Reliance Jio is a subsidiary of Reliance Industries Ltd. that launched 4G services in India in 2016. It disrupted the market by offering free data and voice services initially. This forced competitors to lower prices. Jio has over 400 million subscribers now and helped increase India's data usage six-fold. It aims to provide broadband access across India using its extensive fiber optic network and prepare the country for 5G. The telecom industry in India faces high competition but low threat of new entrants due to high costs. Reliance Jio has strengths in technology, brand, and network but also faces challenges around competition and regulatory changes.

1. Made By:
Aditya Jain

2. • 1) Introduction
• 2) History
• 3) Mission & Vision
• 4) Objectives
• 5) Disruptive Move
• 6) Why JIO?
• 7) Reliance Jio V/S Other Competitors
• 8) Explosion of Data
• 9) India’s achievement by Jio
• 10) SWOT analysis
• 11) Porter’s 5 Forces
• 12) Sustainable Development Goals (SDGs)
• 13) Conclusion
• 14) References

3. • Reliance Jio Infocomm LTD. is a subsidiary company of Reliance Industries Ltd (RIL).
• Headquarter of Reliance Jio is in Mumbai, Maharashtra, India.
• Mukesh Ambani Founder of Reliance Jio and founded this company in 2007.
• RJio has invested around ₹1,500 billions / £15 billions for pan– India operations
(Reuters,2017).
• On September 5, 2016, Jio was made available to the general public.
• Jio had 227 million subscribers in 2018; as of 2022, there are now than 410 million.

4. • In June 2010, RIL acquired a 96% share in Infotel Broadband Services Limited (IBSL) with
₹48,000 millions/ £480 millions.
• IBSL was later rebranded as Reliance Jio Infocomm Limited (RJIL) in January 2013,
continuing to serve as RIL's telecom subsidiary.
• Jio declared in June 2015 that before the end of the year, it will start operating
everywhere over the country.
• Jio first opened its doors only to staff.
• Company allowed general public to use its services from September 5, 2016.
• Jio announced that within the first month of its operations, it has amassed 16 million
customers, setting a new global record for any mobile network.

5. • Reliance Jio wants to reach 99% of people.
• With the most recent 4G LTE technology, Jio has
constructed the largest next-generation all-IP network in
India that is prepared for the deployment of 5G technology
and beyond.
• The goal of Reliance Jio is to bring internet access to rural
areas of the nation.

6. • Reliance Jio used the Freemium model of subscription
to attract customers.
• It provided the customers with free internet service for
3 months after which it charged a minimal cost to
retain the customers.
• Because of this disruptive move, it forced its
competitors to change the way their business is
conducted.

7. • The sole provider of fourth generation (4G) LTE service
was JIO.
• Jio offered download speeds starting at 15-20 Mbps.
• World's lowest international call rate.
• A 4G phone with a free connection can be purchased for
as little as ₹2,999 (£30).There are no surcharges for
holidays, festivals, or the new year.

9. WHY JIO?
Before JIO After JIO
• Strong Base Rate
• 16,000 Schemes to
mislead customers
• Mobile Data fees
• Blackouts and unfair fees
• VAS costs
• Pay separately for each
service.
• Extreme data rates
• Call Charges
• Small Base Rate
• Simple Design
• India Free Roaming
• No Blackout and Inequitable fees
• Digital world has no traditional
VAS
• You only pay for one service
• World's Lowest Data Rates
• Unlimited free voice calls

11. Reliance JIO
• Jio gives the same deals to all
customers.
• Jio provides limitless data for a low
cost.
• Internet speed is good
• Modern 4G and 5G technology
• Numerous services are available to
the users by “My Jio” app.
Other Competitors
Airtel:
• The Airtel deal varies depending on
the user.
• Modern 4G /5G technology is used
• Spending on family cellphone can
be cut by up to 20%
Vodafone Idea:
• Idea now offers additional data at a
moderate cost with average data
speeds.
• Vodafone will add any unused data
to the next month.
• Given that both Idea and Vodafone
are among India's top networks,
their merger represents a game-
changing business decision.

12. • World record for the quickest 100 million subscribers was set by Reliance JIO.
• With the launch of JIO, the market increased by 6X in less than 6 months.
200 mn. GB/month 200 mn
GB/month
1200 mn. GB/month
(with JIO)
5-6 months

13. INDIA South
Korea
Japan China USA
• India has become no.1 country for mobile data usage with JIO
12
0

14. • Largest all-IP network in the world.
• India has the highest VoLTE traffic of 200cr min/day
and a developed 4G device ecosystem.
• Jio surpasses the top US Operator's daily peak of
1.7 million concurrent video streams with 3.6
million.
• Due to its elastic network and deep fiber, Jio was
the only 5G ready network in India.

15. Strengths:
• Strong strategy for acquiring
customers
• solid clientele
• Technology
• Reliance Industries Ltd., the main
corporation, has strong support.
• Management of a brand
• Broad and quick network
• Several products offered under a
single name
Weakness:
• market entry that was delayed
• activated problems
• Price-related disputes
• A surplus of freebies
• bad data connection

16. Opportunities:
• Innovative Technology
• Uses for 5G and 6G technologies
• Comparative Pricing Techniques
• Expansion into new nations
Threats:
• the potential for consumer loss
• a crowded market
• high level of competition
• Modifying Govt. Policy
• A rapid upgradation in technology

17. 1.Threat of New Entrants
2.Threat of Substitutes
3.Bargaining Power of Buyers
4.Bargaining Power of
Suppliers
5.Competitive Rivalry

18. • The threat of a new entrants is low for JIO as
setting up a telecom network is capital
intensive.
• Reliance JIO, a new aggressive entrant,
completely changed the Indian telecom
industry.
• A gadget developed by Jio allows 3G mobile
devices to use 4G services..
• Substitute threat is low in case of
Reliance Jio.
• The switching cost of using the
substitute product is high.
• Customers cannot derive the same
utility (in terms of quality and
performance) from substitute product.
• Cost of switching is extremely Low
• Through the "port" option, customers can
change their service without altering their
phone number.
• Customers want higher quality products at
lesser prices.
• Due to this, cellphone industry giants Airtel
and Vodafone Idea cut their rates by about
40%.
• Players who provide mobile services have less
negotiating leverage with clients.
• This forces the participants to provide better
services at fair prices.
• The position of the suppliers against Reliance
Jio is strengthened when there are few
providers and a large demand for the goods
they are offering.

19. • Rivalry is very high as there are numerous competitors in
the market.
• A mobile network is present in almost every home. Every
competitor in this situation is battling for the same share.
• The new competitors have no access to the market.
• Low switching costs for customers make the market more
competitive.

20. • Reliance main moto is “Growth is Life”. They also believe in “WE CARE” philosophy.
• “WE CARE” : For an inclusive ecosystem, For digital transformation, For
sustainable value creation, For an empowered workforce, For a greener planet, For
societal well-being.
• Over 5.75 billion people's lives have been impacted by Reliance Foundation in more
than 50,600 rural and urban areas across India.
• 'HerCircle' has 50 million users worldwide and is India's fastest-growing women's
digital network.
• Since 2014, "JioGenNext" has assisted 170 startups in raising more than £26 crore
in early-stage venture capital.
• One of the biggest employers, with 3,42,982 employees and 55.2% workforce under
30
• Continued to improve employee well-being and provide universal access to
healthcare, motivated by the "We Care" philosophy.
• 2.11 million GJ of energy were saved because to conservation efforts.
• 1,460 Jio-bp petrol pumps have been partnered with to promote low carbon growth.

21. • Reliance Jio made history as new entrant in the telecom industry.
• It changed the telecom industry completely by providing tariff plans at very low cost.
• RJio changed the way/ strategy of its competitors as they were used of.
• Only because of JIO, India surpass every country and became the most mobile data
usage country.
• A lot of new talents came into the market just because of JIO.
• Reliance JIO also working for the planet as well. They are running several
campaigns to make every one’s life better and this planet liveable.

22. • Danneels, Erwin (2004). Disruptive Technology Reconsidered: A Critique and Research Agenda. Journal of
Product Innovation Management 21(4):246–258.
• FRPT- Telecom snapshot. 11/30/2015, p36-38. 3p
• Hamel, Gary (2000). Leading the Revolution. Boston: Harvard Business School Press.
• https://www.businessinsider.in/small-business/tech/mukesh-ambani-announces-disruptive-reliance-
jioservices/heres-how-mukesh-ambanis-reliance-jio-is-the-biggest-disruption-for-the-
telecomindustry/slidelist/53961106.cms
• Markides, Constantinos and Geroski, Paul (2005). Fast Second: How Smart Companies Bypass Radical
Innovation to Enter and Dominate New Markets. San Francisco: Jossey-Bass.
• Porter, Michael E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York:
Free Press.
• Reliance Industries Ltd. (2022) RIL integrated annual report 2021-22 [Online] Available from:
https://www.ril.com/ar2021-22/index.html [Accessed 30 November 2022].
• Slywotzky, Adrian J. (1996). Value Migration: How to Think Several Moves Ahead of the Competition. Boston:
Harvard Business School Press.