Bill Brown has been a key part of the CIS Department's e-commerce program since 1999 as an adjunct instructor. As General Manager and Vice President of e-commerce for two large corporations, he has built profitable internet businesses. He led the strategic development of Interval International's websites, driving $3 million in annual earnings and $12 million in annual cost savings. Previously, he led strategic planning and marketing for a web portal and radio station. Brown developed his practical experience into a quality learning experience for his students. He is an asset to the program through his education, professional experience, and efforts to help students like developing an internship program and career networking site.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
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You have eMarketing tools – now what? Join Zuri Group for this hands-on session and learn how you can maximize impact of your email campaigns. Walk away with tactics for incorporating and leveraging social media in email campaigns; strategies for “listening” to your online community; techniques to “converse” effectively with every audience; and methods to generate and glean invaluable information from your key demographics.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Essential Steps to an Effective eMarketing CampaignBlackbaud
You have eMarketing tools – now what? Join Zuri Group for this hands-on session and learn how you can maximize impact of your email campaigns. Walk away with tactics for incorporating and leveraging social media in email campaigns; strategies for “listening” to your online community; techniques to “converse” effectively with every audience; and methods to generate and glean invaluable information from your key demographics.
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Reference from Joel Stutz, Ph.D., department chairman
1. Memo
To: Paul K. Sugrue, Ph.D.
Dean, School of Business Administration
From: Joel Stutz, Ph.D.
Chairman CIS Department, School of Business Administration
Date: June 10, 2002
Re: Qualification Information for Bill Brown
Bill Brown has been a key part of our e-commerce program in the CIS
Department since we initiated this curriculum in 1999. He is an executive with
Interval International, a prominent local travel services firm employing more
than 1,200 people in South Miami and with additional offices in more than 50
countries worldwide, servicing 1.3 million families and the world’s leading
vacation ownership companies. In his role, he has been accountable for the
creation of corporate and shareholder value through developments in enterprise-
wide Internet and e-commerce business initiatives.
As the General Manager and Vice President of e-commerce for two large
corporations, he has built revenue/profit generating Internet business ventures
enabling the companies to thrive in an increasingly competitive global
marketplace. Specific contributions that continue to qualify him for adjunct status
include:
Bill has lead the strategic and technical development of a portfolio of Interval
International websites to transition call center operations to Internet-based e-
commerce businesses and driving increased net earnings of $3+ million
annually, while creating savings that have grown to more than $12 million
annually in shifted costs and efficiencies.
Previously, Bill lead strategic planning, implementation and marketing
initiatives for a web portal and regional broadcast channel for Scaife Media
Group (Pittsburgh, Pennsylvania). He developed a leading online presence
for 8 newspapers and a radio station that drew more than 3 million monthly
visitors and 19 million monthly page views, placing the brand among the top-
50 Web sites for news.
Bill has been an adjunct instructor with the University of Miami graduate business
program since 1999. To promote and enhance the E-commerce program, he
volunteered on his own time to develop and orchestrate the “Executive
2. Perspectives on E-Business Lecture Series” and invited several renowned
business leaders to speak. At its peak, some of these events drew several
hundred participants.
The breadth of Bill’s experience is expansive and includes budget planning and
management, strategic and tactical planning, business model development,
resource reengineering and allocation, research and analysis, organizational
planning and development, marketing and new business development, and team
development and leadership. Additionally, Bill has been instrumental in
identifying and structuring partnerships and strategic alliances to drive forward
world-class websites with a full range of online services. Through friendships I
maintain with Bill’s co-workers, I can confirm that he continues to create and
drive winning e-business and organizational strategies to bridge the digital
business gap, and through the evaluations of the students in the 6 sections he
has taught, I can relay that his practical “hands-on” experience and education are
translating into a quality learning experience for students in his sections.
Of equal importance are his skills in crafting a high-profile notoriety for himself as
a business leader in the application of technology within the travel industry. To
this end, he has authored countless industry-specific technology columns, been
keynote speaker at numerous industry conferences and seminars, and continues
to serves on industry teams and committees.
It is also notable that in addition to his own MBA from Drexel University, Bill has
also completed advanced coursework towards a Executive Masters in
Technology Management (EMTM) through the Wharton School of Business
(would confer an MS degree). As an undergraduate at Seton Hall University, Bill
was elected as Student Body President, and was a national speech and debate
champion – experiences that he continues to draw upon in working with our
students.
Finally, he has also been instrumental in placing many of his students with local
and international employers. Several of his students have had prospective
employers speak with Bill about their candidacy – today, these students work at
such firms as IBM, Terra-Lycos, and StarMedia, among other companies. In fact,
Bill has for the past 2 semesters hired two MBA students from his courses to
work as interns on his team at Interval. One such intern – Pauline Hanna –
accepted a full-time position as Internet Brand Manager upon her graduation
from the UM MBA program. He also maintains a Web site for students to
continue networking with one-another – and with the guests that regularly speak
in his classes from area companies – after moving on from his course.
I believe that Bill is an asset to our program. His education, extensive
professional experience and education combine to provide a first-person access
to many of the management and technology issues of the day. These factors
create a unique contribution to his role as an adjunct instructor. He makes time
for his students, works tirelessly on his lectures and lesson plans, and looks for
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3. unique ways to help promote our program – such as the Executive Perspectives
series discussed above.
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