Interactive installations use displays and touch interfaces to engage people in public spaces. They allow brands to effectively communicate messages and leave lasting impressions. An installation combines physical and virtual building blocks like content, hardware, social media integration, and motion tracking. It aims to engage users, impress them, get them to share the experience, and ultimately sell more products. The document discusses Bohemian's capabilities in developing immersive installations and provides examples of how different elements can be combined.

1. // INTERACTIVE INSTALLATIONS
Bringing brands & customers together through unique experiences

2. C O N T E N T S
What is an Interactive Installation?
Definition
Goals of an Installation
What Makes an Installation?
3
4
5
Our Capabilities
Content
Hardware
Infrastructure
6
7
10
13
What We Can Build
Conclusion
Food For Thought
About Bohemian
16
17

3. WHAT IS AN
INTERACTIVE
INSTALLATION?
Where the virtual world meets the real world to
help create a dialogue between people and brands.
Interactive installations use displays, touch interfaces, and new
media to capture people’s attention in public places. Passersby
are asked to interact with content through touch, taking
photos, posting to social media networks, voting, or gaming.
Through these informative or entertaining actions, advertisers
wish to effectively communicate their brand messages and
leave lasting impressions on their customers.
adidas : Derrick Rose Speed Test
HIMYM : Bro Codes
3

4. Goals of an
INSTALLATION: There are hundreds of distractions to
pull someone away from the installation.
You must create an installation
engaging enough to capture someone’s
attention and make them want to stop
and participate.
Engage »
To create a memorable experience, it
helps to show the user something they
have never seen before. Make them
remember the brand and the
experience.
Impress »
The average user has 130 facebook
friends. Having participants share their
experience at an installation
exponentially increases the reach of a
campaign.
Share »
Whether you are directly selling a
specific product or just selling the
brand, it is important to remember the
end goal - Sell more goods.
Sell »
4

5. WHAT MAKES
AN INSTALLATION?
5
Content
Hardware
Infrastructure
Social
Integration
UI / UX
Behavior
Mobile
Integration
Motion
Tracking
Physical
Interaction
Displays
Monitoring Analytics Reporting

6. You can combine the building blocks together to design a
installation. Before you start, spend some time getting to know
all of our building blocks you can use. In the next section, we'll
show examples of how to piece our building blocks together to
create a great installation.
OUR
CAPABILITIES
A great installation is a combination of diverse
physical and virtual building blocks.
6

7. Social
Integration
7
A user's social network can expand the reach of your installation far
beyond who sees it in person. Sharing the experience on a social network
further builds buzz about the experience and the brands involved.
Twitter
• Follow
• Direct Message
• @Mention
• Tweet (text or photo)
Facebook
• Wall Post (text or photo)
SMS
• Send Text
• Receive Text
BBM
• Send Message
• Receive Message
Example:
Share this photo with your friends on Facebook!
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8. 8
UI / UX
Behavior
All elements of the installation are important, but all the user will see is the content.
What is shown on the screen can make or break an installation. Think about what
the brand is trying to accomplish and design the installation to accomplish this goal.
Example:
Oakley wants customers to see what their new
sunglasses look like on users, so they use
augmented reality and a TV to show them.
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Games
• Casual Games
• Motion Controlled
• Touch Controlled
• Installation to Installation
Network Play
Content Creation
• Photos
• Videos
• Text
Content Display
• Infographics
• Motion Graphics
• Real time social media content
• Content galleries

9. 9
Mobile
Integration
Why end the installation with the screen? Integrating mobile devices allows users
to continue their experience when they leave the installation.
Telephony
• Voice menus
• Recording audio
• Touch tone controls
Smartphone Apps or Games
• iPhone
• Android
• Blackberry
• Windows Phone
• Symbian
Example:
Enter your mobile number to view your
photo on your mobile device.
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10. 10
Displays
People need to see your installation to interact with it. Be sure to choose a
display that fits your environment and budget.
Outdoor Projection
• Eye-catching
• 3D Mapping
• Great for events
Indoor Projection
• Rear projection on glass storefronts
• 3D Mapping
• Easy Setup
Flat Panels (LCD/Plasma)
• Readily available
• High Resolution
• Low Maintenance
LED Display
• High visibility
• Rugged
• Can be built nearly any shape
Example:
6 LCD televisions can be used to create a large
display inside a vacant storefront.
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11. Physical
Interaction
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An installation can do more than bring the digital world to reality.
It can allow people to interact with physical objects to create content,
discover new information, and be amazed.
Image Capture
• Take Pictures
• Share pictures on social networks
• Add visual effects
• Composite and crop images
Video Capture
• Record video
• Share video on social networks
• Chroma-key (green-screen)
Misc. Hardware
• Vending Machines
• Motors
• Lights
• Sounds
Example:
Follow @bohemianllc to receive a free prize
from this vending machine.
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12. 12
Motion
Tracking
Motion tracking elements are a great way to attract passersby to engage with your
installation. With the right combination of motion tracking, ui/ux and gaming
elements, you can create an installation that has significant lasting impact on
users and powerful engagement for brands.
Touch
• Single Tap
• Multi Touch
• Swipe (left & right)
Motion Tracking
• Skeleton (kicking, swinging, jumping)
• Hands (waving, pointing, pressing)
• Head (mouth movement, gaze direction)
Example:
Use your hands to block the other players shot .
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13. 13
Monitoring
Every minute your installation is not functioning correctly, money is wasted
and interactions are lost. Interactive installations are complicated machines
and very few are problem-free. We will monitor your installation through the
life of the campaign for problems. If we detect an issue, we can fix it remotely.
Real-Time Monitoring
• Memory usage
• Performance
• Interaction
Remote Troubleshooting
• System reboots
• Software updates
• Setup diagnostics
Example:
We can reboot your installation nightly to ensure
high performance during the day and reduce the
likelihood of errors.
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14. 14
Analytics
Use our web-based analytics to find out how many users interacted
with your installation as well as the number of tweets, FB posts, BBM's,
and SMS messages sent.
Trackable Events
• Share
• Length of usage per user
• # of users
• Custom events available
Dashboard
• See results in real-time
• Access anytime through
our web-based dashboard
• Export data for further analysis
Example:
From 12:00 - 14:00 there were 200 tweets with the
hashtag #awesomecampaign from the following
users: @happygirl23 ...
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15. 15
Reporting
Raw analytics data is processed into a consolidated report. Find out
how effective the campaign was and if you hit your target metrics.
Charts & Graphs
• Trends and averages
• Interactive view of data
• Export as PDF
Goals
• Set goals for your installation
• Measure improvement
• Track progress
Example:
Throughout the duration of the campaign, 23,827 users
interacted with your installation, 25% visited your
website, and 15% purchased an item.
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16. Here are a few ideas to take your clients’ campaigns to the next level:
FOOD FOR
THOUGHT
16
Play Cricket across India! With one
display in a mall in Delhi and one display
in a mall in Bombay, play as the Mumbai
Indians and the Delhi Daredevils.
Play a Game »
Follow @CocaCola on twitter and
receive a code to get a free beverage
from a Coke vending machine!
Vend Giveaways »
Encourage participants not to
smokeby using augmented reality
to show them the effects smoking
would have on their organs.
Augment Reality »
Follow @CocaCola
Get Free Coke!
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17. albert@bohemian.cc
(210)287-6477