The document discusses stakeholder engagement and focuses on three key areas: perception as reality, value lenses, and faulty assumptions. It also outlines nine rules for effective stakeholder engagement and shares highlights from a lecture on stakeholder engagement delivered at Humber Business School, including discussing how some organizations and cultures are shaped by perception.

1. Stakeholder Engagement
 Stakeholder Engagement
is the process by which an
organization involves the
people who may be
affected by, influence, or
who are critical to its
success and the
implementation of its key
decisions.
Carol Roberts -- Stakeholder
11/11/2012 1
Engagement

2. The Stakeholder Engagement
Cycle
Carol Roberts -- Stakeholder
11/11/2012 2
Engagement

3. In this Lecture I discuss the
Relational side of Stakeholder
Engagement and focus on 3
Key Areas:
1. Perception as Reality
2. Value Lenses
3. Faulty Assumptions
Carol Roberts -- Stakeholder
11/11/2012 Engagement 3

4. Perception as Reality
For some
Organizations the
“pervasive
perception” is The
Reality.
In some Cultures
the “societal
perception” is The
Reality … like here
on the next slide ….
Carol Roberts -- Stakeholder
11/11/2012 4
Engagement

5. Meet “The Real Witches” of
Northern Ghana
Carol Roberts -- Stakeholder
11/11/2012 Engagement 5

6. Value Lenses
Carol Roberts -- Stakeholder
11/11/2012 Engagement 6

7. Faulty Assumptions - Failing to
initially recognize a Key
Stakeholder
Carol Roberts -- Stakeholder
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Engagement

8. Nine Rules for Engagement
1. Simplicity
2. Transparency
3. Maximizing your “Listening” Quotient
4. Practicing “Quid Pro Quo”
5. Balancing Acquisition with Retention
6. Taking a “Child-like” Stance
7. Apply the three „A‟s‟ – Ask me
8. Being deft at Organizational, Societal, and
Cultural Sensitivities
9. “Trend” Spotting and “Constructive
Disruption”
Carol Roberts -- Stakeholder
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Engagement

9. Highlights from my Oct. 2012
Lecture at Humber Business
School on Stakeholder
Engagement
Carol Roberts -- Stakeholder
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Engagement

10. Marketing and International
Development Students
Carol Roberts -- Stakeholder
11/11/2012 Engagement 10

11. Fielding questions from the
students
Carol Roberts -- Stakeholder
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12. Explaining how some
Organizations & Cultures are
shaped by Perception
Carol Roberts -- Stakeholder
11/11/2012 Engagement 12

13. Students poised to make an
indelible contribution to
organizations and developing
countries
Carol Roberts -- Stakeholder
11/11/2012 Engagement 13

14. If you or your organization wants to be
able to better identify the Key
Stakeholders critical to your business’
success and would like me to present
my lecture on this topic, please feel free
to send me a message via LinkedIn for
more information.
Carol Roberts -- Stakeholder
11/11/2012 Engagement 14