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Athens co creation workshop
The document discusses a co-creation workshop focused on cities as platforms for experience-based innovation, emphasizing a shift from traditional marketing to mutual value generation between firms and customers. It highlights the importance of changing behaviors to enhance creativity and innovation, citing insights from Clayton Christensen on learning through observation and experimentation. Additionally, it mentions the role of startups and universities in fostering innovation and the need for feedback loops in developing ideas.
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Athens co creation workshop
- 1. Athens Co-Creation Workshop Co-Creating Cities as Platforms for Experience Based Innovation
- 4. Co-Creation a form of marketing strategy thatemphasizes the generation and ongoing realization of mutual firm-customer value
- 5. Co-Creation It differs from the traditional active firm - passive consumer market construct of the past.
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- 9. One’s ability to generate innovative ideas is not merely a function of the mind, but also a function of behaviors. If we can change our behaviors, we can improve our creative impact. - Clayton Christensen
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- 13. Observing There are threekinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves.
- 14. Experimenting 10000 Ways thatdon’t work
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- 16. Startups & Universities
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- 21. It's happening allaround you. They aren't coming. They're already here
- 22. Athens Startup WeekendUniversity
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- 28. there falls ashadow between conception and creation execution!