifies that Khandekar Hussan Reza successfully completed a 0.5 credit hour abridged course in Documentation and Record Keeping from the BioPharma Institute program on August 7, 2014. The course was directed by Christina T. Carmichael.
The document discusses rating someone using Filipino terms like "oo", "mejo", "sobra", describing them as talkative, cute, friendly, but also stingy and not very sweet. It suggests the person is not someone's crush and asks if they can be loved every day, signing off with a made up name.
This document provides an overview of best practices and common pitfalls for mergers and acquisitions (M&A). Only 20-30% of M&A deals create value, yet they remain popular due to cognitive biases. Historical data shows that small, related, cash deals with a strong acquirer are most likely to succeed. Poor strategic fit, illusory synergies, overpaying, weak due diligence, and failed integration often lead to value destruction. The keys to M&A success are a clear strategy, aligned thinking throughout the process, and healthy skepticism.
This document discusses the impacts of cruise tourism in coastal areas. It begins with an overview of recent trends in the coastal cruise industry, including strong growth in passenger numbers and ship sizes. It then examines both the economic benefits of cruise tourism for coastal communities, including job creation and tax revenue, and the environmental and social impacts, such as pollution, damage to ecosystems, and changes to local culture from overcommercialization. The document recommends the need for sustainable tourism strategies and regulations to manage these impacts and ensure long-term benefits for coastal areas.
The document discusses stakeholder engagement and focuses on three key areas: perception as reality, value lenses, and faulty assumptions. It also outlines nine rules for effective stakeholder engagement and shares highlights from a lecture on stakeholder engagement delivered at Humber Business School, including discussing how some organizations and cultures are shaped by perception.
This document provides guidance on screening acquisition targets. It recommends casting a wide net to identify potential targets, then applying a crude quantitative screen to generate a long list. A short list should be made by creating profiles for targets that fit the company's strategic rationale and have acceptable valuations and availability. The business development department is responsible for continuously monitoring all targets on the short and watch lists to be prepared for acquisition opportunities.
1) The document discusses valuation techniques for mergers and acquisitions (M&A), focusing on synergies.
2) Synergies are cost savings and revenue increases that can be realized by combining two companies.
3) The value created by a deal is the difference between the price paid and the value of the acquired business including synergies.
The document provides guidance on strategic mergers and acquisitions. It discusses evaluating whether to build capabilities organically or acquire them. Key considerations for the "make vs buy" decision include whether organic growth will be too expensive or slow, if there is a value mismatch that prevents internal development, or if unique assets only allow acquisition. The document also emphasizes that acquisitions should fit a company's strategic direction and competitive advantage. It introduces a framework for analyzing acquisitions based on the resources, processes, and values that are being obtained.
Information Technology in Online Shopping1Information .docxdirkrplav
Information Technology in Online Shopping
1
Information Technology in Online Shopping
4
I appreciate the attention to detail with the header. You have the title and page number.
Information Technology in Online Shopping
Christopher Groomes
INFO531
Professor Flores
August 24, 2014
Abstract
Online shopping can be very successful to a business especially in the clothing and apparel industry. Through e- commerce a business is able conduct its business in numerous ways and also communicates to their customers effectively. E-commerce have been in existence for over 30 years and it has grown drastically in many aspects of the business processes that include transaction processing, inventory management and supply chain management. An example of a digital environment includes a website. A good design of the website will require desirability, usefulness and usability. A clothing company will be able to sell and offer after sale services through the internet. Different customers will also be able to search for their desired products and purchase them online. The main business activities that can be conducted online include internet marketing, display of products, monitoring the website, obtaining customer information and record of orders and sales. According to various studies, 60% of clothing industry orders is done online. Therefore, integrating online shopping in this industry is very important to the business. Through e-commerce, the business will be able to integrate its various processes effectively leading to customer satisfaction and the success of the business.
Good effort with the abstract. The abstract provides a high-level view of your paper.
Online Shopping
The company is called Your Choice Apparel and Clothing Company and will be situated in one of the major states in America. The vision of the company is to develop a globally recognized organization. The mission of the company is to establish itself as a major company around the world. The company will have top level managers who will be the key decision makers of the organization. They will require logical information technology systems that will enable them make critical decision. They will also be the middle management who will work closely with the top level mangers. They will also require logical information systems specifically designed to enable them assist the top level mangers make critical business decisions.
Company leaders must be aware that consumers are the drivers of technology change. We must first identify what the buyer wants, and work backwards. The consumer will even pay a premium price if the product or service yields the intended benefit.
The operational managers will be the very critical in the online shopping industry. This manager will require a digital catalog through which they display our products and services using pictures and texts. They will also need a website tracking system that will enable them monitor the activities in the.
E-Commerce Integration and Implementation IssuesNurul Izzah
This document discusses e-commerce integration and implementation issues in Malaysia. It begins by providing background on the Malaysian government's initiatives to promote ICT usage and shift the economy to knowledge-based. It then explores opportunities of e-commerce as well as challenges related to cost, infrastructure, skills, security, privacy and legal issues. Critical success factors are also examined, including organizational commitment, technology selection, and building customer trust.
The document provides an overview of e-commerce, including its history, architectural framework, types, applications, impact, distribution channels, advantages, and disadvantages. It discusses how e-commerce emerged in the 1960s with EDI and was further advanced by TCP/IP in the 1980s. The architectural framework for e-commerce consists of six layers focusing on integrating existing corporate resources. The main types of e-commerce are B2B, B2C, C2C, C2B, B2A, and C2A. Common applications include retail/wholesale, marketing, finance, manufacturing, and auctions. The impact of e-commerce on markets, supply chain management, employment, customers, and
An comparative study on E-business modelsSunil Chichra
This document provides an introduction and literature review for a study on e-business models. The introduction defines e-business and e-commerce, and discusses the benefits of e-business. The literature review summarizes several past attempts to define and classify e-business models, including models focused on electronic markets, value creation, atomic structures, stages of e-commerce maturity, and different digital business models. The overall purpose is to conduct a comparative study of e-business models and the technologies that support them.
This research focuses on the analysis of factors affecting the market share of retailers
in Vietnam. This research uses the 5Ss model of e-marketing to analyze, including Sell,
Serve, and Speak, Save, Sizzle. Both methods of quantitative and qualitative will be used
to conduct the study. In this study, the researchers collected information of customers,
managers, directors in 25 retailers in Vietnam. In each retailer, the researcher delivered
survey questionnaire to 15 people who are customers, managers and directors. The total
number of survey questionnaires delivered is 375 and 360 survey questionnaires were
collected. Research results showed that Cronbach’s Alpha of 05 factors affecting the
market share of the retailers is Sizzle (0.885), save (0.779), Sell (0.757), and Serve (0.709)
and Speak (0.708). This research has proposed some implications for the market share of
retailers, including technology enhancement for full message delivered, approaching to
target customers, improvement of product diversity.
Firms in growth phase want to expand their customer base, enter new product markets and
rationalize their business. The advent of internet based electronic commerce has given them
ample opportunities do so. Although many SME's have embraced ICT and taken up e-commerce,
the adoption rate has been rather slow. Many industry analysts attribute this slow adoption rate
to the lack of awareness of e-commerce applications.
An analysis study on Impact of e-business on different industry sectorsRohit Bhabal
This presentation analyzes the impact of e-business on different industry sectors. Section I introduces e-business concepts and models. Section II provides a theoretical view of e-business strategies and their impact on various environments. Section III will discuss the study methodology. The impacts of e-business on several manufacturing, retail, and service industries such as automobiles, pharmaceuticals, telecom, airlines, and more will be examined in detail. The conclusion will summarize the key findings.
This document is a project report on e-business submitted by Pramod Verma to fulfill requirements for a Master's degree in management studies. The report includes an introduction, literature review, methodology, objectives and scope of e-business. It discusses types of e-business transactions including B2B, B2C, C2C and others. It also covers advantages and limitations of e-business, and factors for e-business success and failure. The report aims to understand e-business and provide guidance to make an IT employment website successful.
This video presentation by Kevin Mendez covers key topics in e-commerce and e-business including: introduction to e-business and e-commerce; e-commerce fundamentals; e-business infrastructure; e-environment; supply chain management; e-marketing; customer relationship management; change management; analysis and design; m-commerce; and management of mobile commerce services. The document provides overviews and definitions of these topics as they relate to conducting business online.
Drivers of e business value creation in banking sector in jordanIJMIT JOURNAL
This document summarizes a study that examines the drivers of e-business value creation in the banking sector in Jordan. The study uses a framework developed by Amit and Zott that identifies four drivers of e-business value: efficiency, complementarities, lock-in, and novelty. A survey was administered to 200 employees from Jordanian banks and 200 from foreign banks operating in Jordan to assess the impact of e-business services on these four value drivers. The results revealed differences in how e-business creates value between Jordanian and foreign banks. This has implications for how banks allocate resources and make investment decisions regarding e-business strategies.
Drivers of e business value creation in banking sector in jordan a structural...IJMIT JOURNAL
This document summarizes a study that examines the drivers of e-business value creation in the banking sector in Jordan. The study uses a framework developed by Amit and Zott that identifies four drivers of e-business value: efficiency, complementarities, lock-in, and novelty. A survey was administered to 200 employees from Jordanian banks and 200 from foreign banks operating in Jordan to assess the impact of e-business services on these four value drivers. The results revealed differences in how e-business creates value between Jordanian and foreign banks. This has implications for how banks allocate resources and make investment decisions regarding e-business strategies.
Drivers of e business value creation inIJMIT JOURNAL
With the development and growth of internet, its applications of e-banking, e-commerce, and e-business
became irreplaceable channels regarding its fast access, rich content, and smooth interactivity. High
investments are paid toward improving the quality of service offered by the banks. This paper is dedicated
to empirically investigating the drivers of e-Business value creation in the Jordanian banking sector. This
work summarizes the main differences among employees of Jordanian and foreign bank regarding their
perspectives. Many of the competing foreign banks to the Jordanian banks are enforced with huge financial
capital, having long periods of banking practices and are employing cutting-edge technologies and tools.
To minimize the technological gap, Jordanian banks are working hard to develop their e-Business services.
This in one hand has to enhance their trust, satisfaction, and commitment toward existing customers and
entice new comers on other hand. Based on business model of Amit and Zott, i.e. the four constructs of e-
Value framework (efficiency, complementarities, lock-in, and novelty), four hypotheses have been
formulated to test the differences in the drivers of e-Business value creation between Jordanian and foreign
banks. A survey questionnaire in a form of paper-and-pencil was delivered personally to 200 employees
from four main Jordanian banks and 200 employees from four foreign banks working in Jordan. The
questionnaire was formed and constructed to test the proposed hypotheses. the findings in this study based
on the SEM and T-test analyses, revealed important implications that will help banks’ managers to make
well-informed decisions and policies regarding investments and resources allocation for implementing e-
Business strategies and ventures. The paper concludes with discussing the importance of these findings for
practitioners and for future research on value accrued from e-Business services.
This document summarizes a review article on digital marketing. It begins with an introduction discussing changes in marketing due to technological advances and the rise of internet marketing. It then reviews literature on the topic, finding that digital marketing allows for more precise customer targeting, creates new business opportunities, and is more cost-effective for measuring returns. Social media in particular has opened new avenues for communication between businesses and customers. The review concludes that digital content, word-of-mouth marketing, social media strategies, online reviews, and blogs can all be effective digital marketing tools when used as part of an overall strategic plan.
This document provides an overview of e-business and recent trends in marketing. It defines e-business as utilizing information and communication technologies to support all business activities. Key benefits of e-business include lower startup costs, broader customer reach, and new revenue streams through online sales. The document also outlines various e-business models and terms, including sources of revenue, required business activities and resources, and drivers of the growing Indian e-commerce market. Overall, the document discusses how e-business can help companies expand their customer base, become more competitive, and create new online business opportunities.
Measuring effectiveness of E-Commerce SystemsKaushal Desai
This paper will deal with verity kind on concept this can be pointed out in new era of E-Marketing and E-commerce. E-commerce systems differ from other web applications in that a basic condition of their success is the total involvement of the end-user at almost every stage of the purchasing process. This is not the case in the majority of other web applications. The growth that Business to Consumer e-commerce systems has experienced in the past few years has triggered the research on the identification of the factors that determine end-user acceptance of such systems.
Keywords: E-Commerce, quality attributes, evaluation framework, Web Assessment Method, Going beyond Traditional Marketing, and E-commerce intelligence, E-Commerce Website Success, E-Market.
This document is a project report submitted by Divya Rajguru, a third year BCA student at Dezyne E'cole College in Ajmer, India on the topic of electronic commerce. It consists of an introduction and 8 chapters that discuss topics like the definition of e-commerce, the role of the world wide web, architectural frameworks for e-commerce, underlying technologies, network security, e-commerce companies, and a pictorial representation of the e-buying methodology. The student thanks their college and project guide for their assistance in completing this report.
This document discusses how integrating e-business across supply chains can provide competitive advantages. It first defines e-business and supply chain management, noting that e-business uses internet technologies to link customers, suppliers, and employees, while supply chain management tracks inventory and information sharing across business processes and companies. The document then argues that integrating e-business applications and processes across supply chains can help firms gain competitive advantages by creating more efficient networks and faster, lower-cost ways of getting products to market compared to competitors. However, smaller businesses may face challenges adopting e-business due to limited resources and awareness of benefits.
This document discusses a literature review on the future prospects of e-commerce in the retail industry. It begins by outlining the importance and scope of the topic. It then discusses the criteria used to select literature and the organizational pattern of the review. The literature review itself covers the concept of e-commerce, its significance for retail industry, current trends such as personalization and optimization of online stores, and future prospects such as expanded customer access and reduced costs.
E-business is transforming the global marketplace and how business is conducted. It impacts all aspects of business from customer interactions to internal operations to supplier relationships. While moving to a fully digital business model is complicated by existing assets, market survival depends on effectively leveraging e-business. Companies must assess the business impact, identify strategic response options that may include offensive and defensive plays, manage their business portfolios accordingly, develop new capabilities, change their organizations, and understand the new economics of both short-term investments and long-term industry redefinition. Failure to adequately respond to these challenges risks losing value to more adaptive competitors.
The document is a chapter from a student's project report on e-commerce. It discusses the architectural framework for electronic commerce applications. The framework consists of six layers: 1) applications, 2) brokerage and data management services, 3) interface layers, 4) secure messaging, 5) middleware, and 6) network infrastructure and communication services. The layers work together to integrate information from different systems and enable the development of e-commerce applications.
Similar to Report on herman street an ecommerce website (20)
This document discusses Starbucks' focus on social responsibility and how it contributes to the company's brand strength. It notes that Starbucks has incorporated social responsibility into its overall corporate strategy from the beginning. This helps protect Starbucks' image and reputation while also providing financial and non-financial rewards. Specifically, Starbucks offers employees highly competitive benefits, such as healthcare, which contributes to low turnover and high productivity. The document argues that Starbucks' commitment to social responsibility and strong employee policies have been key factors in its rapid growth and success.
This document discusses employee engagement and strategies to improve it. It begins by defining employee engagement and explaining its importance for retaining talented workers. It then discusses challenges to engagement like it not always leading directly to productivity. Several factors that influence engagement are outlined, both internal like job responsibilities and growth opportunities, and external like competing career options. Finally, it describes strategies organizations can use to boost engagement, such as recognition of good work, providing motivation, and leadership opportunities.
This document outlines an assignment for a reflective essay on issues and crisis management in organizations. It provides guidance on the required content, including discussing organizational culture, environmental scanning, preparing for crises, and crisis communication. It also lists relevant readings and establishes a word limit and rubric for assessment. The student is asked to reflect on their learning experiences and apply course concepts and examples to discuss how they would act in a managerial capacity regarding issues and crisis management.
The document discusses a new product development assignment on developing a solar charger called Solarz. It provides details on the product, including a description and specifications. It discusses the idea generation process, concept testing, and business analysis including strategic decisions, timelines, risks, expected benefits, market size and potential, cost of production, and breakeven analysis. It also outlines plans for test marketing the product, developing a brand strategy, packaging considerations, and launching the product. The overall goal is to introduce an innovative solar charger to the market to address the need for charging mobile devices outdoors.
The document discusses responsibilities and duties of managers at ABC Care Home. As the manager, key responsibilities include supervising basic care services, ensuring individual client needs are met, managing resources and staff, handling complaints, and ensuring compliance with policies and regulations. The manager is also responsible for assessing client needs, maintaining accurate financial records, and addressing any shortcomings in services provided. Resolving issues and improving care quality is an important accountability for the manager role.
This document discusses portfolio analysis in marketing management. It defines portfolio analysis as the analysis of a pool of different marketing strategies and product/service offerings that can help an organization achieve its goals. Portfolio analysis allows management to holistically assess performance and allocate resources efficiently. It also helps identify the product life cycle stage. Common portfolio analysis methods mentioned include the BCG matrix and GE Business Screen, which help evaluate profitability and investment needs. Overall, portfolio analysis is a systematic process used in strategic planning to evaluate offerings and determine appropriate marketing mix and future prospects.
This document discusses an operations management report on Tesco. It begins with an introduction to operations management and Tesco's emphasis on effective operations. It then analyzes Tesco's type of operations as mass service and identifies its key processes as stocking shelves, deliveries, and checkout. The document evaluates Tesco's operations using a five performance objectives framework, finding its major strengths are speed, flexibility, and quality, while its weakness is in lean implementation perception. It concludes Tesco successfully manages its operations.
This report analyzes Facebook's marketing strategy since its creation in 2004. Facebook has used direct marketing, integrated marketing communication, and mobile marketing to promote its online services globally. It targets youth and tech-savvy users. These strategies have helped Facebook gain a large market share and revenue. However, with increasing competition, Facebook will need to adopt new strategic marketing options in the future to maintain its sustainable competitive position.
This document provides a marketing plan for expanding the Mr Bean soya bean food and beverage retail chain from Singapore to Costa Rica. It includes a background on Mr Bean's founding and operations in Singapore, and then analyzes the business environment in Costa Rica through STEEP, SWOT, and market analyses. The marketing plan proposes objectives, target markets, positioning, product, pricing, distribution, and promotional strategies for Mr Bean to implement in Costa Rica.
This document provides a market research report on Apple Inc. that analyzes the company's marketing principles, processes, environment, and strategy for the iPhone. It discusses the key elements of Apple's marketing, including segmentation, targeting, positioning, and the 4Ps. It also analyzes the political, economic, social, and technological factors in Apple's macro environment, and examines competitors, suppliers, and customers in its micro environment. Differences between B2B and B2C marketing, as well as international versus domestic marketing, are also described.
This document discusses a new approach to regulatory compliance management for the customs administration of Belmontia. It proposes adopting a risk-based compliance management approach to balance trade facilitation with regulatory controls. This would involve identifying high-risk areas and minimizing intervention in low-risk areas using risk management principles. It compares this approach to Belmontia's current "gatekeeper" style which focuses more on control than facilitation. The new approach would help Belmontia achieve greater balance and maximize benefits for both traders and customs. It is aligned with international standards and could help Belmontia better manage the large revenue it collects from customs duties.
This document discusses racial and ethnic inequality in multiethnic societies. It provides a literature review on the topic, discussing several sociological theories and studies. The literature review examines how race is a social construct, racial barriers faced by immigrants, inequality within ethnic groups, and how modernization was expected to diminish racial identities but instead ethnic identities have been reasserted. The document then outlines arguments about institutional discrimination favouring dominant groups and conflict theories explaining occupational competition between groups. It concludes by discussing the harms of racism on minority groups and societies overall.
The document discusses environmental social governance and the responsibilities of businesses towards society and the environment. It outlines several theories on this topic, including Carroll's theory of corporate social responsibility that businesses have economic, legal, ethical, and discretionary obligations. It also discusses Hall's theory that businesses' activities should foster positive social and environmental impacts, and stakeholder theory that businesses must balance the interests of different stakeholder groups. The document argues that with increasing consumer awareness, businesses now face regulatory pressure to consider social welfare and environmental protection in addition to profit motives.
The document discusses several cyber security issues related to increased internet usage. It notes that while the internet has provided benefits to sharing information, it has also enabled cyber crimes and threats to national security. One example is Wikileaks, which published confidential US national defense information and caused concern about information security. Additionally, the internet enables hacking, fraud, and spreading of objectionable content. Countries also use cyber espionage to obtain rivals' sensitive information. Overall, the document argues that while the internet facilitates connectivity, information security is a growing issue due to potential for misuse in criminal activities like identity theft and terrorism.
International cooperation is needed to combat cybercrime effectively at a global level. Several international organizations like INTERPOL and NATO have taken steps to facilitate cooperation between countries. INTERPOL established the IGCI in Singapore in 2014 to address cybercrime across borders. The Budapest Convention established a legal framework for information sharing between signatories like the US and EU. However, more integrated efforts are still needed that involve developing countries. The roles of international bodies like the UN will be important in pursuing global cooperation on cybersecurity issues.
Cubic Transportation Systems is a company that designs automated fare collection systems for public transit. It is seeking to expand into the markets of the Middle East and North Africa. A PEST analysis found opportunities in growing demand but also risks from regulations and competitive bidding. A five forces analysis found high threat of new entrants and rivalry. Cubic has strong resources and competencies. The report recommends Cubic differentiate itself by offering innovative smart ticket systems. However, risks include legal issues, cultural differences, and economic instability in the regions. Cubic is well-positioned to implement strategies due to its expertise and solutions-based approach.
The UK healthcare system faces several challenges that threaten its sustainability. Key challenges include rising demand for NHS services due to an aging population and increasing costs of new technologies. This increased demand puts pressure on limited NHS budgets and resources. There are also issues with the supply of NHS services, including limited productivity improvements and long waiting times for treatment affecting quality of care. Recommendations to address these challenges include a stronger focus on prevention, coordinated and integrated primary care, empowering patients, and improving efficiency through virtual integration of systems and resources.
Red Bull faces several strategic issues that threaten its leadership position in the energy drink market. It faces stiff competition from other companies that offer similar products at lower prices. It also sees its market share cut into as competitors gain popularity. Additionally, Red Bull must ensure its production processes are environmentally sustainable to maintain its social license to operate. To address these issues, Red Bull will need strategies to strengthen its competitive position, protect its market share, and enhance its sustainability practices.
The document discusses the global human resource management strategies of McDonalds Corporation. It examines McDonalds' goals of employee commitment, flexibility, equality and strategic integration. HRM strategies help attract, hire and retain talented employees, develop their skills, and ensure the workforce achieves organizational goals. The effectiveness of McDonalds' HRM is evaluated in motivating employees, maintaining competitive compensation, conducting employee surveys, and strengthening employer-employee relationships to boost performance and satisfaction.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
3. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Summary
Herman Street is an e-commerce website that sells and service computer software.
The customers of the company are both consumers and businesses. Initially, the company
chose ShopSite software for website launch. However, with the passage of time the
application presented problems. Therefore, Herman Street identified the need to innovate and
add new technology to the business for business growth. The report identifies the reason for
market gap and encapsulates the factors that result in a deviation from an objective set. The
study proposes an innovation to potentially improve the Herman Street business. Hence, from
a given study it can be summarised that in the current scenario the company would benefit
from the introduction of new technology.
4. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Contents
Summary .....................................................................................................................................3
Introduction.................................................................................................................................5
Market gap analysis...................................................................................................................... 6
Value perception of customer and business................................................................................... 9
E-commerce relationship strategies andinnovation...................................................................... 11
Conclusion ................................................................................................................................. 13
References................................................................................................................................. 15
Appendix.................................................................................................................................... 18
5. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Introduction
Currently, E-commerce is the fastest and innovative way of doing business. It is a
new, emerging and evolving area in the field of business and information technology. Many
major corporations are transforming key business process through the use of internet
technologies. E-commerce facilitates e-business by providing infrastructure and environment
(Reynolds 2004).
The given report sheds light on Herman Street. Herman Street launched in 2005 is an
e-commerce website. The e-commerce website sells and service computer software and
electronics to consumers and businesses from their website http://www.hermanstreet.com.
Over the years, the company has streamline their shopping cart and ordering systems by
making online buying process simple and reliable. Herman Street vouches to offer best
software and electronics products by making an online purchase process easy and familiar for
buyer. The website has experienced rigorous growth in last few years. To meet the changing
customer expectation, the business has added developers to their staff for creating and
customizing the website (About us 2014).
However, the company is facing challenges and is needed to solve immediately to
scale the business. Hence, it is required by the company to innovate in their processes and
inputs. The success of the company lies in entrepreneurial and innovating capacities that
include developing existing relationship, building strategic finances and keeping abreast with
the latest technology. The future of e-commerce lies in innovation. The recent trend change is
at supply chain level, processing, accessing, controlling and managing information (Zhao
2007).
6. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
The purpose of the report is to identify the gap in the e-commerce business and
propose innovation to improve the company performance. The study considers the purpose,
business concept, target customer, future trends and strategies adopted by ecommerce
business. Moreover, the report suggests innovation and recommendation to Herman Street for
successful running of the company.
Market gap analysis
Herman Street chose ShopSites application to meet their needs. Although, the
economical application use give boost to business growth, but it also presents problems. The
business demand for Herman Street products outstripped the capability of ShopSite software.
The challenge for Herman Street is a shopping cart abandoned rate. It is 49 percent, which is
comparative high as compared to competitors. Herman Street is concerned about their
conversion to sales metrics. A large number of customers would abandon the cart before they
complete the purchase. However, the sale metrics is relatively in line with the industry
average but business can perform much better by improving the shopping experience for their
customers. Shopsite the current shopping cart software also fail to test marketing theories.
The application does not support split testing for marketing purposes. Therefore, to improve
the sales rate it is important to customise the shopping cart application.
Herman Street should identify the gaps to know competitor strategies. The gap
analytical tool will assist the company to compare its objective such as growth with its
expected performance. The analytical tool as shown in Figure 1 helps the business in sound
decision-making (Steffan 2008)
7. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Profit gap Chart
(Source: Essential Management Accounting: How to Maximise Profit and Boost Financial
Performance 2008)
Herman Street has the competitive advantage and innovative aspects of product range
that differentiates them from competitors. The strength of the company is in marketing,
distribution, price and quality of resources such as people or assets. However, few reasons for
the gap in the performance are cash flow constraints, supply chain issues, poor organisational
management and insufficient processes and systems. (Armstrong 2011).
The numbers of driver that result in the performance gap are macro and
microenvironment factors.
Technological element- The rapid pace of advancement in technology has posed a
challenge for companies and consumers.
Political factor- It includes the role of government legislation, in the development of
e-commerce and technology (Bartol et al. 2008).
8. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Social factors- the level of advancement in IT education and training that enables
potential buyers and users to understand and use new technology. E-commerce is
experiencing high growth and has increased the competition in the virtual marketplace.
Economic factors- Herman Street performance is affected by country economic
growth, average income, cost of technology, i.e., hardware and software. The pricing
structure for accessing telecommunication infrastructure and introduction of innovative
business models affect the working of the company (Introduction to e-commerce 2013).
The micro factors affecting the working Herman Street e-commerce business are-
Organisation Culture- It includes the attitudes and willingness of staff to innovate and
use new technology to achieve objectives.
Competitors- the others organisation offering similar products and service has the
effect on sales metrics of the company (Bartol et al. 2011). Herman Street should continually
innovate in their business process to surpass the rivals.
9. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Key drivers of e-business
(Source: Introduction to e-commerce 2013)
As shown in Fig.2, the performance gap between demand and supply can be reduced
by identifying macro environment elements affecting business. The market gap can be
reduced by providing technological infrastructure to improve organisation processes,
commitment to integrate new technology and improving working practice among workforce.
Value perceptionof customer and business
In the present century, the concept of perceived value is an emerging concept in e-
commerce. Organisation and market researchers are extensively identifying the perceived
value as a critical factor in strategic management. E-commerce organisation is increasingly
focusing on the creation of customer value as it is the reason for firm existence and its
success. The building of customer value is a strategic imperative in building a sustainable
competitive organisation for organisations (Fernandez & Bonillo 2007).
The concept of ‘perceived value’ is connoted differently in the literature such as
values, utility, price and quality. The essential precursors of perceived customer value in e-
commerce are on-line shopping experience, perceived product quality, perceived risk, and
price of the product. The relationship between these variable and on-line shoppers value
perception are explored (Chen and Dubinsky 2003).
The perceived value of consumers can be maximised by efficient design of e-
commerce user-interfaces. As more and more product and service are sold over the internet,
it becomes essential for electronic commerce companies to design for trust (Egger 2001).
10. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Herman Street has strongly linked loyalty and profits for creating value for the
customer by offering quality products. The company has enhanced customer confidence by
building up knowledge in-e-commerce particular user interface. Herman Street strongly
focuses on website interface properties by attractive graphic design and user-friendly
interface. The perceive value of Herman Street customer is high because of effective
relationship management. The efficient handling of queries over time, immediate response to
questions and quality of assistance has raised the trust value among its customer. The
customer at Herman Street site easily access relevant information. The site has been
structured in accordance with customer domain model and expectation.
As depicted in Fig 3. The value perception of business and consumer is strongly
linked with the competitive advantage. The customers are insensitive to the price, recommend
products or service to others and give company suggestion (Lee & Overby 2004).
Fig. 3 Conceptual Model
11. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
(Source: A mediating influence on customer loyalty: The role of perceived value 2013)
Herman Street focuses on achieving customer loyalty through appropriate marketing
mix. The outcome is customer loyalty brings absolute competitive advantage to the company.
The perceived value and purchase intention play a significant role in the client satisfaction.
Herman Street emphasises on service quality and customer satisfaction. It is a major
determinant in gaining competitive advantage and business sustainability (Hu 2013).
The e-commerce company obtain the competitive advantage for sustainable
development in the stiff market competition by committing themselves to design and deliver
products that provide value to customers. Herman Street eliminates the barriers of time and
space and takes advantages of enhancing communication between company and consumers
(Li 2009).
Herman Street gains competitive advantage by understanding customer needs,
increase the sensitivity of the reaction, protect consumer online security, implements
contracts timely and accurately and prevents fraud.
E-commerce relationshipstrategies andinnovation
E-commerce site is an effective way to maintain and strengthen customer
relationships. The shopping cart feature of the site is a direct marketing strategy that allows
customers to purchase outside the region. The business through effective strategies can build
a competitive edge over competitors by using e-commerce feature of websites to emphasise
customer loyalty (Barkley, Markley & Lamie 2007).
12. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
The e-commerce business should develop its marketing strategies by identifying the
target market for its product and services. The product, price, promotion and place are the
elements of the marketing mix and should be designed such to enhance sales to target market
(Shin 2001).
Herman Street can increase its sales and profit by various product offering, price
discrimination, with effective promotion and effective logistics. The unique mix of these
elements will allow the company to compete effectively, thereby ensuring profitability and
sustainability.
The innovation is another strategy that reduces the threat of product substitutes. The
product bundling is another competitive strategy that reduces the threat of rivalry among
existing firms. Herman Street has effective price discrimination strategy that make difficult
for buyers to compare the prices of alternative product offerings (E-commerce and Consumer
goods 2012).
Herman Street supply chain application software delivers product or services by
reducing transaction and distribution costs. Therefore, it is important for Herman Street to
find an innovative solution to the issues faced by company regarding inefficient software
shopping cart application. The company should adopt the strategy that requires less time and
cost. The company should first make a list of things that is to be included in new shopping
cart solution. The access to the code is the first thing needed so that company can customize
parts of the application as when required. Herman Street also requires PHP scripting to
perform A/B and multivariate testing so that they could perform various marketing testing on
their site. The company need well-written code and robust performance in the software to
handle increase online order demand.
13. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
The herculean task for the company is to find the right shopping cart software that
includes all the above attributes. The Top Ten Reviews is a sister company of Herman Street
that specialises in comparing various products. Herman Street can compare different
shopping cart solutions going to Top Ten Reviews site. The company can perform the
comparison quickly and easily. The one such top-rated e-commerce software package and
new e-commerce application is Pinnacle Cart. Herman Street can adopt Pinnacle Cart’s
shopping cart as it fulfils the key requirements.
The innovation in shopping cart will improve their sales rate. The Pinnacle Cart’s
ecommerce is suitable for Herman Street in all areas of their essential requirements. Hence,
the innovation in shopping cart software by switching to Pinnacle carts solution, the company
can try out new ideas for improving their response rate, ROI and market perceptions. The
Pinnacle Cart software will support the business in managing existing inventory, order
management and accounting programs. The export feature of Pinnacle Cart allows Herman
Street to prioritize and customize changes to their systems. The migration to Pinnacle Cart
software will lead to increase in revenues and customer satisfaction.
The e-commerce strategies will results in improving business processes such as CRM
and HRM. The company should understand the importance of customer relationship
management for effective decision making and forecasting. CRM is a vital business strategy
to manage customers and optimize long-term value (Information & CRM in e-commerce
2013).
Conclusion
14. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
The rapid growth of business-to-customer and business-to-business reflects potential
benefits such as increased sales, improved ROI, lower cost and enhanced sustainability.
Herman street e-commerce business has substantial potential to improve the efficiency of
operation in all areas of supply chain (Niranjainmurthy, Kavyashree, Jagannath & Chahar
2013). The report includes the challenges encountered by Herman Street in sustaining an e-
commerce business. The introduction of new shopping cart software will benefit the company
by making faster buying and selling procedure, and it will be easy for the consumer to find
products. The pinnacle Cart application software has the capability to handle increased order
demand. The innovation will allow the company to reach more customers in less time. The
introduction of new software will result in low operation cost and better quality of services.
Herman Street integration of upgraded technology throughout front and back end
business will significantly benefit business and result in business process optimisation. The
innovation will improve customer responsiveness and service. The move to upgraded
software will lead to more sales by answering general queries quickly and comprehensively.
The change in technology will facilitate better staff, customer, and supplier relationship. All
in all, investing in new technology in a well-built e-business system, the company built
customer loyalty and trust (Benefits of e-commerce 2013).
The Pinnacle Cart software will allow the Herman Street to test their marketing
theories and successfully capture customer intelligence. It will assist the company in
anticipating customer needs, customised products or services, setting fair pricing strategies,
providing superior delivery, support and feedback systems. Hence, it can be concluded that
the introduction of new technology ensures high potential future growth for the company.
15. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
References
About us. 2014. [Online]. Available at: http://store.hermanstreet.com/contact-us#about
[Accessed on: 10 December 2014].
Armstrong, M. Armstrong's Handbook of Strategic Human Resource Management. USA:
Kogan Page Publishers
Barkley, D., Markley, D. & Lamie, R. 2007. E-commerce as a business strategy. UECD
Woking Paper, 10 (02), 1-15.
Bartol, K, Tein, M, Matthews, G, Sharma, B & Scott, B. 2008. Management A pacific rim
focus. McGraw-Hill: Australia.
Bartol, K, Tein, M, Matthews, G, Sharma, B & Scott, B. 2011. Management A pacific rim
focus. McGraw-Hill: Australia.
Benefits of e-commerce. 2013. [Online]. Available at:
http://www.ajml.com.au/downloads/resource-centre/references/operational-
management/Benefits%20of%20ecommerce.pdf [Accessed on: 11 December 2014].
Chen, Z. And Dubinsky, A. 2003. A conceptual model of perceived customer value in e-
commerce: A preliminary investigation. Psychology and Marketing, 20 (4), 323-347.
E-commerce and consumer goods. 2012. [Online]. Available at:
http://www.strategyand.pwc.com/media/file/Strategyand_E-Commerce-and-Consumer-
Goods.pdf [Accessed on: 11 December 2014].
16. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Egger, N. 2001. Affective Design of E-Commerce User Interfaces: How to Maximise
Perceived Trustworthiness. Conference on Affective Human Factors Design, 27 (29), 317-
324.
Fernandez, R. & Bonillo, A. 2007. The concept of perceived value: a systematic review of the
research. Marketing Theory, 7 (4), 427-451.
Hu, Y. 2013. Linking Perceived value, Customer Satisfaction and Purchase intention in E-
commerce Settings. AISC, 106, 623-628.
Information & CRM in E-Commerce. 2013. [Online]. Available at:
http://hosteddocs.ittoolbox.com/VJ070204.pdf [Accessed on: 11 December 2014].
Introduction to E-commerce. 2013. [Online]. Available at:
http://www.sxccal.edu/msccs/ecommerce1.pdf [Accessed on: 10 December 2014].
Lee, J. & Overby, W. 2004. Creating value for online shoppers: Implications for Satisfaction
and loyalty. Journal of Consumer Satisfaction, Dissatisfaction and Complaining
Behaviour, 17, 54-67.
Li, M. 2009. The Customer Value Strategy in the Competitiveness of Companies.
International Journal of Business and Management, 4 (2), 136-141.
Niranjainmurthy, M., Kavyashree, N., Jagannath, S & Chahar, D. 2013. Analysis of E-
Commerce and M-Commerce. International Journal of Advanced Research in Computer
and Communication Engineering, 2 (6), 2360-2370.
Reynolds, J. 2004. The Complete E-Commerce Book: Design, Build & Maintain a Successful
Web-based Business.UK: Taylor & Francis.
17. www.studentsAssignmentHelp.comCustomEssayWriting –AssignmentHelpServices –UK | US |
Australia|Singapore
Shin, N. 2001. Strategies for competitive advantage in electronic commerce. Journal of
Electronic Commerce Research, 2 (4), 164-171.
Stefan, B. 2008. Essential Management Accounting: How to Maximise Profit and Boost
Financial Performance. GB: Kogan Page Publishers.
Zhao, F. 2007. Issues and challenges are facing e-entrepreneurship and e-Innovation.
Managing Worldwide Operations & Communications with Information Technology, 945-
948.