voice_spring_2013

THE BUSINESS MAGAZINE OF THE MARKHAM BOARD OF TRADESpring Issue
2013
BRAINFX &
DYNAVISION:
HIGH-TECH
HEALTHCARE
GAMECHANGERS
Pg 12
P L U S
Tee-It-Up: Board
of Trade Member
Golf Clubs
Pg 7
Interview & Hiring
Tips for Small Business
Pg 9
Twelve Ways to
Improve Your
Marketing Message
Pg 10
The Future of Tech:
Highlights from Vegas
Pg 16
Tips for Finding &
Engaging a Mentor
Pg 18
DYNAVISION’s Phil Jones:
from a Markham workshop
to1,000+ hospitals in
26 countries Pg 13

The VOICE Spring 2013
3
THE BUSINESS MAGAZINE OF THE MARKHAM BOARD OF TRADESpring Issue
2013
brainFX &
DYnaVision:
high-teCh
healthCare
gaMeChangers
pg 12
P L U S
Tee-It-Up: Board
of Trade Member
Golf Clubs
Pg 7
The Future of Tech:
Pg 8
Interview & Hiring
Pg 9
Twelve Ways to
Improve Your
Marketing Message
Pg 10
Tips for Funding &
Engaging a Mentor
Pg 18
DYnaVision’s phil Jones:
26 countries pg 13
12
Changing Lives:
Markham’s Growing
Impact on Global
Health Care
COVER STORY
e: MBT colours are at 85%
IN THIS ISSUEPublisher
Richard Cunningham, President & CEO
Editor
Dave Deeley,
Director, Marketing & Communications
Your comments are always welcome.
Please email ddeeley@markhamboard.com
Advertising information
Christine Rogers
Advertising & Marketing Consultant
905-474-0730 ext. 30
Membership information
Mary Ann Quagliara
Director Member Services
905-474-0730 ext. 16
Markham Board of Trade
Markham Convergence Centre
7271 Warden Avenue
Markham, ON L3R 5X5
T: 905-474-0730 • F: 905-474-0685
info@markhamboard.com
www.markhamboard.com
2012-13 Board of Directors
OFFICERS:
Frank DelZotto (Chair)
BDO Canada LLP
Cheryl Giblon (Vice Chair)
Giblon Enterprises Ltd.
Daisy Wai (Secretary)
Ad2000 & Beyond Advertising
Joe A. Salib (Treasurer)
Sun Life Financial
DIRECTORS:
Zamin Baqar, Partner, KPMG
Eric Fagen, Director, Corporate Communications,
PowerStream Inc.
Dr. Peter Kim, Canadian Memorial
Chiropractic College
Rickesh Lakhani, Director, Campaign,
United Way of York Region
Vito Marchese, Owner, Whiteboard Studio
Stephen Mathieu, Markham Economist & Sun
Tim Rooney, President, Rooney, Earl & Partners
Rashpal Sahota, Powerful Mind Powerful You
Charles Scott, Principal, Grant Thornton LLP
Bruce Tilden, Sales Representative,
RE/MAX Realtron Realty Inc.
Erez Zevulunov, Consultant, MIT Consulting
Andy Taylor, CAO,
City of Markham Representative
Richard Cunningham, President & CEO,
Cover Photo: Dave Starrett
Cover and Covber Story Design: CS-Graphic Design Inc.
Design: Lisa Mervin, L.J. Sales
Printing: Canmark Communications
Circulation – 12,000
© March 2013. All rights reserved.
No part of this publication may be reproduced or
copied in parts, or as a whole, without prior written
permission of the Markham Board of Trade
Publication Agreement Number 41245573
Message from the Chair 4
YPC – What’s Going On? 5
Golf & Country Club Members 7
Premier corporate
sponsor profile
The FSA Group 15
Tech Goodies
International Consumer Electronics
Show 2013 16
Money Making Opportunties
at the 2015 Pan-Am/
Parapan Am Games 17
2012 Business Excellence
Award Recipient Profile –
SMTC Corporation 18
Ask the experts
St. John Ambulance 19
Salute to Small Business 20
Welcome Our New Members 22
9
10
8
Tips for Finding and
Engaging a Mentor
Essential Hiring Advice
for Small Businesses
brainFX &
DYnaVision:
high-teCh
healthCare
gaMeChangers
pg 12
P L U S
Tee-It-Up: Board
of Trade Member
Golf Clubs
Pg 7
The Future of Tech:
Pg 8
Interview & Hiring
Pg 9
Twelve Ways to
Improve Your
Marketing Message
Pg 10
Tips for Funding &
Engaging a Mentor
Pg 18
DYnaVision’s phil Jones:
26 countries pg 13
Write your Way to Success

4
Frank DelZotto, Chair,
2012–2013
BDO Canada LLP
MESSAGE FROM THE CHAIR
Note: MBT colours are at 85%
Corporate: Young Professionals
Committee:
Breakfast Series:
After-Hours Networking:
Media:
Premier Corporate:
Thanks to Our Sponsors
S
mall businesses are the economic engine of the country. Your activities and
performance directly impact the lives and communities that make up Canada.
That’s why in many communities, the local Board of Trade or Chamber of
Commerce has been an integral part of the business landscape for more than 100 years.
Here in Markham, we have just celebrated the Board of Trade’s 32nd anniversary. In light
of this significant milestone, I’d like to introduce you to the power of boards and
chambers, share with you some of the exciting programs we’ve put into place and tell you
why this publication is an important link to the community.
Markham Board of Trade, like all boards and chambers, is non-profit, member-based
association, independent of government funding. Our success is built on providing our
members with vehicles to grow their businesses through marketing and networking
opportunities, and with money-saving tools that cut operating costs.
Networking is a proven and cost-effective way to help businesses grow. This past year,
the nine York Region-based chambers of commerce banded together to offer their
collective members a unique-to-Canada networking proposition. Join one chamber and,
with the Ultimate Networking card, attend any other chamber event at the member price.
Providing our members with marketing opportunities to grow their business includes
advertising opportunities in our two publications. Both The VOICE and our Annual
Member Directory are the only publications of their kind in Markham.
Starting in April, we will distribute our directory to more than 9,000 businesses and a
further 9,000 to consumers through our community rack locations. In light of a recent
survey in the United States that found consumers are 63% more likely to buy from a
board of trade member, we feel it’s important to provide local residents with information
on our members. As a business owner, a board of trade membership provides you with
an immediate and effective level of trust and communicates that your company supports
the Markham business community.
I think one of our most significant roles is shining a spotlight on Markham’s successful,
cutting-edge entrepreneurs. The VOICE is a quality business magazine that brings into
focus people who are driving innovation in our community. For example, in this month’s
cover story we introduce you to a company on the cusp of success with a tool that will
revolutionize brain injury diagnosis and how a device built in a Markham garage has
become an international success.
Advocacy is also an important role for boards and chambers. We are an effective voice for the
business community with all three levels of government. In 2012, both Premier McGuinty and
the Leader of the Official Opposition Tim Hudak met with our Government Affairs
Committee. We have regular meetings with local MPs and MPPs, and at the local level, our
interaction with the city includes the Annual Mayor’s Business Address and Luncheon.
One of our more notable achievements of the past year has been the debut of our Young
Professionals Committee. This dynamic group is taking the lead in bringing together
Markham’s under-40 business community – the next generation of business leaders!
Thank you for picking-up The VOICE. I hope you’ll enjoy learning about your community
and will support the businesses that drive our local economy.

5
e kicked off 2013 with a networking event surrounding a
topic that affects all business professionals – personal
branding. Nearly 40 dedicated YPC supporters weathered
the worst storm this winter to gather at
Shopsy’s Deli Markham to eat, drink,
socialize...and learn the importance of
how to effectively brand oneself
professionally from expert guest speaker,
Cher Jones, owner of Socially Active –
Social Media Training @itscherjones.
Cher’s key points:
1. Conduct an in-depth Google search
of yourself to see what information
has been made public about you, in
text, images, and videos.
2. Set a goal based on what you’d like to
achieve from your branding strategy.
3. Portray a consistent brand image
across all sources (i.e. Facebook,
Twitter, LinkedIn, etc.), select key words that will entice your
audience, and be influential personally or by association in order
to remain relevant.
4. Connect with your “dream” connections who will help you reach
your goal, but treat them like a bank - you can only withdraw as
much from the relationship that you’ve deposited into it!
Coming up:
YPC ASPIRE Awards Gala – celebrating Markham’s finest
professionals under-40 – April 18th, 2013!
Turn to page 19 to learn more Stay connected: MBTYPC
IMAGINE...
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For more information
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• Large Format Printing
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W
What’s Going On?
Left to right: Bhupesh Shah,
Professor, School of Media and
Marketing at Seneca College
Bill Hutton, YPC Chair
Cher Jones,
Kelly Jackson, Director, Strategic
Planning and Public Affairs at
Seneca College
Title Sponsor:

6
PublicGolf&
Tournaments
Conferences
Weddings
Dining
GolfShop
10080 Kennedy Road I 905-887-0090
At Angus Glen, our award-winning club is recognized for more than just our extraordinary two golf
courses. All year round, we offer you a venue for shopping, dining, entertaining and celebrating.
From signature events to intimate gatherings, everything is par for the course at Angus Glen.
Visit us at angusglen.com to learn more about how you can experience Angus Glen year round.
ANGUS GLEN GOLF CLUB
ALWAyS iN SEASON

7
Tee-Up your Tournament with a
Markham Board of Trade Member
Angus Glen Golf Club
10080 Kennedy Rd., Markham ON L6C 1N9
Member to Member Discount at a “4 for 3”
rate, valid 7 days a week before 9:00 a.m. To
book a tee-off time call 905-887-5157, for
tournaments 905-887-5157 ext. 237 or 241.
www.angusglen.com
Bushwood Golf Club
10905 Reesor Rd., Markham ON L6B 1A8
27 hole public golf course, golf academy,
driving range, banquet facilities, seminars,
company functions, Christmas parties.
Affordable fun! Member-to-Member Discount.
To book an event, call Heather
905-640-1233 ext. 22 or for a tee time,
the pro shop at ext. 1.
Mary Evelyn, Managing Director, ext. 21
mary@bushwood.ca
www.bushwoodgolf.com
Cresthaven Golf Club Inc.
7892 McCowan Rd, Markham, ON L3P 3J3
18 hole par 3, practice net, putting green,
chipping area, snack bar.
905-477-2756 • www.cresthavengolf.ca
GOLFZON Canada Inc.
205 Riviera Dr Unit 5, Markham ON L3R 5J8
Indoor Golf Simulator. Golf & Lounge.
905-944-9009 • www.golfzon.ca
Meadowbrook Golf
& Country Club
11939 Warden Ave PO Box 670
Gormley ON L0H 1G0
A private golf club featuring a Championship
18 hole course, Executive Par 3 course,
superb practice facilities and comfortable
clubhouse with restaurant.
Kirsten McFayden, Manager of
Administration, Marketing & Membership
905-887-5801
kirsten@meadowbrookgolf.net
www.meadowbrookgolf.net
Remington Parkview
Golf and Country Club
6400 Steeles Ave E., Markham ON L3S 3J5
2-18 hole golf courses, 200 seat banquet
facility, open year-round.
Mike Begley, General Manager
416-293-2833
info@remingtonparkview.com
www.remingtonparkview.com
Station Creek Golf Club
12657 Woodbine Ave PO Box
489 Gormley ON L0H 1G0
A Clublink owned private golf club with
banquet and catering facilities.
Ashwin De Xavier, Clubhouse Manager
905-888-1219 • adexavier@clublink.ca
www.clublink.ca
The Royal Ashburn Golf Club
995 Myrtle Rd West, Ashburn ON L0B 1A0
Ranked among the Top 50 public golf
courses in Canada - We offer 18 holes of golf,
banquets, meetings, weddings, and more.
Scott Paterson, General Manager
905-686-1121
scottpaterson@royalashburngolfclub.com
www.royalashburngolfclub.com
Thornhill Golf & Country Club
7994 Yonge St., Thornhill ON L4J 1W3
Celebrating 90 years of bringing families
together. A private club offering Golf,
Tennis, Curling, and dining.
Peter Armstrong,
Membership Manager
905-881-3000
parmstrong@thornhillgcc.com
www.thornhillgcc.com
York Downs Golf
& Country Club
4134 16th Ave., Unionville
ON L3R 0P1
A premiere private club for the
enjoyment of its members and guests
featuring 27 holes of golf and a superb
social and dining facilities.
Leonardo De La Fuente,
Chief Operating Officer
905-477-3105
ldelafuente@yorkdowns.com
www.yorkdowns.com
Join us Thursday, July 4 at Angus Glen for the annual Board of Trade Golf Event.
Networking & Fun are the priorities! 1:30 p.m. tee-off. $195 PP +tax.
Call 905-474-0730 ext. 28 to Register.

8
Tips for Finding and
Engaging a Mentor
2012 Industry Canada report revealed that 15 per cent of
Canadian small businesses fail within their first year.
That failure rate increases to 50 per cent within five years.
Knowing these facts, it doesn’t hurt to have a mentor
who’s weathered the storm and built a successful business who you
can turn to for advice and help.
How to approach a potential mentor
Be specific. This is Jason Cottrell, entrepreneur and founder of
Myplanet Digital (a design technology company that specializes in
building websites for medium and large enterprises), advice for
approaching a potential mentor. “There’s a big difference between
‘Can I talk to you time to time?’ vs. ‘Can I talk to you about these
specifics?’,” he says. “Most people are happy to be a mentor, but
they’re more willing to talk to you if you’ve shown preparation and
are clear what you want out of the relationship.”
A mentor/mentee relationship isn’t just about gaining a client or
who a person can introduce you to. “Don’t sell anything. And don’t
make it about personal gain,” says Cottrell. “The moment you turn it
into ‘Can you connect me to this person?’ you lose that mentorship
and it becomes a sales relationship.”
Keeping the conversation going
Once you’ve connected with a mentor; the challenge often lies in
how to keep the relationship going. For Aron West, entrepreneur and
founder of Axamas Corporation (a company that specializes in
developing innovative cloud, e-health and social media related
services), it’s all about continuing to add value to the mentor/mentee
relationship. He suggests sending an email to your mentor from time
to time with an article or piece of info related to their business you
think they’d find interesting.
Axamas Corp intern Shannon Legault says that it’s key for
mentees to show that they’re there for the long haul. “It’s important
to show your mentor you want to stick around for a while,” she says.
“This means you’re really committed to learning from them and
value their knowledge.”
Connecting with your mentor through LinkedIn or following them
on Twitter can also be an avenue to keep the conversation going.
It’s all about giving back
“Being a mentor now takes me back to where I started,” says
Cottrell. “It’s important for me to show young entrepreneurs that
entrepreneurship is a viable career.” He offers an in-house mentorship
program called Myplanet Fellowships where students work 7-10
hours/week and are paired with a mentor whom they meet with on
a weekly basis. The fellowship can lead to a co-op or permanent
position within the company.
The real reward of mentorship, for Cottrell, is knowing that his
advice could someday have a big impact on a young entrepreneur’s
career. “You hope that one day you’re lucky enough to have been the
reason for someone’s success,” he says.
A
By Samantha Sim

9
CONGRATULATIONS ANTONIO AND CARRIE!
Williams & Partners is proud to announce that ANTONIO CALABRIA JR. and CARRIE KAR YEE LAU have
successfully passed the 2012 Canadian Institute of Chartered Accountants’ Uniform Final Exam (UFE).
The UFE continues to be recognized as one of the most demanding professional exams.
Williams & Partners, with a team of 31 professionals including 18 CAs, is a mid sized, Markham based, CA firm
offering a wide range of services including Assurance, Income Tax Compliance and Planning, Business Advisory,
SR&ED applications and forensic and investigative accounting.
675CochraneDrive Suite505 EastTowerMarkham ON L3R0B8 Tel: (416)969-8166 • Fax (416)969-8167 www.williamsandpartners.com
Essential Hiring
Advice for
Small Businesses
ob interviews can be nerve-wracking not only for candidates,
but the interviewer can be anxious too if they aren’t
comfortable with their hiring skills. Industry expert
Shirley Marie Garcia, Director of Marketing and
Relationship Management at Human Resources Professionals of
York Region (HRPYR), shares her hiring and interviewing tips for
small business owners.
The legal importance of the application form
Garcia stresses the need for hiring managers to ensure a company
application form is completed before the process proceeds. “A resume
is like a sales proposal. Candidates put everything they think you want
to see on it,” she says. An application form pays off later, if you
discover the information was falsified. If the candidate lied about
important skills, qualifications or experiences, you now have grounds
for dismissal.
Always do a phone interview first
Doing this saves both you and the candidate time and indicates
whether it’s worthwhile to proceed with an in-person meeting. Garcia
points out another important reason why this step is crucial. “There
are cases where you get too excited and you’re ready to offer the
position, only to find out the candidate has completely different salary
or role expectations,” she says. “Having a phone interview is an easy
way to establish a mutual understanding, early on, of these
expectations.”
How to get the most out of the in-person interview
“This stage is all about building rapport,” says Garcia. “By this
time, hiring managers should be very
interested in the interviewee and the
main objective now is to see if the
personality is the right fit.”
She also recommends following
the guidelines of a structured
interview. This helps to reduce the
chance of violating any legislative restrictions surrounding
interviewing practices. Astructured interview consists of making a list
of questions that every interviewee will be asked, ensuring all of them
are relevant to specific skills in the job description and giving the
potential employee an idea of the interview length.
Small businesses obviously have some distinct differences than
medium and large-sized companies. Garcia says not to shy away from
this fact and suggests tailoring some of the questions to relate to
working in a small business. “Asking if they have experience working
in a smaller company is important because team dynamics can be
different in these types of organizations,” she says. “Workers tend to
take on many roles and the workplace can be less formally structured.
Having someone who understands this first-hand is a big plus.”
The one interview question you NEED to ask
What makes you want to work for us? “This is a very important
question because it determines whether or not you’re picking someone
who just wants a job,” says Garcia. “The interviewee’s response will
speak so much to their motivation and compatibility with your
company’s work culture.” She says that finding any John Doe who
wants a job isn’t a difficult task, but it does become tricky when you
want someone whose personal values align with your businesses.
J
By Samantha Sim
Visit the Publications page at
www.markhamboard.com for
Shirley’s Top 5 FREE
Hiring Resources for
Small Businesses.

10
o you write your own blog. If you want to gain real leverage
through writing, go mainstream. Writing articles for magazines,
trade journals, even the business press is a powerful way to
market your business and build your reputation.
Contrary to common belief, most articles in the mainstream media
are written by freelancers, not staff. They’re just like you, experts in
their field. Some experts don’t even write their own articles, they hire
ghostwriters.
Don’t send off articles without studying the publications your
target audience reads. Analyze the types of articles in them. What’s the
average word count? Even look at the titles, the subheads – how many
words are in them?
Ask the publisher for their “submissions guidelines”. It’s free, and
will tell you all you need to know and what they pay for articles
(if they pay).
Consider the readers. Who are they? What interests them?
Even look at the ads. They’ll tell you who the advertisers
believe read the magazine.
Now, build your article based on the reader
profile you’ve built. How To articles are the easiest
to write and, often, the most in demand.
Review what’s been
published in the magazine
over the last couple of
years. Don’t submit an
article on a subject that’s
recently been covered. It’ll be
apparent that you didn’t do your homework, potentially ruining your
future chances of getting published.
There are two ways to submit an article to a magazine.
You can send the editor a query letter, in which you
t e l l the editor about your idea, why you think it will sell
magazines and how it will help the readers.
Alternatively, some magazines don’t mind if you send the
finished manuscript directly to the editor. Your choice depends
largely, upon which way the magazine prefers to do things. The
guidelines should indicate their preference.
Publications vary in what they will allow you to put in your byline.
Sometimes they allow a brief bio, such as: “Fred Flintstone, stone
cutter, specializing in dolomite suitable for beautiful caves.”
What stops many people from writing that great article is that, try
though they might, they feel they can’t write an entertaining article. They
may write fantastic proposals, but article writing is a different creature.
Anyone who fits this description can hire a professional ghostwriter. It’s
not cheap. But it’s still less expensive than buying ad space.
Many writers charge from $1200 to $3500 to ghostwrite an article.
Sometimes this includes advice on how to sell the article. The client
gets the byline and all the publicity it generates. The ghostwriter
remains invisible.
The value of your article is more than just the initial publication. It has
a life beyond. Include it in all your promotions. Post it on your website.
Show it to prospective clients. (Even after you sell your article to a
publisher, as the creator, you own the copyright on the article. If the
publisher asks you to sell “all rights”, you’re usually allowed to retain the
right to use the work, with proper credit, in your own self-promotion.)
Keith Thirgood is Creative Director of Capstone Communications Group, a marketing and
design firm with years of experience in marketing and branding small businesses. Visit
his website at www.capstonecomm.com.
Write your way to success
S

11
Follow us on twitter. Find us on facebook.
Talk to us at vivanext.com/blog
transforming highway 7
Rapidway construction is transforming Highway 7 between Bayview
and Warden. West of Highway 404, crews are putting finishing touches
on vivastations, and road widening continues to the east.
Once complete in 2014, Highway 7 East will have dedicated lanes
for viva, pedestrian-friendly sidewalks and extensive landscaping.
The Highway 7 rapidway will set the stage for a thriving, growing
business area with attractive places to work, live, shop and dine.
Sign up for construction
updates at vivanext.com
and for more information
contact your Community
Liaison, Nimisha Raja, at
905-886-6767 ext. 1023.

12
It’s an exciting time for
businesses in York
Region’s growing health
care space as new and
emerging technologies
pave the way for
improved efficiency in
health care and better
outcomes for patients. In
fact, since April 2012,
ventureLAB, the business
incubator helping
commercialize the latest
technologies and life
sciences innovations
from its offices in
Markham’s Convergence
Centre, has worked with
47 start-ups in the
advanced health
technology sector. This
coming June, it will
organize the third
annual MedEdge Summit
to help further innovation
in the space and it is in
the early stages of
developing a health care
ecosphere that will bring
small businesses and
regional hospitals
together to design, test
and validate new
innovations.
Here The Voice takes a
look at two Markham-
based companies with
game-changing
technologies.
Changing
liVes:MarkhaM’s
growing
iMpaCt on
global
health
Care
Changing
liVes:MarkhaM’s
growing
iMpaCt on
global
health
Care
BrainFX Inc.
For the past 10 years, occupational therapists
Tracy Milner and Heather Condello have worked
with patients to help recover brain function. In
2008, they joined forces to launch their Markham-
based practice Complex Injury Rehab. “In the
course of our assessments of people who had
suffered mild brain injury and post traumatic
stress we started seeing opportunities to fill in the
gaps and improve the assessment tools in order
to better address the more subtle impairments
people suffered,” says Milner.
“In doing so, we realized we were pulling
from a wide range of existing tests which proved
to be both time consuming and expensive.”
In fact, it could take between 15 to 20 hours
and between $2,000 and $3,000 per assessment.
There was no one all-encompassing test. And it
was all pen and paper, requiring them to bring a
number of assessment tools to each appointment.
“There was nothing electronic, flexible or
adaptable,” says Condello. “Typically in our field
you could be waiting anywhere from three to
four weeks to three to four months for an
assessment report, delaying treatment.”
The business partners decided there had to be
a better way. They had already been delivering
seminars about how to use smart devices
in therapy. With the help of their IT specialist,
Matthew Milner, they realized that all the
multisensory features of a tablet lend the
device a capability level suited for conducting
12
COVER STORY
By Mary Teresa Bitti
Photography By
David Starrett

13
assessments. In February 2012, they founded BrainFx Inc. and set
about the task of developing their first digital assessment
for neurofunction (a term they coined) called BrainFx 360. The
assessment is delivered from a web profile into an in-person meeting
with a health professional using a performance test based on a tablet.
A client goes online, creates a secure profile and arranges to have an
assessment by a professional who has been trained to administer the
assessment. One week before the assessment the patient or client
gets access to a number of questionnaires they need to complete at
home. They are encouraged to invite three people who know them
well to provide their perspective. “This is important because
sometimes the person with the impairment doesn’t see the full
breadth of the impact or changes,” says Milner. They then attend the
assessment, which is all conducted on a tablet. The assessment
consists of 50 activities that measure 30 different cognitive skills as
well as balance and sensory skills. They then hit submit and the
report is immediately sent to their online profile, which they can
then share with their health care team who then develop a course of
therapy. “Physicians can figure out diagnoses and get the right help
at the right time. The sooner we can remediate the better the
opportunity for success,” says Condello.
“It’s exciting. We see it as an opportunity to evolve traditional
clinical assessment. We are reducing the time it takes to get this
degree of information by 85% and costs by about 90%,” says Milner.
“The report is unique in that it is presented in easily understood
language – no medical speak.”
The assessments are designed for people who are at risk of or have
concussion, brain injury, stroke, dementia or any other cognitive effects
that go along with neurodegenerative disease or brain disorders.
Studies of the tools are currently underway at the University of Toronto
and York University – both are looking for participants. Milner and
Condello are hoping to roll out the assessment tool in Canada in May
and to partner with well-known hospitals and research institutions to
pilot it in the U.S. and UK by the end of the year.
The demand is clear. According to the International Brain Injury
Association, brain injury is the leading cause of death and disability
worldwide. The Ontario Brain Institute reports that one in four
people suffer from a brain disorder. This can include concussion,
brain injury, stroke, learning disability, dementia or other
degenerative diseases. “We track our blood pressure and cholesterol
but how do we track brain health?,” says Milner. “Our goal and
mission is to become the brain health complement to the annual
physical examination.”
Dynavision
International
Phil Jones was first introduced to the power of visual
reaction training when he was finishing up his seven-year
career in the CFL with the Edmonton Eskimos. It was
1986 and the device, then known as the Eyespan, was
still just a proto-
type, but the results
were remarkable,
says Jones. So re-
markable, he trav-
eled to Portland,
Oregon to meet
with the company
that had designed
it in order to get the
distribution rights
to the sports mar-
ket. “It was early,
very cutting edge
and they weren’t
sure what to do
with it so they sold
me the prototype
and rights to any
future development
for a song,” says
Jones. “I went down to a big a warehouse picked up all
these parts and brought them back to the GTA.”
(above) Phil Jones demonstrates his newest product, the
CoreControl cooling device. In the background is a
Dynavision D2.
continued on page 14
13
Tracy Milner (left) with
Heather Condello (right)
of BrainFX Inc.
Shalini Bhardwaj

He started tinkering and created the first version of what is
now the Dynavision D2 Light Training Board. While vision
training is now standard practice in elite sports, it was
revolutionary in 1991 when Jones started approaching sports
teams with the Dynavision 2000. “They didn’t understand it
and I had a lot of doors slammed in my face.” While the
sporting world might not have been ready, the world of
rehabilitation was and Jones started getting inquiries from
occupational therapists working in the areas of brain injury and
stroke. “They felt it was a device that could be brought to the
field.” It wasn’t long before he started receiving regular orders
and decided it was a viable business. With the help of a good
friend who was also a commercial plumber, Jones built the first
500 units in his garage in Markham. By 2007 Dynavision had
become a respected brand and was in 700 hospitals, largely
in the U.S. It was then that Jones entered into a partnership with
TSS Technologies, a contract manufacturer in Westchester,
Illinois that also manufactures medical devices for Siemens,
Procter & Gamble and GE, among others. “They are providing
the backbone to help us grow,” says Jones. “Now we are in
more than 1,000 hospitals in 26 countries and pushing into the
sports market, where I started.”
In fact, the Pittsburgh Steelers, Indiana Pacers, St. Louis
Rams, Detroit Red Wings, New York Rangers, Baylor University,
the U.S. Air Force Academy and West Point academy are all
using the computerized Dynavision D2.
Jones is now developing new game-changing products in the
performance space. CoreControl is a rapid cooling system that
creates a vacuum around your wrist to remove heat from your
body. “When you are working out hard, your innards heat up
quickly and that’s what causes fatigue. If you put your hand in
this glove for four minutes, it brings core body temperature
down to normal,” says Jones. It has been proven to increase
athletic performance and stamina by 20% or more. “It is
performance enhancement without drugs. We’re looking at five
products right now. This is so exciting to me because companies
are coming to us with these great ideas because of all the work
we’ve done in the marketplace.”
continued from page 13
Jones built the first 500 units
in his garage in MarkhaM...
...”now we are in More
than 1,000 hospitals in 26
Countries and pushing
into the sports Market”
14 The VOICE Winter 2012
14
Visit www.payroll.ca for details, including locations,
curriculum, costs and online registration. For more information,
contact 1-888-729-7652 or register@payroll.ca.
Payroll is one of the largest financial obligations for most organizations and requires compliance with over
190 federal and provincial regulatory requirements. Compliance is crucial given the potential for significant
penalties that could be in the thousands of dollars depending on the organization’s size. Keep current on payroll
compliance best practices through the Canadian Payroll Association’s (CPA’s) professional development seminars.
With over 30 years of experience, the CPA is the authoritative source of Canadian payroll knowledge and education.
IsYour Organization Payroll Compliant?
XX TaxableXBenefitsX&XAllowances
Learn the payroll implications for a full range of taxable and
non-taxable benefits and allowances.
XX February 13 - Toronto
XX PensionsX&XBenefitsXfromXaXPayrollXPerspective
An introduction to the key elements used to apply, administer
or support these functions within the organization.Topics
include government programs, employer-sponsored plans and
benefit plans.
XX February 21 - Toronto
XX HRXFundamentalsXforXtheXPayrollXProfessional
This seminar is a dynamic, interactive seminar designed for
payroll professionals who want to build their HR skills toolkit
and add further value to their organizations.
XX March 7 - Toronto
XX OtherXupcomingXseminarsXinclude:
XX Learning Payroll I - Toronto - March 20
XX Learning Payroll II - Toronto - March 21
XX Ontario Employer Health Tax - Toronto - March 28 (AM)
XX Ontario WSIB & Payroll - Toronto - March 28 (PM)

15
You have the knowledge.But how do you get at it
— and make it mean something?
Data. Chances are you have more than you know what to do
with, yet you grapple with how to extract the value from it that
everyone talks about.
Rest assured the value is there.
Take the case of a healthcare services provider who, in an effort
to increase lift, had their customer data profiled. That meant
overlaying the data with:
• Current mapping information to identify optimal trade
areas as well as dead spots
• Canadian census data to identify and segment household
demographics within the trade areas
• Third-party retail data to establish potential product fit
and customer spend
The results were telling. They showed that the company’s actual
customer base skewed much younger than their target user. The
reason? Multi-family dwellings where adult children were buying
for elderly parents. The product purchasers were young, while the
users — not even listed as dwelling owners — were seniors.
The retailer used this insight to focus their communication,
improve marketing efficiency — reducing, for example, the
volume of target direct mail by more than a third — and increase
lift and ROI.
Know your customer
Knowing your customer is one of the cardinal rules of marketing.
But gaining that knowledge requires you to dig deep. A
simple example: Postal-walk rankings are a common means of
demographic segmentation. Consider, however, that the average
urban postal code in Canada contains 25 addresses. In rural areas
it can encompass several thousand. This is a rather wide net
to cast. Better to mine information at the household level and
get a more accurate reading of customers’ lifestyle and buying
preferences.
Here,away,and distance decay
One retail location is booming; another in the same chain is losing
business. Why? Trade area analysis can tell you. How far, for
instance, do target customers live from one location compared
with the other? The rate of drop-off relative to distance is referred
to as “distance decay”. Other factors to consider include where
competitors are located, and what the demographic, household
and motivational factors are in a specific trade area.
Can you hear what they hear?
What are your customers saying about you? And equally
important: what are they saying about your competition? Social
media listening can provide the answers. Thousands of sites can
be monitored and millions of conversations tapped into, helping
you do everything from improve customer service and identify
new channels to simply keep your finger on the pulse. Do they
prefer Coke or Pepsi? Edward or Jacob? iPhone or Android? You
get the picture.
Predicting the future
Well, predicting the future might be a stretch, but the process
of predictive modeling can certainly estimate the probability
of something happening — the number of people who
might respond to a campaign; the possible upsell / cross-sell
opportunities; the risk of customers leaving. Part of the process
involves assessing the point of diminishing returns, thereby letting
you determine the optimal marketing spend.
It all comes down to data
Data analysis is the starting point for any effective marketing
campaign. It’s also crucial to understanding your customer
overall and how they relate to your business or brand. That
understanding can make you more successful in winning new
business and growing your base of loyal brand advocates.
Now that’s value.
Learn more about data analytics
and how it can add value to your
customer information.
datagroup.ca
thefsagroup.com
Adding Value
toYour Data
Premier corporate sponsor profile

16
he International Consumer Electronics Show earlier this
year brought the newest innovations in technology all
under one roof. Here are five products and inventions
that caught our eye.
1. Pebble
Don’t let its sleek-simple design fool you, this smartwatch can
tell much more than time. Connect the Pebble, via Bluetooth, to
your iPhone or Android device and it will send you vibrating
notifications when you have an
incoming call, email, text or
social media message. The
watch can also be used to
control music and track
distance and speed on a bike
ride or run. With its website
boasting 85,000 pre-orders, it
looks like Pebble could be the
smartwatch to have this year.
Price: $150.00 USD
Where can I get it? www.getpebble.com.
2. Liquipel
Have you ever dropped your
phone in water? If you
answered yes to that question,
then you know the hassle that
follows with replacing or
repairing it. Southern-
California based Liquipel has
invented a coating that makes tablets and phones completely
watersafe. Water-resistant nanocoatings are nothing new; however,
Liquipel says its newest formula is the most effective because devices
can be submerged in a metre of water for 30 minutes with no
damaging effects. Currently, you have to ship your device to
California if you want it coated. However, the the first Canadian
Liquipel store, “Liquipod”, opened in February in the West
Edmonton Mall. No word on when a store will be opening in Ontario.
Price: Standard treatments for tablets start at $89.00 USD.
Standard treatments for smartphones start at $59.00 USD.
Where can I get it? www.liquipel.com
3. TV that tailors ads to viewers in the room
Verizon is taking the TV-viewing experience to a whole other
personal level. The company has patented a DVR that can scan the
room, with a built-in camera, to tailor commercials to the viewers
in the room. Verizon says that its box can even go so far as
detecting when people are cuddling then show a commercial for
a romantic getaway vacation. To detect the mood of viewers the
product would integrate thermal imaging into the camera,
microphones and motion sensors. No word yet on when or if this
will be making a debut in living rooms across Canada.
4. PaperTab
This Canadian-led innovation made it’s debut at this year’s show.
Created by Queen’s University researchers, this tablet literally looks
like a sheet of paper - hence its name. It has a flexible high-resolution
10.7-inch touchscreen display and is powered by an Intel Core i5
processor. The PaperTab is still a research prototype, but its developers
hope it will revolutionize the idea of a tablet. This is because the
difference between the PaperTab and an iPad is that there are multiple
physical display screens. Each one is essentially one app. This way
users can do things like sharing documents by tapping two screens
together or fast-forwarding through a video by bending the screen. No
word yet on when a consumer version will be available for purchase.
5. Samsung GALAXY Camera
Samsung’s slogan for their new GALAXY camera is
“Camera. Reborn.” The South Korean tech giant has
indeed changed the idea of what a camera should be.
Not only can users take professional-
quality pictures, they can also edit
them directly on the device and
instantly upload them to Facebook,
Twitter and Instagram. You can also
surf the web and send text messages.
Price: $599.99 CAD
Where can I get it? Black’s Photography
The VOICE Winter 2012
16
TECH GOODIES
Highlights from the
International Consumer
Electronics Show
T
By Samantha Sim

17
Money Making Opportunties
at the 2015 Pan-Am/Parapan Am Games
By Samantha Sim
he countdown is on! There’s less than 1000 days until the
Pan Am/Parapan Am Games (TO2015) in Toronto
and the clock is ticking for your company to take
advantage of the many business and sponsorship
opportunities available.
Not convinced participating in the Games will be a
worthwhile experience for your company? Think again. “TO2015
will be a unique event that will represent the multiculturalism
of its host city,” says Pan Am/Parapan Am Games CEO Ian
Troop. “It’s like a World Cup meets Olympics right in our
backyard.” The event is expected to create
15,000 new jobs, bring more than 10,000
athletes and officials and attract 250,000
tourists. Most importantly, it will
leave a lasting economic and
social legacy on GTA
communities. Right in our city the
new Markham Pan Am Complex is
being built, a 142,000-sq ft. facility that will house
water polo & badminton events.
What should small businesses be doing right now to ensure
they can be a part of the Games? If you’re a supplier, the first step
is registering your business on the Games’ website – doing this
will place your company’s name on a list of suppliers that Games’
coordinators can choose from. Worried that your small business
won’t be able to compete with larger
organizations? “We’re very adamant in involving
small, medium & large businesses,” says Troop.
If you’re a builder, all tenders for major
builds have been closed. However, there
are many subcontracting opportunities
available. Troop advises builders to
research the consortiums responsible
for the major builds and check out
ION Infrastructure for contracts.
All procurement requirements
and business opportunities will
also be announced through
MERX, the website for Canadian
private tenders.
To find out more about the 2015 Pan Am/Parapan Am Games
or to register your company for business opportunities check out
www.toronto2015.org
Business advisors with over 20 years of
experience servicing various industries
and providing personal services in:
Accounting & Auditing • Business Plans
& Start-Ups • Estate & Financial Planning
Taxation – Personal & Corporate
Jack Eigenmacht, CA, CFP
905.305.9722 x 228
E: jack@eigenmachtcrackower.com
www.eigenmachtcrackower.com
345 Renfrew Drive • Suite 202
Markham, Ontario L3R 9S9
T

18
MTC Corporation’s worldwide reputation for innovation
was recognized at home with the Board of Trade’s 2012
Global Business Excellence Award.
For over 25 years Markham based SMTC has lead the evolution
of contract manufacturing within the electronic manufacturing
service (EMS) industry. SMTC’s ‘Centres of Excellence’ in the United
States, Mexico and China provide Printed Circuit Board Assembly
p ro d u c t i o n , s y s t e m s
integration, comprehensive
testing services, enclosure
fabrication, as well as product
design, sustaining engineering
and supply chain management
services.
John Bran, VP of Global
Sales and Marketing, attributes
their excellent reputation to the
company’s 2,300 employees.
“We’re in a service industry, in
a market, where a lot of our
competitors offer something
very similar,” he says. “What
we have are good people who
offer a service-first attitude.”
Bran says that SMTC’s
size as a tier-two provider
allows the company to be
competitive with both larger
and smaller firms. “We have
the ability of the larger
guys, but the flexibility
of the smaller companies,”
he says.
To further enhance their
reputation as a global
business leader in 2013,
SMTC will be implementing
new projects including a
service-repair program and
investing in its migration
and transition centres.
However, no matter how
big their global presence,
Thomas Reilly, SMTC’s Director of Marketing says that
Markham will always be the company’s home. “Our vision is to
remain in Markham and the fact that we’re a major player
and representative of this city is good recognition for this company,”
he says.
2012 Business Excellence Award Recipients’ Profile
S
Administered by Johnston Group Inc.
Request a QUOTE at www.buychambers.ca
OR return the completed form to your local advisor.
(contact details are on the other side of this page)
Contact Name
Company
# of Employees
Address
City Prov. Postal Code
Phone Fax
Email
Please contact me with information on:
� Employee Benefits � Critical Illness
�Chamber/Board of Trade Membership � Health/Dental
� Business Overhead Benefits
� Income Replacement
LIFE CAN BE
COMPLICATED
YOUR
EMPLOYEE
BENEFITS
SHOULDN’TBE.
JG-RoadSignsCLR-1F-11-08 9/28/09 10:56 AM Page 1
John Bran, Vice President Global Sales
and Marketing, SMTC Corporation
SMTC Corporation’s John Bran accepts
the Global Business Excellence award
from sponsor representative Zamin Baqar,
Partner, KPMG Enterprise (R).
By Samantha Sim

19
Sheila McCaskill, St. John Ambulance, 905-773-3394, ext. 25
Q: Is calling 911 enough when we suspect a potential
heart attack?
A: That is a good start! When called, the EMS dispatcher
will lead you through the steps of action to be taken
before help arrives.
Why wait till there is an emergency? Be prepared! First
Aid, CPR & AED courses are readily available locally
thru St. John Ambulance. Research shows that for every
minute that passes, before defibrillation is started,
survival rates plunge 7-10%. Annually in Canada there
are 45,000 cardiac arrests and 85% of these take place in
homes and public places.
Take note of the placement of Automated External
Defibrillators in your community’s public facilities
like arenas, pools, libraries. You may have to use one.
There is no reason to fear the device. It is not more
complicated than a garage door remote and thru voice
prompts it will give you instruction.
February is Heart Month. It is our goal to save more
lives at home, at work and at play thru our classes. Visit
our website www.sja.ca/on for course information.
To discuss purchasing an AED for your home or
workplace, please call St. John Ambulance.
Call: 1-800-268-1677 or 905-773-3394
Email: york.region@on.sja.ca
www.sja.ca
MBTYPC
ask the expert
Thursday, April 18, 2013
6 - 9pm @ Monte Carlo Inn Downtown Markham
Attire: Business Formal • Cocktail-style Reception
Cost: $30+HST
Networking • Delicious food • Cash bar • Fun surprises
Registration: www.markhamboard.com
ypc@markhamboard.com • 905-474-0730 ext 28
Awards Gala!Presented by:
Title Sponsor

20
Tammy Ng, Branch Manager
8555 Woodbine Ave., Unit 500B, Markham, ON L3R 4X9
Tel. 905.477.4311 Fax. 905.477.7695 www.pacecu.com
We‘re a full service financial institution
owned by the people who really
count – our members.
Discover the benefits of banking at a
financial institution owned by you!
DESIGN
Branding
Packaging
Photography
Publications
Brochures
Newsletters
Exhibits & Displays
Custom Tents
Web Design
PRINT
Digital
Offset
Web
Signs & Banners
Catalogues
Magazines
Variable Data
Presentation Folders
Complete Bindery
MAIL
Data Services
Laser Personalization
Inkjetting
Inserting
Polybag
Shrinkwrap
Fulfillment
Canada Post Distribution
USPS Distribution
905.642.0054
www.canmarkcommunications.com
C
M
Y
CM
MY
CY
CMY
K
ad - CanMark for MBoT 3-625 x 2.pdf 1 9/9/2011 7:02:43 PM
Servicing all your accounting
and tax needs
• Bookkeeping Services
• IncomeTax Preparation and Planning
• HST/GST
• Payroll Services
• Manual or Computerized
Tel: 905-471-7979 • Fax: 905-471-7991
Email: info@jpaccountingtax.com
114 Anderson Avenue, Suite 7C, Markham, ON L6E 1A5
e: MBT colours are at 85%
SALUTES SMALL
QuickBooks Consulting, Installation,
Optimization & Training
Reduce paperwork Save time More money!
Take control of your business!
One integrated solution to manage your business’s financial operations.
Eliminate spreadsheets, manual invoices, duplication, and errors.
Mark Friedberg, P.Eng., MBA
Certified QuickBooks ProAdvisor
416-410-0755 • mark@e-compubooks.comwww.e-compubooks.com
Sales, service and installation.
FREE IN-HOUSE CONSULTATION!!
Hardwood and laminate flooring, carpet, tiles, all kinds of
commercial flooring, sanding and finishing accessories
Kumar Budhdeo
905.415.5111 or email: info@argyleflooring.com
560 Denison St., Unit 2, Markham, ON L3R 2M8

21
BUSINESS
11 Allstate Parkway, Suite 206
Markham, Ontario L3R 9T8
Tel: 905.415.8800 Fax: 905.415.8875
Tol Free: 1.888.415.8802
Brad Brown
416-399-7006
brad.brown@proforma.com
www.proforma.com/theswagteam
C
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Markham Voice - business card ad - Feb82013.pdf 1 08/02/2013 1:48:34 PM
Our reputation as an innovator in our
field makes us the right choice for anyone
looking to begin, improve or expand their
environmental program.
Sanjeev Tembe • 647-464-8494
stembe@wasteco.com • www.wasteco.com
Call today!
SERVICES INCLUDE:
•Waste Collection
•Recycling
•Shredding
•Organics
•Product Destruction
•Waste Audit
•Trim Your Waste
®
Your ad here reaches over
9,000 Markham businesses.
Call Chris Rogers
905-474-0730 ext 30
Appraisals for: Estate planning.
Insurance Companies. Theft Reports.
Consumers. Jewellery Companies.
Financial Institutions. Government of
Canada & other purposes.
For more information call or email
SITARA JEWELS (Shalini Bhardwaj)
15, Allstate Parkway, Markham. t: 647-297-0647 e-mail: info@sitarajewels.ca
CGA Accredited Jewelry Appraisals in Markham
We are the only Accredited Appraisers in Markham City.

22
Markham Board of Trade – Join Today!
7271 Warden Avenue,Markham,Ontario L3R 5X5
Call Mary Ann 905-474-0730 ext.16 | maryann@markhamboard.com
3-Way Systems Canada Inc.
www.3waysystems.com
Advanced Mathematics
www.mathwise.info
All-Risks Insurance
Arete Capital
www.aretecapital.ca
Baskets by Lady Pauline
Capital Edge Real Estate Corp.
www.capedgecorp.com
Carefect Homecare Services
www.carefecthomecareservices.com
Century 21, Leading Edge
Realty Inc.
www.century21.ca/sharon.chisholm
Community Living York South
www.communitylivingyorksouth.ca
Crystallize It Inc.
www.crystallizeit.com
EOE Group
www.eoe.ca
Fashion Dog Spa
Flexcro Solutions Inc
http://www.flexcro.com/
Forward Signs Inc.
www.forwardsign.com
Han Trade
Henry Kortekaas Assoc. Inc.
www.hkla.ca
ITKR Retail Inc.
JAMZ Marketing Inc.
www.jamzmarketing.com
Just Eat Canada
www.just-eat.ca
Kelsey’s Restaurant
www.kelseys.ca
Key 2 Communications Inc.
www.key2.ca
L’Amore Jewellery
Longo’s Markham
www.longos.com
Markham Pro Sports Shop
www.markhamprosports.com
Myplanet Digital
www.myplanetdigital.com
Omnitrans Inc.
www.omnitrans.com
Ontario Property Management
Group Inc.
www.opmg.ca
Optima Working Capital Inc.
www.OptimaWorkingCapital.com
OrangeRed Painting
www.orangeredpainting.com
Pathway Communications
www.pathcom.com
Popeyes
Profit Accelerator Blueprint
www.ProfitAcceleratorBlueprint.com
Proforma / The Swag Team
http://www.proforma.com/
theswagteam
PropertyGuys.com
www.propertyguys.com
Rainmaker Strategies Group
www.rainmakerstrategies.org
Residence & Conference
Centre – Toronto
www.stayrcc.com
Sam’s Food Store
Shenglin Financial Inc.
www.shenglin.com
Sightline Innovation Inc.
www.sightlineinnovation.com
Smart Commute Markham,
Richmond Hill
www.smartcommutemrh.ca
St. Louis Bar and Grill at
Markham
The Laughter Studio.com
www.TheLaughterStudio.com
The Office Shop
www.theofficeshop.ca
Trillium Technologies Group Inc.
www.trilliumconsult.com
Vichitra Insurance Brokers Inc.
www.vichitra.ca
Wasteco
www.wasteco.com
Whole Foods Market Unionville
http://www.wholefoodsmarket.com/
stores/unionville
Zigomanis Commercial Realty
Inc., Brokerage
www.zigcommercial.com
Welcome 48 New markham BOARD OF TRADE Members

23
PUT YOURSELF IN THE PICTURE!
The largest event of its kind in the GTA.
Sponsored by:
Bell Canada
C. A. Wealth Management of RBC
Dominion Securities
City of Markham
Minken Employment Lawyers
Unique opportunities to network,
socialize and gain perspective from
other professionals under the age of 40.
Meet over 60 new contacts and
promote your business all before
9:00 a.m.
Connect and build relationships after
work in a fun and casual atmosphere.
York Downs Golf & Country Club.
Reserve your display space now!
Networking and fun are the priorities!
Angus Glen Golf Club
10080 Kennedy Road, Markham
$195/player +HST
1:30 Tee-off
QUARTERLY YOUNG
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MAY 22, 2013
ANNUAL GOLF EVENT
JULY 4, 2013
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OCTOBER 23, 2013
MONTHLY BREAKFAST
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MONTHLY AFTER-HOURS
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Sponsored by
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Title Sponsor
Markham Board of Trade – Register Today!
7271 Warden Avenue,Markham,Ontario L3R 5X5
Call Vicky 905-474-0730 ext.28 | info@markhamboard.com

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