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P4 Persona Descriptions
July 28, 2014
What is a persona?
A persona is a model of a person that we create to understand the goals, motivations and
behaviors of the people who will be using our product.
From a persona we can identify behavior patterns which can help to understand key motivators
and the general flow of a person’s day and how our interface can help them to accomplish their
goals. A persona helps us to communicate the product and related design goals in a meaningful
way.
“Next time you have a chance to watch someone reading a map, look for the first thing
they do. They’ll likely do the exact thing everyone else does: Find themselves on the
map.” —Jared Spool
Yashar Farina
“It’s about the music.”
47 years old
Celebrity
Music Producer
Songwriter
Formula 1 Fan
Wants his fans to feel like they are an important part of his life with his comments so
that he can satisfy the requests of his managing agent.
Member of numerous Formula 1 online communities.
Shares articles with fellow fans about F1 news.
Spends a great deal of time doing ethnographic research on indigenous rituals, and
instruments.
Enjoys keeping his fans informed about spontaneous shows he’ll be performing at.
Cindy Falkner
“Editorial integrity is a lost art form.”
34 years old
Single (and fabulous)
Writer / Journalist
Cindy gathers extracts to help to facilitate her research.
Responding to context-specific comments in her articles helps her to
maintain editorial integrity. Works a side-job as a wedding photographer:
Cindy has her own client portal for her clients to review her latest
photoshoots. Cindy likes sending thematic mood shots to help her clients get
ideas for their wedding shoot. Loves Magic the Gathering (enjoys flagging
interesting and rare cards for sale and sharing them with my other magic
playing friends). Cindy is a painter and dreams of living in Mallorca.
As a frugal shopper Cindy enjoys buying inexpensive high quality painting
supplies and tools and looks to her friends for advice on where to shop.
Jin Lee
“I just want to do what is best for my team.”
29 years old
Engaged to be Married
Engineering Team Lead


Wants her team to know what kind of content she is commenting on so that they
can be brought up to speed.
Frequently flags useful examples of solutions so that she can share them with
her team and use them later if needed.
Spends a lot of time online in “maker” communities figuring out the next thing to
build with her new 3d printer.
Loves cats and enjoys commenting on pictures of cats. (Runs a catvertising
agency on the side)
Engaged to be married, and is doing all of the wedding planning herself. Her
stress level is directly proportional to her ability to find wedding trinkets and
themed elements for her reception.
Tiana Sorenson
“I wore those shoes before they were cool.”
17 years old
Unmarried
Aspiring Photographer, Well versed Poet & Fashionista
Generally dissatisfied about everything


Submits her poetry to online forums where she can receive recognition.
Enjoys critiquing other people’s poetry.

Regularly sends poems and cards to her aging parents in Canada so that she can
cheer them up and make them feel loved.
Extremely close to her cousins and enjoys sharing and collecting beauty tips with
them.
Enjoys learning and entertaining her friends by sharing homework solutions with
them.
Constantly collecting pictures of latest fashion trends for inspiration.
Loves drawing on peoples pictures and sending them back.
Enjoys commenting and sharing funny YouTube videos with her friends.
As a Justin Bieber fan she wants her friends to know when she comments on one of
his videos so that her friends who love Justin Bieber can share in her sentiment.


Mike Monahan
“When kids can’t see their own potential, I help them see it.”
42 years old
Active Parent / Divorced single dad
Music & English Teacher
When Mike isn’t in the classroom teaching kids he’s helping his
daughter with her homework. Single malt scotch drinker.
Mike regularly looks for the best prices of available music books so
that he can recommend and purchase them for his students. Shares
things he comments on with his classroom so that he can have
better curriculum for class discussions. Regularly corrects his
students grammar and spelling directly on the web so that he
doesn't have to spend all of his time grading papers in the
classroom. Enjoys finding and sharing recipes online so that he can
plan dinners for his daughter. Very active in daughter’s life, well
connected with community services so that he can help her to find
summer activities.
As a craver of trivia (knowledge) Mike regularly equips himself with
new information for his students.

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relayTV software persona descriptions

  • 1. version 0.1 P4 Persona Descriptions July 28, 2014
  • 2. What is a persona? A persona is a model of a person that we create to understand the goals, motivations and behaviors of the people who will be using our product. From a persona we can identify behavior patterns which can help to understand key motivators and the general flow of a person’s day and how our interface can help them to accomplish their goals. A persona helps us to communicate the product and related design goals in a meaningful way. “Next time you have a chance to watch someone reading a map, look for the first thing they do. They’ll likely do the exact thing everyone else does: Find themselves on the map.” —Jared Spool
  • 3. Yashar Farina “It’s about the music.” 47 years old Celebrity Music Producer Songwriter Formula 1 Fan Wants his fans to feel like they are an important part of his life with his comments so that he can satisfy the requests of his managing agent. Member of numerous Formula 1 online communities. Shares articles with fellow fans about F1 news. Spends a great deal of time doing ethnographic research on indigenous rituals, and instruments. Enjoys keeping his fans informed about spontaneous shows he’ll be performing at.
  • 4. Cindy Falkner “Editorial integrity is a lost art form.” 34 years old Single (and fabulous) Writer / Journalist Cindy gathers extracts to help to facilitate her research. Responding to context-specific comments in her articles helps her to maintain editorial integrity. Works a side-job as a wedding photographer: Cindy has her own client portal for her clients to review her latest photoshoots. Cindy likes sending thematic mood shots to help her clients get ideas for their wedding shoot. Loves Magic the Gathering (enjoys flagging interesting and rare cards for sale and sharing them with my other magic playing friends). Cindy is a painter and dreams of living in Mallorca. As a frugal shopper Cindy enjoys buying inexpensive high quality painting supplies and tools and looks to her friends for advice on where to shop.
  • 5. Jin Lee “I just want to do what is best for my team.” 29 years old Engaged to be Married Engineering Team Lead 
 Wants her team to know what kind of content she is commenting on so that they can be brought up to speed. Frequently flags useful examples of solutions so that she can share them with her team and use them later if needed. Spends a lot of time online in “maker” communities figuring out the next thing to build with her new 3d printer. Loves cats and enjoys commenting on pictures of cats. (Runs a catvertising agency on the side) Engaged to be married, and is doing all of the wedding planning herself. Her stress level is directly proportional to her ability to find wedding trinkets and themed elements for her reception.
  • 6. Tiana Sorenson “I wore those shoes before they were cool.” 17 years old Unmarried Aspiring Photographer, Well versed Poet & Fashionista Generally dissatisfied about everything 
 Submits her poetry to online forums where she can receive recognition. Enjoys critiquing other people’s poetry.
 Regularly sends poems and cards to her aging parents in Canada so that she can cheer them up and make them feel loved. Extremely close to her cousins and enjoys sharing and collecting beauty tips with them. Enjoys learning and entertaining her friends by sharing homework solutions with them. Constantly collecting pictures of latest fashion trends for inspiration. Loves drawing on peoples pictures and sending them back. Enjoys commenting and sharing funny YouTube videos with her friends. As a Justin Bieber fan she wants her friends to know when she comments on one of his videos so that her friends who love Justin Bieber can share in her sentiment. 

  • 7. Mike Monahan “When kids can’t see their own potential, I help them see it.” 42 years old Active Parent / Divorced single dad Music & English Teacher When Mike isn’t in the classroom teaching kids he’s helping his daughter with her homework. Single malt scotch drinker. Mike regularly looks for the best prices of available music books so that he can recommend and purchase them for his students. Shares things he comments on with his classroom so that he can have better curriculum for class discussions. Regularly corrects his students grammar and spelling directly on the web so that he doesn't have to spend all of his time grading papers in the classroom. Enjoys finding and sharing recipes online so that he can plan dinners for his daughter. Very active in daughter’s life, well connected with community services so that he can help her to find summer activities. As a craver of trivia (knowledge) Mike regularly equips himself with new information for his students.