Digital display advertising and retargeting allows companies to market products and create brand awareness by displaying digital ads on websites. Retargeting, also known as remarketing, targets potential customers who have visited a company's website by displaying their ads on other sites. Research shows that retargeted customers are over 70% more likely to make a purchase and spend about 50% more than non-retargeted customers. Any company that sells products online can benefit from retargeting and digital display ads by creating tailored ads that engage past website visitors and potentially boost sales and awareness of their brand. Retargeting options range from lower-cost self-serve campaigns to more expensive full-service options managed by experts.