Ordatronics is a digital communications company that enables retailers and brands to connect with customers via dynamic digital displays, touchscreens, websites and mobile apps. It has over 12 blue chip customers, manages over 1,500 retailers and 7,500 connected devices. Ordatronics designs connected customer experiences across multiple online and offline touchpoints and provides services like creative design, software, content management and reporting. It has a nationwide presence in Australia and has been in business for over 10 years.

1. Ordatronics
Digital Communications
Credentials
June 2011
Copyright © Ordatronics Pty Ltd -2010

2. Selection
of our
Customers
Copyright © Ordatronics Pty Ltd -2010

3. Our Clients
Engage our services to create connected experiences so
they provide more value than their competitors,
build a sustainable competitive advantage
and deliver financial benefit to their business.
Copyright © Ordatronics Pty Ltd -2010

4. Our Business
A digital communications company, enabling leading
retailers and brand marketers to connect with their
customers and staff via dynamic displays, touch screen
kiosks, web and mobiles. A leader in deploying and
managing digital retail networks.
Copyright © Ordatronics Pty Ltd -2010

5. Connected Customer Experience
Connected Customer
Pre Digital Age
Customer Experience is no longer just about a
physical card that can track points, an online Few Touchpoints
banner campaign – or great digital signage in your Touch Points, the way we interact
branch, store or commercial space. We with companies are limited to
understand the new connected customer. We look analog only. In person, on the
at smart ways to distribute or extend a contextual phone and in store or branch were
experience across as many touch points as the primary ways the customer
possible – including at the point of purchase.
touched the company’s brand or
service
Coordinate Multiple Touchpoints
Ordatronics works on the basis that there is a need
to facilitate, coordinate and integrate to what you
are doing elsewhere to facilitate a connected
online and offline experience, with common
themes and language.
Digital Age 2.0
Beta – Pilot – Rapid Deployment Multiple Touchpoints
We will work with you, your partners and There are now multiple ways for
suppliers to test new concepts, where you can people, business and brands to
launch, test, relaunch vs costly big budget engage, interact and transact with
initiatives. This approach allows us to work each other. Analog and digital
together and test, measure, tweak, re-tweak, touch points are connected to
evolve, relaunch. create a single experience.
We focus on what customer, member or shopping
audiences think and need and connect with them
on their “turf”.

6. Experience
12+ 1500+ 7500+
Connected devices
Connected individual Retailers
Blue Chip Customers under management
98%+ 10 10
Uptime Industries Years in Business
Copyright © Ordatronics Pty Ltd -2010

7. Snapshot
Creative Hard/Software Content
Helpdesk & Maintenance Experience & Solution Design
Manage &
Control Your
Digital Retail Reports
National
Network 98%
Coverage Uptime
Factory & Tech Field Force Hosted Solutions & App Dev
 True Blue Aussie Company , launched late 2001
 Offices in Sydney and Melbourne, manufacturing
facilities in Victoria, services globally
 Services geared to single store owner to corporations
with scaled operations comprising 1000+
stores/branches
 Blue chip service in all States & Territories
 Creating and maintaining connected customer
environments for clients since 2001
 Profitable campany
Procurement & Project Management

8. Industry Partnerships
Ordatronics is product and technology agnostic. In addition to
our products, we have also established sound value add
partnerships with leading organisations. This combination allows
you to source the optimal solution from a single vendor.
We recognise that no single company has a monopoly on great
ideas, great technology, or delivery of solutions. To ensure we
can bring the best of breed end-to-end solutions to our
customers, we have very close partnerships with some of the
most advanced digital merchandising companies in the world.
These partnerships provide Ordatronics with world class solution
development and delivery, along with priority access to support
routes and early access to new solutions and technology that
facilitate improved delivery of a connected customer
environment.
Our alliances allow us to deploy interactive and digital display
solutions that interface and service complex transactional back
end systems. Ordatronics has extensive experience in creating
user experience interfaces and working with systems and
applications that manage enterprise wide business processes.
Our expertise ensures our customers can quickly and cost-
effectively deploy proven and flexible interactive and display
solutions. With our partners we consult, design, build and
operate services for Windows, Android, as well as Apple based
infrastructure and mobile devices.

9. Customer Voice
“I was not so sure at the beginning about the
impact of the kiosk in my store. But once
installed, I saw how my shoppers were
engaged and using it in a regular base and
then saw how it improved the sales at the
categories featured in the kiosk, I would not
hesitate to highly recommend this marvellous
sales tool to any store owner”
Hi Ant,
“I was not so sure at the beginning about the impact
Just a quick note to thank you and your team
Malcolm van Yssel Dyk of the kiosk in my store. But once installed, I saw
in particular Tony Dagger for going not only
Store Owner how my shoppers were engaged and using it in a
"the extra yard but the extra miles" literally
regular base and then saw how it improved the
Supa IGA to get the replacement screen installed and
sales at the categories featured in the kiosk, I would
Doonside, NSW running at Bondi and to support the I Phone 4
not hesitate to highly recommend this marvellous
launch last night.
sales tool to any store owner”
Great effort, thanks
Glenn Earl-Peacock
Store Development
“Tabcorp engaged Ordatronics as part of a major project to assist in the design, Telstra Retail |Telstra Consumer
development and implementation of the Retail TAB of the future. Ordatronics Telstra Head Office, Sydney, NSW
brought to the table significant skills and experience in the management of
electronic content and display that Tabcorp has found to be invaluable in delivering
this project. Ordatronics are an innovative company who are committed to
supporting and directing its clients for the best competitive and commercial
outcome, responsive to their needs and underpinned by a team of
professionals with a "can do" attitude. Ordatronics have established themselves as a
partner of Tabcorp and we look forward to working with them on future projects”
Dean Clarke
General Manager Retail Sales Development
Tabcorp
Sydney, NSW

10. Recognition

11. Customer Sites

12. Brisbane Queen St Branch

21. CONTACT
Michaela Aguilar Hans de Kraker
Ordatronics Pty Limited ABN 98 098 945 469 Ordatronics Pty Limited ABN 98 098 945 469
M: 0410 502 570 Level 6, 141 Walker Street M: 0410 598 053 Level 6, 141 Walker Street
T: +61 2 8003 5906 North Sydney NSW 2060 T: +61 2 8003 5029 North Sydney NSW 2060
F: +61 2 8908 3455 F: +61 2 8908 3455
E: michaela.aguilar@ordatronics.com E: hans.kraker@ordatronics.com
W: www.ordatronics.com Customer Support: 13000 KIOSK W: www.ordatronics.com Customer Support: 13000 KIOSK
Copyright © Ordatronics Pty Ltd -2010