The document summarizes Andri Yadi's seminar on monetizing mobile apps through various strategies like paid apps, in-app purchases, advertising, subscriptions, and referrals. It traces the history of mobile devices from before the iPhone to the growing dominance of smartphones and tablets. The document also promotes Andri Yadi's company Dycode which develops mobile apps for all platforms and is hiring mobile developers.

1. FOWAB 6/SparxUp Seminar, May 20, 2011
Monetizing Mobile Apps
Monetizing Mobile Advertising Era
Andri Yadi
@andri_yadi

2. I won’t bother you with statistics!

3. About me
about.me/andri

4. A movie freak
Movreak

5. Build a company & code for food

6. 8 years in mobile development

7. The History of Mobile Devices
Before iPhone! After iPhone!
1988 2007 2010 ?
Motorolla 4500x! iPhone! iPad!

8. Smartphone sales to pass
computers in 2012 – Morgan Stanley
Tablet sales to match desktop in
2013 – Morgan Stanley
By 2013, mobile phones will
overtake PCs as the most common
web access device worldwide
– Merrill Lynch report

10. So, you’ve created apps,
how to monetize them?

11. Direct vs. Indirect Monetization
Paid apps
In-app purchase Advertising
e/m-commerce
Digital goods O ers
Subscriptions
Premium content/ Referrals
membership
Donations

12. Going B2B: it’s a huge market

13. Why?
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17. A social mobile app around
movies and cinemas

18. Movreak for all mobile platforms

19. http://itunes.com/apps/movreak/

20. Movreak for iOS

21. Movreak for Symbian^3

22. Movreak for Windows Phone 7
in initial development

23. Monetization

24. Variants
Movreak Premiere Movreak
(Paid App) (Free-mium)

25. Free-mium
In-app Ads
Ticketing Goodies

26. y
Yes, you c an be rich b
s
doing mobile app
t!
d evelopmen

27. Pesan Sponsor

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32. My company do all
mobile platforms!
If you think you’re
awesome, either mobile
developer guru or still
early learner, send your
awesome CV to
hrd[at]dycode.com

33. Learn Mobile Apps Development?
Join
iOS:
http://www.imadcamp.org
id-ObjectiveC@yahoogroups.com
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Nokia Symbian/Qt:
http://nice.or.id

34. http://www.dycode.com
o ce@dycode.com
@dycode
Andri Yadi | a[at]dycode[dot]com | @andri_yadi