This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network.
The below topics are explained in this Google Display Network presentation:
1) What is the Google Display Network?
2) Google Display Network vs. Google Search Network
3) Google Display Network ad formats
4) How to set up an ad on Google Display Network
5) Advantages of GDN
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
The widening scope of digital marketing has increased the demand for digital marketing courses. Digital Marketing Guru is a top digital marketing institute in Pune. We are a leading provider of the digital marketing courses in Pune. We, at Digital Marketing Guru, open doors for a wide array of career opportunities in the field and help you grow into digital professionals. We offer a wide range of digital marketing courses and certification programs to help you gain professional skills. Learn digital marketing strategies and enter the digital marketing world with confidence. We assist you in building the fundamental base to convert your passion into your core profession.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
Google Display Network Tutorial | Google Display Ads | Google Ads | Digital M...Simplilearn
This presentation about Google Display Network talks about what the Google Display Network is, how the Google Display Network and the Google Search Network are different from each other, the ad formats provided by the Google Display Network, how you can set up an advertisement and the advantages of using the Google Display Network. This presentation is designed to emphasize on Google's Display Network and how it can be of assistance to achieve specific marketing goals like remarketing and increasing brand awareness. We also show a practical example that can help understand these concepts better. Now, let's get started with understanding the Google Display Network.
The below topics are explained in this Google Display Network presentation:
1) What is the Google Display Network?
2) Google Display Network vs. Google Search Network
3) Google Display Network ad formats
4) How to set up an ad on Google Display Network
5) Advantages of GDN
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
In this master class you will gain an increased confidence and understanding of the programmatic advertising ecosystem specific to your company needs towards improved performance in your marketing strategies.
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.
Basics of Programmatic Advertising for Indian MarketersSocial Beat
Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
In order to get more revenue from your affiliate efforts, you may want to consider using CPM ad networks instead of the typical affiliate marketing model. This can help you with your site's profitability issues.
Viewable Impressions Metric As The Industry StandardMARC USA
TargetCast talks about establishing principles for future measurement: moving from ad served impressions to a viewable impressions metric as the industry standard.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
kita akan membahas perkembangan dari display advertising & bagaimana display advertising diperjualbelikan, bagaimana evolusi-nya, teknologi yang digunakan, termasuk key players & konsep-konsep seperti:
- Demand Side Platforms
- Real Time Bidding
- Ad Exchanges
- Data Management Platforms &
Ad Servers
Presentasi ini lebih Jadi kalau ada pertanyaan tolong dicatat dulu
Secara umum advertiser akan membeli langsung ke publisher, karena biasanya publisher-publisher besar memiliki sales team sendiri & ini biasanya dilakukan untuk premium placement, seperti pemasangan iklan di homepage & dijual dengan duration basis, jadi advertiser bisa membelinya secara harian atau mingguan, sebagai contoh, advertiser bisa memasang iklan di homepage detik, kompas atau viva
Search engine seperti Google, membuat kita dapat mengakses website-website yang mungkin kita belum pernah dengar sebelumnya, website-website ini kita sebut sebagai long tail site & memiliki potensi audience yang cukup besar bagi advertiser, bagaimana cara advertiser dapat mengakses ratusan bahkan ribuan website tersebut?
Maka munculah ad network, ad network menggabungkan & menggolongkan inventory tersebut kedalam beberapa kategori atau channel & dijual dalam bentuk CPM, CPC bahkan CPA
Biasanya, inventory yang diberikan kepada ad network adalah inventory yang tidak bisa dijual oleh publisher, atau biasa kita sebut dengan remnant inventory, kemudian inventory ini alirkan ke ad network, sebagai indirect channel bagi publisher-publisher tersebut
Salah satu contoh dari ad network adalah Adplus & Glitz media
Saat ini makin banyak publisher & ad network yang menggunakan real-time bidding & ad exchange, publisher dapat menjual premium inventory mereka melalui private exchange
Jadi, source of income publisher selain dari direct sales team & ad network, sekarang inventory mereka dapat diakses oleh advertiser melalui ad exchange
One of the most common ways is that the display bought & sold is the advertiser will buy directly from the publisher, the publisher has their own sales team & they sold directly to the advertiser, is typically for premium placements like a homepage type ad & it sold on duration basis, you can buy it daily or weekly with 100% SOV, for example is might be an advertiser wants to buy homepage ad on Detik, Kompas, Viva or Okezone.com
Ad Networks aggregate publisher ad inventory & package up to sell, they might package up by contextual channel or by audience, like retargeting & they also made sell it with different buying option like CPM, CPC or CPA & this is often inventory that a publisher cannot sell directly with direct sales team, so its left over inventory then it flows in to the ad network & the ad network then is indirect channel that’s sell that inventory, there are many types of ad networks, there targeted network, premium network, affiliate network blind network
The ad exchange is a market place for buying & selling of ad inventory, it’s a lot like the stock exchange, where stock are bought & sold, but here you have publishers were selling their ad inventory in auction environment to advertisers, advertisers then can buy that inventory in real time so they can bid on audiences they want to reach in real time, they can bid automate buy those audiences to the ad exchange, example of ad exchanges are the double click ad exchange & FB ad exchange
In order to buy inventory on ad exchanges, advertiser needs a layer of technology called the Demand Side Platform, the demand side platform has a real time bidding capability to bid on that inventory within the exchange & also has a lot of other features that benefit the advertisers, the things like frequency capping across all inventory in ad exchange, budget phasing, campaign & creative management.
Example of demand side platform are appnexus, mediamath, turn, data zoo & google bid manager
On the supply side, a publisher needs a layer technology to access the exchange & make their inventory available & that’s called sell or supply side platform, the sell side platform also helps a publishers to manage the yield of their inventory their selling & rubbing it into the ad exchange
Some agency create their own prefatory trading desk, a platform that uses data and technology to help advertisers more effectively purchase audiences at scale across all digital media
Ad servers, provide an advertiser with central location where they can manage their campaigns, so they can manage their creative in 1 place, their reporting in 1 place for all their display campaigns, so for all different action we all talk about, they can manage them all from that 1 ad server, they can serve the creative & they also have this reporting with holistic view across the different display campaign that they have
some example of ad servers are google double click, others focus on rich media and dynamic creative & example some of those are point roll & sizmek
Meanwhile on supply side, ad servers provide the publisher & ad network with central location where they can manage their campaigns, creative & reporting
3rd party data providers compile data for display audience targeting, they may specialize at certain types of data & maybe consumer or business data for example, example of this are excelate who provide consumer data for targeting of display ads, bizo which has compile business data for targeting of ads, others like a liveramp specialize in certain areas like on boarding off line audiences into online environment for targeting of ads
Data management platform, compiles audience data from various sources and make it auction able for cross channel marketing, so you can adjust 3rd party data & also 1st party data, like websites visitors, off line CRM data & 2nd party partner data so it can adjust 1st 2nd & 3rd party data make it auction able for cross channel marketing
Here’s a quick overview of this key concept again, one of the biggest benefit of demand side platform is audience targeting, it allows an advertisers to reach a high intent high value audiences in real time ad scale a cross the web, to drive conversion or performance goal
Some example of this are retargeting, this are users that’ve been go to the advertiser website, they shown a high intent by entering the shopping cart or visiting product page for example, an advertiser can then bid on these audiences on a demand-side platform, they also can buy other types of audiences like prospecting, they can target audiences base on category, 3rd party data or look alike models
The Demand-side platform as mentioned has a layer of technology then advertiser needs to buy out on ad exchanges, it has the real time biding capabilities & has a global control like frequency capping & budget phasing across all the inventory within the ad exchanges & the platform has some kind of optimization to best meet the advertisers performance goals
The demand-side platform enables advertisers to buy from the top ad exchanges like the Appnexus, FBX, Pubmatic or the Google double click exchange
Here’s a quick overview some of these key terms
Real time bidding
- Allows an advertiser to buy display inventory at the individual impression level, so it sold at auction environment they can build & then they can bid on ad impression level through ad exchange
- The bidding happens in milliseconds before the ad & webpage is viewed by the user
An Ad Exchange
- Is the marketplace where ad inventory is bought & sold in an auction environment
- A Publisher auctioned of that inventory & advertiser’s through real-time bidding can bid on that inventory
- This allow publishers maximize the price for their inventory & advertiser’s purchase at the individual impression level at a fair value so they can bid on each individual impression
Demand Side Platform (DSP)
- A Demand-Side Platforms enable an advertiser to access ad exchanges to bid on it, it has real-time bidding capabilities & other global control like frequency capping across all the inventory within the ad exchanges
- & Demand-Side Platform evaluates & bids on each individual impression through real-time bidding based on what is known about that users, so once that bid request comes from ad exchange, the demand-side platform evaluate all the data that’s known about the user & then determine the right price to bid for that individual user impression
Here’s some more feature of Demand-Side Platform
- So again it has Real-time bidding capability for audience buying
- Has centralized campaign management across all those the ad inventory within the ad exchanges that its integrated with
- Has global controls like frequency capping, creative management, budget phasing
- Has unified campaign tracking & reporting across all the real-time bided ad inventory
- & Typically has optimization to meet the advertiser’s objective
Here’s are little bit more detail & how the real-time bidding process works
- So a publisher makes their ad inventory available in the ad exchange
- The ad exchange holds an auction for each impression
- A bid request is sent to each DSP by the ad exchange, who will then place a bid on behalf of the advertisers
- The DSP evaluates each impression, each impressions determines bid amount based on its value to the advertiser
- The ad exchange de-terms the winning bid & ad is shown on the publisher site
- & this all happen with in milliseconds
So again, one of the key benefits of the demand-side platform is, it enable the advertiser to reach a high value high intent audiences across all the ad inventory within the ad exchange & it can reach them with using real-time bidding in auction environment
These are a couple the common types of audiences & advertiser or purchase
So if you look at the lower funnel of retargeting, this usually use for the conversion or acquisition objectives
it’s the foundation of building out a display program with a DSP, these are users that have shown high intent by coming to the advertisers website & have engage website by entering shopping cart or going to product page for example, they typically convert at high rate audiences & they perform very well for advertisers
& if the objectives are to acquire new customers or for brand awareness & positioning, change perception, favorability & engagement
Advertiser can use prospecting, they can for example do category targeting through DSP they can target 3rd party audiences or do a look alike targeting
Data-management platform mengumpulkan data audience dari berbagai sumber, kemudian mengolah data tersebut agar dapat di bidding ke berbagai marketing channel, DMP dapat menyerap data dari pihak pertama, kedua atau ketiga, kemudian data tersebut dinormalisasi & distandarisasi, kemudian advertiser dapat membuat segmen audience, setelah segmen audience dibuat, mereka dapat melakukan sindikasi ke external ad targeting & content delivery platform
Data-management platform dapat menyesuaikan semua data ini dengan menormalisasi & menstandarisasi, sehingga advertiser memiliki satu gambaran terhadap audience mereka