Women now control $20 trillion in annual consumer spending globally and their total yearly earnings could reach $18 trillion in the coming years. A 2008 study surveyed over 12,000 women about their work, lives, and how businesses serve them. The study covered topics like education, home, jobs, activities, relationships, and shopping behaviors. The study found that women feel vastly underserved and that their needs for time-saving solutions and products designed for women are not adequately met by most companies. Some key problems women face include difficulty finding well-fitting pants, healthy meals, and unpatronizing financial advice, as well as lack of time for self-care. While women influence most consumer good purchases, businesses often offer poorly conceived products and

1. The Female Economy

10. Lico Reis Consultoria & Línguas P rof. Roberto Lico Reis www.licoreis.com [email_address] E-books: www.migre.me/oQ5 Linkedin: www.migre.me/1d9r Twitter: Licoreis