Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
First impressions from the first day with a Fairphone. If you are not familiar with the concept, check http://www.fairphone.com/ - If you are not sure wether to buy one or not, check this presentation. #wearefairphone
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
Mobile is not primarily mobile in the sense of "on the go" - but most businesses treat the "mobile OS" activities like that. 7 early conclusions that help to get the right perspective in "mobile" digital marketing.
First impressions from the first day with a Fairphone. If you are not familiar with the concept, check http://www.fairphone.com/ - If you are not sure wether to buy one or not, check this presentation. #wearefairphone
The Revolution Will Not Be Televised: Managing Content and Experience in the ...Jonathan Stark
Mobile computing as we know it today is just one application of wireless technology, and a fairly limited one at that. The iPhone - perhaps the most advanced piece of consumer electronics ever created - is going to look like a fax machine compared to what's coming. Mobile is a warning shot - the coming wireless wave will profoundly change every aspect of society and potentially redefine what it means to be human. Please join mobile consultant Jonathan Stark for a look at the past, present, and future - and what we can do to prepare for the revolution.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Thinking Outside The Little Black Box: Interaction Design in The Post-Mobile EraJonathan Stark
It will soon be economically feasible to put chips, sensors, actuators, and radios into a wide range of previously “dumb” everyday items. The resulting explosion of connected objects will have profound effects on art, culture, and design.
Decades of designing and developing for the distributed architecture of the web has uniquely positioned web professionals to thrive the connected future that is fast approaching.
Please join Jonathan for an eye-opening look at the challenges and opportunities that will be created for web professionals in the post-mobile computing era.
1. Likely winners —and losers— in the coming networked society
2. How to transition web skills to broader application space
3. What the web might look like in 3D virtual space
4. Approaches to designing front-ends for screenless devices
5. Implications of extending back-end code into physical space
Whirlpool presents the volume 2 of the Digital School. Lesson 2 is dedicated to explain how everyday objects can become smart and more connected to each other and to the users.
Disruption, Decentralisation and a Debrief of the rest. A round up of the key themes from The Next Web, Amsterdam, May 2014 given as talks to Sky TV, UK.
Includes Duolingo, Bitcoin, Ethereum, Digital Darwinism, Game changers today, Free is a lie, Post-Snowden Web and the Future of shopping.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
This edition is packed with contributions from people across Endava, and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments. These projects are the cutting edge of the industry, and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Here are some highlights from the report:
# Robotics
# City-based Wifi
# PC on a stick
# The IoT infrastructure: Brillo, Thread and Weave
# Video walls in retail
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Platform Shift: How New Business Models Are Changing the Shape of IndustryMarshall Van Alstyne
Companies that can transform their traditional business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models help these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This talk reveals the secret of Internet-driven platforms, why they happen, and what changes they imply.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Mobile Technology had a deep impact on many areas of our daily life in the last couple of years. This presentations seeks to provide quick insight into the state of mobile technology in education and learning. It covers corporate learning, personal learning and key trends for the future.
This edition includes contribution from a wider group of Endava experts who bring under the spotlight leading innovations in the marketplace.
Here are some highlights from the report:
#Using Big Data to find tax
# Privacy and Cloud Services
#The Internet of Things Infrastructure
#Display don't need to be rectangular
#Twitter live streaming
#This quarter major security breach
#Social Media monitoring - Big Data style
CES 2016 Preview - Consumer Electronics Show TrendsDavid Berkowitz
What are the biggest trends brewing at the Consumer Electronics Show in 2016? No one knows because it hasn't happened yet. This leaked deck shows all the made-up info you'll ever need on wearables, internet of things, self-driving cars, drones, and more - plus a bonus edition of CES Bingo.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
The goal of this EuroIA 2015 presentation is to introduce participants into the fascinating topic of designing ecosystems. As Arthur C. Clarke would say, software, hardware and physical spaces now work together in such a seamless way that is "indistinguishable from magic".
A myriad of web-connected, bluetooth-powered devices is ushering in a new era of enhanced interactions. These next-gen connected-objects neither have a screen nor input mechanism, which represents a non-charted territory for designers.
This edition is packed with contributions from people across Endava, and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments. These projects are the cutting edge of the industry, and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Here are some highlights from the report:
# Robotics
# City-based Wifi
# PC on a stick
# The IoT infrastructure: Brillo, Thread and Weave
# Video walls in retail
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
Here are my personal highlights from WPP Stream unconference, which took place October 24-27th 2013, Antalya.
Stream is the annual WPP unconference, hosted by Sir Martin Sorrell & Yossi Vardi. 350 guests met up at a scenic, but basic, hotel for three days of discussions and debate.
There were over one hundred Discussion sessions, Ignite talks (15 slides in 15 seconds), a Dragon’s Den for social good, a gadget show, a tech lab, digital art, cooking, sport, film screenings and lots of conversation.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence, security and payments.
These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Tracing the history of wearables
#2 Better inflight Internet services through contractual innovation
#3 How different organisations harness the power of AI
#4 Friction-free payments solutions with Google Pay Hands Free
#5 Back to Future with Nike's HyperAdapt 1.0 trainers
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Platform Shift: How New Business Models Are Changing the Shape of IndustryMarshall Van Alstyne
Companies that can transform their traditional business models into network models will have a competitive advantage based on new insights into pricing, network effects, supply chains, and strategy. These principles show how dotcom companies like Airbnb, Amazon, Apple and Uber managed, in a relatively short time, to attract millions of clients worldwide. But they apply also to traditional product companies like Sony, shoe companies like Nike, and spice companies like McCormick. New business models help these companies extend existing transactions to new, associated products and services. Platforms beat products every time. This talk reveals the secret of Internet-driven platforms, why they happen, and what changes they imply.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
Mobile Technology had a deep impact on many areas of our daily life in the last couple of years. This presentations seeks to provide quick insight into the state of mobile technology in education and learning. It covers corporate learning, personal learning and key trends for the future.
10 Mobile Trends for 2014 and Beyond (May 2014)Karen Sanchez
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
A topline look at Augmented Reality. Why should bra more
A topline look at Augmented Reality. Why should brands be getting ready now and why 2011 will be the killer year for mobile AR advertising. We have a whole bunch of more detailed stuff on this. We are very excited by what could be achieved in the coming year, AR is a whole new channel with little or no rules. philip@t7flondon.co.uk
2015 Global Trend Forecast (Technology, Media & Telecoms)CM Research
Global Trend Forecast Report: Technology, Media & Telecoms
by CM Research
This report is an extract from the fourth edition of our Global TMT Trend Forecast series, originally published on 16 July 2014. In it, we identify the major disruptive technologies that we will see in 2014/15 and predict how they will impact the world’s largest technology, media and telecom (TMT) companies.
The ultimate challenge for the current generation of interaction designers is to create a cohesive ecosystem of devices, web-connected objects and cloud services. Designing products in isolation is not the right approach. New paradigms are emerging. It is a great time to be a designer. These are the slides I used in my three-hour workshop at UXPA China. Hope you like it!
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
UEFA Champions League Final 2011: Facebook Fanpage Showdown - FC Barcelona vs...Evangelos Papathanassiou
The ultimate comparison of the UEFA Champions League 2011 finalists' Facebook Fanpages - that accidentally also are the most successful sports team pages on Facebook overall: FC Barcelona and Manchester United
Vortrag: Lokal, vernetzt und always on - wie sich Zielgruppen von morgen verh...Evangelos Papathanassiou
Diesen Vortrag habe ich auf einem Trend- und Kommunikationstag der Deutschen Post und des Deutschen Franchiseverbandes gehalten. Es geht dort insbesondere um Mechaniken im Online2Offline-Commerce. Wie soziale Netzwerke und mobile, location-abhängige Kommunikation in Echtzeit für Inhaber von Lokalen genutzt werden können. Sicher nichts für Nerds and Geeks, aber "worth sharing", finde ich.
For an undisclosed prospect i am currently preparing a strategy on how to enter and utilize social media as a celebrity. As a by-product, some of the more general observations and findings are displayed in this presentation.
This presentation tries to explain the basic and fundamental mechanics of social media and their -still underestimated- influence on marketing communication as a whole. It dates back to q2/2009.
This is a presentation I held several times during a period of q3/2008 until approx q2/2009. Most companies approached me with an attitude that this "social media problem" could be solved by setting up a website, putting up a facebook fanpage, hiring an agency and done. I had to explain that social media's influence goes a lot deeper than being just another communication channel to distribute corporate messages. Without verbal speech, the presentation is less informative than live (which i can present between 45 and 120 min), but I think the major approach comes across well.
1. TYIL
Technology is our friend
2012
2012: This year I learned…
2. 1: “Mobile“ isn‘t only mobile,
but the future of (personal)
computing
I took this photo at an airport, December 11,
2012. These guys probably combine to 150+
years of age, but none of them use their
laptops anymore. This was the year of
mobile‘s final breakthrough. Not necessarily
on the go, but also at home. More people use
smartphones and tablets to access the internet
than ever before, and they prefer them over
laptops and desktop PC‘s. Traffic from mobile
operating systems goes through the roof. User
behaviour changes. Websites relaunch with
“tablet first“ versions and derive their PC-
versions from there. More tablets are sold than
laptops. And this is just the beginning.
More: http://bit.ly/RNoN7r
Technology is our friend
3. 2: No one will protect the
Internet if we don‘t
This year, we had many attacks on the open
and free internet – ACTA, SOPA, PIPA,
SCHMIPA. And according to Julian Assange,
even the internet we‘re trying to protect so
desperately is not so free and open as we
would like it to be. The fact that lobbyists
influence politics – check the German
„Leistungsschutzrecht“ – and that users form
their own kind of lobby by protesting and
organizing on- and offline activism shows how
fragile the internet still is, and that major
values will continue to be contested. We need
to protect the “independence of cyberspace“.
https://projects.eff.org/~barlow/Declaration-Final.html
Technology is our friend
4. 3: The TV code hasn‘t been
hacked - again
Most of us have at least 4+ screens that we
frequently use. I have nine. But the biggest,
baddest, best screens we have are still not
properly connected: our TVs. We do not have a
breakthrough, connected-TV mass market yet.
Although all of us know that it will happen
eventually, no company was able to deliver an
easy and convincing solution yet.
Just imagine a 47“ Android powered Samsung
Galaxy in your living room, with some exciting
TV apps on it. Maybe it will happen in 2013: A
new app market will emerge, new forms of
digital advertising will be created, new kinds of
corporate homepages and e-commerce
platforms will arise. And the TV business will
be disrupted fundamentally.
Image: Wikimedia Technology is our friend
5. 4: Twitter is the second screen
Since no one could hack the TV code yet,
everybody aimed for the second screen.
Multiple studies show that more than half of
us, the audience, can‘t watch TV without yfrog / Twitter
simultaneously using internet access - at least
every once in a while. Social media as such
and especially Twitter is a better second TV
screen than any dedicated app up to now. And
TV does not lose usage minutes to the
Internet. They complement each other. The
most iconic picture for this year‘s second
screen efforts could be found during the
EURO 2012 final, breaking both TV rating and
internet usage records. Traditional TV and
social media must cooperate, not compete.
More: http://bit.ly/NT4HBM
Technology is our friend
6. 5: There‘s no escape from
digitization
Actually, I learned this many years ago. But
one striking thing about 2012 was the amount
of people who hoped that by some miracle
they would be able to avoid change,
technology and progress. That their industry
would somehow not have to adjust to new
business mechanics. The editorial staff of the
Financial Times (Deutschland) apologized in
their last issue, among other things, for being
too critical about companies that were
advertising clients, too. Yeah, that must have
been it.
More: http://bit.ly/112tnBk
Technology is our friend
7. 6: API & Data Businesses will
become serious markets
I wouldn‘t say unnoticed, but at least
underestimated: the development of platform
businesses where information and data
become real economic goods, and new
business mechanics are applied – not only in
software. More and more connected products
based on smartphones and “mobile“ operating
systems are launched, and who would have
thought a decade ago that Nike would be a
company that is offering data APIs? More and
more traditional products will end up being a
source or an output channel for data – and by
this will become more valuable.
More: http://bit.ly/SnrG17
Technology is our friend
8. 7: The Facebook glass is half
empty now
Facebook used to be any marketer‘s dream
come true. Compared to any other possibility
of analog or digital marketing communication,
a fanpage and Facebook ads were
uncontested in cost/value. Signs may have
been there before, but at the latest during 2012
these times ended. It still makes a lot of sense
to use Facebook for marketing purposes, but
with a reach of less than 20% per post in your
fanbase the return on your invest became
lower and lower. And Facebook must have
noticed that this didn‘t lead to more seriously
engaging content, but to more and more “like
for world peace, share for more love“ posts.
More: http://bit.ly/S1qiiJ
Image: Wikimedia Technology is our friend
9. 8: The Cloud isn‘t that horrible
Dropbox, Box, iCloud, Microsoft Skydrive,
Amazon Cloud Storage, Google Drive – and
many more. Cloud services pop up like
mushrooms and the big scandals and privacy
disasters did not happen yet. Sometimes it
takes a little getting used to, for example to
shoot a photo with your mobile and find it on
several other devices seconds later, but
overall, the cloud had a major end consumer
breakthrough in 2012 and will continue to
conquer personal computing. We will share
streams instead of files, access will replace
posession in many areas and content
providers will have to offer device-independent
experiences. Buying a movie and having to
watch it on a dedicated device will soon be
over.
Image: Wikimedia Technology is our friend
10. 9: The Visual Web is coming
Just a little bit more than a decade ago, I got
my first DSL subscriber line. In the agency I
was working, we were brainstorming about
what you could do with all this broadband
speed, and how that would develop in future.
We imagined a highly visual web, full of
photos and videos, and a user interface that
would need a DVD- or Joystick-like control
with up/down/left/right and one or two buttons.
We‘re getting there: Instagram, Tumblr,
Pinterest, touch-devices, gesture controls like
Kinect, LTE, rising broadband penetrations –
we just need to put the pieces together.
Image: Instagram Socialmatic Camera Technology is our friend
11. 10: Things aren‘t going that fast
When we look back in 5- and 10-year brackets,
we must be under the impression that
technology is developing at an unbelievable
pace. Be that as it may, looking at single years,
we have to acknowledge that mass markets
don‘t develop that fast. Last year, I would have
easily placed bets on more acceleration of the
Internet of Things, HTML 5 vs. native apps, big
data as such and more data portability as a
web trend, on TV as a connected screen and
on more impact by Siri and similar services on
voice and gesture controls. For example in
cars. All these things are developing, but they
don‘t impact the normal consumer‘s life in a
way we may have assumed a year ago.
Image: Wikimedia Technology is our friend